1 minute read
Watching Out for Seasonal Pests
BUG BAROMETER®
Advertisement
PPMA’s seasonal pest predictions have become a staple in our media relations strategy, providing consumers across the country with region-specific forecasts and helpful information to keep their families and properties safe from pest threats. With the guidance of NPMA’s certified entomologists, we release the research-backed data on a bi-annual basis and work directly with key media outlets to spread the word about the weather’s impact on pest pressures. In 2022, our Bug Barometer® forecast garnered 34 media wins, including coverage on The Weather Channel, PennLive and Detroit News Online, amassing more than 2.2 million impressions
2,200,000 impressions
VECTOR SECTORS™
Vector pests pose a serious threat to human health, which makes our bi-annual Vector Sectors™ watchlist a vital resource for media reporters and the American public alike. This report never ceases to gain nationwide attention, including features on The Weather Channel and in local markets that make it on our list.
822,000 impressions