Creating a Media Swarm

PPMA’s consumer media relations efforts secured 500 media placements in national and regional markets across the country, resulting in over 426 million impressions with an estimated worth of $9.4 million in publicity value. For perspective, that’s the equivalent of every person in New York City viewing a PPMA media placement 50 times.

426,400,000 impressions

$9,400,000 in publicity value

Some of our most memorable pieces include stories with USA Today, AccuWeather, Good Housekeeping, the Weather Channel and Good Morning America. This year, news outlets wanted to learn more about climate change and its impact on pest populations, seasonal prevention tips, PPMA’s seasonal Bug Barometer® and Vector Sectors™ as well as our annual special awareness observances such as Termite Awareness Week, Tick Awareness Week, Bed Bug Awareness Week, Rodent Awareness Week and National Pest Management Month.