YOUR MARKET
Blockchain traceability supports
a i l a r t s u A brand BY MANUS STOCKDALE EXPORT DEVELOPMENT PROJECT LEAD, VEGETABLESWA
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onsumers want to know more about the food they eat, now more than ever, which is why the Australian Government is investing in an advanced blockchain traceability system that will help protect Australia’s clean, green and safe food image — and boost export opportunities for farmers. North Sydney-based FreshChain is leading a pilot traceability project funded by the Australian Department of Agriculture, Water and the Environment (DAWE) and supported by the New South Wales Department of Primary Industries (NSW DPI). FreshChain’s blockchain-based system is one of 16 projects to share in $4 million in the first round of the Federal Traceability Grants Program, which is part of the Modernising Agricultural Trade Initiative. Federal Agriculture Minister David Littleproud said FreshChain's endto-end traceability system has broad applications across all food, fibre and agricultural products for authentication, provenance, food safety and consumer engagement.
“This system that ensures food safety, biosecurity and traceability will benefit all participants in the supply chain,” Minister Littleproud said.
An advanced traceability system.
3 THE traceability system has broad applications across all food, fibre and agricultural products for authentication, provenance, food safety and consumer engagement.
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“It supports the National Traceability Framework and protects the Australian brand in export markets by preventing food fraud, reducing food waste and maintaining consumer confidence. “It’s important during these challenging times to have a resilient fresh food supply system. “With innovations like this from FreshChain, we can show consumers domestically and internationally greater transparency and real time convenience around the origins and safety of agricultural products.
