YOUR INDUSTRY
WAHU2021 puts WA horticulture centrestage at Optus Stadium
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Master of Ceremonies, Elizabeth esilience and Brennan, encouraged attendees to think sustainability were beyond the needs of today and consider the key themes at this how the industry will face the changing market, food security, environment, and year’s Department of Primary business conditions on the horizon. Industries and Regional The Hon Alannah MacTiernan Development’s 2021 MLC, Minister for Regional Development; Agriculture Western Australian and Food; Hydrogen Industry WAHU2021 Horticulture Update theme was sustainability officially opened the event and provided insight on new (WAHU2021). and resilience. Held at Perth’s Optus Stadium on Thursday 4 November, the biennial event attracted a veritable mix of growers, grower group advocates, industry leaders and stakeholders, universities, and researchers, and boasted more than 30 presenters.
f A sustainable future panel with Minister MacTiernan MLC at WAHU2021.
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WA Grower SUMMER 2021
initiatives being launched by the State Government.
Minister MacTiernan was joined by a panel of growers, researchers, agribusiness and grower advocates on stage, where they discussed sustainability, water usage and waste management.
International market keynote speaker, David ‘Dr Food’ Hughes, kicked off the day with an analysis of horticulture markets and future trends, drawing upon examples in the United Kingdom, USA, Europe and Australia.
One of David’s key points was for WA growers to “shout more” about their produce, inform consumers about why their product is better than a competitor, the health benefits, and its premium value. He reminded attendees that clever branding and messaging can make the difference in attracting consumer attention and therefore securing the future of the industry.
