WA POTATOES
WA Potatoes joined Nutrition Australia to ask Australians to
Try for 5
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BY GEORGIA THOMAS SENIOR PROJECT MANAGER, WA POTATOES
t’s sobering to think only 7% of adults and 5% of children eat the recommended serves of vegetables each day. Australia’s leading vegetable growers recently joined forces with Nutrition Australia and other health-focused organisations to call on all Australians to ‘get more veg in their life’ by Trying for 5. Try for 5 is an annual campaign by Nutrition Australia during National Nutrition Week (October 10–17) that celebrates vegetables and the important role they can play in our health and wellbeing.
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WA Grower SUMMER 2021
Nutrition Australia and WA Potatoes, along with other supporting partners, curated a delicious vegetable recipe hub — a collection of over 100 new forwardthinking veg-recipes from well-known culinary identities, recipe developers and vegetable growers. The activity created a big impact across Australia over 7 days with: · 12,000 website visits · 32,978 website views · 187,561 reach on Facebook and Instagram · 609 #Tryfor5 hashtags shared over 7 days
Nutrition Australia CEO, Lucinda Hancock explains: “Vegetables are at the very centre of healthy eating. They can safeguard us from chronic health conditions — such as diabetes, stroke, heart disease and obesity. We know that, but still, we don’t eat enough. Try for 5 is not about scare-mongering people into eating more vegetables. That simply doesn’t work. It’s about providing everyday Australians with the inspiration to think of vegetables in different ways.”
Only 7% of Australian adults eat the recommended amount of vegetables each day.
WA Potatoes also achieved some great outcomes: · 791 new visitors to the www.todatoes.com.au website · Live cooking demo with Emma Rosen · 6037 Instagram reach via Nutrition Australia platform · Highest reach and engagement compared to other campaign sponsors
“The last 18 months has highlighted the importance of a vegetable-rich diet for maintaining a healthy lifestyle and improving our mood. AUSVEG is calling on Australian consumers this National Nutrition Week to find creative ways to incorporate more veggies into their daily diets, which will also support local growers who are working tirelessly to supply high quality vegetables from the farm to the dinner tables of millions of Australians,” AUSVEG CEO Michael Coote said.
