November 12th & 13th | Olympia GRAND PROMOTIONAL BOOKLET
Hello and welcome to VegfestUK London 2022! Whether you are a new exhibitor or a seasoned one, we hope you will find this short promotional booklet useful, full of ideas to optimise your presence at the show and help ensure a vibrant busy crowd both at the event and on your stall. 2022 in particular is a strange year, and we’ve been working very hard already to ensure we are busy, vibrant and seeing a good spend at the event. Your participation will not only help optimise that, but also help optimise the benefits of the show for yourselves all round. And with the addition of the Cop27 Conference and a focus on environment, a great time to really use these options to help encourage more people to attend to VegfestUK London 22, and given the current adverse economic climate we all face, a great opportunity to really optimise on your own presence at this event too. Together as a community, we can really make a difference.
We are running the ‘Bring a Friend to Vegfest’ campaign across all our platforms and sharing with all our partners during September and October to encourage people to bring a friend along to the event, using the Buy One Get One Free offers which end Oct 31st. Please do share our posters and ticket link for this – thankyou. It’s a really effective way to help persuade new people to attend the event and discover a whole new way of life – especially with the climate emergency in mind. Download the poster here!
Bring a Friend To Vegfest
This a campaign running throughout October, right up until the event to help encourage people to save and spend at the show, and support independent vegan businesses and charities this autumn and in the run up to the holiday season. Our PR teams will be working with this theme to help attract widespread media coverage and support, and our flyer teams will be out and about in London at vegan events promoting this You’recampaign.invited to participate and amplify this campaign with us. Keep an eye out for posts and media coverage on VegfestUK London over the coming months on social media, and engage with them. Like, comment and share with your followers in a bid to remind everyone that now more than ever is a good time to spend money with independent, vegan-friendly businesses. We’ll have artwork that you can also share available soon.
Spend some Money at Vegfest
Media Coverage There has been some spectacular media coverage already, with a page dedicated to it on our website, updated regularly. We invite you to share our stories and coverage in the run up to the event. Everything can be found in one place @VegfestUK@VegfestUK@VegfestUKcoverage:Tagmedia-coveragehttps://london.vegfest.co.uk/here:usinonanyofyourown-Instagram-Facebook-Twitter
TIP: Sunday afternoon especially is a good time to invite Trade visitors to your stall, and it’s worth spending some time building up a guestlist of Trade to invite especially if you are looking to build your presence in retail in the London area.
Trade Tickets Trade tickets are available for this event and we encourage all our exhibitors to take some time to build a Trade guestlist and send them invites. We can supply unlimited Trade tickets directly to you to send out (they are sent to you early November) or Trade clients can preregister here to receive their ticket trade-ticketshttps://london.vegfest.co.uk/direct:
Media Tickets can be applied for media-passeshttps://london.vegfest.co.uk/here:
Media Passes are available for both Saturday and Sunday, making it as easy as possible for media contacts to be able to attend the event to get the best out of the weekend.
Media Tickets
Media tickets are also available for the event - either direct via the online form, or by request to the VegfestUK team. It’s a great time to invite potential media contacts, bloggers, vloggers and influencers to your stall and help show off your stall to a wider audience!
Distribute We have 50,000 printed A5folded flyers being distributed over the Autumn period for the event, featuring the 2 campaigns mentioned on previous pagesBring a Friend to Vegfest; and Spend Money at Vegfest. These are also available on request for distribution via mail outs, stalls and other outlets. Please email info@vegfest. co.uk with numbers requiredthankyou!
Flyers
Invite Colleagues from the Event Page A really useful way to involve colleagues, friends and family easily is to use the ‘Invite’ function on the Facebook event page. This will let you invite up to 500 people to the event, which will appear as a notification anf ask them if they will be attending. The event page on Facebook can be found andupcontentregularlyTheevents/726203475077653https://www.facebook.com/here.Eventpageisupdatedwithspecificeventandausefulsourceoftodateinformationtousesharefrom. Be sure to click that you’re attending the event as well!
all tickets are allocated by the end of October if possible, thanks, ready to be sent out early November. You can use this form here to request your complimentary
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Complimentary Tickets as Prizes
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Each exhibitor can request up to 10 complimentary tickets for each day, to be used a freebies, competition prizes, invites for friends and family and anyone you’d like to bring along for free. Please do utilise your allocation! They can be used as part of a pre-promotional campaign online for example, along with a prize from yourselves. For example, ‘Win a hamper of our products + 2 pairs of tickets to
Social Media Narrative
Pre-promotional social media work can be fun and uplifting and a good way to optimise your presence at the show. A social media narrative to bring your followers ‘in’ on the run up to the event, right through to setup and then opening is a great way to make the most of the occasion, engage with your audience and showcase your brand/campaign further afield. If you vlog the event, send them to us post-event and we’ll add them to our Videos section of our websites. Tag us in! Don’t forget to tag us in on Twitter at @vegfestuk and we’ll retweet you right up to through the event. Share your good news and we’ll amplify it when we can. The same applies for your Instagram & Facebook stories, so make sure you tag us!
Special Offers Running a special offer at the event and pre promoting it can again really help drive people to your stall and optimise on your presence. And we’ll also showcase your special offer on our page – one of the most visited in the run up to the event. Examples of special offers might be: - 20% off selected items - Sign up to our mailing list and receive a free product only at VegfestUK London! - Spend £20+ and get a free product worth £x.xx RRP! - Free gift to the first 20 customers to visit our stall at -Vegfest!Buyany product and try our lucky dip! Be inventive. We can’t wait to see your special offers!
Design
Stall & Promotional Material
Our partners Kakadu Creative are on hand in the run up to the event to help with any graphics and design for the event itself, including shell scheme design and print, and promotional flyers, booklets and hand partners/kakadu-creativehttps://london.vegfest.co.uk/outs.
Talk each other up! As we share more and more information about the event, keep an eye out for friends and colleagues and share their presence at the event – this year especially, kindness and good will and supportive gestures go a long way and we hope to help encourage and cultivate that! If everyone gets on board the kindness should be reciprocated, which is always nice too. From September 5th, you’ll be able to find all the other traders taking part at the event on the Exhibitors page of our website, and also the Floor Plan page.
Share our featured areas Every week on a Friday throughout the Autumn, starting with our ticket launch on Thursday Sept 1st, we’ll be sharing a new featured area of the event, complete with lineups, speakers and their topics. There’s a lot going on at this show - ‘something for everyone’ as they say - and of course there may well be areas that are very relevant to your own business or Wecharity.willbe posting all the updates on the VegfestUK London 2022 Event Page for ease of access, with the posts originating on our @VegfestUK page on Facebook.
Share our Speakers
Look out for Speakers posters on social media and engage & share them, like this one:
We have so many talented, inspiring and knowledgeable speakers at this event – and we invite you to share their talks and topics, especially those relevant to your own areas of expertise. Likewise with the Featured Areas, we will be posting all the speakers and talks on the VegfestUK London 2022 Event Page for ease of access, with the posts originating on our @ VegfestUK page on Facebook.
Have fun! 2022 is a challenging year like never before, but also a year of opportunities and fast moving developments. It’s an exciting time for the vegan community but a challenging one. Working together and sharing good news and positive people is a great way to build confidence and success and start to enjoy the fun of running a vegan business or charity again through one of the most rapidly changing landscapes we’ve ever seen. Have fun and enjoy your presence at VegfestUK London this year and we’ll be working flat out to help ensure we have a hugely successful buoyant and vibrant occasion to help lift all sectors for a growing vegan community in time for 2023, and beyond. If you have any questions let one of the team know!
