Emami KGMO - Achaar Season

Campaign Idea Presentation

For Emami – Achaar Season

be inspired be inspiring

We create

Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.

Brands we have

Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.

Strategy / Communication / Design

Teams we

Corporate Communication Marketing Human Resources

Brand Identity

Logo and Guidelines Values, Vision, Mission

Annual/ Integrated / Sustainability Report

Marketing Communication

Employer Brand

Social Media (Employer Brand)

Recruitment Marketing

Internal Communication

Website & UX/UI

Digital Marketing

Social Media (Consumer

Brand) Performance Marketing

Office Branding / Environment Graphics

Approach

Highlighting the powerful connection between taste and memory, and how a simple homemade treat can unlock a wealth of emotions and reminiscences, bringing a sense of home and belonging to the forefront of one’s heart.

Jab ghar ka aachar chakhne miley, yaadon ka pitara khule.

Emotive Echoes- Tone and Emotion Across Digital Platform

Concept

Jab ghar ka aachar chakhane

miley,

yaadon ka pitara khule.

Warm Nostalgic Emotive Connection Comfort Sentimentality

Emotion Conversion by product- changing

Perspectives on Negativity

Memory to Continuity. A shift from the present moment to a nostalgic journey, as the taste of homemade pickle unlocks a flood of cherished memories and emotions tied to home and family.

Creative

Approach

Emami Healthy and Tasty Kachchi Ghani Mustard Oil used by mothers across the nation, transforms every pickle into a masterpiece, amplifying the warmth and essence of a mother's touch.

Achaar ke swaad ki jaan, Har rasoi ki shaan!

Emotive Echoes- Tone and Emotion Across Digital Platform

Concept Tonality

Achaar ke swaad ki jaan, Har rasoi ki shaan!

Celebratory Nostalgia Gratitude Pride

Emotional Values

Trust Affection Appreciation

Emotion Conversion by product- changing Perspectives on Negativity

From focusing only on the added taste factor, we are now aligning it with mothers’ trust and love. This encourages more women to make achaar at home using our oil.