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We create
Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.
Brands we have
Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.
Strategy / Communication / Design
Our areas of
Vision and Mission
Purpose and Values
Marketing Communication
Brand Positioning
Stakeholder Reports
Internal Communication Office Branding / Environment Graphics
Employer Brand Social Media
Employer Value Proposition (EVP)
Website UX/UI
Recruitment Marketing
Social Media Marketing
CSR Communication
Employer Brand
Functional Benefit Economic Benefit Psychological Benefit
“What will I be doing?”
The Job - Tasks and Activities
The Competencies –Skills, Experience Development
The Relationships –Boss, subordinate, peers
“How will I be rewarded?”
The Recognition –The goals that will be appraised
The Pay –Compensation
The Benefits – Nonmonetary components
“How will it make me feel?”
Pursuing what my Heart desires –A career aligned to my purpose that will make me happy
The Employer Value Proposition (EVP) is the one thing:
• That should attract people to come and work for your organisation
• That is a consistent experience during the employee’s tenure
• Employees should sorely miss once they have left the organisation
Employer Brand Creation
Its rather the process of
Identifying what makes your organization special, and Communicating it well, to our target talent
Approach for Employer Brand creation
Identifying
what makes your organization special
Creating your EVP (Employer Value Preposition) Communicating your EVP
Communicating
it well, to our target talent
EVP creation methodology
Competition Analysis Core Employer Brand Promise Analysis EVP Creative Expression & Playbook Employer Value Proposition (EVP) Articulation
Week 1-2
Week 3-5
Week 6-8
Week 9-12
Competition Analysis
Identify which employer brands we compete with for the target personas
Opinion sites analysis
Analysing opinion sites ranking, competition ranking mapping audience sentiment for competition vs. our organization.
Secondary research
As important as the dimensions of rivalry is whether rivals compete on the same dimensions. When all or many competitors aim to meet the same needs or compete on the same attributes, the result is zero-sum competition.
▪ Online secondary research for trends in talent market and changing expectation of different talent groups from employers in India
▪ Listening to social media to map sentiment for competition vs. our organization.
― Michael E. Porter
Job-sites analysis
Evaluate online hiring platforms for job openings, promotions and ads being run by identified competitors that are actively trying to recruit our target personas
Campus brand analysis
We will study the campus day slots; understand employers who are slotted better; analyze the strengths and weaknesses as a campus brand; benchmarking campus engagement
Core Employer Brand Promise Analysis
Identify what connects the organisation and our individuals
Focus Group discussions
Conduct online focus group discussions to distil the perception for our organisation:
▪ Mid-level professionals
▪ Freshers and young talent
A brand is liked by many.
▪ High Performers/ Star team-members
A great brand has a cult following amongst a specific group.
▪ HR and talent acquisition team
One-on-one Interviews
▪ Leadership
▪ Regretted attrition
▪ Offer dropouts
Insights from exit interviews
Organization perception survey
Online survey for existing employee to draw common perception factors among the larger audience and pointers from FGDs and interviews
Employer Value Preposition Articulation
Drafting the core employer brand promise
Interactive workshop with core-working group:
We will compile a “findings” document basis all the research done so far.
We will co-create the draft Employer Value Proposition statements and its pillars:
▪ Connected – Appeals to the underlying motives of our existing and future talents; connects to the kind of work; align to the Core Employer Brand Promise.
▪ Strategically aligned - Supports the company’s strategic vision and goals, and helps build the culture and brand that the company is striving towards.
▪ Differentiated - Describes the characteristics of the employer brand that make the company different from other employers.
Online dipstick survey with target group to test EVP proof points.
EVP Creative Expression & Playbook
Create Employer Brand playbook covering all aspects of messaging and communication to deliver it as an ‘experience’:
▪ Working with the core-working group to create the playbook explaining how the EVP will be communicated.
▪ Visual theme for all EB collateral:
- We would extent the visual theme to all talent touch-points and will share guidelines to ensure correct, consistent usage of the visual theme.
▪ Defining templates:
- Social Media communications
- Website/ Landing page communication
- Other Digital communication
- Offline communication
Shell: EVP Pillars
Impactful work
Have a world-class career at the forefront of global energy that contributes to the prosperity and wellbeing of billions of people.
Thrive in an environment that prides in continuous learning and development and see your work make a global impact in billions of lives every day.
Diverse community Global Opportunities
Be part of a talented, proudly diverse, performance-oriented team with shared values who look out for each other.
Work in an empowering work environment, together with highlyskilled, like-minded professionals in building sustainable energy solutions.
Drive your career to new heights as you work on global opportunities in an organization that constantly encourages new ways of thinking and working. Work on global-scale projects that provide many opportunities for you to broaden, stretch and realise your full career potential.
Make it with pride
Collaborate with pride
Be more with pride
At Shell, be a part of a culture that takes pride in having you and the work you do. That allows you to make a difference and explore what the future holds. Be empowered by a workplace where diverse perspectives, cultures and values are accepted, celebrated and worn like a badge of honour.
At Shell, be a part of a culture that takes pride in having you and the work you do. That allows you to make a difference and explore what the future holds. Be empowered by a workplace where diverse perspectives, cultures and values are accepted, celebrated and worn like a badge of honour.
Make it with pride
Collaborate with pride
Be more with pride
Shell: EVP Launch Visuals
NPCI: EVP Pillars
Pride
Build the nation with pride
High-impact opportunities
• Contributing to Building the Nation
• Adding value for the common people
• Creating the next billion / trillion in different spaces
Cutting-Edge Technology
Major Technological Innovation in NPCI
• Deep Learning, BlockChain, Edge Computing, NLP, SaaS, IoT, Digital Twins, Augmented Reality
NPCI Learning Academy
• Learning for deep tech, deep domain skills including learning journeys, sandbox/labs/capstone projects, Industry recognised NPCI certification / higher education with renowned academics
Be the Next-Gen Tech Jedi
• Participate in Independent Ideas Incubator, Hackathons, etc. Also, build Cross-tech & Crossfunctional Expertise
Accelerated Career Growth
• Limitless opportunities to grow your career with Learning and Development through IDPs, IJPs, Role Progression
Write the future
Global Payment Network
• Deep Tech Organization driving Global Payment Network
Major Technological Innovation in NPCI
• Deep Learning, BlockChain, Edge Computing, NLP, SaaS, IoT, Digital Twins, Augmented Reality
NPCI as Key Technology driver
• NFinite Platform, Vajra, Open-Source Products, AI/ML Platform, Start-up engagement
NPCI Innovation Lab
• Building Sandbox for AI & BlockChain, Open Data Platform
Working together to build the Nation, through nextgen technologies for a stronger tomorrow!
Opportunities
Future Technology Solutions
Let’s Build Together
Let’s Build Together
