VelocittaBrand: Discussion with Glenmark

We create great brands

Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.

Brands we’ve partnered

Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.

strategy/ communication/ design

Corporate Communication

Brand Identity

Annual/ Integrated / Sustainability Report

CSR

Teams we partner with

Marketing

Human Resources

Marketing Communication

Website & UI/UX

Digital Marketing

Social Media (Consumer Brand)

Performance Marketing

Internal Communication

Office Branding / Environment Graphics

Employer Brand

Social Media (Employer Brand)

Recruitment Marketing

Recommendations for ‘Early Careers’ page

Landing page sections for Young talent

• Introduction:

• About us/ Who we are/ Core Values

• Message from Leaders/ Business Outlook

• Company Awards & Anecdotes

• Benefits and Perks

• Growth:

• Stats for Company Overview

• Learning & Development/ Training

• Career Pathways (Dept. & Opportunities)

• Rewards and Recognition:

• Employee/ Interns Testimonials/ Stories

• College Alumni

• Start Employees

• Work Environment/ Culture:

• Hiring Process/ Candidate’s journey

• Internal events/ celebration (photo gallery)

• Virtual Office Tour

• CSR initiatives

• Internal Communities

• D&I practice (WOMEN at Glenmark, Ally club)

• Others

• Job Search bar/ Open positions

• Job scam alert (Pop Up)

• FAQs/ AI Chat Bot

• Upcoming Events and Sessions

• Links to Instagram, FB, Twitter, Glassdoor, etc.

About us / Leadership Team

Career Pathways

Leadership Messaging

Learning and Development

Employee Testimonials (video)

Amazon

Amazon has video testimonials of employees where they share their experience innovatively and profoundly.

Why work for amazon gives a glimpse of culture and benefits at amazon. It includes blogs related to diversity, culture, women empowerment etc.

Google

Google has this search bar where potential candidate can efficiently and quickly search for easily grab the attention viewers.

There is a section called where all the valuable information can be found.

FAQs

Godrej has a section consisting It helps a job queries easily

AI Chatbots

Upcoming Events

Shared Interests – Brings in Community spirit (Ensues Culture)

Campus Hiring & Branding Ideas

Inter-college Competition

• Annual Inter-college competition. Real-time business scenarios solution

• Test of their domain knowledge, logical reasoning and creativity.

• Jury identifies winners for each region (east, west, north and south)

• Winning team are invited to office for few days

• Each winning team to have a mentor to further fine-tune their presentation for finale

• Final winning gets a cash prize and others get a pre-placement interview offer

CSR Drive with Students

• Partnerships with institutes to identify and invite interested students for our CSR activity (Tree Plantation, Establishing Medical Camps, etc.)

• Platform for students to directly interact with company leaders

• Participation in community service creates a positive brand impact

• Drive conversations on social media

• Engaging with campuses on special days like, Joy of Giving week, World environment day, etc.

A day in Glenmark Office: Office Tour

• Ask interested students to submit a video nomination. In the video, student should express what they are looking forward to, and explain what they wish to gain from the experience

• Post these videos on social media and create a buzz

• Plan a day long visit of students at Glenmark’s office, including Leadership talk, Activity to participate in a meeting, Knowledge sessions, showcase of Glenmark history, etc.

• Engage students to click pictures and video and share their experiences on Social media –this would create an authentic narrative around the brand.

Other Campus engagement initiatives

Campus Ambassador Programs:

• Identify employee who come from our target institutes and they could visit their institute as Glenmark ambassadors, to share their career journey and answer student queries

Mock Interview sessions:

• Conduct workshops with our HR team-members to help students prepare for placements by providing mock interview sessions

Skill Development Workshops:

• Offer workshops/ guest lectures focusing on in-demand skills, enhancing the students' employability.

Other Campus engagement initiatives

Tech Talks:

• Invite industry experts and leaders for tech talks, providing students with exposure to the latest trends and insights in the industry.

Mentorship Programs:

• Establish mentorship programs connecting students with professionals in the organization.

• Encourage ongoing dialogue for career guidance and personal development.

Event Sponsorship:

Sponsoring colleges events and other activities that aware students about our brand to strengthen our presence on campus.

Culture Showcase Videos

Knight Frank