VelocitaBrand: Amazon Portfolio

Velocita Brand Consultants (VBC) is an integrated agency, specializing in Brand Strategy and Communication design, focused on enabling Businesses create tangible and sustainable value through the power of branding.

Our Clients

strategy / communication / design

Background Amazon was doing a lot of BTL activations for new sellers registrations. Although new seller registrations do happen, but on an average there was a 21 days lag between registration and launch (i.e. actual selling on the platform). Amazon team eagerly wanted to bring this down.

Strategy: Time to launch is of the essence. If the process from registration to launch could be made hastened, sellers would get onboard faster and thus see sales coming in sooner.

Concept:

Launch in 60 minutes Tatkal Express a mobile van decked out and ﬁtted with all the equipment needed to get a seller registered and launched in just 60 minutes.

We designed the van - outside and inside - to excite attention and incite curiosity. To this end, we designed the wrap of the van’s exteriors with arresting graphics and emblazoned decals and stickers with messages hinting at the superb opportunities that awaited within the van and on Amazon’s platform.

Results

In 17 weeks, Tatkal Express managed to notch up more than 600 seller launches. There is a good jump from weekly launches and registrations prior to the initiative. The launch of Tatkal Express also won conveage from major publications and news channels, like: Economic times, Hindu Business Line, Business Standard, Times of India, Deccan Chronical and UNI India. Confidential | Copyright © Velocita Brand Consultants Pvt Ltd

Other Projects

We make promises that we keep. If you are not sure of what we can do for your business, do contact us as we love inspiring collaborations. We'd love to hear from you.

VelocitaBrand.com

8th floor, Olympia Business House, Next to Supreme HQ, Bengaluru - Mumbai Highway, Baner, Pune – 411045, Maharashtra, India.

+91.937.100.6878 Samarth@VelocitaGroup.com

Turn static files into dynamic content formats.

Create a flipbook