VelocitaBrand: Hospitality Portfolio

We create great brands

Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.

Brands we’ve partnered

Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.

strategy/ communication/ design

Corporate Communication

Teams we partner with

Brand Identity

Annual/ Integrated / Sustainability Report

CSR

Marketing

Marketing Communication

Website & UI/UX

Digital Marketing

Social Media (Consumer Brand)

Performance Marketing

Human Resources

Internal Communication

Office Branding / Environment Graphics

Employer Brand

Social Media (Employer Brand)

Recruitment Marketing

Ramsukh Resorts

New Identity Design

Background

Ramsukh Resort and spa is a premium resort in Mahabaleshwar. The resort overlooks a cliff on one side and untouched forest on the other. By virtue of its vegetarian fare, the resort is perceived as catering exclusively to the Marwadi and Gujarati communities.

While appreciably niche, this was also acting as a deterrent in attracting international (expat) and panIndia clientele who would be willing to pay and would enjoy the organic charm Ramsukh offered.

Ramsukh Resort approached VBC to help redefine their positioning, refine their identity and refresh their ranking, placing them among the best resorts to in Mahabaleshwar, allowing them to move away from their existing positioning which confined them to ethnic vegetarian communities. The resort was open to changing the name of the brand as well.

VBC conducted a physical survey to get a first-hand experience of the resort; online customer surveys were run to help understand the current brand positioning and the brand recall.

The original idea was to come up with a new name for the property/ brand however the survey unearthed a lot of interesting insights, which led us to believe that the current name was inextricably linked to the resort and carried enormous goodwill, especially with locals.

The property has a lot of inherent strengths that are truly unique— including its location on the highest point in Mahabaleshwar; stunning views of pristine forest and valley. These are truly inimitable, and fundamental to the resort’s appeal.

Way Forward

Our findings led us to define a positioning that would combine the property’s natural advantages and the holistic experience it offered.

To capture this essence we chose to create designs using a watercolour effect, with predominantly pastel shades that tried to replicate the atmosphere of the resort.

This style of design was extended to all collateral: from stationery to marketing touchpoints to way-signs leading to the kiosks and internal branding elements.

Other Hospitality Brands

Collateral design

Collateral design

Collateral design

Menu layout & design