be inspired be inspiring
We create
Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.
Brands we have
Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.
Strategy / Communication / Design
Our areas of
Vision and Mission
Employer Brand Communication
Internal Communication
Purpose and Values
Marketing Communication
Brand Positioning
Stakeholder Reports
Office Branding / Environment Graphics
Employer Brand Social Media
Employer Value Proposition (EVP)
Website UX/UI
Recruitment Marketing
Social Media Marketing
CSR Communication
Campaign Objective
McAfee offers various benefits and rewards to its teammembers, however not everyone knew about all of these.
This objective of this campaign was to spread awareness and educate internal audience about the same.
To engage the audience in a way that they don’t just benefit themselves, but also become ambassadors for prospect talent.
Lastly, to secure a true score for our upcoming GPTW survey.
Campaign Concept
Superpowers for Superheroes
Our campaign idea was derived from McAfee’s tagline – Together is Power.
All our team-members are superheroes for all that they do and the value they generate. They juggle all their responsibilities at home and at work while protecting the world from cybercrimes, making the world a safer place. It’s honestly a lot.
That’s why McAfee offers a range of benefits and rewards, to give them more fire-power.
In order to humanise our concept, we wanted to depict our team-members as a superhero and the benefits as their superpowers. This was physically installed at 10 prominent location inside the office.
Campaign Objective
Engaging Prospect Team-members
Campaign Idea
Moving Forward Together
Switching your job or getting a new one is a new journey. Taking inspiration from this thought, the campaign was designed to create a journey like experience for the potential employee.
Communications
Welcome Emailer: Snippets about the brand + Organizations Facts + EB Social Media Links
Latest News/ Media Coverages
Positive news clips about DB + Awards and Recognition + Financial numbers
Communications
Q&A
(Virtual Session)
Open Q&A with senor teammembers, latest projects and developments, future-plans
Connect with HR SPoCs
List of helplines (recruiter and onboarding teams) for any troubleshooting
Communications
Cultural Nuisances (Videos, Links)
Publicly available literature for D&I, SpeakUp, Benefits, Policies, etc.
Communications
Financial Literacy
Commonly used financial terms and Acronyms
Team Introduction (Virtual Session)
Preliminary introduction with the team they will be joining + an informal fun session to learn about the new team-members interests, achievements, etc.
Communications
Coming to Office (Virtual Session)
2 days prior to joining date, talk about hybrid working, joining formalities, ID badge, IT Infra setup, etc.
Joining reminder 15 days to go 7 days to go Office locations, Parking guidelines, etc.
Communications
Catch-up with your Manager
One-on-one session with your manager, Q&A, update from the team/ ongoing project
Joining checklist
A day prior to joining day, with list of all document requirements on the day of joining + agenda for the first day
Campaign Objective
Capgemini aimed to refresh their employees' understanding of company policies and foster behavioral change through improved awareness and comprehension.
Phase 1
Communications highlighting the consequences of specific actions.
Each design was strategically placed in locations that were most relevant.
Thus: Bus stand where employees waited to catch their ride home: What if nobody stood in line?
Phase 1: Teasers
Phase 1: Reveal
Phase 2
We designed creatives that matched brief, impactful and relevant messaging with visually appealing designs. Each set of creatives informed employees about specific policy categories, with a link to details on the intranet.
Viewer-friendly screensavers shared highlights of specific sections in an engaging and easyto-understand manner
Each week, a new set of policies was highlighted.
Mastercard took over an Indian enterprise and faced the challenging task of ensuring the incoming company's employees could integrate with Mastercard's ways and practices without feeling out of place or intimidated. The objective was to convey information in a manner that ensured no one felt offended or uncomfortable.
Creative Construct
We created a couple of anthropomorphic characters, positioned as colleagues, from whom one would be willing to take tough advice without taking personally.
The euphonious Ms.Etty Kit donned the mantle of adviser on all matters social and Mr.S.E.Curity dispensed advice on workplace security.
Phase 2
The circulation of emailers/posters each addressing a specific issue; these ranged from basic items like switching off lights to managing password safety.
