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We create
Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.
Brands we have
Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.
Strategy / Communication / Design
Our areas of
Vision and Mission
Purpose and Values
Marketing Communication
Brand Positioning
Stakeholder Reports
Internal Communication Office Branding / Environment Graphics
Employer Brand Social Media
Employer Value Proposition (EVP)
Website UX/UI
Recruitment Marketing
Social Media Marketing
CSR Communication
The task is to establish that designer ceilings add value to the TG’s residential and/or commercial spaces and that the ceiling serves as a space where people can exhibit their aesthetic sense by creating attractive false ceilings using decorative ceiling panels that can be an extension of their personality.
Given the types of materials that can be used as ceiling panels, ceilings can be made to come alive with a little imagination and innovation, in addition to saving energy through proper insulation.
It is largely an unorganized market with the presence of local and small players. Overall there is a huge opportunity to own a communication space which are much more strategic and extendable.
Doing up ceiling has lot of emotions, from the consumer lens – he gets involved as part of designing the ceiling, plus also the pride factor post doing up.
So creating a ceiling is just not an activity, its as strong an emotional as doing up home.
Creative end line:
Kuchh cheezen sirf zarurat ke liye nahi, feel ke liye ki jaati hain.
Jaise aapke ghar ke liye ek khoobsurat ceiling Saint-Gobain Gyproc. Ceiling nahi, feeling hai.
Scene 1
Yun toh match hum akele bhi dekh sakte hain. Lekin doston ke saath dekhne mein feel alag hai.
Scene 2
Yun toh misses ko seedhe seedhe I love you bol sakte hain. Lekin chidha ke phir gale lagane mein, feel alag hai.
Scene 3
Khel toh khillauno mein bhi nikal sakta hai, par papa ko ghoda banane mein, feel alag hai.
End Scene:
Kuchh cheezen sirf zarurat ke liye nahi, feel ke liye ki jaati hain. Jaise aapke ghar ke liye ek khoobsurat ceiling
Saint-Gobain Gyproc. Ceiling nahi, feeling hai.
Click here to see the video
15Mn views of our TVC
5.4Mn views on Social Media
4 lacs per month traffic on website
Extension to Print, OOH and In-shop
A home is where one can truly be themself. From the tiniest detail to the largest –all homes are a reflection of those who make it a home.
And no wonder the feeling of coming home is Epic.
But it could also be Majestic. All it takes is a Gyproc Ceiling.
Background
Amazon was doing a lot of BTL activations for new sellers registrations. Although new seller registrations do happen, but on an average there was a 21 days lag between registration and launch (i.e. actual selling on the platform). Amazon team eagerly wanted to bring this down.
Strategy: Time to launch is of the essence. If the process from registration to launch could be made hastened, sellers would get on- board faster and thus see sales coming in sooner.
Concept:
Launch in 60 minutes
Tatkal Express a mobile van decked out and fitted with all the equipment needed to get a seller registered and launched in just 60 minutes.
We designed the van - outside and inside - to excite attention and incite curiosity.
To this end, we designed the wrap of the van’s exteriors with arresting graphics and emblazoned decals and stickers with messages hinting at the superb opportunities that awaited within the van and on Amazon’s platform.
Results
In 17 weeks, Tatkal Express managed to notch up more than 600 seller launches.
There is a good jump from weekly launches and registrations prior to the initiative.
The launch of Tatkal Express also won conveage from major publications and news channels, like: Economic times, Hindu Business Line, Business Standard, Times of India, Deccan Chronical and UNI India.
Campaign Background
• DealShare is an e-commerce platform for the masses (Tier III and IV cities) that offers everyday products with low prices and fun-filled shopping experience with vernacular browsing.
• DealShare aims to provide the new-to-internet middle income population with a user friendly and comfortable eCommerce platform, where they can find attractive deals and affordable good quality products.
• They wanted to run an awareness campaign (for digital and print respectively) which would result in mass customer acquisition of middle-income households, in states like Rajasthan, MP, Gujarat, etc.
Campaign Concept
Digital: Re-Live Bollywood
Our country follows Bollywood like a religion. And the charm of movies is much more amidst tier 2 & 3 citizens. Tapping into this craze, a Bollywood-inspired campaign is sure to increase brand recall within the targeted audience. Famous movie dialogues already have a ring to the ear and crafting communication on this premise is smart move.
It’s time to get dramatic with our marketing communication.
Campaign Concept
Print and Outdoor: Samajhdari
The world is adopting technology more and more each day, simply because its easier and smarter. Talking of tier 2 & 3 citizens, being technologically advanced is considered next to crème de la crème.
Playing on this sentiment, what if – buying daily items online was also rewarding? Now that’s smartness. And that’s exactly the message we promoted via this campaign.
There’s nothing smarter than shopping on DealShare.
Marketing Collaterals: Corporate Brochure
Marketing Collaterals: Corporate Brochure
