VelocittaBrand: Work References for Novo Nordisk

We create great brands

Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.

Brands we’ve partnered

Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.

strategy/ communication/ design

Brand Identity

Annual/ Integrated / Sustainability Report

Teams we partner with

Marketing

Marketing Communication

Website & UI/UX

Digital Marketing

Social Media (Consumer Brand)

Performance Marketing

Human Resources

Internal Communication

Office Branding / Environment Graphics

Employer Brand

Social Media (Employer Brand)

Recruitment Marketing

Employer Branding

Two steps for Employer Branding

Identifying what makes your organization special

Communicating it well, to our target talent

Activating your EVP

Creating your EVP

(Employer Value Preposition)

Activating EVP: Existing Employees

Employee Engagement/ Communication Office Space Branding

• Annual engagement and comms calendar

• Internal campaigns

• Communication content and creatives

• Theme and messaging,

• Content and creative designing

• Implementation/ execution

Click here to see work reference

Click here to see work reference

Activating EVP: Prospect Employees

Campus Connect Social Media Marketing Recruitment Advertising

• Engagement calendar

• Guest lectures

• Campus competitions

• Live projects

• Facility visits

• Internships

• Jobs fairs/events

• Execution (messaging, content and creatives)

• Monthly post calendar

• Engagement activities

• Internal Culture

• Rewards and recognition

• CSR initiatives

• Employee advocacy, etc.

• Post creation (content and creatives)

• Post upload and engagement

• Monthly analytics

• Online: Social Media, Digital publications, OTT s, Apps, Games

• Offline: Newspaper, magazine, radio, billboard, events

• Advt. campaign messaging

• Content and creatives

• Execution and analytics

Click here to see work reference

Click here to see work reference

Click here to see work reference

Internal Campaigns

Benefits and Rewards

Campaign Objective

McAfee offers various benefits and rewards to its team members, however, not everyone knows about all of these. The objective of this campaign was to spread awareness and educate the internal audience about the same.

To engage the audience in a way that they don’t just benefit themselves, but also become ambassadors for prospect talent. Lastly, to secure a true score for our upcoming GPTW survey.

Campaign Concept

Superpowers for Superheroes

Our campaign idea was derived from McAfee’s tagline – Together is Power.

All our team-members are superheroes for all that they do and the value they generate. They juggle all their responsibilities at home and at work while protecting the world from cybercrimes, making the world a safer place. It’s honestly a lot.

That’s why McAfee offers a range of benefits and rewards, to give them more fire-power.

In order to humanise our concept, we wanted to depict our teammembers as a superhero and the benefits as their superpowers. This was physically installed at 10 prominent location inside the office.

In all our digital communication, we also associated a prop vis-à-vis each super power. This ensured a deeper mind-recall.

• Visits on McAfee intranet increased by over 400%

• McAfee team members started writing thank you mails to the HR dept for helping them realise the benefits at length

• Open rates for company wide emails went up by 200%

Speak Up Campaign

Campaign Objective/

In the recent yearly employee survey, HSBC received a crucial feedback from their employees that we are lacking an Open Communication culture.

In order to address this, HSBC rolled out an internal campaign to remind everyone, about their free speech policy. The campaign also had to:

• encourage individuals to speak their mind, freely - without any fear and

• give them assurance of NO negative consequences for people who speak up

Concept

As children, we weren’t afraid to speak because we weren’t burdened with consequences. We were true to what we believed in and we were never shy to express the same.

If we thought something wasn’t correct, we said it as it was.

If we didn’t understand anything, we would ask – even if it was obvious.

The campaign aimed to perpetuate the same traits back…

By connecting people with their childhood memories, we are pushing them to review a part of their personality that they’ve already lived.

At the same time, it’s an assurance from the organization that you’re valued for your thoughts, your intellect, and that you definitely have the right to question what doesn’t seem right – as long as there’s merit.

Creative Extension

Visual of a dining table setting where we have the mother serving burnt toast for breakfast to the child and the father.

Father: “This couldn’t have tasted better!”

Child: “…It’s burnt”

Just how a child speaks his mind without any fear, we encourage our employees to do so too.

Speak your mind without any fear of repercussions. Speak up!

#ExpressLikeAChild

Creative Extension

Visual of a parent about to throw a coin into a pond while the child watches unanimated.

Parent: “Hope this brings us good luck!”

Child: “ That could have been ice-cream money”

Just how a child speaks his mind without any fear, we encourage our employees to do so too.

Speak your mind without any fear of repercussions. Speak up!

#ExpressLikeAChild

• A significant push to the overall camaraderie

• Free to express work environment helped leverage the overall team productivity

• This campaign resulted in valuable and honest employee feedback.

When

Six Sigma went Ninja

Background

In their ongoing bid to improve efficiencies Vodafone wanted employees to take up 6 Sigma certification.

The Challenge Low turnout and negligible registrations which the team wanted to be improved.

Our Findings

A 2-day, on-the-ground employee interview research efforts turned up the following insights:

• Low awareness about 6 Sigma

• Ambiguity about benefits to employee (what’s in it for me !)

• Lack of understanding of career impact

Our Creative Solution: Ninja Attack

The various USPs of a 6 Sigma certification, was communicated through life sized cut-outs of ninjas in various poses. For eg. Ninja fighting negative elements, this denoted that 6 Sigma certification help you eliminate waste and redundant activities from the overall project.

These cut outs were strategically placed so as to generate maximum attention and interaction

Captions beneath each cutout explained the positives of the certification, in a smart and fun way.

• Certification enquiries and registration went up significantly.

• Selfies with ninjas went viral

• Ninja memes took over Vodafone’s intranet

Internal Emailers/ Event Collaterals

Newsletter

• Mastercard

• ICICI Bank

• Herbalife

• Trellix

• Amazon • TATA Sky

Posters & Standees

Camera Shot Videos

Knight Frank: LinkedIn Life Video

Amdocs: LinkedIn Life Video

Amdocs: LinkedIn Life

Amdocs: CSR Volunteering

Employee Referral Campaign

Shell Employee Referral Campaign

Meet Sheila Fernandez, a soft-spoken ITSO ops engineer by profession, and a Champion of Shell’s Employee Referral Programme by choice. Sheila has helped grow our vibrant Shell community through her efforts and we’re really glad to have her in the team. When she’s not referring top talent at Shell, she’s also been seen cooking, singing and painting in her free time.

Just like Sheila, you can refer a talented contact for a role at Shell too. Begin your referral journey today. Click here

Shell Employee Referral Campaign

Shell Employee Referral Campaign

Social Media creatives

Amdocs EVP <> SMM activation Case Study

Communicating Amdocs EVP through Social Media

Impact on Talent Acquisition

Amdocs has gained 5628 employees in the last 30 months.

TA team quotes that 26% of new talent comes through Social Media

– i.e. appx. 1463 new talent

79% of job seekers use social media to look for jobs

Source: Glassdoor

Social Media Creatives (Static/ GIF/ Videos)

• VOIS

• Nice India GTC

Talent Attraction Campaigns

Amdocs Mega Recruitment Drive Case Study

Mega Interview Drive which would welcome applications from freshers and techies in the early years of their careers (1 to 5 years of work exp.):

- Candidates from across India can apply

- Candidates will have to fill up an initial application form and the shortlisted candidates will be interviewed by the hiring managers

- Positions for Java, C++ and Functional Testing

- Target age group: 22 to 30 years

Campaign Messaging

• We wanted to do a campaign that’s of relevance and spark interests among the target group of 18-24 y/o.

• Hence, we decided to build the campaign messaging around the popular sitcoms and OTT series, which is an active interest among our TG.

• At the same time, this will make us stand out among, as opposed to mundane hiring posts on Instagram/ LinkedIn from other tech organizations.

Campaign Creatives

Campaign Analytics

Brand Awareness (Impressions)

Brand Engagement (clicks to Landing page)

16,090+

500,134 + Cost per click (INR)

Media Spend (INR)

Brand Consideration (Resume Submission)

1183

400,000

353 Brand Loyalty (Additional New Followers)

26 Cost per resume submission (INR)

Click on this link for Office Branding References