REQUIREMENT INVENTORY + TAXONOMY Main Display • Speedometer • Battery Life/Car Charge • Mileage Range for Remaining Charge • Current Transmission Status • Compass • Arrival Time • Optional (toggle view): -360 view -GPS Map -Traditional Speedometer •Time •Outside Temp
Systems • Tachometer • Fluid Temps • Tire Pressure • Car Temp • Odometer
Driver Assist • Trip Settings • Semi-Auto Pilot Driving • Parking Assist • Brake Assist • AWD/4WD • Traction Control • 360 Degree View
Multi-media • Video (Netflix, Hulu, DVD) • Radio • CD • Sirius XM • Pandora • Spotify
Phone • Answer • Make Call • Voice Text
Secondary Display and Warnings
Steering Wheel Controls
• Odometer • Warning Indicators -Emergency Brake Engagement -Seatbelt -Cruise Control -Tire Pressure Warning -Door/Hatch/Truck Ajar -High Beam Indicator -Turn Signal -Check Transmission/Engine -Traction Control or ABS
• Cruise Control • Horn • Volume • Seek/Find (media) • Dashboard Interaction, Mode change • Windshield Wipers/Fluid (not shown)
Energy Consumption • Emissions • Economy
Driver Climate Control • Interior Temp Controls (+/-) • Fan
Navigation (center column) Operated on Touch Screen Display • Arrival Time • Mileage to destination • Current Location • Destination Address • Retail, Services, Food • Saved Routes
The rich features of multi-media, navigation, car climate control, can be operated from the comprehensive touch screen display at the center console. These controls represent the primary functions of these options so that the safety of the driver is not compromised.
Project A: Titan IXDS 6123 V. Popplewell
COMPETITIVE ANALYSIS
Top Selling Fully-Electric Vehicles in the United States
Tesla Model S ($70,000-$100,000) Despite its price, the Tesla Model is the top rated fully-electric car on the market. Long range performance and sports car-like handling completely on electricity. The Tesla Model S has great efficiency, is super spacious, has the highest safety ratings. With an infotainment/tech package and an attractive body style -- it will easily convert the gas guzzling SUV drivers into believers.
Mercedes B-Class Electric ($33,950-$47,500 ) Swift and smooth acceleration; whisper-quiet interior; easy-to-use regenerative braking. Range isn't dramatically different from other less expensive EVs; less efficient than other EVs; availability limited to select states; stiff ride quality; limited standard equipment with pricey options list; less interior space than you'd expect.
Nissan LEAF ($21,510-$29,010) The LEAF is the best-selling electric car in history globally, in the US, in Europe, and in Japan. It is a really solid vehicle for a great price. The LEAF offers 84 miles (135 km) of range, 114 MPGe, a fairly roomy and comfortable interior, 5 seats, and decent acceleration (boosted, as all of these cars are to some degree or another, by the instant torque of its electric motor).
BMW i3 ($34,900-$42,400) The BMW i3 is rated at 61 miles per charge. It is an all-electric vehicle with an optional gas-powered range extender. Roomy four-person cabin; quick acceleration and strong brakes; nimble handling; excellent visibility; well-made and stylish interior; versatile cargo area for an EV.
VW e-Golf ($25,950-$33,450) The e-Golf also seats five, has 83 miles (134 km) of range, and gets an even better 116 MPGe. The e-Golf reportedly offers a nice drive, and there’s a sportier option you can upgrade. The e-Golf also offers heated front seats, a 7.2kW onboard charger, and a decent rearview camera.
Kia Soul EV ($33,700-$40,000) The Kia Soul EV promises and delivers on 93 miles of range between charges. Electric-powered torque is instantaneous and leads to excellent acceleration and driveability. Kia's Uvo infotainment is simple, but fully featured. Available ChaDeMo rapid charging can fill the battery to 80 percent in a half-hour.
Many automakers offer with semi-autonomous driving options: Adaptive Cruise Control, Lane Keeping, Emergency Braking, Self Parking, Higway Autopilot
Mercedes Benz S-Class Audi Infiniti
Lexus Nissan Murano Toyota Camry
Mazda 3 Chrysler 200 Ford Fusion Titanium
Jeep Renegade Subaru Outback
Daniel McDonald 52 Years Old Divorced, Adult Children Income: $210,000 Cincinnati, Ohio Marketing Professional, Specializing in Social Media Strategies
“I strive for a efficiency and awareness of my health, time and environment. I want a car that reflects what is important to me.”
• Self-Motivated • Natural but approachable leader
TECHNOLOGY:
Social Media
• Extroverted • Self-Aware • Intuitive
PERSONALITY:
Wireless Devices
Daniel is in his vehicle a considerable amount of time. A connected car with semi-autonomous driving would give him the freedom to work during his commute.
• Technology that creates stress instead of making life easier • Small and unattractive eco-friendly vehicles that are inappropriate for client entertaining.
FRUSTRATIONS:
Internet
Daniel became a vegetarian in college and has since been focused on allaround well-being and health. In the past ten years he has transitioned most of the products he consumes and uses to those that are all-natural and/or environmentally friendly.
• To become a senior partner • To remain relevant and informed in digital marketing and online strategies • To maintain his physical health • To maintain awareness of environmental issues • To keep a healthy balance of work and personal obligations
MOTIVATIONS:
Information Systems
Daniel is a junior level partner at a marketing firm in Cincinnati, Ohio. His area of expertise is social media strategies which keeps him on the cutting edge of communication technologies. Daniel uses connected devices in his life and finds they help him keep a balance. He is able to communicate with his children, manage his health and stay in touch with clients.
Traditional Warning Alerts (Metaphoric Icons) Traditional Speedometer View
GPS Map View 360 Degree View with Hazard Detection
Level 1 Interactions (Dashboard Right)
Level 1 Interactions (Dashboard Left Dashboard features are manually accessed by the intuitive buttons (up, down, right, left, OK) on the steering wheel. (See next page – steering wheel sketch) All features are on an easy to scroll list. When appropriate, all car features can be accessed with Siri voice controls.
I adapted the controls of an existing steering wheel which operated many of the car features but did so in a safe way. I felt that having an actual touch screen with apps on the steering wheel panel would require the driver to look down. The buttons are intuitive, are detected by touch without sight and are easy to learn.
1 ‘Home’ button similar to an Apple iPhone that toggles the main image (GPS map, 360 View or standard speedometer) Possible: A single quick tap of the home button will change the screen. A longer (2 second) tap will activate Siri. 2 Seek or Find (Multi-media) 3 Activate Siri voice controls (Possible move to ‘home’ button) 4 Volume +/- (Multi-media) 5 Right Screen Auxillary Engagement (up and down arrows scroll through list, “ok” selects feature). Interaction remains the same with each level. 6 Similar to 5 for the Left Screen features 7 Set Cruise Control Speed 8 Resume or Cancel Cruise Control 9 On/Off Cruise Control