Titan final document

Lindsey Wilson College IXDS 6123 Data Visualization Professor: Jason Occhipinti

Project Apple Titan Dashboard

By: Venus Popplewell December 9, 2015

Table of Contents Concept Brief . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .01 Solution Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .02 Rationale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .03-04 Research and Inspiration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .05 Mood Board and Aesthetic Pallet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .06 Competitive Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .07 Persona . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .08 Requirement Inventory and Taxonomy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Low Fidelity Wireframes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11-15 Medium Fidelity Wireframes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16-19 User Testing with Paper Prototype . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21-22 Medium Fidelity Improvements and Axure Prototype . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23-25 High Fidelity Wireframes and Axure Prototype . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26-40 Outcomes and Suggestions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42 Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43

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Concept Brief Project Titan Dashboard It's coming - the Apple car. Known as Project TITAN in the industry and throughout the media, the Apple electric car is the most awaited automobile-related launch in decades. It is expected that Apple will place great emphasis on user-experience and emphasize new world thinking.

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Solution Objectives Focusing primarily on the display and visualization of information, the Project Titan objective is to design a vehicle dashboard for a fully-electric, semi-autonomous vehicle using the core concepts of the Apple brand.

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A futuristic ad from the mid-1950s shows a family

playing dominoes in their self-driving car. Sponsored by “America's Independent Electric Light and Power Companies,” or by individual local utilities, the ad

appeared in newspapers and magazines and reads in part, “Electricity may be the driver. One day your car

may speed along an electric superhighway, its speed and steering automatically controlled by electronic devices embedded in the road…. No traffic jams … no collisions … no driver fatigue.”

Driverless Cars The American Dream The concept of autonomous smart cars

dates back at least as far as 1925, when American inventor Francis P. Houdina

demonstrated a radio-controlled, driver-

less car in New York City that navigated traffic on Broadway and Fifth Avenue.

The vehicle, equipped with a special antenna, was operated by a second car

that followed closely and sent out radio impulses, controlling small electric motors that directed every movement.

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Safety, Efficiency and Independence Proponents say that driverless or semi-autonomous cars would reduce road deaths, ease congestion, reduce fuel consumption, improve the mobility of old and disabled people and free up time spent commuting.

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Speedometer, Fuel Guage, Tachometer, Concepts, By Ford and GM

2012 Audi Crosslane Coupe

Research and Inspiration Lexus Dashboard Concept

In many ways self-driving cars are a logical extension of existing driver aids such

as adaptive cruise control and auto-parking systems. Internal systems must all

be tied together using software and senCar options and technology interactions from automotive companies such as Ford, Audi, Toyota, Tesla and Subaru

sors so that the software can tell what is

going on around the vehicle. The UI elements inside the vehicle needs to communicate with the driver to create an

intuitive understanding of how the car is operating and what the driver needs to (Concept Design)

do when manual controls are necessary.

Safety is the primary concern when de-

signing the dashboard and interactions.

[

Helvetica Neue Thin Helvetica Neue UltraLight

Mood Board and Aesthetic Pallet

FONTS

[

LOGOS AND ELEMENTS

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The Apple brand uses clean and simple elements. This core design concept will drive the aesthetic design of the Apple Titan dashboard. The usual bright pallet of the Apple brand must be reconsidered as the driver should be able to see the dashboard quickly and without uncomfortable glare or brightness.

Go ahead, I’m listening...

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Tesla Model S ($70,000-$100,000) Despite its price, the Tesla Model is the top rated fully-electric car on the market. Long range performance and sports car-like handling completely on electricity. The Tesla Model S has great efficiency, is super spacious, has the highest safety ratings. With an infotainment/tech package and an attractive body style -- it will easily convert the gas guzzling SUV drivers into believers.

Nissan LEAF ($21,510-$29,010) The LEAF is the best-selling electric car in history globally, in the US, in Europe, and in Japan. It is a really solid vehicle for a great price. The LEAF offers 84 miles (135 km) of range, 114 MPGe, a fairly roomy and comfortable interior, 5 seats, and decent acceleration (boosted, as all of these cars are to some degree or another, by the instant torque of its electric motor).

BMW i3 ($34,900-$42,400) The BMW i3 is rated at 61 miles per charge. It is an all-electric vehicle with an optional gas-powered range extender. Roomy four-person cabin; quick acceleration and strong brakes; nimble handling; excellent visibility; well-made and stylish interior; versatile cargo area for an EV.

Competitive Analysis A comparison of the top selling fully-electric vehicles in the United States. Since the

Mercedes B-Class Electric ($33,950-$47,500 ) Swift and smooth acceleration; whisper-quiet interior; easy-to-use regenerative braking.

Range isn't dramatically different from other less expensive EVs; less efficient than other EVs; availability limited to select states; stiff ride quality; limited standard equipment with pricey options list; less interior space than you'd expect.

VW e-Golf ($25,950-$33,450) The e-Golf also seats five, has 83 miles (134 km) of range, and gets an even better 116 MPGe. The e-Golf reportedly offers a nice drive, and there’s a sportier option you can upgrade. The e-Golf also offers heated front seats, a 7.2kW onboard charger, and a decent rearview camera.

Many automakers offer semi-autonomous driving options:

Adaptive Cruise Control, Lane Keeping, Emergency Braking, Self Parking, Highway Autopilot

Kia Soul EV ($33,700-$40,000) The Kia Soul EV promises and delivers on 93 miles of range between charges. Electric-powered torque is instantaneous and leads to excellent acceleration and driveability. Kia's Uvo infotainment is simple, but fully featured. Available ChaDeMo rapid charging can fill the battery to 80 percent in a halfhour.

Mercedes Benz S-Class, Audi, Infiniti, Mazda 3, Chrysler 200, Ford Fusion, Titanium, Lexus, Nissan Murano, Toyota Camry, Jeep Renegade, Subaru Outback

Apple Titan is yet a reality, the key

dimensions compared were a best guess as to what the consumer will consider important when car buying.

KEY DIMENSIONS: • COST • ENERGY EFFICIENCY • PERFORMANCE • COMFORT • APPEARANCE

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Persona Tesla car company is the nearest existing competitor of the Titan fully-electric, semiautonomous smart car. Tesla offers energy

Daniel McDonald 52 Years Old Divorced, Adult Children Income: $210,000 Cincinnati, Ohio Marketing Professional, Specializing in Social Media Strategies

“I strive for a efficiency and awareness of my health, time and environment. I want a car that reflects what is important to me.”

efficient vehicles with smart features and

develop a Titan consumer persona.

Male: ......................................83.9% Female: ...................................16.1%

Income under $50,000: ...........5.7% Income $50,000-$99,999:.......17.2%

Income over $100,000: .........77.3%

18-44 yrs old: ........................33.2%

45-64 yrs. old: .......................50.6% 65+ yrs old: ............................16.2%

Daniel became a vegetarian in college and has since been focused on allaround well-being and health. In the past ten years he has transitioned most of the products he consumes and uses to those that are all-natural and/or environmentally friendly.

Daniel is in his vehicle a considerable amount of time. A connected car with semi-autonomous driving would give him the freedom to work during his commute.

• Technology that creates stress instead of making life easier • Small and unattractive eco-friendly vehicles that are inappropriate for client entertaining.

FRUSTRATIONS:

• Extroverted • Self-Aware • Intuitive

PERSONALITY:

• Self-Motivated • Natural but approachable leader

TECHNOLOGY:

Social Media

demographics. It has been used to

MOTIVATIONS:

Wireless Devices

category. Tesla published this data about

• To become a senior partner • To remain relevant and informed in digital marketing and online strategies • To maintain his physical health • To maintain awareness of environmental issues • To keep a healthy balance of work and personal obligations

Internet

most attractive body styles in the product

Daniel is a junior level partner at a marketing firm in Cincinnati, Ohio. His area of expertise is social media strategies which keeps him on the cutting edge of communication technologies. Daniel uses connected devices in his life and finds they help him keep a balance. He is able to communicate with his children, manage his health and stay in touch with clients.

Information Systems

assisted driving. Tesla also designs the

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Solution Development • Requirement Inventory and Taxonomy

• Concept Sketches

• Medium Fidelity Wireframes

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Main Display • Speedometer • Battery Life/Car Charge • Mileage Range for Remaining Charge • Current Transmission Status • Compass • Arrival Time • Optional (toggle view): -360 view -GPS Map -Traditional Speedometer •Time •Outside Temp

Requirement Inventory and Taxonomy This initial phase of concept development compiled all the features, options and necessities available to the user on the dashboards of many car manufacturers.

Secondary Display and Warnings

• Odometer • Warning Indicators -Emergency Brake Engagement -Seatbelt -Cruise Control -Tire Pressure Warning -Door/Hatch/Truck Ajar -High Beam Indicator -Turn Signal -Check Transmission/Engine -Traction Control or ABS

Systems • Tachometer • Fluid Temps • Tire Pressure • Car Temp • Odometer

Driver Assist • Trip Settings • Semi-Auto Pilot Driving • Parking Assist • Brake Assist • AWD/4WD • Traction Control • 360 Degree View

Energy Consumption • Emissions • Economy

Multi-media • Video (Netflix, DVD) • Radio • CD • Sirius XM • Pandora • Spotify

Phone • Answer • Make Call • Voice Text

Driver Climate Control • Interior Temp Controls (+/-) • Fan

Steering Wheel Controls

• Cruise Control • Horn • Volume • Seek/Find (media) • Dashboard Interaction, Mode change • Windshield Wipers/Fluid (not shown)

Navigation (center column) Operated on Touch Screen Display • Arrival Time • Mileage to destination • Current Location • Destination Address • Retail, Services, Food • Saved Routes

The rich features of multi-media, navigation, car climate control, can be operated from the comprehensive touch screen display at the center console. These controls represent the primary functions of these options so that the safety of the driver is not compromised.

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Beginning Concept Development

Concept Sketches Low Fidelity Wireframes Based on requirement inventory and taxonomy, a series of first-draft sketches were to developed. These sketches included 75%-90% of the requirement inventory.

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Semi-Autonomous and Manual Driving Modes

Traditional Warning Alerts (Metaphoric Icons) Traditional Speedometer View

Low Fidelity Wireframes The development sketch became more refined and possible user interactions where detailed.

GPS Map View 360 Degree View with Hazard Detection

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Dashboard Feature Interactions

Level 1 Interactions (Dashboard Right)

Level 1 Interactions (Dashboard Left Dashboard features are manually accessed by the intuitive buttons (up, down, right, left, OK) on the steering wheel. (See next page – steering wheel sketch) All features are on an easy to scroll list.

When appropriate, all car features can be accessed with Siri voice controls.

Low Fidelity Wireframes Initial concept allowed the dashboard to operate many features of the Titan.

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Steering wheel UI elements operate the dashboard

Low Fidelity Wireframes The features of the dashboard are manipulated with the controls of the steering wheel. An Apple product naturally lends itself to touch screen controls. A touch screen with apps on the steering wheel would require the driver to look down.

Traditional buttons are being used. The buttons are intuitive, are detected by touch without sight and are easy to learn.

1 ‘Home’ button similar to an Apple iPhone that toggles the main image (GPS map, 360 View or standard speedometer) Possible: A single quick tap of the home button will change the screen. A longer (2 second) tap will activate Siri.

2 Seek or Find (Multi-media) 3 Activate Siri voice controls (Possible move to ‘home’ button) 4 Volume +/- (Multi-media) 5 Right Screen Auxillary Engagement (up and down arrows scroll through list, “ok” selects feature).

Interaction remains the same with each level.

6 Similar to 5 for the Left Screen features 7 Set Cruise Control Speed 8 Resume or Cancel Cruise Control 9 On/Off Cruise Control

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Second Iteration – Low Fidelity Titan Dashboard

Only the left side of the dash is interactive in the revised design. The right side communicates the efficiency of the vehicle, the outside temp, the time and current media selection.

Incoming call alternates with media.

Manual Mode – Navigation Display

Semi-Autopilot Mode – 360 Degree View Display with hazard detection

Low Fidelity Wireframes Refined “It just works.”

After a review of the original sketches, several problems were identified and the volume of options were considered unnecessary. With a vehicle designed by Apple, “it just works” was the quote that helped to refine the design. Therefore, the dashboard interaction features have been scaled back and Siri will have more of an operational role. Especially when safety is a concern.

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First Iteration – Medium Fidelity Titan Dashboard

Navigation Screen for Manual Drive Mode

Apple style apps to engage important functions (steering controls or Siri activation): • Assisted Driving: Assisted, Manual, Cruise Control

• Systems:

Medium Fidelity Wireframes

Drive Mode

View tachometer, odometer, fluids systems battery, oil life, etc.

• Trip Settings • Hazard Lights

Sketches were further simplified and elements fine tuned. Medium fidelity wireframes were developed to reveal the improved and safer dashboard design.

360 View Screen for Assisted Drive Mode Drive Mode

Entertainment alternates with phone use when necessary

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First Iteration – Medium Fidelity Titan Dashboard

Street Map for Manual Drive when GPS is not programmed

Alert System

Alerts appear only when needed. A metaphoric icon appears in the left screen. Examples of ‘alerts’ are below

The only static alerts remaining are headlights and cruise control. The driver will need to know at all times when these are engaged.

Phone In Use

Medium Fidelity Wireframes The medium fidelity iterations communicate the alternating screens which change depending on the user selected mode.

• 360 Degree View for assisted driving • Navigation

First Iteration – Medium Fidelity Titan Dashboard

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When voice controls are not appropriate (if passengers are asleep or driver is on the phone) -- driver can interact with the dashboard features (left) or multi-media (right) from the manual steering wheel controls.

Medium Fidelity Wireframes All car features and options can be voice activated using Siri voice controls. A long tap of the home button will awaken Siri and the driver will ask her to “power on� the Apple Titan.

First Iteration – Medium Fidelity Titan Dashboard

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Medium Fidelity Wireframes All other manual settings will take place on the iPad style central control panel at the main console. However, Siri can control any of the car settings.

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User Testing and Medium Fidelity Prototype

• Testing with Paper Prototype • Second Iteration –

Medium Fidelity Wireframe

• Axure Prototype

User test participants were chosen based on demographics and lifestyle behaviors which

aligned individuals with the primary and secondary target market profiles. Participants are family and friends of the designer therefore no recruitment techniques were employed.

Participation rewards were not necessary with this group of user testers.

User Testing with Paper Prototype Usability Research Goals Goal 1: To determine if there is anything complicated or frustrating when interacting

STACY: 42 Year Old Male, Banker Two Children Owns a variety of Apple devices Enjoys video games, movies, television programs like “The Walking Dead�. Interested technology related to the quality and performance of a television. Plays a lot of games on the iPad. Currently not knowledgeable of electric cars. Fan of Star Wars, The Hobbit, Lord of the Rings, The Chronicles of Narnia and Harry Potter as well as action movies and sports.

JASMINE: 25 Year Old Female, Office Professional No Children Owns an iPhone and a Kindle Fire Is comfortable using a computer and enjoys learning new software, particularly design software. Just bought a new vehicle with several smart functions.

with the Titan dashboard.

Goal 2: To determine if there are any safety issues associated with the design of the vehicle dashboard.

Research Methods and Usability Procedures The research method used was micro-usability testing by observational research. Each user was given a list of tasks to complete. They were scored based on their ability to complete the task.

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6123 Apple Titan Dashboard Concept User Testing: Defined Tasks

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0-FAIL 1-SUCCEED W/ MANY BARRIERS TASK ATTEMPTED

1) Turn on the car.

2) What do you expect to happen when you interact with the controls on the left side of the steering wheel.

Usability Test Outcomes User testing with paper prototype revealed the design is intuitive with few pain points.

Users discussed how there is a learning curve with the features of a new car. Siri wasn’t automatically understood as an ignition feature however, once learned, each user thought it was a natural fit.

2-SUCCEED W/FEW BARRIERS

TEST USER 1 STACY

TEST USER 2 JASMINE

3

3

3 and 1

3 and 1

3) The car can be fully voice controlled, however in the event that you are on the phone or have a sleeping passenger – where would you go to interact with “Assisted Driving” features.

3

3

4) What do you expect to happen when you interact with the controls on the right side of the steering wheel.

3

3

5) Discover the information about the car – tachometer, odometer, fluids, etc.

3

3

6) Do you feel a “Trip” function is needed with a fully interactive navigation system?

yes

yes

0

3

3

3

no

maybe

7) This is the way alerts are displayed. Are they confusing? Do you understand how to turn off the alert?

8) How would you set the GPS/navigation?

9) Is there anything missing from the dashboard screen that you feel is important?

3-IMMEDIATE SUCCESS

COMMENTS:

This question revealed much. Both users knew instinctively to use the home button on the steering wheel but neither asked Siri to “power on” the car.

They thought the button would start the car. HOWEVER, both said that they have always needed to learn the controls on any new car and Siri voice activation makes sense now that they understand.

This question (3) led to a follow-up -Did the language “Assisted Driving” define semi-autonomous driving?

Stacy said absolutely.

Jasmine said she like it better than “auto-pilot” which sounded scary.

10) Do you have any suggestions for improvement?

STACY:

Suggested thumbprint recognition for security and powering the car.

Suggested updated traffic and construction alerts info available through navigation.

Commented that he liked the clutterfree screen. Often feels information overload in newer vehicles.

Suggested fewer apps visible at a time on the central control pad. He said that it would take him too long to make a decision the way it is designed right now.

His eyes would be off the road for too long.

Both thought is was still a much needed feature

Jasmine said her car manages alerts this way so she knew to press OK. Stacy kept trying to tell me to stop the car and check the alert. The question may have been asked poorly. But an added instruction or label may be needed

Jasmine understands that Siri can control the car and all its functions but she says she may like to have more manual control available at her finger tips on the steering wheel.

JASMINE:

Jasmine suggested that the navigation system show upcoming options for retail, food and gas.

She would rather set the climate manually rather than using Siri. She is ok with it being accessible through the central console.

Block some iPad apps like Netflix and any other video when the car is in drive so that it doesn’t distract the driver. If there is a second screen in the back of the vehicle the videos may play there.

Second Iteration – Medium Fidelity Titan Controls

7:05 p.m.

NE 18

o

Maps

Safari

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Voice Text or Call

Netflix

iTunes

28o

Climate Control

App Store

Podcasts

MUSIC

Weather

iPad Central Controls

Steering Wheel and “Power On” Feature

User suggested using fingerprint controls for security and safety.

Test participants felt the abundance of options available to the driver on the iPad central controls would be a safety issue.

The home screen has been altered to reveal the driver’s top four apps.

The bottom row of apps can be programmed to lock out when the car is in drive. A passenger may access all apps with fingerprint recognition but no video or Facetime will be allowed while the car is in motion. Video may be allowed on the second row screen for the backseat passengers.

Siri will know who is driving the car because of the fingerprint scan to power on the vehicle.

If the driver is alone – locked out apps can be operated by Siri (no video or Facetime).

Second Iteration Medium Fidelity and Axure Prototype Applied improvements suggested by test users in the second iteration of the medium fidelity wireframe.

Axure Prototype can be found here: http://yetl3h.axshare.com/assisted_driving_begin.html

Second Iteration – Medium Fidelity Titan Dashboard

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Second Iteration Medium Fidelity and Axure Prototype

There was confusion by a test user on how to clear the alert pop-up window. An explicit affordance has been added to communicate action.

Continue applied improvements. Modified alert system with labeled affordance.

Axure Prototype can be found here: http://yetl3h.axshare.com/assisted_driving_begin.html

User suggested adding ‘Traffic Alerts’ – available to all driving modes.

Second Iteration – Medium Fidelity Titan Dashboard

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Second Iteration Medium Fidelity and Axure Prototype Wal-Mart BP

Suggested by test user – the addition of

McDonalds

“Destination Assistance” to the standard mode of drive (no navigation).

User suggested adding retail, food and gas destinations on the route either when the gps is on or off.

Axure Prototype can be found here: http://yetl3h.axshare.com/assisted_driving_begin.html

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High Fidelity Wireframes and Final Axure Prototype

High Fidelity – Interior Staging

Final Iteration High Fidelity Wireframes Titan Concept Dashboard User testing provided the confidence to move forward with a high fidelity prototype that is both intuitive to use and safe on the road. During the initial phase of design, the lighter color pallet of the Apple brand was in use. As luck would have it, one evening my daughter had our iPad out in the car next to me. This resulted in an impromptu user test and I realized standard dark backgrounds are necessary because they are easy on the eyes. Soft blues, greens and muted reds on dark backgrounds are used throughout the industry. This realization informed my design.

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Manual or Voice Activated Controls

Final Iteration High Fidelity Wireframes Titan Concept Dashboard In this wireframe Siri powers on the Titan.

However, settings can be changed to power the vehicle on with an initial touch of the home button on the steering wheel.

Final high fidelity Axure prototype can be found here: http://1bjydb.axshare.com/#c=2

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Navigation Mode

Final Iteration High Fidelity Wireframes Titan Concept Dashboard Navigation can is enabled on the central console touch screen.

Final high fidelity Axure prototype can be found here: http://1bjydb.axshare.com/#c=2

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Manual Drive Mode (No GPS with Destination Assistance)

Final Iteration High Fidelity Wireframes Titan Concept Dashboard Manual Drive mode when navigation is off provides hazard and destination assistance. In this screen, McDonalds and BP Fuel are near the driver’s current location.

Final high fidelity Axure prototype can be found here: http://1bjydb.axshare.com/#c=2

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360 Degree View Mode (with hazard alerts)

Final Iteration High Fidelity Wireframes Titan Concept Dashboard 360 degree assistance is the default screen when the car is in Assisted Drive Mode. This gives the driver a bird’s eye view of what is happening around the vehicle.

Final high fidelity Axure prototype can be found here: http://1bjydb.axshare.com/#c=2

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Enable Assisted Driving Features Using Steering Wheel Controls

Final Iteration High Fidelity Wireframes Titan Concept Dashboard Assisted Drive is one of the relevant features accessible on the dashboard. Lane Keeping, Parking, Attention and Blind Spot Assistance are enabled with steering wheel controls.

Final high fidelity Axure prototype can be found here: http://1bjydb.axshare.com/#c=2

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Opt Out Feature for Assisted Driving

Final Iteration High Fidelity Wireframes Titan Concept Dashboard Final high fidelity Axure prototype can be found here: http://1bjydb.axshare.com/#c=2

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Construction and Traffic Alert System

Final Iteration High Fidelity Wireframes Titan Concept Dashboard User suggested adding traffic or roadway alerts.

Final high fidelity Axure prototype can be found here: http://1bjydb.axshare.com/#c=2

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Systems Alert Sample (Check Engine)

Final Iteration High Fidelity Wireframes Titan Concept Dashboard System alerts are only visible when problems arise and can be cleared if not needed.

However, the alert will continue to pop into view periodically until it is addressed.

Final high fidelity Axure prototype can be found here: http://1bjydb.axshare.com/#c=2

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Central Console Touch Screen Controls

Final Iteration High Fidelity Wireframes Titan Concept Dashboard Central console controls are similar to an Apple iPad. Users felt the abundance of features were a safety issue for drivers. bottom row apps can be programmed to lock-out to the driver when the car is in motion. iPad home button will know the driver based on fingerprint ignition scan. A passenger may be able to use the console.

All features can be adjusted in preferences.

Final high fidelity Axure prototype can be found here: http://1bjydb.axshare.com/#c=2

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Climate Control Screen

Final Iteration High Fidelity Wireframes Titan Concept Dashboard Final high fidelity Axure prototype can be found here: http://1bjydb.axshare.com/#c=2

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Music Sample Screens – (Apple iTunes)

Final Iteration High Fidelity Wireframes Titan Concept Dashboard All entertainment is accessed by Siri or central console touch screen. No video or Facetime while the vehicle is operating.

Final high fidelity Axure prototype can be found here: http://1bjydb.axshare.com/#c=2

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Select Phone Sample Screens

Final Iteration High Fidelity Wireframes Titan Concept Dashboard Phone controls are operated by Siri or manually on central console.

Final high fidelity Axure prototype can be found here: http://1bjydb.axshare.com/#c=2

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Navigation Sample Screens

Final Iteration High Fidelity Wireframes Titan Concept Dashboard Navigation is enabled Siri or manually on central console.

Final high fidelity Axure prototype can be found here: http://1bjydb.axshare.com/#c=2

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Outcomes:

Suggestions:

User testing by paper prototype was largely successful and interactions were

Suggestions are few but if I could makes changes I may add back some of the

quickly understood for most of the given tasks. Any problems were addressed

interactivity on the dashboard. I am satisfied with the outcome however, con-

in the medium fidelity and high fidelity stage.

sumers are programmed to have accessibility at their fingertips. User test participants also commented they would like to have a little more control of certain

Aesthetically, the Apple brand was influential and the central console reflects

features on the steering wheel. I would consider adding manual phone controls

many of the UI elements of an Apple product. However, the dashboard offered

(phone is currently accessed by Siri or the central console) as well as access to

original features and only a few elements of the Apple brand were used. The

the navigation system.

energy efficiency graph is similar to the graph element on the iPhone health app. The navigation map from Apple was also used. Fonts were chosen based on current Apple products.

Dark colors were used because of a chance encounter with an iPad while driving. The usual brightness of an Apple product was a safety issue while driving at night. A return to my research revealed 100% of car companies use a dark background for dashboard elements. I’m certain user testing has been completed for these companies and this realization informed my design.

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Conclusion: Designing the dashboard of an Apple product required an approach that is different from the traditional UI of most modern vehicles. Research revealed many car companies offer an abundance of interactive features on the dashboard.

Initial low fidelity designs offered a large variety of features accessed by steering wheel controls. But a closer look at the core approach of the Apple brand resulted in a design that “just works.� Apple products are intuitive, clean and simple.

Voice controls activated by Siri became an important safety feature in this version of the Titan. The only interactions that remain are those that are immediately relevant to the driver. All other interactions take place on the central console and can be programmed with safety controls so the driver is not distracted.

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Resources:

Articles:

1)YOU ASKED: HOW DO DRIVERLESS CARS WORK

http://time.com/3719270/you-asked-how-do-driverless-cars-work/

2) AUTONOMOUS CARS WILL DESTROY MILLIONS OF JOBS RESHAPE US ECONOMY

http://qz.com/403628/autonomous-cars-will-destroy-millions-of-jobs-and-reshape-the-economy-by-2025/ 3) HOW SELF DRIVING CARS WORK

http://www.economist.com/blogs/economist-explains/2013/04/economist-explains-how-self-driving-car-works-driverless 4) BEHIND GOOGLES AUTONOMOUS CAR PROGRAM

http://www.makeuseof.com/tag/how-self-driving-cars-work-the-nuts-and-bolts-behind-googles-autonomous-car-program/

5) ON THE ROAD TO DRIVERLESS

http://gpsworld.com/on-the-road-to-driverless/

6) SELF-DRIVING CARS PASSING ROAD TESTS

http://windsorstar.com/news/self-driving-cars-passing-road-tests 7) MERCEDES F-015

http://media.daimler.com/dcmedia/0-921-1775416-1-1776977-1-0-0-0-0-0-0-0-0-1-@aj.a1.s177018-0-0-0-0.html Persona:

(Additional Readings regarding target audience) http://www.driverless-future.com/?page_id=774

http://www.consumerreports.org/cro/magazine/2014/04/the-road-to-self-driving-cars/index.htm

http://www.computerworld.com/article/2491635/vertical-it/self-driving-cars-a-reality-for--ordinary-people--within-5-years--says-google-s-sergey-b.html http://fortune.com/2015/07/29/tesla-millennials/