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Verb Strategy & Creative is Digital It would be counterproductive in a millennium-era agency to have anything other than fully on-line, interconnected workflow systems. From accounting through creative, our staff is linked to one another and to all key elements of our agency management system. This allows all clients and service team members to stay abreast of estimates, production status, schedule changes, new projects—in fact, everything relating to your account is available to key client service personnel. Being “fully digital” also allows many of our agency functions traditionally performed in straight-line sequences to be executed simultaneously, helping us compress the number of days needed to complete certain projects or functions. Our interconnected client service team can remain in contact with one another throughout each workday, cutting down on the potential for errors through mislaid memos or misunderstood instructions. Everything is put down in writing, including production e-mails, change orders and client comments, saved on-line for quick reference. We also log all time expended on your account online, so production can keep a running tab on estimates, and accounting can accurately total each invoice. Retainers are also tracked on-line and reports are produced monthly. From the initial input logged in by the account manager, through the final sign-off before delivery to an outside vendor, we conduct all creative work in a digital environment. Account managers meet with the entire client service team without even having to walk away from their desks, taking instant meetings while never leaving their seats. Copywriters network with art directors to assemble layouts. Project management keeps track of deadlines and ensures all facets of a job move forward simultaneously. This further compresses the time needed to produce a finished project.
T H E W H OA ! BOOK - WORKING W IT H OUR AGE NCY | 5 8
