KW P E KW Passific Estate Keller Williams pacific estates is more than a real estate brokerage. we’re empowering remarkable results to leave a lasting legacy. That’s why we are so driven in all that we do. We began with the intention of establishing a guiding light for the pacific estates communities and real estate industry as a whole. in doing so, we became the #1 KW brokerage in the entire state of california.
Built by agents, for agents yet, for every agent we proudly work with and every client we passionately serve, there is still so much more to come, because our venerable accomplishments, unmatched care, and community initiatives remind us every day that the dream is realized not in the destination, but in the journey. In all that we do everything derives from eight areas of focus: INTEGRITY | DRIVE | TEAM WORK | CARE | HOSPITALITY | LEARNING | TEACHING | SHARING
AGENT + P ROPE RT Y DAVID CULEN Phone : 526. 513. 7800 Fax : 562. 513. 7801 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur malesuada viverra est, eu tempor libero imperdiet nec. Aliquam sem quam, vulputate non aliquet tristique, gravida id mauris. Praesent viverra faucibus magna nec eleifend. Quisque maximus pharetra sapien, ut sodales dui vestibulum ac. Nullam ornare tortor nec pretium ornare. Morbi cursus, turpis et aliquet mattis, magna est vulputate mauris, vitae iaculis nisl leo in dui. Morbi feugiat aliquam metus. Curabitur ipsum lectus, porttitor in lectus lobortis, porta vulputate odio. Nulla eu pellentesque nisl. Duis sit amet lacinia augue, vel dapibus purus. Suspendisse tincidunt.
Made Exculsively for
JOHN DOE for
1234 W 56 ST.
Keller Williams Pacific Estates is more than a real estate brokerage. We’re empowering remarkable results to leave a lasting legacy. That’s why we are so driven in all that we do. We began with the intention of establishing a guiding light for the Pacific Estates communities and real estate industry as a whole. In doing so, we became the #1 KW Brokerage in the entire state of California.
SEVEN STEPS TO SELLING YOUR HOME
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REASONS FOR SELLING
PRICE
It is often more emotional to sell a home than to buy a home, and the reason for selling your home may be a determining factor in the urgency of the sale. The urgency may also have an effect on the price of the property.
The most important factor when putting your home on the market to sell is setting the right price. The price at which your property is marketed can make or break the deal.
It is important to take the following factors that can influence the sale of your home into consideration: • • • • • • •
Reason for selling Price Location Condition of property Size Design / style Accessibility
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THE COST OF SELLING It is very important to first calculate the expenses that may be incurred while selling your home. This knowledge is absolutely necessary because it helps you to determine a good price for the house, as well as the potential profit that you can realize. The cost of selling your home may include things like commission to be paid to the agent, taxes, advertising costs or specific reports, such as a property inspection.
Over-pricing of the property may result in: • A smaller buyers’ pool • A prolonged stay on the market that will result in lower offers being submitted Under-pricing of the property may result in: • You losing money on your investment • A buyer offering an even lower amount due to a negative perception of the property or area
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CONDITION OF YOUR PROPERTY
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LOCATION
Although you cannot do anything about the location of your property, it plays a very important part in the marketability of your home. So, it is important to take the following into consideration: • Is your property priced in relation to other offers in your area? • What type of neighborhood is your property located in - wellestablished, up-and-coming, transitional? • Is your property located in an urban or rural area?
The condition of your property is always a factor in how quickly your home sells. It’s a fact: acquiring the highest market value and elevating your home above the others in the same price range often comes down to first impressions. Here are some inexpensive ways to maximize your home’s curb appeal: • Keep the grass cut and yard clutter to a minimum. • Apply fresh paint to any wooden fences and your front door. • Clean windows inside and out. • Wash or paint your home’s exterior. • Ensure gutters and other exterior fashions are firmly attached.
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ACCESSIBILITY
Accessibility is a major issue in many parts of the world. Again you cannot STAGING do anything about your home’s accessibility to specific things, but it Did you know well-placed furniture can does play a role in the price of your open up rooms and make them seem property. Your agent will work with larger than they are? Or, that opening you to highlight the places of interest drapes and blinds and turning on lights that are most accessible to your home. make a room seem bright and cheery? Here are a few important areaLOGOs It’s true, which is why staging your to think about: home to look its absolute best is an important factor in the selling process. • Public transportation Here are some inexpensive ways to • Main roads highlight your home’s best features: • Shopping centers • Schools and other educational • Clean or paint walls and ceilings. institutions • Clean all flooring and fixtures • Outdoor areas - public pools, lights, fans. parks, playgrounds • Repair all plumbing leaks. • Entertainment • Remove excessive wall hangings, furniture and extra personal goods. • Turn on all lights and open the drapes during the daytime. • Play quiet background music and infuse your home with a comforting scent. • Vacate the property when and if it’s being show to prospective buyers.
MARKETING S T R AT E GY
STAGING + PROFESSIONAL PHOTOGRAPHY We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time. We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.
ONLINE & PRINT MEDIA
BROKER CARAVAN
Keller Williams agents strategically advertise in several publications. Our display advertising appears in local, regional and national / international publications, which target specific audiences for unique or estate properties. Your sales agent will select the publications appropriate for the marketing of your property.
FLYERS
POSTCARDS
EXTENDED ONLINE MARKET SEARCH When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.
INDIVIDUAL PROPERTY WEBSITE Individual property websites are a very useful tool when marketing your home online. The unique domain name is simply the property address— When typed into a web browser, it instantly pulls up that specific property details page or virtual tour.
SOCIAL MEDIA • Reach the Influential • Find “Hidden Buyers“ • Create Excitement • Invitations to Open House
7 Hold 4 other open houses in the area in various prices ranges
EXTENDED MARKET SEARCH
6 Get on the phone that morning and remind everyone
Get on the phone that morning and remind everyone
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Go invite neighbors (100min)
Go invite neighbors (100min)
Go invite neighbors (100min)
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Fliers the week before, email invites and posted on Websites
Fliers the week before, email invites and posted on Websites
Fliers the week before, email invites and posted on Websites
Fliers the week before, email invites and posted on Websites
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Directional signs at all key corners with ballons and riders
Directional signs at all key corners with ballons and riders
Directional signs at all key corners with ballons and riders
Directional signs at all key corners with ballons and riders
Directional signs at all key corners with ballons and riders
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Sign in yard with ballons and riders
Sign in yard with ballons and riders
Sign in yard with ballons and riders
Sign in yard with ballons and riders
Sign in yard with ballons and riders
Sign in yard with ballons and riders
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Sign in yard
Sign in yard
Sign in yard
Sign in yard
Sign in yard
Sign in yard
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TAKING OPEN HOUSES BEYOND THE BASICS 4
Holding an open house is serious business. Below is a chart that shows you exactly how we can maximize open houses to sell your property.
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1 Sign in yard
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MATTERPORT VIRTUAL TOUR Matterport is an immersive media technology company that builds 3D media solutions that power industries from real estate to entertainment, and everywhere in between. Our team has built the first end-to-end media platform that allows users to easily create, modify, navigate, and build on digital representations of real places.
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POINTS MARKETING SERVICE GUARANTEED TO GET YOUR HOME SOLD
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Exclusive System ensures your property ismarked online 24/7 through more than 360 of the most popular search websites.
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Realtor.com tracking report shows how many buyers are looking at your home.
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International marketing with easy access for buyers to contact me regarding your home.
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Send “Just Listed� postcards to the neighbor-hood notifying that your home is for sale.
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Professional photography/professional property flyers.
Los Angeles time Saturday/Sundays open house in the MLS.
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Review all documents with seller for a smooth transition.
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Enhance Facebook/ Twitter postings on a daily basis.
Translate your property in 19 different languages for international buyers.
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Your property will be showcased on Realtor. com.
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For Sale sign on the front of the property.
Contact local agents about you listing property.
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Property will be featured in the ARIA website.
Property will be listed on MLS Broker open guide.
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Property will be listed on ListHub.com & Proxio.com.
Handle all steps of transaction from opening to close of escrow.
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Brokers open house tour.
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Sell your home for the highest price in the shortest amount of time.
WHY KELLER WILLIAMS
WHY KW Keller Williams is not your traditional Real Estate company. That is why it is not surprising that it is the fastest growing real estate company in North America. Our phenomenal growth is only part of the story: • Largest independent real estate franchise • A network of over 112,000 real estate consult ants • 700+ offices in the US and Canada (50 Major Markets), including International presence in Costa Rica, Dubai, Indonesia, Mexico, Portugal, South Africa, Turkey, Spain, the UK and Vietnam. • Excellence in cutting-edge real estate training, real estate coaching and real estate education • Most Innovative Real Estate Company (Inman News)
KELLER WILLIAMS IS #1 In 2012, Keller Williams Realty’s top brokerages sold more real estate than any other franchise’s brokerages according to the REAL TRENDS 500. Of the top 500 real estate brokerages in the United States, Keller Williams Realty offices significantly outpaced the industry in both sales volume per office and transactions per office.
Lux Home Division
Worldwide
W Luxury Homes is an exclusive, elite and sophisticated group of real estate consultants raising the bar for service in the upper-tier homemarket. As part of the Keller Williams Realty, Inc.family, our consultants have a powerful network of associates to help you sell or find your next home. Keller Williams Realty is currently the 2nd largest real estate franchise in the United States, and is on a growth trajectory that will soon place it as the most dominant real estate company in North America - and the world.
Keller Williams is a Leader in Global Real Estate offering comprehensive services to investors, property owners, tenants, and developers around the world.
Whether you’re buying or selling, our complete focus is on your life and your dreams. We understand how important it is that you choose the very best real estate to guide you through your real estate transaction someone who is a trusted expert and powerful advocate for you throughout the process.
Keller Williams Realty has an established network anda proven model that sets a framework for profitability in any market across the globe. We know that the strongest enterprises are driven by the top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe. With more than 140,000 real estate agents, operating in more than 700 market centers across the globe, Keller Williams Realty is currently the largest residential real estate company in the United States.
KNO WLEDGE Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry- leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.
TECHNOLOGY
RELIABILITY
Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.
Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.
Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property.
TRACK RECORD
TEAMWORK Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.
I’m proud to work with the largest real estate franchise in the World by agent count. It’s proof that when you offer a superior level service, the word spreads
AWARD & HONORS
Best Companies to Work for in Texas Austin American Statesman Inman 100 Most Influential Real Estate Leaders Report Six Keller Williams representatives Swanepoel Power 200 Most Powerful People in Residential Real Estate Report Ten Keller Williams representatives Training Magazine The #1 Training Organization in the World across ALL industries
Principal 10 Best Companies for Employee Financial Security Keller Williams featured in Inc. magazine for commitment to financial and physical wellness
National Association of Hispanic Real Estate Professionals 250 Keller Williams had 25 representatives on NAHREP’s list of top-producing Latino agents
Computerworld Data+ Editors’ Choice Award Keller Williams recognized for its business intelligence system
REAL Trends/Wall Street Journal “The Thousand” Keller Williams had 147 associates and teams on list of top real estate professionals in America
Inc. 5000 Made list of fastest-growing private companies - for the fifth year in a row Franchise 500 Made Entrepreneur magazine’s list of top franchises - for the fifth year in a row
REAL Trends Canada’s Best Real Estate Agents Keller Williams is home to No. 1 agent by transactions (Marvin Alexander) Inman News Innovator of the Year Keller Williams is home to real estate industry’s top innovator (Ben Kinney)
REALTOR Magazine 30 Under 30 Seven Keller Williams finalists and four winners including the Web Choice winner REAL Trends 500 126 Keller Williams offices ranked by transactions and sales volume – more than any other real estate franchise REALTOR Magazine Volunteering Works Keller Williams associate Miriam Hernandez Ramirez one of five award recipients National Association of REALTORS Distinguished Service Award Both award recipients (Mike Brodie and Jim Helsel) are Keller Williams associates
LARGEST REALESTATE COMPANY
PRICING S T R AT E GY
PRICE RIGHT
ASKING PRICE
Attract buyers. Pricing Your Property Competitively
15 % ABOVE
% OF POTENTIAL BUYERS WHO WILL LOOK AT PROPERTY
10 %
will generate the most activity from agents and buyers. Pricing Your Property Too High may make it necessary to drop the price below market value to compete with new, well priced listings.
10 % ABOVE
MARKET VALUE
10 % BELOW
15 % BELOW
30 %
40 %
75 %
90 %
THE IMPORTANCE OF INTELLIGENT PRICING The right price is important. • A property generates the most interest when it first hits the market.
WHEN MOST OFFERS ARE RECEIVED
ACTIVITY LEVEL
• The number of showings is greatest during this time if it is priced at a realistic market value. • Starting too high and dropping the price later misses the excitement and fails to generate strong activity. • Many homes that start high end up selling below market value.
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WEEKS ON THE MARKET
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PRICED AHEAD OF THE MARKET Sellers market. In a market with rising home values, if a seller wants a price that’s ahead of the market, the market may go up enough to make that price attractive for buyers. Time can cure some mistakes and make people look smart.
$$$ PRICE SELLER WANTS
AVERAGE HOME PRICE
WHEN THEY GET IT
TIME ON THE MARKET
PRICED AHEAD OF THE MARKET Buyers market. If sellers fall behind a market with falling home values, they can end up chasing the market down, because home balues are always falling faster than their price reductions.
$$$ PRICE SELLER WANTS PRICE CORRECTION
AVERAGE HOME PRICE
PRICE CORRECTION
HOME VALUES ARE FALLING
THEY NEVER GET IT
TIME ON THE MARKET
TOP MARKET CENTER Dominating the numbers in VOLUME.
TOP MARKET CENTER Dominating the numbers in UNITS.
TEST IMON IALS.
CLIENTS ARE SAYING...
“The first time I met Rory I thought, what a great looking lady suntanned, moving like the athlete I guessed she was, and best of all, personable and terrific at her job — she sold us our house. I have no doubt that she will continue to succeed in whatever challenge she chooses to undertake.” - Blake Edwards “I’ve known Rory for 27 years. She is successful, energetic, beautiful and incredibly disciplined. She has transitioned from a busy modeling career to being one of the most respected real estate brokers in Los Angeles, while simultaneously training to be a competitive swimmer. I know how hard and tirelessly she has worked to achieve her goals - I was there! I have a lot of respect for Rory.”
- Mark Spitz “Rory has been a loyal and dear friend for 22 years. She is a smart, hard-working, incredibly determined woman whom I have great respect for. In the business dealings I have had with Rory, as well as personal affairs, the one thing that I respect her for the most is her confidentiality. And believe me, I have tried to get things out of her!!!” - Lorna Luft “Through our numerous collaborations on multiple real estate projects, Rory has proven to be highly responsible with a delightful personality and stellar attention to detail.” - Samuel J. Levin, President, Levin and Company Management, Inc. “I have known Rory for 32 years now and have never seen, even in the toughest times, her give into despair or accept defeat.”
- Megan Mullally - Kathleen Turner “In the 31 years that I have known my fellow Taurean Rory, I have watched her transition from model to business woman and from party girl to fit and healthy athlete. Whatever her challenge, she gives 100%, with integrity and determination and I am pleased say that goes for her friendship too.” - Grace Jones “I have known Rory for almost 20 years, we met at UCLA Masters swim workouts. Over the years we have worked together professionally, and swam many workouts together. Rory truly has a high standard of integrity and is an impeccable professional, is extremely athletic and is a true buddy to many of us. She is clearly a role model to be admired.”
THANK YOU & PROMISE
Thank you for the privilege and opportunity to work with you. There is so much thought, knowledge and preparation that goes into a successful home-selling campaign. Please feel free to call me if you have any questions. I will be your resourceful guide through every step. I look forward to meeting with you and helping you achieve a successful sale. Much of my business is based on referrals from satisfied clients. If you know anyone who could benefit from my real estate services, please let me know how I can be of help!
Keller Williams Realty Pacific Estates 2883 East Spring Street Ste100 Long Beach, CA 90806, US 562. 513. 7800
We meet you where you are and take where you want to go .