UNCOMMON
WOMEN
Rory Barish The Broker With a New York accent to rival Rudy Giuliani’s and legs as long as Christy Burlington’s, A-list realtor Rory Barish — once a model for Seventeen, CocaCola, and Tampa — has earned a reputation as a pack leader in Hollywood’s real estate race. Barish juggles clients such as George Clooney, Reese Witherspoon, and Christina Aguilera, and although she isn’t saying who the divas are, she does allow that the thick skin she earned during a teenage struggle with severe scoliosis comes in handy. Nowadays Barish keeps her back in line by training as a competitive triathlete, swimming freestyle the two miles from Manhattan Beach Pier to Hermosa Beach—a way to relax after handling creative types. “Some of the pop stars will say, ‘I’m at my best at 4a.m.; will anyone show to me then?’” Her response: “Well, maybe if we find another pop star who wants to move, but I’m certainly not getting up at that time.” — Deanna Kizis Don’t be afraid to talk straight, however important the client. I had a young major star who would only talk through others. I finally said, “Is there some reason why you can’t talk to me? I’m right here.” And she started speaking to me. Women are better at closing a deal. A woman will say, “There are more important things than fighting over the damn refrigerator”; men dig in their heels. Dress for your client. If I’m going out with a young star, I don’t think they’re going to relate to me in a conservative business suit. Never be afraid to reveal your age. I’m 48 and proud of it. My life has been hard, and I’m glad I’ve made it this far. If I’m in a tight spot, I never bluff. I always admit that I don’t know the answer to a question. Never be embarrassed to say, “I don’t know, but I’ll find out.” Your partner has to understand that if you’re in the middle of a big negotiation, you can’t always be home in time for dinner.
bio With legs as long as Christy Turlington’s, A-list realtor Rory Barish – once a model for Seventeen, Coca-Cola, Glamour and Elle Magazine, has earned a reputation as a pack leader in Hollywood’s real estate race. Barish juggles some of Hollywood’s most prestigious names and although she isn’t saying who the divas are, she is proud to disclose she has a first-class celebrity roster. Rory is also busy serving the European market. With her annual visits to Europe and her gift of languages, she established an excellent network of overseas contacts and clients. With her 29 years of real estate experience, she has been one of only eight women featured in Elle Magazine: Brilliant Careers, Advice from Women at the Top, featured in the L.A. Times, the Hollywood Reporter, Forbes, InStyle Magazine and on CNN Financial. Her properties have been seen in Elle Décor, House and Garden, 544, Hollywood Style and various other publications. In addition to her real estate career, Rory also trains as a competitive athlete, swimming regularly with the Masters swim team at UCLA and adds ocean swims to that schedule half of the year (practicing at Manhattan Beach where she does a 2.2 mile run down to Hermosa Beach and swims it back).
about LANE 4 real estate The real estate market moves at often unprecedented speeds. In one of the hottest markets in the country, timing is everything. Having the preeminent real estate broker with experience, expertise and drive is critical to finding and selling your luxury residence in an extremely competitive market. Inspired by the high level of expertise, execution and critical speed involved in being a real estate broker in Beverly Hills, A-list broker Rory Barish created Lane Four Real Estate. Rory’s personal passion for competitive swimming inspired her business logo. It is Lane Four which is favored by Olympic athletes and where record-breaking performances are constantly redefined. It is with this spirit that Lane Four Real Estate serves the most elite buyers and some of the most exclusive, luxurious properties in the country. The Lane Four clients come to know service beyond comparison with speed and agility only seasoned real estate veterans afford.
celebrity client list
• Christina Aguilera • Bonnie & Terry Turner
• The Ozzie and Harriet Estate • Michael Kors
• Elizabeth Montgomery Estate • Reese Witherspoon
• Lorna Luft
• Ryan Phillipe
• Blake Edwards & Julie Andrews
• Nick Lachey
• Jessica Simpson
• Andrew Lloyd Weber
• Anita Hill
• Grace Jones
• Rob Lowe
• Art Luna
• George Clooney
• Michael Chow
• Leon Max
• Marisa Tomei
• Megan Mullally
• Vincent Price Estate • James Taylor
• Kathleen Turner • The Tony Perkins Estate
• Robert Foxworth • Susan Faludi
• Kelly Preston
• Faye Dunaway
• Victoria Principal
Rory is also busy serving the European market. With her annual visits to Europe and her gift of languages, she established an excellent network of overseas contacts and clients. She has been one of only eight women featured in Elle Magazine: Brilliant Careers, Advice From Women at the top; Rory was featured on CNN Financial; and the Hollywood Reporter. All this work does not leave much time for hobbies, but Rory is a dedicated swimmer and competes regularly with the UCLA Masters Swim Club, and has also competed in triathlons. She has also written a children’s book.
notable properties 4 BED 5 BATH 4660 SQFT.
652 N. LAUREL AVE
5 BED 6.5 BATH 8085 SQFT.
720 N. CRESCENT DRIVE
4 BED 5 BATH 3533 SQFT.
2515 BENEDICT CANYON DRIVE
6 BED 5.5 BATH 5200 SQFT.
2644 EDEN PLACE
2 BED 2 BATH 1683 SQFT.
8288 HOLLYWOOD BLVD.
3 BED 3 BATH 2933 SQFT.
8663 EDWIN DRIVE
4 BED 4 BATH 4000 SQFT.
9892 BEVERLY GROVE DRIVE
3 BED 2.5 BATH 2242 SQFT.
THE BETTE DAVIS APARTMENT
exclusive properties N. LAUREL
Sophis'cated yet casual, voluminous yet in'mate, this open and airy residence seamlessly blends beau'ful architecture with haute design. The downstairs open floor plan allows for a con'nuous flow from living and dining spaces to verdant outdoor garden, pool and entertainment areas while the upstairs gallery leads to commanding personal living quarters. A?ributes of the beau'fully appointed home include: Large open living room w/fireplace, stately dining, Chef’s kitchen with rich marble countertops, Viking appliances which include 2 wine refrigerators, Grand Master bedroom w/vast walk-in closet and stunning spa bathroom, flexible office/bedroom op'ons, great secondary bathrooms, rich textures and materials, hardwood floors and soaring ceilings throughout. Other features include: built in state of the art Nuvo audio system, Nest climate control system, cool outdoor entertainment area with fireplace and pool with invi'ng hot tub.
4 BED / 5 BATH / 4660 SQFT.
Great location‌ This exquisite California Contemporary rests on Laurel. In the heart and pulse of the Melrose district, walk to fine shops and restaurants.
exclusive properties BENEDICT CANYON
Sited on approximately 2.5 acres of lush grounds, this private, gated, tennis court estate with pool and guest house is a great find. This charming home with a Hacienda feel has exposed beams, hardwood floors and French doors throughout. Included: a chef’s kitchen, large entertaining deck with oven, grill and refrigerator, master suite with well appointed bathroom, walk-in closets, private patio and fireplace, as well as fireplaces in the living room and dining areas. One of the bedrooms is currently set up as a home screening room for prime viewing. Guest house would be great for an art or music studio/office/gym.
4 BED / 5 BATH / 3533 SQFT.
exclusive properties BEVERLY GROVE The famous Roth House by Case Study architects Buff, Straub and Hensman has been expanded with a two-story addition and completely renovated for glamour and impact by celebrated architect David Hertz and designer Billy Lehman. On its own promontory above the Beverly Hills Hotel, the property commands astounding views from downtown to the ocean. Square footage includes a media room with full bath, two guest bedrooms, a master suite occupying the entire second floor and an outdoor room above the master with jetliner views in all directions. Grounds feature a spectacular pool, an inviting fire pit, sculptural water elements and richly landscaped garden areas. Extensively documented by architectural photography legend Julius Schulman and widely published in books and magazines, the Roth House was awarded the prestigious “Award of Merit� by the National Chapter of the American Institute of Architects (AIA).
4 BED / 4 BATH / 4000 SQFT.
exclusive properties EDEN
Hal Levi? Re-Defined This sprawling hillside gated estate is seduc've and sleek both inside and out. Originally designed by renowned, mid-century modernist Hal Levi?, transparent, glass-walled rooms are fully exposed to breathtaking views. Levi?’s original trademark clean lines and composed spaces are not just preserved, but accentuated with exquisite new finishes. Chocolate Italian porcelain 'le, Cohiba granite from Brazil, and Calacata marble from Italy, add allure to this 4 BR/ 3.5 Bath home. Bask in the warmth of five fireplaces and immerse yourself in the home’s state-of-the-art technology. Enjoy a revitalizing soak in the salt water pool/ spa, followed with a visit to the spa room with its in'mate two-person shower, a luxurious whirlpool tub and steam room. Once you are refreshed, eat al fresco in a heated outdoor BBQ and dining area.
6 BED / 5.5 BATH / 5200 SQFT.
This home also offers intimate walkways that meander through approximately 1.5 tranquil acres. A path leads to a U.S. Open tennis court that can be lit for evening games. More trails wind through the avocado and fruit tree orchard, as well as the serene Japanese hillside landscaping and a peaceful meditation garden. Eventually, the path leads to a spacious 2 BR/2 Bath guesthouse. These stylish accommodations include a large deck and private spa.
exclusive properties HUNTLEY European Escape. Step into a page from House and Garden. Santa Barbara meets the South of Spain in this warm and wonderful 3 BR, 3.5 Bath home. Custom designed with Walker Zanger tile, Viking appliances and a great Gourmet’s kitchen...this home also features a resort-style roof deck (approx. 1,000 sq ft), a private elevator that takes you to a subterranean 3 car garage and a beautiful landscaped Courtyard Garden accented by a calming Mosaic fountain. This home is perfect for a true California indoor/outdoor experience. Feels like you are in the country, but step outside to the hustle and bustle of trendy West Hollywood!
3 BED / 3.5 BATH / 2710 SQFT.
marketing breakdown
• LA Times Print Ads • Double Page Color Caravan Guide • Keller Williams Worldwide website • Customized website with high-end photography for Premium Properties • Keller Williams Luxury Estates Division website • Chinese online Marketing (Caimeiju) • Listing in over 50 of the top major domestic website portals • Direct mail and/or color glossy advertisements to high-end homes/condominiums targeted at high-end buyers • Direct mail and/or email ads to private list of money managers, estate planners, attorneys, etc… • Promotional high-end video produced to add to customized website and for internet use and social media marketing • Blogs, email blasts, Twitter awareness • Live presentations to high-end real estate offices on the Westside/West Hollywood to promote the project • Direct Marketing and special Open House events
honors & awards
• REAL TRENDS, INC. Represented 21 percent of the Top 500 Brokerages ranked by closed transactions and 28 percent of the Top 500 brokerages ranked by closed volume in the annual REAL Trends 500 • REAL TRENDs, INC./wALL STREET NAL Represented 24 percent of the top 1,000 agents and teams in the U.S. n annual "The Thousand' report • ENTREPRENEUR MAGAZINE Ranked #I real estate franchise on the 3lst Annual Franchise 500 List • COMPUTERWORLD DATA AND EDITORS' CHoICE AWARD Recognized for business intelligent system • INC. 5000 Made the list of fastest growing private companies consecutively for 5 years • INMAN NEWS Co-Founder and Chairman of the Board, Gary Keller named on of the 100 Most Influential Leaders in Real Estate • INMAN NEWS Home to real estate industry's top innovator • INMAN NEWS eEdge named the Most Innovative Web Service in the real estate industry • TRAINING MAGAZINE Highest ranking real estate franchise on the annual Training Top 125 #47 Overall • REALTOR MAGAZINE UNDER 30 Seven Keller Williams offices ranked by transactions and sales volume • SWANEPOEL TRENDS REPORT Most Recognizable Real Estate Franchise for 2009, #llndustry Trendsetter for 2009 • INC. MAGAZINE One of the Top 5000 Fastest Growing Private Companies in America, 2009 • AMERICAN BUSINESS AWARDS Sales Training/Coaching Program of the Year, 2009 • FRANCHISE TIMES Top Quartile of Franchise Operations in the U.S., 2009 • J.D. POWER & ASSOCIATES highest overall satisfaction for home buyers and home sellers among national full service real estate firms
advertising MLS BROKERS OPEN HOUSE GUIDE
LA TIMES
Keller Williams agents strategically advertise in several publications. Our display advertising appears in local, regional, and national/international publications which target specific audiences for unique or estate properties.
online & print EXTENDED ONLINE MARKET SEARCH When you list with us, you’ll have access to the Keller Williams Listing System or KWLS. This proprietary exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popularly searched real estate-related websites.
FLYERS & MAILERS
keller williams KW WORLDWIDE
WHY KELLER WILLIAMS
Keller Williams is a Leader in Global Real Estate offering comprehensive services to investors, property owners, tenants, and developers around the world.
Keller Williams is not your traditional Real Estate company. That is why it is not surprising that it is the fastest growing real estate company in North America. Our phenomenal growth is only part of the story:
Keller Williams Realty has an established network and a proven model that sets a framework for profitability in any market across the globe. We know that the strongest enterprises are driven by the top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.
• Largest independent real estate franchise • A network of over 112,000 real estate consultants • 700+ offices in the US and Canada (50 Major Markets), including International presence in Costa Rica, Dubai, Indonesia, Mexico, Portugal, South Africa, Turkey, Spain, the UK and Vietnam. • Excellence in cutting-edge real estate training, real estate coaching and real estate education • Most Innovative Real Estate Company (Inman News)
With more than 140,000 real estate agents, operating in more than 700 market centers across the globe, Keller Williams Realty is currently the largest residential real estate company in the United States.
KW LUXURY HOMES DIVISION KW Luxury Homes is an exclusive, elite and sophisticated group of real estate consultants raising the bar for service in the upper-tier home market. As part of the Keller Williams Realty, Inc. family, our consultants have a powerful network of associates to help you sell or find your next home. Keller Williams Realty is currently the 2nd largest real estate franchise in the United States, and is on a growth trajectory that will soon place it as the most dominant real estate company in North America - and the world. Whether you’re buying or selling, our complete focus is on your life and your dreams. We understand how important it is that you choose the very best real estate to guide you through your real estate transaction - someone who is a trusted expert and powerful advocate for you throughout the process.
KELLER WILLIAMS IS #1 In 2012, Keller Williams Realty’s top brokerages sold more real estate than any other franchise’s brokerages according to the REAL TRENDS 500. Of the top 500 real estate brokerages in the United States, Keller Williams Re a l t y o ffi c e s s i g n i fi c a n t l y outpaced the industry in both sales volume per office and transactions per office.
pricing strategy
SELLING PRICE VS. TIMING IT IS IMPORTANT WE PRICE YOUR HOME PROPERLY FROM THE START, WHILE BUYER INTEREST IS HIGHEST. Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore it has the highest chances of a sale when it is new on the market.
THE IMPORTANCE OF INTELLIGENT PRICING Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.
professional staging
For most people, a home is their latest purchase and biggest asset. Walking through an empty house can be uninspiring and overwhelming to buyers. Home staging brings the imagination and insight they need to become excited about a property. Keller Williams Beverly Hills uses only he premiere home staging companies in Los Angeles to transform empty spaces into dream rooms. Our stagers and designers bring furniture, artwork, rugs, lighting, plants, and accessories into vacant houses, transforming them into homes that look luxurious and lived in. Because of this, our listed homes sell quickly and for the highest prices in their neighborhoods. The stagers we use have the largest inventory of furnishings in the country, and they also manufacture and refinish furniture as necessary. We work closely with the stagers and our clients to aid them in the selection and implementation of home staging and guide them in understanding how home staging is one of the best financial investments that then can make in their property.
in the press The real estate market moves at often unprecedented speeds. In one of the hottest markets in the country, timing is everything. Having the preeminent real estate broker with experience, expertise and drive is critical to finding and selling your luxury residence in an extremely competitive market. Inspired by the high level of expertise, execution and critical speed involved in being a real estate broker in Beverly Hills, A-list broker Rory Barish created Lane Four Real Estate. Rory’s personal passion for competitive swimming inspired her business logo. It is Lane Four which is favored by Olympic athletes and where recordbreaking performances are constantly redefined. It is with this spirit that Lane Four Real Estate serves the most elite buyers and some of the most exclusive, luxurious properties in the country. The Lane Four clients come to know service beyond comparison with speed and agility only seasoned real estate veterans afford.
rory’s clients are saying “The first time I met Rory I thought, what a great looking lady — suntanned, moving like the athlete I guessed she was, and best of all, personable and terrific at her job — she sold us our house. I have no doubt that she will continue to succeed in whatever challenge she chooses to undertake.”
“I have known Rory for almost 20 years, we met at UCLA Masters swim workouts. Over the years we have worked together professionally, and swam many workouts together. Rory truly has a high standard of integrity and is an impeccable professional, is extremely athletic and is a true buddy to many of us. She is clearly a role model to be admired.”
- Blake Edwards - Mark Spitz “I’ve known Rory for 27 years. She is successful, energetic, beautiful and incredibly disciplined. She has transitioned from a busy modeling career to being one of the most respected real estate brokers in Los Angeles, while simultaneously training to be a competitive swimmer. I know how hard and tirelessly she has worked to achieve her goals - I was there! I have a lot of respect for Rory.”
“Rory has been a loyal and dear friend for 22 years. She is a smart, hard-working, incredibly determined woman whom I have great respect for. In the business dealings I have had with Rory, as well as personal affairs, the one thing that I respect her for the most is her confidentiality. And believe me, I have tried to get things out of her!!!”
- Megan Mullally - Lorna Luft “In the 31 years that I have known my fellow Taurean Rory, I have watched her transition from model to business woman and from party girl to fit and healthy athlete. Whatever her challenge, she gives 100%, with integrity and determination and I am pleased say that goes for her friendship too.” - Grace Jones
“ Rory is the best!” - Nancy Sinatra
“Through our numerous collaborations on multiple real estate projects, Rory has proven to be highly responsible with a delightful personality and stellar attention to detail.” - Samuel J. Levin, President, Levin and Company Management, Inc. “I have known Rory for 32 years now and have never seen, even in the toughest times, her give into despair or accept defeat.” - Kathleen Turner
310.502.8797 | RORY@LANE4REALESTATE.COM | CALBRE# 00966513 | KWBH# 01428775