explained by video
WHY VIDEO? Facts and figures!
Users love videos
Videos work! 10%
90% Video
65%
72 hours after visiting a website, users remember 10% of text content and 65% of images - but it’s proven that visitors remember
90% of video content!
“
An Explainer Video is one of the
best solutions to deliver
A one-minute video delivers as much information as
a message. The combination of voice, text and images involves more than just reading. It engages several senses at the same time!
”
1.8 million written words!
76%
94%
of users watch at least 1 video on their smartphone every week.
of users watch at least
1 video every week!
Decision-makers love videos O
67%
With , Explainer Videos are often in the internet’s most viewed video categories.
loves videos Videos have
I
75%
41%
59%
More than of decision-makers use online videos for information on business-relevant topics!
of decision-makers
prefer watching a video instead of reading text.
Your business is
more clicks than text content.
53%
more likely to have a Page One Listing on Google if you use an Explainer Video!
#1
YouTube
52%
39%
of decision-makers watch
work-relevant videos on YouTube every week!
of decision-makers
Visitors stay longer on your website:
80%
stay for at least 2 minutes!
contact the company after they have watched an Explainer Video.
€ €€ € €
€ € €
73%
Videos increase sales success! YouTube
69%
prefer Explainer Videos to written text.
96%
of customers regarded videos as helpful in making their purchasing decisions.
73%
You can increase your
conversion rates by up to
20%
Americans are
more likely to purchase from you if you use Explainer Videos
if you use an animated Explainer Video.
on your website!
explained by video
References: Videochef.co | Hochschule der Medien Stuttgart | Forrester Research | Econsultancy | eMarketer | Forbes | MarketingCharts.com, 2012 | explanio | Animoto | SwitchVideo – Rypple Case Study
VerVieVas is a trademark of BraCe Communications GmbH.
VerVieVas – explained by video Schottenfeldgasse 69/3.2, 1070 Wien Mail: hello@vervievas.com Phone Austria: + 43 (0) 1 30 50 711 Phone Germany: + 49 (0) 30 120 64 775 www.VerVieVas.com