Heartland Conference 2023 eProspectus

» AGENDA AT-A-GLANCE

MONDAY, JUNE 12

7:30 a.m. - 5 p.m. Registration Open

8:30 - 11:30 a.m. Pre-Conference Education Sessions

10 a.m. - Noon A Journey Through VGM’s Headquarters

Noon

Van G. Miller Memorial Golf Tournament* (Lunch included - 1 p.m. Shotgun Start) Noon - 1:30 p.m. Your Choice for Lunch*

12:30 - 2:30 p.m. A Journey Through VGM’s Headquarters

1:30 - 3:30 p.m. Hansen’s Dairy Farm Tour*

2 - 4 p.m. Escape to the Great Outdoors or A Journey Through VGM’s Headquarters

3 - 5 p.m. A Journey Through VGM’s Headquarters

4 - 6 p.m. Hansen’s Dairy Farm Tour*

6 - 7 p.m. First-Time Attendee Social

7 - 10 p.m. Rendezvous in the ‘Loo at the RiverLoop Amphitheatre

TUESDAY, JUNE 13

7:30 a.m. - 5 p.m. Registration Open

8 - 9:30 a.m. Keynote Speaker: Adam Markel 9:45 a.m. - 4 p.m. Conference Education Sessions Noon - 1:30 p.m. Lunch

2 - 4 p.m. A Journey Through VGM’s Headquarters 4 - 7 p.m. Exhibit Hall Grand Opening

7 - 10 p.m. Connections and Coasters at Lost Island Amusement Park

WEDNESDAY, JUNE 14 8 a.m. - 5 p.m. Conference Education Sessions

a.m. - 2 p.m. Exhibit Hall Open and Lunch 2 - 4 p.m. A Journey Through VGM’s Headquarters 6:30 - 10 p.m. State Fair at the Farm

» NEW THIS YEAR!

• Rendezvous in the ‘Loo

• Connections and Coasters

• Extended Exhibit Hall Hours

• Tour the VGM Farmhouse

• Escape to the Great Outdoors at Big Woods Lake

Start Heartland off first thing on Monday with one of our pre-conference education sessions. From respiratory to rehab, these three-hour sessions are designed to help attendees navigate some of today’s most pressing business challenges.

Connections and Coasters

Tuesday night will have something for everyone. If you’re a thrill seeker, you can jump on some coasters and scream your lungs out. If you’re looking to make some connections with key industry experts, you can do that too! Connections and Coasters will be at the new Lost Island Amusement Park and provide a one-of-a-kind Heartland experience! And yes, there will be some food and drinks too!

Lunch and Legislation

Grab lunch from your favorite food truck and get a seat for lunch and legislation. Listen to Wayne Grau, NCART executive director, discuss the future of CRT in 2023, or John Gallagher, VP of VGM Government Relations; Jay Witter, senior vice president, public policy for AAHomecare; and Cara Bachenheimer, head of the government affairs practice of Brown & Fortunato, discuss the future outlook for DME.

State Fair at the Farm

What better way to wrap up a trip to the Heartland Conference than taking part in an Iowa tradition of a State Fair! Take in the sights, sounds, and smells of the Iowa State Fair from the VGM Farm. Line up for fair activities such as ring toss or balloon pop, or show off your skills on a mechanical bull or in a pie-eating contest. And it wouldn’t be a fair without the food! Standard carnival foods will be available, as well as some special Iowa-inspired bites and beverages. And if we’re lucky, there will be animals to feed and pet.

» UNPARALLELED EDUCATION

VGM Heartland Conference offers two days of in-person education. Your registration grants you access to education tracks mapped out to provide the premier education you can only find at Heartland.

More than 60 total sessions available with your full conference registration!

» Click here to view the complete agenda.

» KEYNOTE SPEAKER

Adam Markel

HOW DO WE SUCCESSFULLY MANAGE CHANGE?

Most people think the definition of resilience is the ability to bounce back from hardship. While this is certainly an important aspect of resilience, Adam Markel, resilience keynote speaker, believes that any singular definition ignores the complexity of this most crucial state of being. Yes, resilience enables you to bounce back from challenges…and end up even stronger. Through research and experience, Adam discovered that being resilient makes you better able to effectively utilize change, create solutions, manage your energy, and often determine how situations will unfold in your life.

Join bestselling author, international keynote speaker, and business mentor, Adam Markel, for an unforgettable presentation.

» SAMPLE OF OUR SESSIONS

Improving Retention During a Time of Employee Burnout and Mental Health Crisis; Jared Eardly, Norco, Inc.

Customer Service at Its Best: How to Fix Broken Communication in HME; Mary Sand, Sand Consulting, and Miriam Lieber, Lieber Consulting LLC

Employee Engagement Strategies in a New World/The VGM Way; Sara Laures, VGM Group, Inc.

» Click here to view the complete agenda.

Wheelchair Repairs: Time MUST Be on Your Side; Dan Fedor, U.S. Rehab, and Bret Tracy, Merits Health Products, Inc.

Selecting Back Supports to Maximize Client Support and Function; Stephany Tanguay, Motion Concepts

WheelTrak: A Wheelchair Maintenance and Repair Identification Technology; Anand Mhatre, Ohio State University

Tilting the Odds: Manual Tilt to Improve Rehabilitation Outcomes; Curt Prewitt, Ki Mobility

Top 10 Hot Topics; Kelly Grahovac, The van Halem Group, and Ronda Buhrmester, VGM Government Relations

The Patient’s Financial Experience: How Technology and Automation Matter; Jennifer Leon, Brightree, and Miriam Lieber, Lieber Consulting LLC

PAP Therapy: Correcting the Mistakes of the Past; William Noah, SleepRes

» Click here to view the complete agenda.

RTs in the Home: Decreasing Penalties, Improving Revenue, Outcomes, & Lives; Kelly Long, Brian Wicke, McLaren Lapeer

Starting a Ventilation Program; Elliott Campbell, Trace Medical and Zach Gantt, Encore Healthcare

Medicare Advantage Plans: Government Oversight and Industry Advocacy; Jeffrey Baird, Brown & Fortunato; Laura Williard, AA Homecare; and David Chandler, AA Homecare

Audit Climate: What You Need to Know; Wayne van Halem, The van Halem Group, and Kelly Grahovac, The van Halem Group

[Panel] National Supply Chain Issues: The Vendor’s Perspective; Moderator: Ted Metcalf, VGM & Associates

Operations Management: People, Process and Automation Essentials; Miriam Lieber, Lieber Consulting LLC

SWOT: Where We Are, Where We’re Headed, and What We Might Want to Change; Alan Morris, VGM Government Relations

» Click here to view the complete agenda.

Respiratory

Regulatory & Audits

Business Operations

SAMPLE OF OUR SESSIONS

Optimizing Your Marketing with Search and Analytics; Katie McClure, Two Rivers Marketing

Blur the Lines Between Online and Offline HME Business; Lindy Tentinger, VGM Forbin

Back to the Future for Sales in 2023; Ty Bello, Team at Work, and Dave Lyman, VGM & Associates

Making Sense of Smart Home Technology for Persons with Physical Disabilities; Cindi Petito, CHAS Consulting, LLC

» Click here to view the complete agenda.

The CGM Market and Reimbursement; Ronda Buhrmester, VGM Government Relations; Collin Donoghue, ABCO Medical Supply; Craig Douglas, VGM Government Relations; and GEMCO Medical

Specialty Markets

Sales, Marketing, & Retail

» EXHIBIT HALL

Attend the expo to experience even more opportunities to interact with VGM’s Vendor Partners with extended hours! See their industry-leading products, software solutions, and conference promotions all while enjoying refreshments and networking with peers.

“At VGM, we roll out the red carpet for our members and vendors each year in hopes of giving them the best customer experience during this highly anticipated event. Our Heartland Conference is truly the most impactful conference of its kind. Attendees are putting it back on their calendars the minute they return home, already excited to get back together with our VGM family again.”

- Shelby Graveman, Sales and Member Success Lead, VGM & Associates

» ALL-INCLUSIVE PRICING You CANNOT Afford to Miss This!

We keep our pricing all-inclusive because attending Heartland is about supporting our industry. With all the educational sessions and the networking opportunities for only $549*, you can’t afford to miss Heartland Conference this year!

Here’s What You Get With the Heartland Conference All-Inclusive Price:

Pre-conference sessions and education tracks in areas such as rehab; respiratory; billing and reimbursement; regulatory and audits; business leadership and people strategies; sales, marketing, and retail; business operations; and specialty markets

Exhibitors from across the country gather at Heartland to showcase their industry-leading products and software solutions

Networking opportunities with VGM members, VGM thought leaders, industry experts, and exhibitors

Conference education, food, and entertainment

Journey through the halls of VGM and learn how to maximize your membership

EDUCATION Pricing

Full Conference Attendee Member

$549* ($649 Regular)

*Early bird pricing expires April 14, 2023

NOTE: All pricing is listed in USD

1-day Conference Attendee $349

Pre-Conference Sessions FREE (included with registration)

SOCIAL EVENTS

Guest Social Events

Bring your spouse or guest to ALL social events. $250

Van G. Miller Memorial Golf Tournament

Hansen’s Dairy Farm Tour (Max 60) (2 Tours available)

Kayaking Big Woods Lake (Max 50)

» REGISTER

Visit www.vgmheartland.com

Click on the REGISTER button.

$75

Limited spots available.

$20

Limited spots available.

$20

Limited spots available.

Registration closes June 2, but you can still join us by registering on-site, June 12-14.