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V I C T O R I A
S C H M I D T
PR PORTFOLIO
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A B O U T
M E
A LIT TLE BIT OF HISTORY I'm VIC TOR IA SC HMIDT a n d I a m a n a mb i ti o u s a n d driven strategic visual storyteller who is passionate about public relations and graphic design. My work currently ranges from public relations, strategic digital design, branding, traditional g r a p h i c d e s i g n , s o c i a l m e d i a a n d p h o t o g r a p h y. I will be graduating with my Bachelors of Science in Public Relations in 2018.
VICTORIA SCHMIDT
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B S P U B L I C R E A LT I O N S V I C T O R I A
S C H M I D T
RESUME S T R AT E G I C V I S U A L C O M M U N I C AT O R
SKILLS ADOBE INDESIGN GOOGLE ANALYTICS SOCIAL MEDIA SCHEDULING
C O N TA C T (971) 218-6072 vschmidt@uoregon.edu www.victoriaportfolio.com
V I C T O R I A
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S C H M I D T
EXPERIENCE Focus on Publ i c Rel a ti ons, Soci a l M edi a , Gra phi c Desi gn, Storytel l i ng, Communi ca ti ons
2015 Editor-In-Chief
2016
Communications
Intern
COLOR ME WITH CHAOS
2013 Marketing Assistant University of Oregon School of Music and Dance
2018 Social Media Intern Cascadia Prepared
Oregon Department of Transportation
2015 Public Relations Intern SONY
2017 Social Media Manager University of Oregon, Real Solutions
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P O R T F O L I O
CONTENTS STORYTELLING DESIGN
PA G E 2 6 Strategic Communications and Traditional Journalism
PA G E 1 7
SOCIAL MEDIA
Graphic Design, Photography, Web Design
PA G E 6 Strategic Social Media Plans, Calendars and Analytics
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S O C I A L
M E D I A
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M E D I A
WILD LIGHT YOGA Wild Light Yoga center provides a safe and supportive community for people from all backgrounds to come together to practice full-body health and mindfulness in Eugene, Oregon.
STUDENT PR TEAM
I N S TAG R A M C A M PA I G N We believe the robust and authentic voice of Wild Light’s social media accounts are poised to grow and expand. Our goal is to establish a sustainable and multifaceted campaign that can be implemented over the next two months, guided by strategic objectives designed specifically for Wild Light.
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W I L D
L I G H T
Y O G A
INSTAGRAM #StrikeAPose Increase awareness of Wild Light yoga among University of Oregon students as measured by a 5 percent increase in Instagram page views.
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W I L D
L I G H T
Y O G A
INSTAGRAM #StressLess Increase awareness of Wild Light yoga among University of Oregon students as measured by a 5 percent increase in Instagram page views.
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GOAL
EXCEEDED
Increase Wild Light Instagram page views by 5%
50 % INCREASE in page views 27% INCREASE in reach
COST "I just don’t really make time for it. Also, it is kind of expensive, you know? I guess I just haven’t made it a priority. "
COMMUNITY "I haven’t found a yoga studio in Eugene that I like but I would love to try Wild Light."
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M E D I A
SPOTIFY Created as a hypothetical client for an advanced Public Relations Course through the University of Oregon
SOCIAL MEDIA PLAN
"MUSIC IS FOR EVERYONE."
S P O T I F Y
CALENDAR " M USIC FOR E V E RYON E ."
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S P O T I F Y
POSTS
S P O T I F Y
CALENDAR " M USIC FOR E V E RYON E ."
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S P O T I F Y
POSTS
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S P O T I F Y
BEST PRACTICES
SOCIAL MEDIA IMAGE SIZE PER NETWORK
SCHEDULING PER BEST PRACTICES FOR EACH NETWORK
POST TEXT PER NETWORK
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D E S I G N
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COLOR ME WITH CHAOS Online music magazine that provides reviews, features, photos, playlists and videos.
FOUNDER & EDITOR-IN-CHIEF
C O L O R
M E
W I T H
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C H A O S
WEBSITE
C R E AT I V I T Y
VISUAL Page layout, organization
SEO Keywords, page information, tagging
C O L O R
M E
W I T H
C H A O S
MAGAZINE
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C O L O R
M E
W I T H
C H A O S
CONCERT PHOTOGRAPHY
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C O L O R
M E
W I T H
C H A O S
FUN FACTS
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20,525
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CONCERTS
IMPRESSIONS
CONTRIBUTORS
ZINE ON ISSUU
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OREGON DEPARTMENT OF TRANSPORTATION The POINT intercity bus service runs 365 days a year and is great for commuting, sightseeing, getting to medical appointments, connecting to other public transportation services, and more.
COMMU NICAT IONS INT ERN
O R E G O N
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P O I N T
NORTHWEST ROUTE Increase awareness of bus route from Portland and the beach
340 LIKES
84 COMMENTS
O R E G O N
P O I N T
TRIFOLD I n c r e a s e a w a r e n e s s o f t h e S o u t h We s t r o u t e t h r o u g h t h e c r e a t i o n o f a t r i fo l d d i s t r i b u t e d t o b u s i n e s s e s throughout Southern Oregon.
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S TO R Y T E L L I N G
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SCHOOL OF MUSIC AND DANCE This alumni feature was part of a recruitment technique to increase admission and gather additional financial support from donors. It was originally published in the summer addition of the magazine, “LedgerLines”
WRITER
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S C H O O L
O F
M U S I C
A N D
D A N C E
"LedgerLines" Alumni focused magazine created by the School of Music and Dance
25,000 COPIES DISTRIBUTED
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PUBLISHED WRITING
THE CLYPIAN
ELEVEN PDX
THE TORCH
LEDGERLINES
THE PHOTOLADIES
Editor-in-Chief
Artist profile and album
News Editor
Alumni profiles
Artist profiles and interviews
review
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INVESTOR RELAT IONS
SHAREHOLDER LETTER A p p l e ’s F o r m 1 0 - Q fo r t h e f i r s t q u a r t e r o f f i s c a l 2 0 1 8 A c c u r a t e a n d i n fo r m a t i v e u p d a t e s a b o u t p a s t p e r fo r m a n c e a s well as emerging trends, opportunities and challenges.
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T H AT ' S
A
W R A P
THANK YOU