Victoria Schmidt
Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook Facebook
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why
// Facebook is a social networking service launched in February 2004. As of 2017, there are over 1.79 billion worldwide users which is a 16 percent increase year over year. Mobile usage grew at an even faster pace with monthly active users hit 1.51 billion, up 21% from a year before. Seniors continue to be the fastest growing demographic among social media users with 35% actively using Facebook. It is fairly evenly used between a variety of demographics including different educational and economic backgrounds and geographical placements.
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discovery Playlist
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Highlight new music, upcoming artists and trending genres
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How
// Focus on strong visuals that will grab people’s attention. Keep text simple and catchy, yet colloquial and conversational, not going over 100 words. Tag people and pages when prevalent. Encourage people to comment on and share posts. Like similar organizations’ or community businesses’ pages. Post should be limited to 1-2 posts a day. 1 p.m. to 3 p.m. on Thursdays and Fridays are optimal posting times for this platform, so the most important posts of the week should be shared then.
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Spotlight on popular artist or band
user data Share data collected from user profiiles
student discount Promote discount offered to students
music for every moment Use brands tagline “music for every moment” to highlight the perfect music for the perfect moment
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discovery Playlist
when // 12 p.m. post Muted Beatings 1 Dweeb 2 Anarchist 3 Too Much 4 White Flower 5 Oh My Dear Lord 6 The Day I Die 7 Twisted 8
// Impress your crush – yep, VDay is just days away – with these hit new sounds to start your week off right. Listen now to discover the best new music released this month.
Go Premium. Be happy.
14 To the 1,235 guys who loved the “Girl’s Night” playlist this year: We love you.
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when // 2:30 p.m. post // Music is for everyone.
That’s why we’ve partnered with HULU to offer students 2 apps for 1 low price. For only $4.99/month we’re giving you access to not only off-line and ad free music, but your favorite shows and hit movies, all from your favorite device.
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when // 2:30 p.m. when // 1:30 p.m. top
artists
09 DUA LIPA
post // The English singer,
songwriter, and model began her musical career at 14, when she began covering songs on YouTube. Post a link of your “IDGAF” cover below for your chance to win a back stage pass and meet-and-greet on her upcoming tour.
when // 10:30 a.m.
post // Forgot to get your lover a gift? Panicking? Realizing you’re broke? We’ve got you.
post
From poignant love ballads to smooth soul classics, we’ve got something for every special – and last minute – playlist for those you love.
music for every moment.
// Stick with your fitness resolutions? Still trying to get swole? Good news, we’ve got music for that. Rather sit on your couch and jam to Finesse (Remix) [feat. Cardi B]? Don’t worry, we’ve got that too.
Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter Twitter
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why // Twitter is an online news and social
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media platform where users interact with messages or “tweets.” The site launched in 2006 and now has over 319 million worldwide users. Posts are limited to 280 characters.
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How // Create compelling content that will
help you attract new followers and keep them engaged over time. Focus on creating a regular cadence of content that’s relevant to your target audience and authentic to your business, with generally 12 posts per day. Keep it short. A concise Tweet makes an impact. Keep each Tweet focused on one specific message rather than trying to communicate multiple things. Adding a bold image, video, or GIF to your Tweets adds a touch of personality, and leads to higher Tweet engagement rates. Hashtags are a powerful tool that allow you to expand your reach and tap into relevant conversations. Focus on keywords that are relevant to your business. Best practices recommend using no more than two hashtags per Tweet. Post at 12 p.m. and 5 p.m. for maximum reach.
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music for every moment Use brands tagline “music for every moment” to highlight the perfect music for the perfect moment
discovery Playlist Highlight new music, upcoming artists and trending genres
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user data
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featured artist
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Share data collected from user profiiles
Spotlight on popular artist or band
Family discount Promote discount offered to families
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2 music for every moment.
when // 12 p.m. post // You made it through
January, and that’s a reason to party in our eyes. Get the tunes pumping – and the fists too. #FirstFriday #FinallyFebruary
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artists
To the 1,235 guys who loved the “Girl’s Night” playlist this year: We love you.
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when // 5 p.m.
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// What’s your favorite @zedd remix? Comment for your chance to have Zedd DJ your prom. Nope, we’re not kidding. #BeautyandaBeat
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when // 12 p.m. when // 12 p.m. Happy Birthday 1 Optimistic 2 Say it loud 3 Dont touch my hair 4 Visions 5 Africa 6 We the People... 7 Strange Fruit 8
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// Black History salute for #BHM or any month. Listen now: https:// goo.gl/DYaSmF
when // 5 p.m.
post // Forgot to get your lover a gift? Panicking?
Realizing you’re broke? #We’veGotYou. From poignant love ballads to smooth soul classics, we’ve got something for every special – and last minute – playlist for those you love.
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Listen together. But also sepatately.
// Music is for everyone. Save Big! For just $14.99 per month, you can share more, and spend less with our family discount. Everyone gets to play their own music. #NoTantrums #PremiumforFamily
Instagram Instagram Instagram Instagram Instagram Instagram Instagram Instagram Instagram Instagram Instagram
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why
// Instagram is a social networking app made for sharing photos and videos from a smartphone. Since its launch in 2010, more than 700 million people actively use this platform each month and among American teens, Instagram is actually considered the single most important social network. Users are also able to post “stories” - short video clips or photos that only stay up for 24 hours.
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Highlight new music, upcoming artists and trending genres
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discovery Playlist
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Spotlight on popular artist or band
user data Share data collected from user profiiles
How // Post high quality photos and videos
that are visually interesting and compelling. Use similar filters and crop sizes on photos to create a cohesive and identifiable image on Instagram. Use minimal text, if any at all. Tag any applicable people or organizations in the photo and include hashtags that relate to your message. Engage with followers by liking their photos and commenting in a professional but genuine way on their posts. Generally, the best times to post on Instagram are lunch time (11am-1pm) and evenings (7-9pm), Monday through Friday. Weekends can be hit-or-miss depending on the audience.
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student discount Promote discount offered to students
music for every moment Use brands tagline “music for every moment” to highlight the perfect music for the perfect moment
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when // 12 p.m.
when // 8:30 p.m.
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// We’re dropping brand new #SpotifySingles on you this week. Don’t miss out. Link in bio.
NEW NEW NOISE NOISE
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To the 1,235 guys who loved the “Girl’s Night” playlist this year:
that special someone? Enter to win a chance to Facetime @beberexha on #VDay. Tag two friends to see if it’s meant to be.
Go Premium. Be happy.
when // 1:00 p.m.
when // 11:30 a.m. post // Forgot to get your lover a gift? Panicking?
Realizing you’re broke? #We’veGotYou. From poignant love ballads to smooth soul classics, we’ve got something for every special – and last minute – playlist for those you love.
// Try Premium free for 30 days. Any song, anytime, with no ads. Start your 30-day free trial here: https:// accounts.spotify.com
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We love you.
when // 7:30 p.m. post // Still haven’t found
07 bebe rexha
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post // Long commute? With
Playlists for every moment.
thousands of podcasts and hundreds of topics, we help make rush hour a little less awful. Get featured and recommended episodes and even browse by categories such as Lifestyle, News, Comedy, Sport & Recreation, etc.