2017
Cumulative Work of Victoria Schmidt
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u h e t b s d i O e x
Victoria Schmidt is a Brand and Marketing Strategist who partners with clients to grow their personal and professional brands, human-to-human. After spending nearly six years as a newspaper and magazine reporter, and four years in the communications industry as a PR professional, Victoria understands the importance and value of earned media.
2017
MARKETING & COMMUNICATIONS University of Oregon Academic Extension E-Marking, Newsletters Social Media
2016
Event Management
2017
MARKETING, GRAPHIC DESIGN PAID INTERN Oregon Department of Transportation Social Media Photography/Videography Public Relations Strategic Planning Web Design Graphic Design
2015 current
FOUNDER & EDITOR-IN-CHEIF COLOR ME WITH CHAOS Web Design Concert Photography Magazine Design
2016
Artist Profiles/Interviews Social Media
PAGE EDITOR The Torch, Newspaper Page Designer News Editor
2015
PUBLIC RELATIONS INTERN SONY Marketing Campaigns Concert Photography
2013
MARKETING & COMMUNICATIONS ASSISTANT University of Oregon School of Music and Dance Alumni Relations Writer for magazine “Ledger Lines” Event Planning Poster Design
2013
EDITOR-IN-CHEIF The Clypian, Newspaper Page Designer Editor - AP Style
skills:
featuring writing alumni relations marketing public relations
https://goo.gl/52Y5Ji
01
Feature in the University of Oregon Alumni Magazine, “LedgerLines”
position: Communications Assistant
This alumni feature is a part of a recruitment technique to increase admission and gather more financial support from donors. It was originally published in the summer addition of the magazine “LedgerLines” with a distribution of 25,000. The story was then picked up “Oregon Quarterly” and ran as the main feature for the summer issue with a distribution of 75,000.
E
BY SAM GEHRKE
than Gans-Morse, a 2013 alumnus and composer of the new opera The Canticle of the Black Madonna, uses his art to comment on contemporary issues. The opera will open in Portland on September 5 and 6, 2014, and Gans-Morse welcomes the opportunity to prove that opera is a vibrant and relevant art form.
thro the some
Ethan Gans-Morse received his Bachelor of Arts in linguistics and music at Macalester College in Saint Paul, Minnesota in 2004. In 2013, he completed a Master’s degree in music composition at the UO.
“Opera is a phoenix; it is burning yet coming out of the ashes,” the talented composer explains. “Opera is being reborn, reshaped and reimagined in a way that no other period of time has experienced.”
“Dr. Robert Kyr played a major role in my decision to attend the UO,” explains Gans-Morse. “I was inspired by his commitment to the life of a professional composer and his selfless vow to foster a new generation of composers who have the capacity to combine artistic sensibility and innovation with practical and technical know-how.”
The shift in perception of this art form—once stigmatized as a symbol of upper-class superiority—has allowed opera to become more accessible. Gans-Morse’s work, for example, addresses the issue of Post-Traumatic Stress Disorder (PTSD) in military families.
For Gans-Morse, the UO’s Oregon Composers Forum, a laboratory for graduate students to present their music and meet with distinguished musicians from around the world, continued on page 8 played an instrumental part in preparing him for his career as a composer. continued ON next page
“One of my favorite parts of the arts is the introduction of tolerance that a piece can create,” Gans-Morse says. “We naturally see the world through our own eyes, but opera forces us to view life through the eyes of someone often very different. It allows us to share a communal existence.”
ough eyes of eone dif
B
etween his undergraduate and graduate studies, Gans-Morse spent two years as a linguistics teacher in southern Mexico. During that period, he stopped actively pursuing music and instead, he says, music started to pursue him. Gans Morse was invited to participate in a composition workshop where he had the opportunity to play in concerts and work with some of the most distinguished composers in the world. It was during this time that he realized that composing was his true calling. “I get to wake up every day and create something,” he says. “Regardless of who likes it or how good it is, I get to know that something that didn’t exist the day before now is a part of this world and that’s infinitely rewarding.” The opera, which was first workshopped in the UO’s Beall Concert Hall, portrays the story of a fictional soldier returning from Afghanistan to his wife. Together, they face the challenges of his Post-Traumatic Stress Disorder and her struggles to maintain the family business. Through a rich combination of modern and ancient music, The Canticle ultimately reveals the healing power of a primal force of divine love, represented by a character known as the Black Madonna, a force that transforms the couple forever and touches all who witness it.
“Music expresses what words cannot,” says Gans-Morse. “It functions at an emotional level that passes through our stigmas and philosophical filters, and goes straight to the heart. That is why music is such a powerful tool in spreading awareness.” VIEW FULL ARTICLE: https://goo.gl/6GQg4f
skills:
web design page design photography content creation
https://colormewchaos.com
02
color me with chaos
position: Founder, Editor-in-Chief, Designer
Founded in 2015, COLOR ME WITH CHAOS is an online music magazine that provides reviews, features, photos, playlists and videos that get intricate and loud. We cover a large variety of mediums and over time, have become a leading resource for new music, playing a part in spotlighting mainstream artists and exposing the best in punk, indie, electronic, hip-hop, and the new breeds that are dying to be heard.
my role: Editor-in-Chief Page designer Photographer Copy editor
We released COLOR ME WITH CHOAS’ “zine” issue in 2016 The 238 page magazine featuring popular artists including The 1975, G Eazy, Tyler the Creator, twenty one pilots, Super Kyle, LANY and countless others. The publication received 25,000 impressions on Issuu.
https://goo.gl/sus5T6
skills: social media graphic design marketing public relations photography
www.facebook.com/oregonpoint/
03
Oregon Department of Transportation social media position: Paid Marketing Intern
During my yearlong internship at the Oregon Department of Transportation, I created a social media plan that tripling the page’s followers
and increased interaction by 90%.
This was achieved through creating consistently strong visual content that people engage with using Adobe InDesign. An increase of Facebook followers has a direct increase on the number of visitors coming to our website. This department continues to use my posts today.
p FREE PARKING:
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THERE’S SO MUCH TO SEA! THERE’S newSO MUCH stop TO SEA!
FREE PARKING: CONNECTIONS: CONNECTIONS: 630 SPACES AVAILBLE MAX LIGHT RAIL TRIMET BUS COVEREDRED & BLUE LINE 24 HOURS a DAY 20 | 48 | 50 | 59 | 62 TRIPS DAILY BIKE RACKS WAITING AREa
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ASTORIA WARRENTON GEARHART
PDX to ASTORIA
6:10 PM PDX - Greyhound 9:20 AM 6:20 PM PDX - Amtrak 9:30 AM COVERED 6:39 PM BIKE RACKS Beaverton 9:48 AM WAITING AREa M U 7:35 PM T E 10:40 AM Elsie I E C I S X S T FULLY EL AN UN NSI R PD 7:50 PM 10:55 PM Necanicum Jct. C S A NECT. ACCESSIBLE TR NTE 8:06 PM Cannon Beach S. 11:12 AM CE ASTORIA J 8:11 PM Cannon Beach N. 11:17 AM PDX to ASTORIA ASTORIA to P WARRENTON 8:22 PM 1 Seaside S. 11:33 AM GEARHART 8:27 AM PM 6:001 PM AM 8:30 11:38 PDX - Greyhound 9:20Seaside AM N.6:10 SEASIDE 8:33 AM PM 6:151 PM AM 8:42 Gearhart6:20 11:44 PDX - Amtrak 9:30 AM CANNON 6:39 PM 8:48 PM 6:251 8:54 AM Beaverton 9:48 AM Warrenton 12:03 PM BEACH M U 7:35 PM 9:05 PM 6:31 T E 9:00 AM Elsie 10:40 AM 12:18 PM Astoria I E C I S X S T FULLY EL AN UN NSI R PD 7:50 PM 9:09 AM 6:38 Necanicum Jct. 10:55 PM C S A NECT. ACCESSIBLE 1/2 MILE TCRENTE 8:06 PM 9:25 AM 6:59 Cannon Beach S. 11:12 AM COFFEE SHOP: J to PROVIDENCE HOT & COLD 8:11 PM 9:41 AM 7:15 Cannon Beach N. 11:17 AM ST. VINCENT MEDICAL BEVERAGES FOR SALE NorthWest Route CENTER 8:22 PM 10:00 AM 7:30 Seaside S. 11:33 AM & RESTAURANTS 8:27 PM 10:57 AM 8:28 Seaside N. 11:38 AM 8:33 PM 11:18 AM 8:54 Gearhart 11:44 AM 8:48 PM 11:25 AM 8:59 Warrenton 12:03 PM oregon-point.com 9:05 PM Astoria 12:18 PM SEASIDE CANNON TRIPS DAILY BEACH
Sunset Transit Center
Sunset Transit Center
NorthWest Route
h
new stop
h
1/2 MILE
to PROVIDENCE ST. VINCENT MEDICAL CENTER & RESTAURANTS
COFFEE SHOP:
HOT & COLD BEVERAGES FOR SALE
oregon-point.com
skills: Graphic Design Marketing Public Relations Distribution
The POINT interc service runs 365 It’s an affordable and environment alternative to driv distances!
04
Oregon Department of Transportation print advertisements position: Paid Marketing Intern
PDX
0 5 5 1 8 9 5 0 8 4 9
PM PM PM PM PM PM PM PM PM PM PM
Astoria Warrenton Gearhart Seaside - N. Seaside - S. Cannon Beach Necanicum Jct. Elsie Beaverton PDX - Greyhound PDX - Amtrak
city bus 5 days a year. e, convenient tally friendly ving long
This half-page print advertisement was created to promote a new bus stop being added to the Sunset Transit Center. It uses bright colors and simple visuals to highlight the benefits of the service with as little text as possible. I was given complete creative control over this project and was responsible for the design, printing and distributing (20,000).
skills: Social Media Graphic Design E-Marketing Strategic Communications
www.facebook.com/uorealsolutions
05
University of Oregon Real solutions social media position: Communications Assistant
I created a social media plan that defined and expanded our intended audience, created new visually appealing posts using Adobe InDesign, scheduled the posts using a strategic timeline and interact often with our followers. This plan spreads across Facebook, Twitter and Pinterest. This had resulted in 130 new followers on Twitter and an increased interaction 56%.
skills: Public Relations Strategic Communications Graphic Design Marketing
https://issuu.com/victoriadschmidt/docs/pr_final
06
apple public relations plan position: Creative Director, Student
This Public Relations Plan was created as part of a project for a course through the Public Relations program at the University of Oregon. We were given the client Apple, and asked to create a strategic communications piece based on current news about the company. At the time of this project, the CEO of Apple, Tim Cooke was also named the Independent Director at Nike. We created a fitness plan using the Apple Watch that would be implemented in schools and workplaces that centered around the Summer Olympics.
I presented this plan at #PRNight and my professor, Connie Chandler said that it was the best work she has seen come out of this class in all of her years teaching.
KLAMATH FALLS to BROOKINGS
WHO WE ARE The POINT intercity bus service runs 365 days a year and is great for commuting, sightseeing, medical travel and connecting to other public transportation services. It’s an affordable, convenient and environmentally friendly alternative to driving long distances!
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Our five POINT routes serve Portland, Eugene, Bend, Burns, Astoria, Cannon Beach, Ashland, Klamath Falls, Brookings, and many more cities. The service is managed by the Oregon Department of Transportation (ODOT) and is operated by private transit companies.
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January 2017
oregon-point.com
SOUTHWEST ROUTE
skills: Graphic Design Marketing Public Relations Distribution
07
Oregon Department of Transportation trifold position: Paid Marketing Intern
This marketing piece (tri-fold) was produced to increase awareness of ODOT’s bus route in Southern Oregon. My role was to choose medium to market through, strategically design content with Adobe InDesign, reach out to locations throughout Southern Oregon to build relationships and ask them to display the tri-folds. This project had a distribution of 10,000.
skills: Social Media Graphic Design Public Relations Strategic Goal Setting
08
world wheelchair sports social media plan position: Creative Director, Student
This Social Media Plan was created as part of a project for a course through the Public Relations program at the University of Oregon. We were given the client World Wheelchair Sports, and asked to create a strategic communications piece based on the organizations objective. It was used as the foundation for a campaign to reach two new audiences through an increased social media presence.
skills:
feature writing Interviewing Photography
https://issuu.com/elevenpdx
09
Artist Features Eleven PDX - Music Magazine
position: Writer, Photographer
The following are two articles I have had published in Eleven Magazine. They highlight my feature writing skills and understanding of the muisc industry.
skills:
Photography interviews videography
https://colormewchaos.com
10
concert photography position: Photographer
Over the past three years, I have attended over 350 concerts and photographed artists from the pit. I have worked as a photographer at Sasquatch
Music Festival, Music Fest NW, Project Pabst, Bumbershoot and regularly shoot shows at the Crystal Ballroom, Roseland Theater, Hawthorne Theater, Wonder Ballroom and various show venues. I have had the opportunity to work with countless top 40 artists and my work has been featured on many bands’ social media.
than
for taking review my work additiona please le
vschmidt@uoregon.edu | 971.218.6072 |
nk you
g the time to k. if you have any al questions, et me know. Al the best, Victoria Schmidt
www.linkedin.com/in/schmidtvictoria