Adidas Supercolor Proposal

adidas supercolor interactive window

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The Concpet

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Project Description

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Graphic Effects

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Color Sensing System

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Goal

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Strategy

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Scope

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Personas

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User Scenarios

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The Look

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How it works?

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Other features

The Concept Adidas Original Superstar Supercolor is hot trend of Adidas and it also is a celebration of quality through diversity. With 50 colors, it attract the young generation includes fashionista, students, celebrities‌ to choose his or her favorite color.

Hence, we create Supercolor Interactive Window to make young generation to be more interesting with this hot trend.

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Project Description

Graphic E ects

This interactive window will be put in front of the store

We do create some graphic e ects base on colors.

of Adidas. It looks like a mirror. When people walk

Hence, when people steps in front of the screen, their

across this screen, his mirror image will appear in this

mirror image will appear some graphical e ects. For

screen. Especially, to appear in this mirror, one person

instant, if the boy where red shirt come across, his

at a time. Moreover, this system will have color

image mirror will appear with red shoes and

sensing, thus, to appear the color for the shoes tting

e ects by his steps.

re

with the person, the system will analyze based on calculating the color percent on their clothes.

However, if users do not like that color, they can change by touching the other shoes in the screen to choose until they are satis ed.

Color Sensing System To appear the color for the shoes

tting with the

person, the system will analyze based on calculating the color percent on their clothes then showing the color of shoes that t the most with their out t. Besides, the system also follow color schemes to give out color for the shoe such as: Monocromatic Analogous Complementary Spit Complementary Triadic Tetradic

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Supercolor Interactive Window is the smart screen that brings you closer to your favorite super color Adidas. With this screen, you can be your style and perform your personality to the world.

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Goal

Strategy

Attract pedestrians’ attention to the

Putting a mirror in crowded public places

Adidas Super color product line

such as shopping malls. Pedestrians who

Boost sale of Adidas Super color in

walking by shopping malls will have their

HCM city by 30%

re ection on mirror with di erent color and

Public virally the image of Adidas

theme base on the color they’re wearing.

Super color among young

Adidas Super color shoes depend on color

generation by using social

of the theme will also replace their

networking sites as Facebook.

footwear. The pedestrians can take a picture with their new outlook and using QR code to upload their photo on Facebook including hash tag #showyourcolor#. For instant, with blue color, the mirror will present the theme of water or red color will be represented by re theme presentation.

The photo gets the most like within 1 week

Scope

will received a pair of Adidas Super Color for free.

Get people attention and interaction by using Adidas Super Color image and music.

Provide variety-customized edition for each individual with di erent color in Adidas Super color range.

Export a QR code for every picture to be able to scan and share on Facebook.

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Personas Ms Anh is stylist. Now, she is 22 years old. Besides, she is also known as a famous fashionista in Instagram. As a stylist, she does care a lot about her out t every day and it always takes her lots of time to “mix and match� clothes before go out.

To her, the look is very important, it is not only help one person build more con dent and stand out of the crowd but also through what they are wearing, you will know their personality somehow.

Mr Duy is high school student. Now, he is 18 years old. He loves fashion and shoe addicted. He always follows stars and idols to up to date new trend. To Duy, clothes can be simple, but impressive shoes can help one person stand out. Therefore, he often spends time and money to seek for unique shoes that can help him show his personality to people..

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User Scenarios Anh is on the way go to a co ee shop for a photo-shoot. She is busy with checking Google map to nd the way go the co ee shop. Suddenly, she is impressed by a window of Adidas store at the crossroads as her shoes have been changed. She found she is wearing a full black Adidas – the one she have not seen before. It really makes her curious that she forgot there is a photo-shoot waiting for her. She stands there for minutes to play with that interesting interactive window.

Duy is on the way home after go running on the

There have “Next” and “Back” buttons for her

street as he always done after school to keep

to choose another color of Adidas – A new

healthy and nice body. Heavy tra ics on rush

product of this famous brand just launched

hours make him more tired and just want to run

few day ago, she gured out. It haves a lot of

faster to go home to take a shower. While coming

colors that she have not seen before – the

to the crossroad, an interactive window of Adidas,

ones that she think they will raise her

one of his favorite brands, has attracted him by

inspiration to have new look and new ideas to

showing he is wearing new shoes of Adidas –

mixing clothes for her clients.

Adidas super color. It interests him more by showing the one have color that ts with his out t, thing that he has been looking for a long time, full color of shoes that he can mix with his out t and help him more stand out. Hence, he decided to take time to come home as soon as possible to ask his parents to get some with his favorite color to add to his shoes collection.

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The look Figure 1 shows the main screen of the interactive window. We aim to make the screen look like a poster then surprised people by gure out their image with the random Adidas Supercolor.

Figure 1

Figure 2 shows how the interactive window is displayed on the Adidas store. Besides the interactive window is the poster of Pharrell Williams - a famous singer who is the representative of this campaign.

Figure 2

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How it works?

The outside of an Adidas store has a big screen designed as a normal poster, but when a customer passing the screen, the effects will appear. The screen has color sensing system which recognize the colors of clothing when a customer passing. Thence, the sceen will display the shoes has the same color (or similar) with customer’s clothes. In addition, we also create the effects with each colors and its will follow each step of customer.

The customer can choose other color if they don’t like the random color that we choose for.

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How it works?

If they feel satisfied with the poster and the color, the screen will appear an camera icon. The system will countdown from 3 to 1 and take the picture of customer’s posing

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How it works?

This is the example of Red color shoes, it symbols the fire. When customer passing the screen, the fire effect will appear and follow his steps.

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Other features

The first feature of this advertising is taking a photo with Adidas shoes. The customers will have their own poster with Adidas shoes that they choose before.

After taking the picture, customers can scan QR-code on the screen, and they will have their poster and share it through Facebook, Twitter or Instagram with hashtag #SHOWYOURCOLOR. Adidas will choose one poster has the most “Like� of the month and give them Adidas Supercolor shoes with their favorite color.

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Other features

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