S3395002 processdocument

Nguyen Thi Thanh Duyen s3395002

Process Document

CONCEPT The idea of this concept was based on Pop Art style and the song “Hey Mama” of Nicky Minaj as well as her image.

INSPIRATIONS Pop Art

Some example of Pop Art style about color combination and graphic inspired me come up with idea for the montage.

Hey Mama – Nicky Minaj https://www.youtube.com/watch?v=uO59tfQ2TbA

Nicky Minaj

PRINTSCREEN

The videos were filmed at my friend’s house – also the main actor in the video. Because the video background does not have the same color and take the lip out from the rest of the lip is quite complex so I decided to removing background frame by frame via Photoshop instead of Premiere or After Effect as doing this way help me remove things in detail and get the best quality I want.

After removing background, I did add Poster Edges Filter effect in Photoshop as I want to create cartoon image for my montage.

After choosing object I want in Photoshop, I had to add 1 color background then rendering those layers into a video, import it to Premiere and using Color Key effect in order to remove the color background before adding it to the main project.

For my 1st draft, I did make a misunderstanding between making a montage and kinetic typography, so I did play with the kinetic typography for the whole clip.

I did make use of playing with opacity, scale, position in AE to create the motion for the objects

In this scene, I came up with the idea that the drum is beating so I decided to scaling the white shape follow the audio beats.

TUTORIAL: https://www.youtube.com/watch?v=gjIKzVb6PLY

However, after 1st consultation, the lecturer told me that I did work in wrong way for this assignment; therefore I have to with another concept. This time I had to choose another music song and shorten kinetic typography part for my montage.

I kept follow idea with Pop Art Style and using the Hey Mama song as an inspiration. I did choose the instrumental song of Hey Mama to play with.

This time, I came up with playing elements follow the audio beat. At first, I arranged elements follow the rule of third combining with using the opacity mode in order to play with the color of the shape.

After done with the background, I started to cut the image of the girl and glasses to match them together and using information the Pop Art history to make the body for the girl by curving and making envelope for the text via Illustrator before adding them to the AE.

To make motion for this, I did using the opacity to create tint effect for the squares to make it sync with the audio beat and scaling the rectangle to create the rhythm as well.

For this part, I did cut the mouth of the girl in Photoshop then applying it to the AE to make the motion for the girl like she is singing.

In this part of the montage, I want to do something colorful to make my video look more Pop Art so I decided to do a kaleidoscope for the image of the girl.

TUTORIAL: https://www.youtube.com/watch?v=HL4TNF--lss

In this part, I was recommended to use the CMYK for the image of the girl rather than the Poster Edges effect, so I tried to use the Change to Color effect in AE to play with the color image for the girl.

To end my montage, I took inspiration from the lip image in the Pop Art inspiration. In order to ending the scene of the girl, I decide to use a mask to play with it by scaling then make a repetitions for the lips by changing color, opacity and scaling.

TUTORIAL: https://www.youtube.com/watch?v=pyvufiXGuFc

For the Identity, I did apply the glitch effect for my first scene.

TUTORIAL: https://www.youtube.com/watch?v=EYkqC9uI8Nc