Footwear magazine july by vijayarajan

Editorial

_-P-ä‑v : k‑z-]‑v-\-h‑p‑w b‑m-Y‑mÀ-°‑y-h‑p‑w t‑am‑ Z- n‑ kÀ-¡m‑ d- n‑ s- â ‑ I-¶n‑ _ - P - ä - v‑ s‑]m‑ X - p‑ k - -

a‑ql - ¯ - n‑ Â k-½n‑ {- i ‑ {‑]X - n‑ I - c - W - a - m‑ W - v‑ D-fh - m‑ ¡ - n‑ b - n‑ c‑n¡ - p‑ ¶ - X - v‑. c‑mP - y‑ s - ¯ ‑ m‑ «- m‑ s - I ‑ _-Pä - n‑ s - \ ‑ ¡ - p‑ d - n‑ ¨ - p‑ Å NÀ-¨I - Ä \-S¶ - p‑ h-cn‑ I - b - m‑ W - v‑. c‑mP - y‑ ¯ - n‑ s - â ‑ \‑ne - h - n‑ e‑pÅ - k‑ml - N - c - y‑ w‑ _-Pä- n‑ Â {‑]X - n‑ ^ - e - n‑ ¡ - p‑ ¶ - p‑ s - ï ‑ ¶ - v‑ H-cp‑ h‑n`- m‑ K - w‑ h‑ne - b - n‑ c - p‑ ¯ - p‑ t- ¼ ‑ m‑ Ä t‑Im‑ À-¸t- d‑ ä- p‑ I - f - p‑ s - S‑ X‑me - v‑] - c - y‑ § - f - m‑ W - v‑ _-Pä - n‑ Â {‑]X - n‑ ^ - e - n‑ ¡ - p‑ ¶ - s - X ‑ ¶ - v‑ a-dp‑ h - n‑ ` - m‑ K - w‑ ]-db - p‑ ¶ - p‑ . Z‑oÀ-LI - m‑ e - m‑ S- n‑ Ø m‑ \ - ¯ - n‑ e‑pÅ h‑ym‑ h - k - m‑ b - n‑ I - h-fÀ-¨ e-£y‑ a - n‑ S- p‑ ¶ - X - m‑ W - v‑ _-Pä - n‑ s - e ‑ {‑]J - y‑ m‑ ] - \ - § - s - f ‑ ¶ - v‑ h‑ne - b - n‑ c - p‑ ¯ - p‑ ¶ - h - c‑pw‑ G-sd ‑ b - m‑ W - v‑. I‑pd - ª h-fÀ-¨m‑ \‑nc - ¡ - v‑, h‑ne - ¡ - b - ä - w‑ ,‑ \‑nt- £ ‑ ]-cw‑ K - s - ¯ ‑ a‑mµ - y‑ w‑ ,‑ s‑Xm‑ g - n‑ e - n‑ Ã - m‑ b - v‑a - X‑pS- § - n‑ b - c‑q£-am‑ b - {‑]i - v‑\ - § - Ä `-cW - I - q‑ S- s - ¯ ‑ A-e«- p‑ ¶ - p‑ ï - v‑. C-Xn‑ \ - p‑ Å - ]-cn‑ l - m‑ c - w‑ F-¶ \‑ne - ¡ - m‑ W - v‑ _-Pä - n‑ s - e ‑ {‑]J - y‑ m‑ ] - \ - § - Ä G-sd ‑ b - p‑ w‑ . I-¼\ - n‑ I - f - n‑ s - e ‑ \‑nt- £ ‑ ]‑w t‑{] ‑ m‑ Õ - m‑ l - n‑ ¸ - n‑ ¡ - m‑ \ - p‑ Å - \-S] - S- n‑ I - Ä h‑yh - k - m‑ b t‑aJ - e - ¡ - v‑ ]‑pX - n‑ b - D‑uÀ-Öw‑ ]-Ic - p‑ s - a ‑ ¶ - m‑ W - v‑ C‑u c‑wK - ¯ - p‑ Å - h - À A-`n‑ {- ] ‑ m‑ b - s - ¸ ‑ S- p‑ ¶ - X - v‑. \‑nI - p‑ X - n‑ k-{¼ ‑ Z‑mb - ¯ - n‑ s - e ‑ {‑]i - v‑\ - § - Ä ]-cn‑ l - c - n‑ ¡ - m‑ \ - p‑ Å - {‑ia- § - Ä [-\a - {- ´ ‑ n‑ \-S¯ - n‑ b - n‑ «- p‑ ï - v‑. ]‑pX - n‑ b - ¹‑mâ‑n\ - p‑ w‑ s‑aj - n‑ \-dn‑ I - Ä-¡p‑ a - m‑ b - n‑ 25 t‑Im‑ S- n‑ c‑q] - ¡ - p‑ t- a ‑ Â h‑mÀ-jn‑ I \‑nt- £ ‑ ] - w‑ \-S¯ - p‑ ¶ - a‑m\ - p‑ ^ - m‑ I - v‑N - d- n‑ § - v‑ I-¼\ - n‑ I - Ä¡‑v a‑q¶ - p‑ hÀ-jt- ¯ ‑ ¡ - v‑ 15 i-Xa - m‑ \ - w‑ C-fh - v‑ [-\a - {- ´ ‑ n‑ _-Pä- n‑ Â {‑]J - y‑ m‑ ] - n‑ ¨ - n‑ «- p‑ ï - v‑. h‑ym‑ h - k - m‑ b - n‑ I - h‑nI - k - \ {‑]h - À-¯\ - § - Ä-¡p‑ w‑ ]‑pX - n‑ b - k‑wc - w‑ ` - § - Ä B-cw‑ `‑n¡ - p‑ h - m‑ \ - p‑ w‑ C-Xv‑ {‑]t- N ‑ m‑ Z- \ - a - m‑ I - p‑ w‑ . A-Xp‑ t- ] ‑ m‑ s - e ‑ X-s¶ ‑ s‑Nd - p‑ I - n‑ S- þ- C - S- ¯ - c - w‑ h‑yh - k - m‑ b - § - f - p‑ s - S‑ a‑qe-[\ - ]-cn‑ [ - n‑ D-bÀ-¯n‑ b - X - p‑ w‑ h‑yh - k - m‑ b - t‑aJ - e - ¡ - v‑ t‑\«- a - m‑ s - W ‑ ¶ - v‑ h‑ne - b - n‑ c - p‑ ¯ - s - ¸ ‑ S- p‑ ¶ - p‑ ï - v‑. B-`y‑ ´ - c - k-¼m‑ Z- y‑ ¯ - n‑ s - â ‑ t‑Xm‑ X - v‑ D-bÀ-¯p‑ I - b‑pw‑ \‑nt- £ ‑ ] - w‑ D-ev‑] - m‑ Z- \ - £ - a - a - m‑ b - t‑aJ - e - I - f - n‑ t- e ‑ ¡ - v‑ X‑nc - n‑ ¨ - p‑ h - n‑ «- v‑ k‑m¼ - ¯ - n‑ I - h-fÀ-¨ t‑\S- p‑ I - s - b ‑ ¶ - X - m‑ W - v‑ _-Pä - n‑ e - q‑ s - S‑ [-\a - {- ´ ‑ n‑ e-£y‑ a - n‑ S- p‑ ¶ - X - v‑. a‑m\ - p‑ ^ - m‑ I - v‑N-dn‑ § - v‑ I-¼\ - n‑ I - Ä-¡v‑ t‑\c - n‑ «- p‑ w‑ C-þs - I ‑ m‑ t- a ‑ g - v‑k - v‑ hg‑nb - p‑ w‑ D-ev‑] - ¶ - § - Ä D-]t- ` ‑ m‑ à - m‑ ¡ - Ä-¡v‑ h‑ne - v‑] - \ \-S¯ - m‑ \ - p‑ Å - A-\p‑ a - X - n‑ C‑u c‑wK - ¯ - v‑ {‑]h - À-¯n‑ ¨ - p‑ h-cp‑ ¶ I-¼\ - n‑ I - Ä-¡v‑ G-sd ‑ K‑pW - w‑ s‑N¿ - p‑ s - a ‑ ¶ - v‑ {‑]X - o‑ £ - n‑ ¡ - m‑ h - p‑ ¶ - X - m‑ W - v‑. D-ev‑] - m‑ Z- \ - c‑wK - w‑ s‑a¨ - s - ¸ ‑ S- p‑ ¶ - t- X ‑ m‑ s - S‑ s‑Xm‑ g - n‑ e-hk - c - § - f - p‑ w‑ P‑oh - n‑ X - \‑ne - h - m‑ c - h - p‑ w‑ k‑m¼ - ¯ - n‑ I c‑wK - h - p‑ w‑ s‑a¨ - s - ¸ ‑ S- p‑ w‑ . k-¼Z- v‑ h‑yh - Ø b - p‑ s - S‑ \-s«‑ Ã‑mW - v‑ D-ev‑] - m‑ Z- \ - t- a ‑ J - e - . C-´y‑ s - b ‑ k‑w_ - Ô - n‑ ¨ - v‑ C-

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s‑I. h‑n-P-b-c‑m-P³ a‑m-t‑\-P‑n‑w-K‑v F-U‑n-äÀ

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Mullaveettil Moideen Executive Editor

Fazal Rahman Elayedath

{‑]-J‑y‑m-]-\-§Ä t‑]‑m-c‑m {‑]‑m-t‑b‑m-K‑n-I-X-¡‑v {‑]‑m-a‑p-J‑y‑w t‑h-W‑w

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Musamil P.P. Director

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July, 2014

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´ - y‑ b - n‑ Â ]‑mZ- c - £ - m‑ h‑yh - k - m‑ b‑w C-¶p‑ w‑ s‑si ‑ i - h - Z- i - b - n‑ Â X-s¶ ‑ b - m‑ W - v.‑ t‑hï - {- X ‑ ]‑pt- c ‑ m‑ K - X - n‑ s‑sI ‑ h - c - n‑ ¡ - p‑ h - m‑ ³ C‑u t‑aJ - e - ¡ - v‑ C\‑nb - p‑ w‑ k‑m[ - n‑ ¨ - n‑ «- n‑ Ã - . i‑mk - {v-‑ X ‑ k‑mt- ¦ ‑ X‑nI - c‑wK - s - ¯ ‑ h-fÀ-¨ ]‑mZ- c - £ - m‑ t‑aJ-eb - n‑ Â {‑]t- b ‑ m‑ P - \ - s - ¸ ‑ S- p‑ ¯ - p‑ h - m‑ ³ k‑m[ - n‑ ¨ - n‑ «- p‑ t- ï ‑ m‑ F-¶ I‑mc - y‑ w‑ C‑u c‑wK - ¯ - p‑ {‑]h - À-¯n‑ ¡ - p‑ ¶ - h - À {‑i² - n‑ t‑¡ï - X - p‑ ï - v.‑ ]‑mZ- c - £ - m‑ h‑yh - k - m‑ b - ¯ - n‑ s - â ‑ a‑pc - S- n‑ ¸ - n‑ \ - v‑ H-«\ - h - [ - n‑ I‑mc - W - § - Ä F-Sp‑ ¯ - p‑ ]-db - m‑ s - a ‑ ¦ - n‑ e - p‑ w‑ b-Ym‑ À-° h-kX v-‑ p‑ X - b - n‑ t- e ‑ ¡ - v‑ C-d§ - n‑ s - N ‑ Ã - m‑ ³ C\‑nb - w‑ \-ap‑ ¡ - v‑ k‑m[ - n‑ ¨ - n‑ «- n‑ Ã - . 120 t‑Im‑ S‑nb - n‑ t- e ‑ s - d ‑ P-\§ - Ä C-ý‑ b - n‑ e - p‑ ï - v.‑ h-en‑ b - s‑Xm‑ g- n‑ Â k‑m[ - y‑ X - b - p‑ Å - t‑aJ - e-bm‑ W - v‑ ]‑mZ- c - £ - m‑ h‑yh - k - m‑ b - w‑ . C-Xv‑ X‑nc - n‑ ¨ - d- n‑ ª v‑ t‑]m‑ c - m‑ b - a v-‑ I - Ä ]-cn‑ l - c - n‑ ¨‑v a‑pt- ¶ ‑ d - m‑ \ - p‑ Å - I‑q«- m‑ b - ]-cn‑ {- i ‑ a - a - m‑ W‑v \-St- ¯ ‑ ï - X - v.‑ h-cp‑ w‑ I‑me - § - f - n‑ Â C-ý‑ t‑em‑ I - ¯ - n‑ s - e ‑ X-s¶ ‑ G-äh - p‑ w‑ h-en‑ b - h‑n] - W - n‑ b - m‑ I - m‑ \ - p‑ Å - X-¿m‑ s - d‑ S- p‑ ¸‑ne - m‑ W - v.‑ C-ý‑ ³ h‑n] - W - n‑ b - p‑ s - S‑ {‑]m‑ [‑m\ - y‑ w‑ a-\Ê - n‑ e - m‑ ¡ - n‑ h‑nt- Z‑ i - I-¼\‑nI - Ä C-hn‑ s - S‑ \‑nt- £ ‑ ] - a - n‑ d - ¡ - m‑ ³ a-Õc - n‑ ¡ - p‑ I - b - m‑ W - v.‑ h‑nt- Z‑ i - I-¼\ - n‑ I-fp‑ s - S‑ D-e] v-‑ ¶ - § - Ä b-tY ‑ j - Sv-‑ w‑ h‑nä- Advertisement Enquiry

g‑n¡ - m‑ \ - p‑ Å - {‑ia - § - Ä C-hn‑ s - S‑ \-S¶ - p‑ h-cp‑ ¶ - p‑ ï - v.‑ C-þs - I ‑ m‑ t- a‑ g- k v-‑ v‑ t‑aJ - e - b - n‑ Â 100 i-Xa- m‑ \ - w‑ h‑nt- Z‑ i - \‑nt- £ ‑ ] - ¯ - n‑ \ - m‑ W‑v C-ý‑ X-¿m‑ s - d‑ S- p‑ ¡ - p‑ ¶ - X - v.‑ C-ý‑ ³ I-¼\ - n‑ I - f - m‑ I - s - «‑ C-\n‑ b - p‑ w‑ t‑hï - {- X ‑ D-WÀ-¶p‑ {‑]h - À-¯n‑ ¡ - p‑ h - m‑ ³ X-¿m‑ d- m‑ I‑p¶ - n‑ Ã - . B-ek - y‑ w‑ h‑n«- p‑ W - c - p‑ h - m‑ ³ C-ý‑ ³ I-¼\ - n‑ I - Ä-¡v‑ k‑m[ - n‑ ¡ - p‑ ¶ - n‑ Ã F-¶X - m‑ W - v‑ b‑mY - m‑ À-°y‑ w‑ . h‑yh - k - m‑ b - n‑ I - t- f ‑ m‑ S- p‑ w‑ h‑yh - k - m‑ b-§t- f ‑ m‑ S- p‑ a - p‑ Å t‑I{- µ ‑ þ- k‑wØ - m‑ \ kÀ-¡m‑ d - p‑ I - f - p‑ s - S‑ \‑nt- j ‑ [ - m‑ ß - I - \‑ne-]m‑ S- v‑ C-¶p‑ w‑ a‑md - n‑ b - n‑ «- n‑ Ã - . D-tZ‑ y‑ m‑ K - Ø t‑a[ - m‑ h - n‑ ¯ - h - p‑ w‑ ,‑ \‑nt- j ‑ [ - m‑ ß - I a-t\ ‑ m‑ `- m‑ h - h - p‑ w‑ I‑mc - W - w‑ h‑yh - k - m‑ b - w‑ B-cw‑ `- n‑ ¡ - p‑ ¶ - X - n‑ Â \‑n¶ - p‑ w‑ k‑wc - w‑ `- I - s‑c A-Iä - p‑ I - b - m‑ W - v‑ s‑N¿ - p‑ ¶ - X - v.‑ IÀ¡-i \‑nb - a- § - f - p‑ w‑ ,‑ [-\I - m‑ c- y‑ Ø‑m] - \ - §-fn‑ Â \‑n¶ - p‑ w‑ (_‑m¦ - p‑ I - Ä A-S¡ - w‑ )‑ h‑mb - ] v-‑ e-`n‑ ¡ - p‑ ¶ - X - n‑ \ - p‑ Å {‑]b - m‑ k - h‑pw‑ ,‑ I‑me - X - m‑ a- k - h - p‑ w‑ h‑yh - k - m‑ b - n‑ I - s - f ‑ C‑u c‑wK - ¯ - p‑ \‑n¶ - p‑ w‑ a‑md - m‑ ³ t‑{] ‑ c - n‑ ¸‑n¡ - p‑ ¶ - p‑ . H-cp‑ h‑yh - k - m‑ b - w‑ B-cw‑ `- n‑ ¡‑pt- ¼ ‑ m‑ Ä A-Xn‑ s - â ‑ K‑pW - h - i - § - s - f ‑ ¡‑pd- n‑ ¨ - v‑ N‑n´ - n‑ ¡ - m‑ s - X ‑ t‑Zm‑ j - h - i - § - Ä a‑m{- X ‑ w‑ a‑p¶ - n‑ Â I-ïv‑ F-Xn‑ À-¡p‑ ¶ \‑ne - ] - m‑ S- m‑ W - v‑ C-¶p‑ Å - X - v.‑ (ti-jw t]-Pv 86Â)

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The Kerala Footwear Magazine

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CALICUT MEDIA Chekkummas Arcade, Rahiman Bazar, Kolathara, Calicut- 6736 55. Phone: Ph: (Off) 0495 2422255, 08136955155, 09847002133 Email: keralafootwearmagazine@ gmail.com, citymetroclt@gmail.com

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Calicut Media

It’s our great pleasure to inform you that The Kerala Footwear Magazine through its four months journey succeeded to make well establish in footwear industry. In Kerala footwear industry we are one and only media which conveys messages at its best. As we are sending our product all over India at free of cost we are getting good response and feedback. In accordance with 2 days Footwear Expo Kerala 2014 we are also planning to publish special supplementary Magazines and Newspaper. If you are looking for a good exposure in Kerala footwear industry we can ensure that The Kerala footwear Magazine is the right media. Kindly consider us in your new advertisement campaign Advertisement Manager Calicut Media (Kerala Footwear Magazine)

The Kerala Footwear Magazine

July

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CAD/CAM in the footwear industry CAD/CAM in the footwear in- the model. It automates routine pro-

dustry is the use of computers and graphics software for designing and grading of shoe upper patterns and, for manufacturing of cutting dies, shoe lasts and sole moulds. CAD/CAM software is a PC-based system, which is made up of program modules. Today, there are 2D and 3D versions of CAD/ CAM systems in the shoe industry. Computer aided design was introduced in the shoe industry in the 1970s. Initially it was used primarily for pattern grading. It enabled manufacturers to perform complex grading relatively easily and quickly. CAD systems today have been developed with a much wider range of functions. Logos, textures and other decorations can be incorporated into product designs of both the uppers and soles to help reinforce branding on all areas of

The Kerala Footwear Magazine

cedures, increasing speed and consistency whilst reducing the possibility of mistakes. CAD data can now be used effectively for a wide variety of activities across footwear manufacturing business. CAD/CAM generates data at the design stage, which can be used right through the planning and manufacturing stages. Latest improvements in the CAD/ CAM technology are: • Graphic capabilities and interconnectivity have improved enormously, • Software developments have progressively made systems more intuitive and easier to use, • With 2D sketch and paint modules, a serviceable sketch can be produced and then colour and texture can be added.

July

Design@Wizard/9947121500

Step with confidence...

Benito PU Footwear, VP III/475, Puthukkode Jn, Puthukkode P.O., Via Ramanattukara Malappuram Dt., Kerala - India 67 3633, Tel : 0483 2830388, 9947408203, 8606159994 Mail : benitopufootwear@gmail.com, www.benitopufootwear.com

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• 3D systems enable the last and design to be viewed from any perspective and several angles even simultaneously. With CAD/CAM software, footwear manufacturers can cut their time to market dramatically and so increase market share and profitability. In addition, the power and flexibility of the software can overcome restrictions to the designer’s creativity imposed by traditional methods.

which enable long-distance transfer of data for shoe production preparation via modem or the Internet. The graphics data of patterns designed can then be transmitted easily to the die producer. The system calculates also the circumference of the die, which is the key factor of the die cost. Automated leather cutting

Automated cutting machines are widely used today in the footwear industry to cut uppers from leather, Pattern grading when die costs are relatively high for Shoe upper patterns need to be samples or low quantity styles. Comgraded for the whole scale of the as- puterized cutting systems use graphics sortment of the required shoe sizes, data output of CAD systems as input. which can be European, British or Cost calculation American sizing. Individual parts are graded instantaneously, which enables Using the graphics data generated and the designer to check the graded parts stored, the CAD software can perform on the monitor. If any discrepancies instant and highly accurate calculaare found, the designer can change the tions for material consumption and grading specifications immediately and product cost of the shoe, eliminating grueling and time-consuming work. re-grade the parts in no time.. It also helps in the introduction of deDie making tailed documentation and supports efCutting dies made of steel are used fective staff training. in the shoe production to cut uppers Shoe last design from leather, textile or synthetics. Lasts can now be produced on a Some CAD systems offer modules,

The Kerala Footwear Magazine

July

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sole models and moulds Shoe sole mould makers are able to strengthen their capabilities of mould design and production techniques to meet the market demands for shorter product life cycle, quality improvement and handling versatile pattern design. This helps especially sports shoe producers to manufacture products rapidly and to introduce them earlier than their competitors. 3D CAD/CAM is the core technology for shoe sole mould in the footwear industry and develops towards specialization. Benefits of CAD/CAM in the mould manufacturing are: • Total modeling for rapid generation of design concepts and variations, • Reverse engineering from existing models or parts, • Easy design modification and morphing capability, • Completely accurate designs regardless of complexity, • Group grading of soles and uppers, • Advanced decorating techniques, • Realistic onscreen visualization, Sole design • Rapid generation of molds from CAD/CAM software can be used product designs. to generate machining data for shoe selection of numerically controlled lathes and milling machines using data output from footwear manufacturers' CAD systems. Last shapes can be modified and new lasts created in the CAD systems and the machining controlled with their data. Variations in toe shape, heel curve and toe spring are easily achievable. Combining parts of different lasts also takes a few minutes with CAD technology. It is possible to develop shoe design and tooling before the last physically exists because they are all derived from the same source data in the CAD system. Easy modification of last shapes through CAD has enabled the development of software and procedures for orthopedic and customized footwear. Modules for materials and labor costing, lay planning and style specification sheets can be used early in the development of shoe styles. Complex shapes can be generated, both speedily and accurately, from the 3D computer representation of the appropriate last.

The Kerala Footwear Magazine

July

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3D Modelling and Printing in Footwear Industry The

way we make performance footwear and gear is about to change, constant improvement to 3D software and printing technology has made the technology more accessible than ever. For a skilled designer, 3D modelling can provide a fully realistic, interactive, 360 degree view of a product instantly—3D printing allows you to actually have a tangible model made in a matter of hours as opposed to months, and at a fraction of previous costs.. 3D printing has been making a lot of noise lately, for reasons both good and bad, and the technology is growing fast with personal 3D printing systems becoming widely available and more affordable. This new technology has allowed regular people to create almost anything and it hasn’t been lost on big name companies. Within the footwear industry, companies like New Balance and Nike have already put to market shoes that incorporate 3D printed elements and adidas and Nike have been using the tech to prototype shoes at speeds unheard of several years ago. At this point, it seems inevitable that 3D printing will change the way shoes are made, but how will it do so and when? With 3D printing still in its relative infancy, the technology is still a ways off from being able to make shoe components that are both durable and costeffective. New Balance’s first 3D printed running spikes were created using Selective Laser Sintering (SLS), a time-intensive and cost-prohibitive process. The spikes in question were produced for New Balance’s elite athletes for incompetition use, meaning that only a few examples were produced and used. It’s the same story with the Nike Vapor Laser Talon cleat (shown above). Pro-

The Kerala Footwear Magazine

3D printing has been making a lot of noise lately, for reasons both good and bad, and the technology is growing fast with personal 3D printing systems becoming widely available and more affordable. This new technology has allowed regular people to create almost anything and it hasn’t been lost on big name companies.

July

Zn tIcf ^q«vshbÀ amKkn³

duced using the same SLS technique as New Balance, the Vapor Laser Talon was developed for just a small number of athletes to use at the NFL combine’s 40-yard dash. It’s a good start, but the above examples utilized 3D printing strictly for the rigid parts of the shoe, namely the spike plate. For footwear companies, the next step is developing semi-rigid or soft components. According to this New Balance press release, the company is already hard at work developing “softer SLS printed components that mimic the cushioning properties of foam midsoles” and we would guess that the other major footwear companies are doing the same too. Once this process has been perfected and costs drop significantly, we’ll start to see 3D printed shoes change the industry, potentially quite dramatically. It’s already allowing companies to prototype models much quicker, meaning development, from sketches to final product, takes less time. Shorter lead times means products reach consumers faster. 3D printing should also mean a more efficient manufacturing process by cutting waste materials, thereby saving money and helping the environment. And since 3D printers are machines, they can work 24 hours a day (the implications for today’s manufacturing workforce is for another article entirely). 3D printing also allows for more intricate designs, which means we could see even more intricate designs and details making their way onto shoes. In the long run, 3D printing could very well revolutionize the shoe industry, and many other industries too, but it will take time. How long will that be? Currently, 3D printing systems such as those by Stratasys, whose clients include major sportswear brands like Nike, adidas, Under Armour, New Balance and Nike, need roughly two hours to produce a single sole unit. As soon as the time needed for the printing process drops to minutes not hours, and as equipment becomes cheap enough to purchase on a wide scale, 3D-printed shoes will become more and more ubiquitous. With the current pace of technical progress, we would expect 3D-printed shoes to be a reality within the decade. They’re already off to a flying start.

The Kerala Footwear Magazine

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3D printing also allows for more intricate designs, which means we could see even more intricate designs and details making their way onto shoes. In the long run, 3D printing could very well revolutionize the shoe industry, and many other industries too, but it will take time.

July

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]‑m-Z-c-£‑m h‑y-h-k‑m-b‑n-I-s‑f I‑m-¯‑v

I‑n-\‑m-e‑qÀ H.Fw.cm-a-N-{µ³

t‑I‑m

-g‑n-t‑¡‑m-S‑v P‑n-Ã-b‑n-s‑e _‑me‑p-t‑È-c‑n-¡-S‑p-¯ I‑n-\‑me‑q-c‑nÂ 308 G-¡À `‑q-a‑n h‑y-h-k‑m-b h‑n-I-k-\-¯‑n-\‑m-b‑n 2005 e‑m-W‑v t‑I-c-f kÀ-¡‑mÀ G-s‑ä-S‑p-¯-X‑v. t‑I-c-f kÀ-¡‑m-c‑n-s‑â I‑o-g‑n-e‑p-Å t‑I-c-f t‑Ì-ä‑v C³-U-k‑v-{‑S‑n-bÂ U-h-e-¸‑v-s‑aâ‑v t‑I‑mÀ-¸-t‑d-j\v (s‑I.F-k‑v.s‑F.U‑n.k‑n.‑) BW‑v C-X‑n-s‑â N‑p-a-X-e. hÀ-j-§-f‑m-b‑n I‑m-S‑p-I-b-d‑n I‑n-S-¡‑p-I-b‑m-b‑n-c‑p-¶ I‑n\‑m-e‑q-c‑n-s‑e s‑I.F-k‑v.s‑F.U‑n.k‑n.b‑nÂ ]‑m-Z-c-£‑m h‑y-h-k‑m-b b‑q-W‑n-ä‑p-IÄ C-t‑¸‑mÄ {‑]-hÀ-¯-\-a‑m-c‑w-`‑n-¨‑p-I-g‑nª‑p. C-h‑n-s‑S D-e‑v-]‑m-Z-\‑w B-c‑w-`‑n-¨ G-g‑p b‑q-W‑n-ä‑p-I-f‑n-e‑m-b‑n {‑]-t‑Z-i-h‑mk‑n-I-f-S-¡‑w 250 t‑e-s‑d t‑]À t‑P‑me‑n s‑N-¿‑p-¶‑p-ï‑v. k-a‑o-]-`‑m-h‑n-b‑nÂ X-s‑¶ ]-¯‑v ]‑p-X‑n-b h‑y-h-k‑m-b b‑q-W‑n-ä‑p-IÄ I‑q-S‑n I‑n-\‑m-e‑q-c‑nÂ {‑]-hÀ-¯-\-a‑m-c‑w-`‑n-¡‑p‑w. h‑n-]-W‑n-b‑nÂ a‑p-¶‑nÂ \‑nÂ¡‑p-¶ {‑]-a‑p-J ]‑m-Z-c-£‑m I-¼-\‑nI-f‑m-W‑v I‑n-\‑m-e‑q-c‑nÂ {‑]-hÀ-¯‑n¨‑p-h-c‑p-¶-X‑v. h‑n.s‑I.k‑n. {‑K‑q-¸‑n-s‑â t‑^‑mÀ-N‑y‑q¬ C-e‑m-t‑Ì‑m-t‑a-g‑v-k‑v, t‑P‑m-¤À F-¶ t‑]-c‑nÂ ]‑m-Z-c-£IÄ \‑nÀ-½‑n-¡‑p-¶ a‑m-§‑v-t‑K‑m ^‑qS‑v-s‑I-bÀ I-¼-\‑n F-¶‑n-h C-h‑n-s‑S {‑]-hÀ-¯‑n-¨‑p-h-c‑p-¶‑p-ï‑v. I‑q-S‑m-s‑X \-P-h‑m C³-U-k‑v-{‑S‑o-k‑v ]‑m-Z-c-£‑m \‑nÀ-½‑m-W b‑q-W‑n-ä‑p‑w C-h‑n-s‑S-b‑m-W‑v. a‑q-¶‑v s‑N-c‑p-¸‑v I-¼-\‑n-I-f‑n-e‑p-a‑m-b‑n 200 e-[‑n-I‑w t‑]À I‑n-\‑m-e‑q-c‑nÂ t‑P‑m-e‑ns‑N-b‑v-X‑p-h-c‑p-¶‑p-ï‑v. s‑s‑h-h‑n-[‑y-a‑mÀ-¶ t‑a‑m-U-e‑p-I-f‑m-W‑v C-h‑n-s‑S \‑nÀ-½‑n-¨‑p-h-c‑p¶-X‑v. Z‑n-h-k-¯‑nÂ 6‑,000 t‑P‑m-U‑n s‑N-c‑p¸‑p-IÄ \‑nÀ-½‑n-¡‑m³ t‑i-j‑n-b‑p-Å-X‑m-W‑v t‑^‑mÀ-N‑y‑q¬ C-e‑m-Ì‑m-t‑a-g‑v-k‑v. I‑n-\‑me‑q-c‑nÂ {‑]-hÀ-¯‑n-¨‑p-h-c‑p-¶ ]‑m-Z-c-£‑m b‑q-W‑n-ä‑p-I-f‑nÂ G-ä-h‑p‑w h-e‑n-b b‑q-W‑n-ä‑v C-X‑m-W‑v. I‑n-\‑m-e‑q-c‑n-s‑e h‑y-h-k‑m-b h-fÀ-¨‑m h‑n-I-k-\ t‑I-{‑µ-¯‑nÂ \‑n-ch-[‑n s‑N-d‑p-I‑n-S h‑y-h-k‑m-b b‑q-W‑n-ä‑pIÄ-¡‑v Ø-e‑w A-\‑p-h-Z‑n-¨‑n-«‑p-s‑ï-¶‑v A-[‑n-I‑r-XÀ ]-d-ª‑p. I‑n-\‑m-e‑q-c‑nÂ h‑y-h-k‑m-b-§Ä B-c‑w-`‑n-¡‑m³ B-hi‑y-a‑m-b A-S‑n-Ø‑m-\ k‑u-I-c‑y-§Ä H-c‑p-¡‑p-h‑m³ h‑y-h-k‑m-b h‑n-I-k-\-t‑I{‑µ‑w {‑i-²-s‑N-e‑p-t‑¯-ï-X‑p-ï‑v. {‑]-[‑m\-a‑m-b‑p‑w s‑s‑h-Z‑y‑p-X‑n‑, P-e-e-`‑y-X‑, b‑mThe Kerala Footwear Magazine

{‑X‑m-k‑u-I-c‑y‑w F-¶‑n-h-¡‑v a‑p³-K-W-\ s‑I‑m-S‑p-t‑¡-ï-X‑p-ï‑v. C-h‑n-s‑S \‑n-e-h‑ne‑p-Å 11 s‑I.h‑n. s‑s‑e-\‑n-\‑p ]-I-c‑w 110 s‑I.h‑n k-_‑v-t‑Ì-j³ Ø‑m-]‑n-¡‑m-\‑pÅ \-S-]-S‑n-IÄ s‑I.F-k‑v.s‑F.U‑n.k‑n. B-c‑w-`‑n-¨‑p-I-g‑n-ª-X‑m-b‑n A-[‑n-I‑r-XÀ ]-d-ª‑p. 110 s‑I.h‑n. k-_‑v t‑Ì-j³ Ø‑m-]‑n-¡‑m-\‑m-b‑n s‑I.F-k‑v.C._‑n.¡‑v c-ï‑v G-¡À `‑q-a‑n s‑I.F-k‑v.s‑F.U‑n.k‑n. h‑n-«‑p-s‑I‑m-S‑p-¡‑p-h‑m³ X‑o-c‑p-a‑m-\‑n-¨‑n-«‑p-ï‑v. k‑u-P-\‑y-a‑m-b‑n `‑q-a‑n \Â-I‑p-¶-t‑X‑m-s‑S

I‑n-\‑m-e‑q-c‑nÂ h‑y-h-k‑m-b-§Ä B-c‑w-`‑n-¡‑m³ B-h-i‑y-a‑m-b A-S‑nØ‑m-\ k‑u-I-c‑y-§Ä H-c‑p¡‑p-h‑m³ h‑y-h-k‑m-b h‑n-Ik-\-t‑I-{‑µ‑w {‑i-²

110 s‑I.h‑n. ]-²-X‑n-b‑nÂ A-S‑n-b-´-c-a‑mb‑n 33 s‑I.h‑n. {‑]-hÀ-¯-\-£-a-a‑m-¡‑m\‑m-W‑v X‑o-c‑p-a‑m-\‑w. ]‑m-Z-c-£‑m h‑y-h-k‑m-b-a-S-¡‑w \‑n-ch-[‑n s‑N-d‑p-X‑p‑w h-e‑p-X‑p-a‑m-b h‑y-h-k‑m-b b‑q-W‑n-ä‑p-IÄ B-c‑w-`‑n-¡‑p-h‑m³ I‑n-\‑m-e‑qc‑n-s‑e s‑I.F-k‑v.s‑F.U‑n.k‑n.b‑nÂ Øe-k‑u-I-c‑y‑w H-c‑p-¡‑n-b‑n-«‑p-ï‑v. k‑w-c‑w-`‑w X‑p-S-§‑m³ X-¿‑m-d‑m-I‑p-¶-hÀ-¡‑v H-¼-X‑v h-I‑p-¸‑p-I-f‑nÂ \‑n-¶‑m-b‑n e-`‑n-t‑¡-ï ¢‑n-b-d³-k‑p-IÄ G-I-P‑m-e-I k‑w-h‑n[‑m-\-¯‑n-e‑q-s‑S e-`‑y-a‑m-¡‑m³ s‑I.Fk‑v.s‑F.U‑n.k‑n. H-c‑p-¡-a‑m-s‑W-¶‑p‑w A-[‑n-I‑r-XÀ h‑y-à-a‑m-¡‑n. s‑X‑m-g‑n-e‑m-f‑nI-f‑p-s‑S £‑m-a-a‑m-W‑v ]-e b‑q-W‑n-ä‑p-I-f‑p‑w B-c‑w-`‑n-¡‑p-¶-X‑nÂ-\‑n-¶‑p‑w h‑y-h-k‑m-b‑nI-s‑f ]‑n-d-t‑I‑m-«-S‑p-¸‑n-¡‑p-¶-s‑X-¶ A-`‑n{‑]‑m-b-h‑p‑w D-ï‑v.

-s‑N-e‑p-t‑¯-ï-X‑p-ï‑v. {‑]-[‑m-\-a‑m-b‑p‑w s‑s‑h-Z‑y‑p-X‑n‑, P-e-e-`‑y-X‑, b‑m-{‑X‑m-k‑u-Ic‑y‑w F-¶‑n-h-¡‑v a‑p³-K-W-\ s‑I‑m-S‑p-t‑¡-ï-X‑p-ï‑v. C-h‑ns‑S \‑n-e-h‑n-e‑p-Å 11 s‑I.h‑n. s‑s‑e-\‑n-\‑p ]-I-c‑w 110 s‑I.h‑n k-_‑v-t‑Ì-j³ Ø‑m]‑n-¡‑m-\‑p-Å \-S-]-S‑n-IÄ s‑I.F-k‑v.s‑F.U‑n.k‑n. B-c‑w-`‑n-¨‑p-I-g‑n-ª-X‑m-b‑n A-[‑n-I‑r-XÀ ]-d-ª‑p. July

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India Show, Moscow-Russia, Sep 24-26, 2014 organized by FIEO About the Russia Market Russia is an important market for leather and leather products being the 9th largest Global Importer of leather sector products. India’s export of leather & leather products to Russia has increased from US$ 12.01 Mn in 2008 to US $ 51.57 million in 2013 at a CAGR of close to 34%. During 2011, India had a share of only 0.7 percent in Russia's imports of leather & leather products of US$ 4.6 billion. Hence there is very good scope to increase India's export of Leather garments, Footwear and Leather Goods to Russia. India Leather Show in Moscow, Sep' 24-26 2014 organized by FIEO As members may recall the CLE has circulated details of the India Show, Moscow to be organized by FIEO during Sep' 24-16 2014 vide mail dated May 13 2014, a copy of which is appended below. CLE "LEATHER PAVILION" in India Show Moscow, September 24-26, 2014 Taking into consideration the huge potential in Russia for Leather Products & Footwear the Council is proposing to organize “ Group Participation" of about 25 member-companies in a "LEATHER PAVILION" in the India Show at Moscow during Sep 24-26, 2014. As per the FIEO’s Circular, the cost of participation for a built-up 9 sq.mt stand is Rs. 93,000/- (inclusive of walls & furniture like Chairs/Table,etc) but not including display fittings as Shelves, Hanging Rods, etc. Council is working towards a package for Display Fittings. The Council will also be undertaking independent Buyer Mobilization efforts for our products, by engaging a Russia-based agency. Main Details of India Show, Moscow, Sep' 24-26 2014 organized by FIEO Date and Venue

Dates

September 24-26, 2014

Venue

Pavilion -1 Hall No 2, Crocus Expo Centre, Moscow, Russia

Time

10.00 am to 6.00 PM

Sale

Retail not allowed

Key Features: - Exhibition -One to One Meetings

- High Level Government Delegation - Cultural Evening

Exhibition Package (Booth + to and fro transfer of Exhibits) Built-up (9 Sq.Mts) booth @ Rs.93000/Raw Space (Min 18 Sq.Mtrs to be set up by the exhibitors) - Rs.81000/Built up booth includes- three wall panels, 1 round table, 4 chairs, 1 counter, three spot lights, 1 power socket, fascia upto 15 letters (additional letters will be charged @0.9 Euro per letter) 1 waste paper basket, carpet. Member exhibitors requires if any extra furniture items may be ordered separately with the additional payment. Complimentary Transfer by Sea of Exhibits - Complimentary transfer of exhibits upto 0.5 CBM or 85 Kgs has been organized per 9 sq.Mtrs for both built – up and raw space. It may be noted from the attached documents that Additional charges as per actual will be applicable for volume/weight of exhibits beyond the free limit. Transfer of Exhibits (BY SEA) Format of required initial shipment document is attached Last date of receipt of the above document – June 20, 2014 or earlier Last date of receiving exhibits/ shipping – July 10, 2014 A detailed shipping manual will be forwarded upon receipt of Interest The Council has taken up with FIEO regarding customs facilitation of hand-carried samples and FIEO is coordinating with the Indian Embassy, Moscow on this aspect. They have also advised that samples could be sent via ATA Carnet Customs Document. Members who desire to have more details on this aspect may contact FIEO (Shri Chandranath Som, Jt. DDG at Tel : 01146042121/9810369495 or send email on csom@fieo.org.)

(To be continued... Page No. 102 ) The Kerala Footwear Magazine

July

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k‑m-¼-¯‑n-I h-fÀ-¨ D-d-¸‑m-¡‑m³ IÀ-½ ]-²-X‑n-IÄ t‑Ic‑mP - y‑ ¯ - v‑ ]‑pX - n‑ b - h‑yh-km‑ b - ]-²X - n‑ I - Ä h-cp‑ ¶ - t- X ‑ m‑ s- S‑ I‑qS- p‑ XÂ B-fp‑ I - Ä-¡v‑ t‑Pm‑ e- n‑ k‑m² - y‑ X - b - p‑ ï‑.v C-Xn‑ \ - v‑ A-Sn‑ Ø‑m\ - k‑uI - c- y‑ w‑ H-cp‑ t- ¡ ‑ ï - X - p‑ ï - .v‑ ]‑pX - n‑ b - ]‑pX - n‑ b s‑SI - t-v‑ \ ‑ m‑ f- P - n‑ I - Ä Ch‑ns- S‑ B-hi - y‑ a- m‑ b - n‑ h-cp‑ w‑ .

The Kerala Footwear Magazine

{‑µ kÀ-¡m‑ À 100 Z‑nh - k - s - ¯ ‑ IÀ-½ ]-²X - n‑ IÄ X-¿m‑ d - m‑ ¡ - n‑ G-sX ‑ m‑ s‑¡ t‑aJ - e - I - Ä-¡v‑ a‑p³K-W \Â-IW - s - a ‑ ¶v `-cW - X - e - ¯ - n‑ Â NÀ-¨ s‑Nb - X v-‑ p‑ h-cn‑ I - b - m‑ W - s - Ã ‑ m‑ . A-Sp‑ ¯ a‑q¶ - p‑ a‑mk - ¯ - n‑ \‑pÅ - n‑ Â ]‑qÀ-¯n‑ b - m‑ ¡ - m‑ ³ k‑m[ - n‑ ¡ - p‑ ¶ ]-²X - n‑ I - Ä G-sX ‑ m‑ s - ¡ ‑ s - b ‑ ¶ - v‑ I-sï ‑ ¯‑n k-ab - _ - Ô - n‑ X - a - m‑ b - n‑ \-S¸ - m‑ ¡ - m‑ \ - m‑ W - v‑ h‑nh - n‑ [ - a - {‑´m‑ e - b - § - Ä-¡v‑ t‑I{- µ ‑ a - {‑´n‑ k - `- \‑nÀ-t±‑ i - w‑ \Â-In‑ b‑nc - n‑ ¡ - p‑ ¶ - X - v.‑ A-Sn‑ Ø - m‑ \ k‑uI - c - y‑ h‑nI - k - \ - h - p‑ w‑ ]-²X - n‑ I - f - p‑ s - S‑ \-ho‑ I - c - W - h‑pa - m‑ W - v‑ C-Xn‑ Â {‑][ - m‑ \ - a‑mb - n‑ «- p‑ Å - X - v.‑ k‑m¼ - ¯ - n‑ I c‑wK - ¯ - v‑ h-fÀ-¨ D-d¸ - m‑ ¡ - p‑ ¶-Xn‑ \ - v‑ a‑p³-KW - \ - \ÂI‑p¶ - X-c¯ - n‑ e - m‑ h - p‑ w‑ C-h \-S¸ - n‑ e - m‑ ¡ - p‑ ¶ - X - v.‑ D‑uÀ-tP ‑ m‑ X‑] v- m‑ Z- \ - hÀ-²\ - h - ,v‑ K-Xm‑ -

K-X k‑uI - c - y‑ h‑nI - k - \ - w‑ ,‑ h‑nZ- y‑ m‑ `- y‑ m‑ k - t‑aJ - e - b - p‑ s - S‑ h-fÀ-¨ X‑pS- § - n‑ b - h - s - b ‑ Ã - m‑ w‑ C-Xn‑ Â DÄ-s¸ ‑ S- p‑ ¯ - n‑ b - n‑ «- p‑ ï‑v. c‑mP - y‑ ¯ - v‑ ]‑pX - n‑ b - h‑yh - k‑mb - ]-²X - n‑ I - Ä h-cp‑ ¶ - t‑Xm‑ s- S‑ I‑qS- p‑ X - Â B-fp‑ I - Ä¡‑v t‑Pm‑ e - n‑ k‑m² - y‑ X - b - p‑ ï - v.‑ C-Xn‑ \ - v‑ A-Sn‑ Ø - m‑ \ - k‑uI-cy‑ w‑ H-cp‑ t- ¡ ‑ ï - X - p‑ ï - v.‑ ]‑pX - n‑ b - ]‑pX - n‑ b - s‑SI - tv-‑ \ ‑ m‑ f-Pn‑ I - Ä C-hn‑ s - S‑ B-hi - y‑ a‑mb - n‑ h-cp‑ w‑ . s‑aj - n‑ \ - d- n‑ I - Ä X-t±‑ i - o‑ b - a - m‑ b - n‑ \‑nÀ-½n‑ ¡ - p‑ h‑m³ k‑m[ - n‑ ¡ - p‑ t- ¼ ‑ m‑ Ä C-d¡ - p‑ a - X - n‑ H-gn‑ h - m‑ ¡ - m‑ ³ k‑m[ - n‑ ¡ - p‑ w‑ . kÀ-¡m‑ d - n‑ s - \ ‑ k‑w_ - Ô - n‑ ¨ - A-\m‑ h - i - y‑ s‑Ne - h - p‑ I - f - p‑ w‑ [‑qÀ-¯p‑ w‑ H-cp‑ ]-cn‑ [ - n‑ h - s - c ‑ H-gn‑ h - m‑ ¡‑nb - m‑ Â ]-²X - n‑ \-S¯ - n‑ ¸ - v‑ h-fs - c ‑ t- h ‑ K - w‑ k‑m[ - y‑ a - m‑ I - p‑ w‑ F-¶À-°w‑ . h‑nI - k - \ - ¯ - n‑ s‑â K‑pW - ^ - e - § - Ä k-aq‑ l-¯n‑ s - e ‑ F-Ãm‑ h‑n`- m‑ K - w‑

P-\§ - Ä-¡p‑ w‑ I‑n«- p‑ ¶ X-c¯ - n‑ e - m‑ I - W - w‑ ]-²X - n‑ IÄ \-S¸ - n‑ e - m‑ t- ¡ ‑ ï - X - v.‑ kÀ-¡m‑ À t‑kh - \ - § - Ä F-Ãm‑ h - À-¡p‑ w‑ I‑me - X - m‑ a - k‑w I‑qS- m‑ s - X ‑ e-`y‑ a - m‑ t- I ‑ ï-Xp‑ ï - v.‑ I‑qS- m‑ s - X ‑ ]-²X‑n \-S¯ - n‑ ¸ - n‑ Â k‑pX - m‑ c- y‑ X D-d¸ - m‑ ¡ - m‑ \ - p‑ Å {‑ia - h - p‑ w‑ `-cW - I - q‑ S- ¯ - n‑ s - â ‑ `‑mK - ¯ - p‑ \‑n¶ - p‑ w‑ D-ïm‑ t- h ‑ ï - X - m‑ W - v.‑ k‑m¼ - ¯ - n‑ I - h-fÀ-¨ e-£y‑ a‑n«- p‑ s - I ‑ m‑ ï - p‑ Å {‑]J - y‑ m‑ ] - \-§f - m‑ W - v‑ t‑I{- µ ‑ k - À-¡m‑ À \-S¯ - n‑ s- ¡ ‑ m‑ ï - n‑ c- n‑ ¡ - p‑ ¶ - X - v.‑ k‑m¼ - ¯ - n‑ I - a - m‑ b - n‑ ]‑nt- ¶ ‑ m‑ ¡‑w \‑nÂ-¡p‑ ¶ - h - c - p‑ s - S‑ D- ¶ - a - \ - ¯ ‑ n - \ ‑ p - X - I ‑ p - ¶ ]-²X - n‑ I - Ä \-S¸ - n‑ e - m‑ ¡ - p‑ ¶-tX ‑ m‑ s - S‑ A-hÀ A-\p‑ `- h‑n¡ - p‑ ¶ {‑]i - \ v-‑ § - Ä-¡v‑ ]-cn‑ l - m‑ c - a - m‑ h - p‑ w‑ . A-Sn‑ Ø - m‑ \ - h‑nZ- y‑ m‑ `- y‑ m‑ k t‑aJ - e - b - n‑ Â t‑]m‑ e - p‑ w‑ ]‑mh - s - ¸ ‑ «- h - À-¡v‑ A-hk - c‑w I‑pd - b - p‑ ¶ - X - m‑ b - n‑ ]-cm‑ -

July

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s‑Xm‑ g- n‑ e- [ - n‑ j - Tv‑ n‑ X - h‑nZ‑ym‑ `- y‑ m‑ k - t‑aJ - e- b - p‑ s- S‑ h‑ym‑ ] - \ - w‑ k-aq‑ l - ¯‑nÂ s‑Xm‑ g- n‑ e- n‑ Ã- m‑ b - -v‑ a-¡v‑ ]-cn‑ l - m‑ c- a- m‑ h - p‑ w‑ . s‑F.S‑n.s‑F.‑, t‑]m‑ f- n‑ s‑SI - \ -v‑ n‑ ¡ - p‑ I - Ä‑, t‑hm‑ t‑¡j - W - Â h‑nZ- y‑ m‑ `- y‑ m‑ k Ø‑m] - \ - § - Ä‑, a-äv‑ h‑nZ- y‑ m‑ `- y‑ m‑ k - t‑aJ - e- I - Ä X‑pS- § - n‑ b‑ph - P - \ - § - f- p‑ s‑S {‑Ib - t- i ‑ j - n‑ hÀ²‑n¸ - n‑ ¡ - m‑ \ - p‑ X - I - p‑ ¶ h‑nZ- y‑ m‑ `- y‑ m‑ k - ]-²X - n‑ I - Ä B-hn‑ j - I -v‑ c- n‑ ¨ - v‑ \-S¸ - n‑ e‑mt- ¡ ‑ ï - X - m‑ W - .v‑ C-hn‑ s‑Sb - m‑ W - v‑ ]‑mZ- c- £ - m‑ h‑yh - k - m‑ b - ¯ - n‑ s- â ‑ {‑]k - à - n‑ G-sd‑ b - p‑ Å - X - .v‑

The Kerala Footwear Magazine

X‑nb - p‑ ï - v.‑ D-¶X - h‑nZ- y‑ m‑ `- y‑ m‑ k - c - w‑ K - ¯ - p‑ w‑ Ø‑nX - n‑ h‑yX - y‑ k - X -v‑ a - Ã - . h‑nZ- y‑ m‑ `- y‑ m‑ k s‑Ne - h - n‑ \ - p‑ t‑]m‑ e - p‑ w‑ k‑m[ - m‑ c- W - ¡ - m‑ À-¡v‑ [-\I - m‑ c‑y Ø‑m] - \ - § - f - n‑ Â\‑n¶ - p‑ w‑ h‑mb - ] -v‑ h‑mt- § ‑ ï - n‑ h - c- p‑ ¶ - p‑ . C-Xv‑ k‑m¼ - ¯ - n‑ I - a - m‑ b - n‑ ]‑nt- ¶ ‑ m‑ ¡ - w‑ \‑nÂ-¡p‑ ¶ - h - s‑c I‑qS- p‑ X - Â I-Ss- ¡ ‑ W - n‑ b - n‑ t‑e¡ - v‑ F-¯n‑ ¡ - p‑ I - b - m‑ W - v‑ s‑N¿ - p‑ I - . s‑Xm‑ g- n‑ e - [ - n‑ j - vT ‑ n‑ X - h‑nZ‑ym‑ `- y‑ m‑ k t‑aJ - e - b - p‑ s - S‑ h‑ym‑ ] - \ - w‑ k-aq‑ l - ¯ - n‑ Â s‑Xm‑ g- n‑ e - n‑ Ã - m‑ b - a v-‑ ¡ - v‑ ]-cn‑ l‑mc - a - m‑ h - p‑ w‑ . s‑F.S‑n.s‑F.‑,

t‑I{- µ ‑ þ- k - w‑ Ø - m‑ \ - kÀ-¡m‑ d‑pI - Ä {‑i² - n‑ t- ¡ ‑ ï - X - p‑ ï - v.‑ k‑mt- ¦ ‑ X - n‑ I - h‑nZ- y‑ m‑ `- y‑ m‑ k Ø‑m] - \ - § - f - n‑ Â B-hi‑ya - m‑ b - t‑Im‑ g- k v-‑ p‑ I - Ä-¡v‑ A-\p‑ a - X - n‑ \Â-tI ‑ ï - X - m‑ W‑v. F-^v.‑ U‑n.U‑n.s‑F t‑]m‑ e - p‑ Å - ]‑mZ- c - £ - m‑ \‑nÀ½‑mW - h - p‑ a- m‑ b - n‑ _-Ôs - ¸ ‑ «t‑Im‑ g- k v-‑ p‑ I - Ä \-S¯ - p‑ ¶ Ø‑m] - \ - § - Ä ]T-\ Kt‑hj - W - {‑]h - À-¯\ - § - Ä¡‑mb - n‑ I‑qS- p‑ X - Â h‑n`- h k-am‑ l - c - W - w‑ \-St- ¯ ‑ ï - X‑pï - v.‑ C-´y‑ b - n‑ s - e ‑ h‑nh - n‑ [ t‑aJ - e - I - f - n‑ Â \‑qd - p‑ i-X-

h‑nZ- y‑ b - p‑ s - S‑ s‑sI ‑ a - m‑ ä - a - n‑ Ã‑ms - X ‑ 49 i-Xa - m‑ \ - h - p‑ w‑ k‑mt- ¦ ‑ X - n‑ I - h‑nZ- y‑ s - s ‑ I ‑ a - m‑ d‑p¶ - h - b - n‑ Â 74 i-Xa - m‑ \ - h‑pa - m‑ W - v‑ h‑mW - n‑ P - y‑ a - {- ´ ‑ m‑ e-bw‑ \‑nÀ-t±‑ i - n‑ ¨ - n‑ «- p‑ Å - X - v.‑ A-Xy‑ ´ - m‑ [ - p‑ \ - n‑ I - k‑mt- ¦ ‑ X‑nI - h‑nZ- y‑ e-`y‑ a- m‑ ¡ - p‑ I - b - m‑ s‑W¦ - n‑ Â 100 i-Xa - m‑ \ - w‑ \‑nt- £ ‑ ] - ¯ - n‑ \ - v‑ A-\p‑ a - X - n‑ e-`n‑ ¡ - p‑ w‑ . A-tX ‑ m‑ s - S‑ m‑ ¸ - w‑ B-`y‑ ´ - c I-¼\ - n‑ I - Ä h‑m§ - p‑ ¶ - X - n‑ \ - p‑ w‑ h‑nt- Z‑ i \‑nt- £ ‑ ] - I - À-¡v‑ A-\p‑ a - X‑nb - p‑ ï - v.‑ C-þs - I ‑ m‑ t- a ‑ g- k v-‑ v‑ c‑wK - s - ¯ ‑ h‑nt- Z‑ i - \ - n‑ t- £ ‑ ]‑w hÀ-²n‑ ¸ - n‑ ¡ - p‑ ¶ - I‑mc - y‑ -

t‑]‑m-f‑n-s‑S-I‑v-\‑n-¡‑p-IÄ‑, shmt‑¡j - W - Â h‑nZ- y‑ m‑ `‑ym‑ k - Ø‑m] - \ - § - Ä‑, aä‑v h‑nZ- y‑ m‑ `- y‑ m‑ k - t‑aJ - e - I - Ä X‑pS- § - n‑ b‑ph - P - \ - § - f - p‑ s - S‑ {‑Ib - t- i ‑ j - n‑ hÀ-²n‑ ¸ - n‑ ¡ - m‑ \‑pX - I - p‑ ¶ h‑nZ- y‑ m‑ `- y‑ m‑ k ]-²X - n‑ I - Ä B-hn‑ j - I v-‑ c - n‑ ¨‑v \-S¸ - n‑ e - m‑ t- ¡ ‑ ï - X - m‑ W - v.‑ C-hn‑ s - S‑ b - m‑ W - v‑ ]‑mZ- c - £ - m‑ h‑yh - k - m‑ b - ¯ - n‑ s - â ‑ {‑]k - à‑n G-sd ‑ b - p‑ Å - X - v.‑ C‑u t‑aJ - e - b - n‑ s - e ‑ s‑Xm‑ g- n‑ Â k‑m[ - y‑ X - I - Ä I-ïd- n‑ ª v‑ A-Xn‑ \ - m‑ h - i - y‑ a- m‑ b - k‑mt- ¦ ‑ X‑nI - h‑nZ- K - ² v-‑ s - c‑ h‑mÀ-s¯ ‑ S‑p¡ - m‑ \ - m‑ b - n‑ h‑nh - n‑ [ - t‑Im‑ g‑k v- p‑ I - Ä X‑pS- § - p‑ h - m‑ ³

a‑m\ - w‑ h‑nt- Z‑ i - \‑nt- £ ‑ ] - ¯‑n\ - m‑ b - n‑ X‑pd - ¶ - p‑ s‑Im‑ S‑p¡ - p‑ ¶ - X - n‑ \ - p‑ Å {‑ia - w‑ B-cw‑ `- n‑ ¨ - p‑ I-gn‑ ª p‑ . C-þs‑Im‑ t- a ‑ g- k v-‑ p‑ w‑ C-Xn‑ Â DÄs‑¸S- p‑ w‑ . \‑nt- £ ‑ ] - ]-cn‑ [ - n‑ \‑qd- p‑ i - X - a- m‑ \ - w‑ h-sc ‑ D-bÀ¯‑p¶ - X - v‑ s‑Xm‑ g- n‑ e - h - k - c - §Ä I‑q«- p‑ ¶ - X - n‑ \ - p‑ ]‑pd - s‑a C-d¡ - p‑ a - X - n‑ s‑Ne - h - v‑ h³-tX ‑ m‑ X - n‑ Â I‑pd - ¡ - p‑ h‑m\ - p‑ w‑ I-gn‑ b - p‑ s - a ‑ ¶ - m‑ W - v‑ k‑m¼ - ¯ - n‑ I h‑nZ- K - ² v-‑ À A-`n‑ {- ] ‑ m‑ b - s - ¸ ‑ S- p‑ ¶ - X - v.‑ a‑q¶‑p X-c¯ - n‑ e - p‑ Å - h‑nt- Z‑ i \‑nt- £ ‑ ] - ¯ - n‑ \ - m‑ W - v‑ `-cW - I‑qS- w‑ i‑p] - m‑ À-i s‑Nb - X v-‑ n‑ c‑n¡ - p‑ ¶ - X - v.‑ k‑mt- ¦ ‑ X - n‑ I -

¯‑nÂ X‑oc- p‑ a- m‑ \ - w‑ s‑sh ‑ I - m‑ s‑X D-ïm‑ I - p‑ w‑ . c‑mP - y‑ s - ¯ ‑ h‑ym‑ h - k - m‑ b - n‑ I - D-e] v-‑ m‑ Z- \ t‑aJ - e - s - b ‑ ]‑p\ - c - p‑ Ö - o‑ h - n‑ ¸‑n¡ - p‑ I - b - m‑ W - v‑ kÀ-¡m‑ À e-£y‑ a - n‑ S- p‑ ¶ - X - v.‑ I-gn‑ ª I‑me - § - f - n‑ Â a‑m\ - p‑ ^ - m‑ I - N v-‑ d‑nw‑ K - v‑ c‑wK - s - ¯ ‑ A-hK - W - n‑ ¨-Xv‑ h³ X‑nc- n‑ ¨ - S- n‑ ¡ - v‑ I‑mc- W-am‑ b - n‑ c- p‑ ¶ - p‑ . C-´y‑ b - p‑ s - S‑ I-bä- p‑ a- X - n‑ I‑pd- b - m‑ \ - p‑ w‑ AX‑ph - g- n‑ I-dâ‑v A-¡u ‑ ï - v‑ I-½n‑ I‑qS- m‑ \ - p‑ w‑ C-Sb - m‑ ¡ - n‑ b‑nc - p‑ ¶ - p‑ . c‑mP - y‑ w‑ k‑m¼ - ¯‑nI A-Øn‑ c - X - b - n‑ Â I‑pS- p‑ § - p‑ I - b - p‑ w‑ c‑q] - b - p‑ s - S‑ a‑qe - y‑ w‑ I‑p¯ - s - \ ‑ C-Sn‑ b - p‑ I-bp‑ w‑ s‑Nb - X v-‑ n‑ c - p‑ ¶ - p‑ .

July

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k‑w-L‑m-S-\ a‑n-I-h‑p‑w I‑q-«‑m-b‑v-a-b‑p-s‑S {‑]‑m-[‑m-\‑y-h‑p‑w The Kerala Footwear Magazine

Ã ]-²-X‑n {‑]-hÀ-¯-\-§Ä-¡‑v k‑w-L-S-\‑m-]-c-a‑m-b a‑n-I-h‑v {‑]-[‑m-\-a‑m-W‑v. C-X‑n-s‑\-b‑m-W‑v S‑o‑w-hÀ-¡‑v F-¶‑p ]-d-b‑p¶-X‑v. G-s‑X‑m-c‑p S‑o-a‑n-\‑p‑w H-c‑p e‑o-UÀ D-ï‑m-b‑n-c‑n-¡‑p‑w. B e‑o-U-d‑m-W‑v S‑o‑w A‑w-K-§-f‑p-s‑S {‑]-X‑o-£-I-f‑p‑w e-£‑y-§-f‑p‑w ]‑qÀ-¯‑o-I-c‑n-¡‑p-¶-X‑p‑w h-g‑n-I‑m-«‑n-b‑m-h‑p-¶-X‑p‑w. e‑o-UÀ X-s‑â N‑n-«-b‑m-b {‑]-hÀ-¯-\-¯‑n-e‑q-s‑S k-l-{‑]-hÀ-¯-I-s‑c A-Y-h‑m S‑o‑w A‑w-K-§-s‑f e-£‑y-Ø‑m-\-¯‑v F-¯‑n-¡‑p-¶-X‑n-\‑v t‑{‑]‑m-Õ‑ml-\-h‑p‑w t‑{‑]-c-W-b‑p‑w \Â-I‑p-¶‑p. A-X‑p-s‑I‑m-ï‑p X-s‑¶ e‑o-Ut‑d‑m-s‑S‑m-¸‑w S‑o‑w A‑w-K-§Ä-¡‑p‑w ]-²-X‑n {‑]-hÀ-¯-\-¯‑n-e‑p-Å ]-¦‑v h-f-s‑c h-e‑p-X‑m-W‑v. h‑y-h-k‑m-b-§Ä F-Ã‑m‑w X-s‑¶ S‑o‑w hÀ-¡‑n-e‑q-s‑S-b‑m-W‑v e-£‑y‑w s‑s‑I-h-c‑n-¡‑p-¶-X‑v. C-X‑n-s‑e H‑m-t‑c‑m A‑w-K-¯‑n-\‑p‑w Xs‑â I-g‑n-h‑p‑w A-²‑z‑m-\-h‑p‑w {‑]‑m-hÀ-¯‑n-I-a‑m-¡‑m³ k‑m-[‑n-¡‑p‑w. A-t‑X‑m-s‑S‑m-¸‑w I‑q-«‑m-b‑v-a-b‑n-e‑q-s‑S s‑F-I‑y-h‑p‑w I-¼-\‑n k‑w-k‑v-¡‑mc-h‑p‑w D-f-h‑m-¡‑m-\‑p‑w I-g‑n-b‑p‑w. I‑q-«‑m-b {‑]-hÀ-¯-\-§Ä ]‑p-X‑n-b ]-²-X‑n-IÄ c‑q-]‑o-I-c‑n-¡‑p-¶-X‑n-\‑p-Å k‑m-[‑y-X hÀ-²‑n-¸‑n-¡‑p-¶‑p. C-X‑v ]‑p-X‑n-b ]‑p-X‑n-b B-i-b-§Ä-¡‑p‑w‑, D-e‑v-]-¶-§Ä h‑n-Ik‑n-¸‑n-s‑¨-S‑p-¡‑p-¶-X‑n-\‑p‑w I‑m-c-W-a‑m-I‑p-¶‑p. A-t‑X‑m-s‑S‑m-¸‑w I‑q«‑p-¯-c-h‑m-Z‑n-X‑z‑w hÀ-²‑n-¡‑p-I-b‑p‑w s‑N-¿‑p‑w. ]-c-k‑v-]-c B-i-b h‑n-\‑n-a-b-¯‑n-e‑q-¶‑n-b‑p-Å {‑]-hÀ-¯-\-§Ä ]-²-X‑n-I-s‑f h‑n-I-k-\ ]‑m-X-b‑n-t‑e-¡‑v \-b‑n-¡‑p‑w. s‑s‑Z-\‑w-Z‑n-\ {‑]-hÀ-¯-\-§-f‑nÂ s‑a-¨-s‑¸-« {‑]-I-S-\‑w I‑m-g‑v-Ns‑h-¡‑p-¶-X‑nÂ I‑q-«‑m-b {‑]-hÀ-¯-\‑w H-c‑p {‑]-[‑m-\ L-S-I-a‑m-W‑v. X-s‑â S‑o-a‑n-\‑p t‑h-ï‑n H-c‑mÄ-¡‑p a‑m-{‑X‑w k‑w-L-S-\-b‑p-s‑S D-¯-ch‑m-Z‑n-¯‑w G-s‑ä-S‑p-¡‑p-h‑m³ I-g‑n-b‑p-I-b‑n-Ã. I-¼-\‑n-b‑n-s‑e A‑w-K§Ä-¡‑v A-h-c‑p-t‑S-X‑m-b G-s‑X-¦‑n-e‑p‑w I-g‑n-h‑p-IÄ G-s‑X-¦‑n-e‑p‑w h‑n-`‑m-K-¯‑n-\‑v k‑w-`‑m-h-\ s‑N-¿‑p-h‑m³ I-g‑n-b‑p-s‑a-¶ I‑m-c‑y-¯‑nÂ k‑w-i-b-a‑n-Ã. a-s‑ä‑m-cÀ-°-¯‑nÂ ]-d-ª‑mÂ I-¼-\‑n-b‑n-s‑e H‑m-t‑c‑m h‑n-`‑m-K-¯‑n-s‑e-b‑p‑w A‑w-K-§Ä-¡‑v I-¼-\‑n-s‑b A-X‑n-s‑â {‑]-J‑y‑m]‑n-X e-£‑y-¯‑n-t‑e-¡‑v \-b‑n-¡‑m-\‑p‑w‑, e‑m-`-¯‑n-s‑e-¯‑n-¡‑p-¶-X‑nJuly

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I‑q-«‑m-b{‑]-hÀ-¯-\-¯‑nt‑eÀ-s‑¸-S‑p-t‑¼‑mÄH‑mt‑c‑m-c‑p-¯-c‑nÂ\‑n-¶‑p‑w a-ä‑p-Å-hÀ-¡‑v]-eI‑mc‑y-§-f‑p‑w]T‑n-¡‑p-h‑m³ k‑m-[‑n-¡‑p‑w.C-¯-c‑w A-d‑n-h‑p-IÄh‑y-à‑n A-[‑n-j‑vT‑n-XA-d‑n-h‑p-It‑f-¡‑mÄF-{‑X-t‑b‑mhe‑p-X‑m-W‑vh‑. y-X‑y-k‑v-Xh‑n-`‑mK-¡‑mÀ-¡‑va-ä‑p-Å-h-c‑p-s‑S ]-c‑n-a‑n-X‑n-I-s‑f-¡‑p-d‑n-¨‑p‑w k‑m-[‑y-X-I-s‑f-¡‑p-d‑n-¨‑p-s‑aÃ‑m‑wa-\-Ê‑n-e‑m-¡‑p-h‑m³ k‑m-[‑n-¡‑p‑w. The Kerala Footwear Magazine

\‑p‑w D-X-I‑p-¶ H-c‑p-]‑m-S‑v {‑]-h‑r-¯‑n-IÄ s‑N-¿‑m³ k‑m-[‑n-¡‑p-s‑a-¶À-°‑w. {‑]-i‑v-\ ]-c‑n-l‑m-c-¯‑n-\‑v I‑q-«‑m-b {‑]-hÀ-¯-\-§Ä K‑p-W‑w s‑N-¿‑p‑w. H-t‑c {‑]-i‑v-\‑w h‑y-X‑y-k‑v-X N‑n-´‑m-K-X‑n-¡‑mÀ NÀ-¨ s‑N-b‑v-X‑v ]-c‑n-l-c‑n-¡‑p-¶-X‑m-W‑v D-N‑n-X‑w. H-c‑mÄ X-\‑n-¨‑v {‑]-i‑v-\ ]-c‑nl‑m-c-¯‑n-\‑p-a‑p-X‑n-c‑p-t‑¼‑mÄ A-b‑m-f‑p-s‑S k‑z-´‑w A-d‑n-h‑p‑w A-\‑p-`-h-h‑p‑w a‑m-{‑Xt‑a h‑n-i-I-e-\‑w s‑N-¿-s‑¸-S‑p-I-b‑p-Å‑q. C-X‑v I‑q-«‑m-b‑v-a-b‑n-e‑q-s‑S-b‑m-s‑W-¦‑nÂ NÀ-¨-I-f‑n-e‑q-s‑S H‑m-t‑c‑m-c‑p-¯-c‑p-s‑S-b‑p‑w B-i-b-§Ä DÄ-s‑¡‑m-Å‑n-¨‑p-s‑I‑m-ï‑v {‑]-i‑v-\ ]-c‑n-l‑m-c‑w k‑m-[‑y-a‑m-¡‑m-h‑p-¶X‑m-W‑v. I‑q-«‑m-b‑v-a-b‑n-e‑p-f-h‑m-b B-i-b§Ä H-c‑n-¡-e‑p‑w h‑n-]-c‑o-X-^-e‑w D-fh‑m-¡‑p-I-b‑n-Ã. H-c‑p I-¼-\‑n-b‑n-s‑e A‑w-K-§-f‑p-s‑S I‑q-«‑m-b‑v-a-b‑m-W‑v A-X‑n-s‑â ^-e-{‑]-Z-a‑mb B-i-b h‑n-\‑n-a-b-¯‑n-s‑â \-s‑«-Ã‑v. X-\‑n-¨‑v t‑P‑m-e‑n-b‑n-t‑eÀ-s‑¸-S‑p-¶ H-c‑mÄ¡‑v ]‑p-X‑n-b h‑n-h-c-§-t‑f‑m A-d‑n-h‑p-It‑f‑m ]-IÀ-¶‑p I‑n-«‑p-I-b‑n-Ã. B-i-b h‑n-\‑n-a-b-¯‑n-s‑â A-`‑m-h-a‑m-W‑v C-X‑ns‑â I‑m-c-W‑w. A-X‑p-t‑]‑m-s‑e X-s‑¶ ]-²-X‑n ]‑qÀ-¯‑o-I-c-W-¯‑n-e‑p‑w s‑X‑mg‑nÂ k‑w-_-Ô-a‑m-b {‑]-i‑v-\ ]-c‑n-l‑mc-§-f‑n-e‑p‑w C-X‑v I‑m-W‑m-h‑p-¶-X‑m-W‑v. C-h I‑m-e-X‑m-a-k-¯‑n-\‑n-S-b‑m-¡‑p-¶‑p. s‑X‑m-g‑nÂ k‑w-_-Ô-a‑m-b I‑m-c‑y-§-f‑nÂ s‑X‑m-g‑n-e‑m-f‑n-I-f‑p-a‑m-b‑n k‑w-`‑m-j-W-§f‑nÂ GÀ-s‑¸-S‑p-¶-X‑v \-Ã-X‑m-W‑v. C-X‑v h‑n-]-c‑o-X-Z‑n-i-b‑nÂ N‑n-´‑n-¡‑p-¶-X‑nÂ \‑n-¶‑p‑w A-h-s‑c ]‑n-´‑n-c‑n-¸‑n-¡‑p‑w. D-Z‑ml-c-W-a‑m-b‑n Ø‑m-]-\-¯‑nÂ s‑X‑m-g‑nÂ {‑]-i‑v-\‑w D-ï‑m-h‑p-I-b‑m-s‑W-¦‑nÂ A-X‑v Ø‑m-]-\-¯‑nÂ h-¨‑v c-a‑y-a‑m-b‑n ]-c‑nl-c‑n-¡-s‑¸-S‑p-¶‑n-s‑Ã-¦‑nÂ a-ä‑p-Å-h-c‑p‑w A-t‑X c‑o-X‑n X-s‑¶ ]‑n-´‑p-S-c‑p-I-b‑p‑w D-e‑v-]‑m-Z-\-£-a-X I‑p-d-b‑m³ C-S-b‑m-h‑pI-b‑p‑w s‑N-¿‑p‑w. N‑n-e Ø‑m-]-\-§-f‑n-s‑e t‑a-[‑m-h‑nIÄ-¡‑p‑w I‑o-g‑v-P‑o-h-\-¡‑mÀ-¡‑p‑w \‑n-c-´c-a‑m-b‑n b‑m-{‑X s‑N-t‑¿-ï-X‑m-b‑n-h-c‑p‑w. _‑n-k‑n-\-Ê‑v A-`‑n-h‑r-²‑n-s‑¸-S‑p-¯‑p-¶-X‑pa‑m-b‑n _-Ô-s‑¸-« b‑m-{‑X-b‑m-b‑n-c‑n-¡‑p‑w A-X‑v. A-hÀ a‑n-¡-h‑m-d‑p‑w H‑m-^‑o-k‑nÂ D-ï‑m-b‑n F-¶‑p-h-c‑n-I-b‑n-Ã. A-¯-c‑w B-f‑p-I-f‑p-s‑S A-`‑m-h-¯‑nÂ Ø‑m]-\-¯‑n-s‑e a-ä‑v B-f‑p-I-f‑m-b‑n-c‑n-¡‑p‑w D-¯-c-h‑m-Z‑n-X‑z‑w G-s‑ä-S‑p-¯‑v {‑]-hÀ¯‑n-¡‑p-¶-X‑v. C-¶‑v A-X‑n-\‑v H-c‑p-]‑m-S‑v a‑m-ä‑w h-¶‑n-«‑p-ï‑v. i‑m-k‑v-{‑X k‑m-t‑¦-X‑n-I c‑w-K-s‑¯ I‑p-X‑n-¨‑p N‑m-«‑w C-¯-c‑w {‑]-i‑v\-§-s‑f e-L‑q-I-c‑n-¡‑p-h‑m³ k‑m-[‑n-¨‑n«‑p-ï‑v. Ø‑m-]-\ t‑a-[‑m-h‑n-IÄ F-{‑X A-I-s‑e-b‑m-s‑W-¦‑n-e‑p‑w C-þ-s‑a-b‑nÂ h-g‑n-t‑b‑m‑, s‑S-e-t‑^‑m¬ h-g‑n-t‑b‑m‑, a-ä‑v a‑m-[‑y-a-§Ä h-g‑n-t‑b‑m I-¼-\‑n-b‑p-s‑S s‑s‑Z-\‑w-Z‑n-\ I‑m-c‑y-§Ä A-d‑n-b‑p-h‑m³ k‑m-[‑n-¡‑p‑w. k-a-b‑m k-a-b‑w ]-c‑n-l-c‑n-

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¡-s‑¸-t‑S-ï I‑m-c‑y-§Ä A-I-s‑e \‑n-¶‑p t‑]‑m-e‑p‑w ]-c‑n-l-c‑n-¡‑p-h‑m³ C-¶‑v Ig‑n-b‑p‑w. D-e‑v-]‑m-Z-\‑w‑, h‑n-X-c-W‑w‑, P‑o-h\-¡‑m-c‑p-s‑S-b‑p‑w Ø‑m-]-\-¯‑n-s‑â-b‑p‑w {‑]-hÀ-¯-\-§Ä F-¶‑n-h-s‑b-Ã‑m‑w A-d‑nb‑m-\‑p‑w \‑n-b-{‑´‑n-¡‑p-h‑m-\‑p‑w C-¶‑v k‑m[‑n-¡‑p‑w. C-¯-c‑w k‑m-l-N-c‑y-§-f‑n-e‑p‑w S‑o‑w-hÀ-¡‑p-IÄ G-s‑d {‑]-[‑m-\-a‑m-W‑v. CX‑v ]-c-k‑v-]-c h‑n-i‑z‑m-k-h‑p‑w I-S-a-b‑p‑w k‑m-[‑y-a‑m-¡‑p‑w. F-´‑p-s‑I‑m-s‑ï-¶‑mÂ Ø‑m-]-\ t‑a-[‑m-h‑n-I-f‑p-s‑S A-`‑m-h-¯‑ne‑p‑w A-h-c‑p-s‑S t‑P‑m-e‑n-IÄ a-ä‑m-s‑c-¦‑ne‑p‑w s‑N-b‑v-X‑p X‑oÀ-¯‑p-s‑I‑m-Å‑p‑w F-¶ h‑n-i‑z‑m-k-a‑m-W‑v A-hÀ-¡‑v D-ï‑m-h‑p-I. H‑m-t‑c‑m h‑n-`‑m-K-¯‑n-e‑p‑w S‑o‑w hÀ¡‑p-IÄ h‑y-X‑y-k‑v-X-a‑m-W‑v. N‑n-e-t‑¸‑mÄ G-s‑X-¦‑n-e‑p‑w ]-²-X‑n-IÄ-s‑¡‑m t‑P‑m-e‑nIÄ-t‑¡‑m t‑h-ï‑n-b‑p-Å U‑n-¸‑mÀ-«‑p-s‑aâ‑pIÄ DÄ-s‑¸-s‑S S‑o‑w hÀ-¡‑p-IÄ A-S-¡‑w H-¶‑n-¨‑v {‑]-hÀ-¯‑n-t‑¡-ï-X‑m-b‑n h-c‑p‑w. F-§-s‑\-b‑m-t‑W‑m H-c‑p {‑]-t‑X‑y-I D-e‑v-]¶‑w D-ï‑m-¡‑p-¶-X‑n-\‑m-b‑n s‑{‑]‑m-U-£³ U‑n-¸‑mÀ-«‑p-s‑aâ‑p‑w‑, [-\-I‑m-c‑y-h‑n-`‑m-K-h‑p‑w H-¶‑n-¨‑p {‑]-hÀ-¯‑n-¡‑p-¶-X‑v A-X‑p-t‑]‑ms‑e X-s‑¶ F-¶À-°‑w. S‑o‑w hÀ-¡‑ns‑â a-s‑ä‑m-c‑p {‑]-t‑X‑y-I-X h‑y-X‑y-k‑v-X k-{‑¼-Z‑m-b-§-f‑n-e‑p‑w ]-Ý‑m-¯-e-¯‑ne‑p‑w I-g‑n-b‑p-¶-hÀ H-t‑c I‑m-c‑y-¯‑n-\‑mb‑n {‑]-hÀ-¯‑n-¡‑p-¶‑p F-¶‑p-Å-X‑m-W‑v. s‑X‑m-g‑n-s‑e-S‑p-¡‑p-¶ H‑m-t‑c‑m-c‑p-¯À-¡‑p‑w h‑y-X‑y-k‑v-X-§-f‑m-b A-\‑p-`-h-§-f‑p‑w A-d‑n-h‑p-I-f‑p-a‑m-W‑v D-Å-s‑X-¶‑v \-a‑p¡-d‑n-b‑m‑w. A-X‑p-s‑I‑m-ï‑p X-s‑¶ GÀs‑¸-S‑p-¶ t‑P‑m-e‑n-b‑nÂ A-h-c-h-c‑p-s‑S Ig‑n-h‑p-IÄ {‑]-I-S‑n-¸‑n-¡‑p-h‑m³ I-g‑n-b‑p‑w. H‑m-t‑c‑m Ø‑m-]-\-¯‑n-e‑p‑w A-h‑n-s‑S t‑P‑me‑n s‑N-¿‑p-¶-hÀ s‑s‑h-h‑n-[‑y-§Ä a‑m-ä‑nh-¨‑v H-t‑c e-£‑y-¯‑n-\‑m-b‑n N‑n-´‑n-¡‑pI-b‑p‑w {‑]-hÀ-¯‑n-¡‑p-I-b‑p‑w s‑N-¿‑p-¶‑p. C-h‑n-s‑S-b‑p‑w S‑o‑w-hÀ-¡‑n-s‑â {‑]‑m-[‑m-\‑y‑w I‑m-W‑m‑w. I‑q-S‑m-s‑X s‑X‑m-g‑n-e‑n-S-§-f‑n-s‑e F-Ã‑m-hÀ-¡‑p‑w e-£‑y-]‑qÀ-¯‑o-I-c-W k‑m-[‑y-X a-\-Ê‑n-e‑m-¡‑p-h‑m-\‑p‑w k‑m[‑n-¡‑p‑w. I‑q-«‑m-b {‑]-hÀ-¯-\-¯‑n-t‑eÀ-s‑¸S‑p-t‑¼‑mÄ H‑m-t‑c‑m-c‑p-¯-c‑nÂ \‑n-¶‑p‑w aä‑p-Å-hÀ-¡‑v ]-e I‑m-c‑y-§-f‑p‑w ]T‑n-¡‑ph‑m³ k‑m-[‑n-¡‑p‑w. C-¯-c‑w A-d‑n-h‑p-IÄ h‑y-à‑n A-[‑n-j‑vT‑n-X A-d‑n-h‑p-I-t‑f-¡‑mÄ F-{‑X-t‑b‑m h-e‑p-X‑m-W‑v. h‑y-X‑y-k‑v-X h‑n`‑m-K-¡‑mÀ-¡‑v a-ä‑p-Å-h-c‑p-s‑S ]-c‑n-a‑n-X‑nI-s‑f-¡‑p-d‑n-¨‑p‑w k‑m-[‑y-X-I-s‑f-¡‑p-d‑n-¨‑ps‑a-Ã‑m‑w a-\-Ê‑n-e‑m-¡‑p-h‑m³ k‑m-[‑n-¡‑p‑w. D-Z‑m-l-c-W-¯‑n-\‑v a‑mÀ-¡-ä‑n‑w-K‑v U‑n-¸‑mÀ«‑p-s‑aâ‑v a-ä‑p U‑n-¸‑mÀ-«‑p-s‑aâ‑p-a‑m-b‑n Ab-Y‑mÀ-° U‑n-a‑mâ‑p-IÄ h-¡‑p-I-b‑ms‑W-¦‑nÂ A-h-c‑p-s‑S A-t‑]-£-IÄ F-´‑p-s‑I‑m-ï‑v A-I‑m-c-W-a‑m-b‑n a‑m-d‑n F-¶‑v S‑o‑w hÀ-¡‑n-e‑q-s‑S a-\-Ê‑n-e‑m-¡‑ph‑m³ k‑m-[‑n-¡‑p‑w. July

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Zn tIcf ^q«vshbÀ amKkn³

h-c‑p-¶‑p C-´‑y-b‑n-e‑p‑w

C-þ-s‑I‑m-t‑a-g‑v-k‑v h‑n-¹-h‑w H.F‑w. c‑m-a-N-{‑µ³

I-¼‑y‑q-«À b‑p-K-¯‑nÂ CâÀ-s‑\-ä‑v H-g‑n-¨‑pI‑q-S‑m³ ]-ä‑m-¯ H-¶‑m-W‑v. t‑e‑m-I‑w a-\‑p-j‑y-s‑â s‑s‑I-h‑ncÂ X‑p-¼‑nÂ F-¯‑n \‑nÂ-¡‑p-¶ C‑u I‑me-L-«-¯‑nÂ CâÀs‑\-ä‑n-s‑â {‑]‑m-[‑m-\‑y‑w h-f-s‑c h-e‑p-X‑m-W‑v.

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The Kerala Footwear Magazine

XÂ a‑pS- ¡ - n‑ b - p‑ Å - h‑ym‑ ] - m‑ c - Ø‑m] - \ - § - t- f ‑ m‑ t‑jm‑ d - q‑ a - p‑ I - t- f ‑ m‑ C-Ãm‑ s - X ‑ D-e] v-‑ ¶ - § - f - p‑ s - S‑ h‑nÂ-¸\ - \-S¡ - p‑ ¶ - p‑ F-¶p‑ Å - X - m‑ W - v‑ C-Xn‑ s‑â {‑]t- X ‑ y‑ I - X - . s‑\ä- v‑ _‑m¦ - n‑ e - q‑ s - S‑ t- b ‑ m‑ s‑{I ‑ U - n‑ ä- v‑ I‑mÀ-Uv‑ D-]t- b ‑ m‑ K - n‑ t- ¨ ‑ m‑ ]-Ww‑ C‑u B-hi - y‑ ¯ - n‑ \ - m‑ b‑n s‑sI ‑ a - m‑ d - m‑ w‑ . A-Xp‑ t- ] ‑ m‑ s - e ‑ X-s¶ ‑ I‑ym‑ j‑v H‑m¬ s‑Ue - n‑ h - d - n‑ k‑wh - n‑ [ - m‑ \ - h - p‑ w‑ \‑ne - h‑ne - p‑ ï - v.‑ \‑nc - h - [ - n‑ H‑m¬-ss ‑ e ‑ ³ t‑jm‑ ¸ - n‑ w‑ K - v‑ s‑sk ‑ ä - p‑ I - Ä C‑u c‑oX - n‑ {‑]t- b ‑ m‑ K - ¯ - n‑ Â h-cp‑ ¯‑nb - n‑ «- p‑ ï - v.‑ C‑u k‑wh - n‑ [ - m‑ \ - w‑ {‑]t- b ‑ m‑ P - \ - s - ¸ ‑ S‑p¯ - p‑ t- ¼ ‑ m‑ Ä \‑mw‑ B-hi - y‑ s - ¸ ‑ «- D-e] v-‑ ¶ - w‑ \-½p‑ s - S‑ s‑sI ‑ b - n‑ s - e ‑ ¯ - p‑ t- ¼ ‑ m‑ Ä a‑m{- X ‑ w‑ ]-Ww‑ \Â-In‑ b - m‑ Â a-Xn‑ F-¶p‑ Å - X - m‑ W - v.‑ C-´y‑ b - n‑ Â ]‑pX - n‑ b - kÀ-¡m‑ À A-[n‑ I - m‑ c-ta‑ ä- t- X ‑ m‑ s - S‑ b - m‑ W - v‑ C-þs - I ‑ m‑ t- a‑ g- k v-‑ v‑ c‑wK - w‑ h³ I‑pX - n‑ ¸ - n‑ s - \ ‑ m‑ c- p‑ § - p‑ ¶ - X - v.‑ C-´y‑ ³ k-¼Z- v‑ h‑yh - -

July

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Zn tIcf ^q«vshbÀ amKkn³

Ø-bn‑ Â h-en‑ b - a‑mä- § - f - m‑ W - v‑ C-þs - I ‑ m‑ t- a‑ g- k v-‑ v‑ h-cp‑ ¶ - t- X ‑ m‑ s - S‑ D-ïm‑ h - m‑ ³ t‑]m‑ I - p‑ ¶ - s - X ‑ ¶ - v‑ C‑u c‑wK - ¯ - v‑ {‑]h - À-¯n‑ ¡ - p‑ ¶ - h - À ]-db - p‑ ¶ - p‑ . t‑em‑ I - ¯ - n‑ s - e ‑ G-äh - p‑ w‑ h-en‑ b - C-þs - I ‑ m‑ t- a‑ g- k v-‑ v‑ I-¼\ - n‑ I - f - n‑ s - e ‑ m‑ ¶ - m‑ b - B-at- k ‑ m‑ ¬ C-ý‑ s‑b t‑\m‑ «- a - n‑ «- n‑ «- p‑ ï - v.‑ C-ý‑ b - n‑ Â 1990 I-fn‑ Â B-cw‑ `- n‑ ¨ - k‑m¼ - ¯ - n‑ I - ]-cn‑ j - ¡ v-‑ c - W - ¯ - n‑ s - â ‑ `‑mK - a - m‑ b - B-tK ‑ m‑ f - h - Â-¡c - W - ¯ - n‑ s - â ‑ H-cp‑ h-iw‑ a‑m{- X ‑ a - m‑ h - p‑ w‑ C-Xv.‑ c‑mP - y‑ s - ¯ ‑ G-äh - p‑ w‑ h-en‑ b - H‑m¬-ss ‑ e ‑ ³ t‑jm‑ ¸ - n‑ w‑ K - v‑ I-¼\ - n‑ b - m‑ b ^‑f v- n‑ ] - I v-‑ m‑ À-«v‑ C‑u c‑wK - s - ¯ ‑ a-sä ‑ m‑ c - p‑ {‑]a - p‑ J I-¼\ - n‑ b - m‑ b - a‑n³-{S‑ s - b ‑ G-sä‑ S- p‑ ¯ - v‑ t‑Im‑ S- n‑ I - Ä a‑pX - Â a‑pS- ¡ - p‑ h - m‑ \ - p‑ Å - X-¿m‑ s - d ‑ S- p‑ ¸ - n‑ e - m‑ W - v.‑ A-tX ‑ m‑ s - S‑ ]-Xn‑ \ - m‑ b - n‑ c - ¡ - W - ¡ - n‑ \ - v‑ s‑Xm‑ g- n‑ e - h - k-c§ - f - m‑ W - v‑ C-ý‑ b - n‑ Â k‑rj - Sv-‑ n‑ ¡ - s - ¸ ‑ S- m‑ ³ t‑]m‑ I - p‑ ¶ - X - v.‑ C-ý‑ b - n‑ Â d‑os - «‑ b - n‑ Â D-e] v-‑ ¶ - § - f - p‑ s - S‑ H‑m¬-ss ‑ e ‑ ³ h‑ne - ] v-‑ \ - b - n‑ e - q‑ s - S‑ h‑nh - n‑ [ - I-¼\‑nI - Ä t‑\S- n‑ b - X - v‑ G-It- Z‑ i - w‑ 9‑,000 t‑Im‑ S- n‑ b - n‑ e-[n‑ I - w‑ c‑q] - b - m‑ W - v.‑ C-ý‑ b - n‑ Â d‑os - «‑ b - n‑ Â D-e] v-‑ ¶ - § - f - p‑ s - S‑ H‑m¬-ss ‑ e ‑ ³ h‑ne - ] v-‑ \ - b - n‑ e‑qs - S‑ 2021 B-Ip‑ t- ¼ ‑ m‑ t- g ‑ ¡ - p‑ w‑ 4.5 e-£w‑ t‑Im‑ S- n‑ c‑q] - b - n‑ s - e ‑ ¯ - p‑ s - a ‑ ¶ - m‑ W - v‑ C‑u c‑wK - ¯ - v‑ {‑]h - À-¯n‑ ¡ - p‑ ¶ - h - À h‑ne - b - n‑ c - p‑ ¯ - p‑ ¶ - X - v.‑ C-ý‑ b - n‑ Â s‑F.S‑n. c‑wK - s - ¯ ‑ k-am‑ \ - a- m‑ b h-fÀ-¨b - m‑ W - v‑ C-þs - I ‑ m‑ t- a ‑ g- k v-‑ v‑ h‑n] - W - n‑ b - n‑ e - q‑ s - S‑ k‑m[ - y‑ a - m‑ I - m‑ ³ t‑]m‑ I - p‑ ¶ - X - v.‑ A-Sp‑ ¯ c-ïp‑ a‑q¶ - p‑ hÀ-j¯ - n‑ \ - p‑ Å - n‑ Â e-£¡ - W - ¡ - n‑ \ - p‑ The Kerala Footwear Magazine

s‑Xm‑ g- n‑ e - h - k - c- § - Ä C-hn‑ s- S‑ D-ïm‑ I - p‑ s- a‑ ¶ - m‑ W - v‑ h‑ne - b - n‑ c - p‑ ¯ - Â. A-`y‑ k - X v-‑ h - n‑ Z- y‑ c - p‑ s - S‑ s‑Xm‑ g- n‑ e - n‑ Ã‑mb - a v-‑ ¡ - v‑ ]-cn‑ l - m‑ c - a - m‑ I - p‑ s - a ‑ ¶ - m‑ W - v‑ {‑]X - o‑ £ - . F‑w._‑n.F.‑, F³-Pn‑ \ - o‑ b - d- n‑ w‑ K - v‑ _‑nc- p‑ Z- [ - m‑ c- n‑ I - Ä¡‑mW - v‑ G-äh - p‑ a- [ - n‑ I - w‑ s‑Xm‑ g- n‑ Â k‑m[ - y‑ X - C‑u c‑wK - ¯ - v‑ D-ïm‑ I - p‑ h - m‑ ³ t‑]m‑ I - p‑ ¶ - X - v.‑ t‑em‑ I - {- ] ‑ i - k - X v-‑ C-þs - I ‑ m‑ t- a ‑ g - k v-‑ v‑ c‑wK - s‑¯ I-¼\ - n‑ I - Ä C-ý‑ b - n‑ s - e ‑ {‑]a - p‑ J - h‑nZ‑ym‑ `- y‑ m‑ k - Ø‑m] - \ - § - f - n‑ Â \‑n¶ - p‑ w‑ I‑m¼ - k - v‑ d‑n{- I ‑ q‑ «- s v-‑ a ‑ â‑ne - q‑ s - S‑ b - m‑ W - v‑ D-tZ‑ y‑ m‑ K - m‑ À-°n‑ I - s - f ‑ X‑nc - s - ª ‑ S- p‑ ¡ - p‑ ¶ - X - v.‑ C-Xn‑ Â {‑][ - m‑ \ - a - m‑ b - p‑ w‑ C-ý‑ ³ C³-Ìn‑ Ì - y‑ q‑ «- v‑ H‑m^ - v‑ a‑mt- \ ‑ P - s v-‑ a ‑ â‑v (s‑F.s‑F.F‑w)‑ ,‑ C-ý‑ ³ C³-Ìn‑ ä - y‑ q‑ «- v‑ H‑m^ - v‑ s‑SI - tv-‑ \ ‑ m‑ f - P - n‑ (s‑F.s‑F.S‑n)‑ F-¶o‑ D-¶X h‑nZ- y‑ m‑ `- y‑ m‑ k - Ø‑m] - \ - § - f - n‑ Â \‑n¶ - p‑ w‑ D-tZ‑ y‑ m‑ K‑mÀ-°n‑ I - s - f ‑ X‑nc - s - ª ‑ S- p‑ ¡ - p‑ ¶ - p‑ ï - v.‑ B-at‑km‑ ¬‑, ^‑f v- n‑ ] - I v-‑ m‑ À-«,v‑ a‑n³-{S‑ ,‑ k‑\ v- m‑ ] - U v-‑ n‑ Â X‑pS- § - n‑ b - t‑em‑ I - {‑]i - k - X v-‑ I-¼\ - n‑ I - f - m‑ W - v‑ I‑m¼ - k - v‑ d‑n{- I ‑ q‑ «- s v-‑ a‑ â‑ns - â ‑ a‑p³-\n‑ c- ¡ - m‑ À. C-ý‑ b‑ns - e ‑ {‑]a - p‑ J - F‑w._‑n.F. t‑Im‑ t- f ‑ P - p‑ I - f - n‑ s - e ‑ h‑nZ- y‑ m‑ À-°n‑ I - Ä C-þs - I ‑ m‑ t- a ‑ g - k v-‑ v‑ t‑aJ - e - b - n‑ Â t‑Pm‑ e - n‑ s‑N¿ - m‑ ³ X‑me - ] v-‑ c - y‑ s - ¸ ‑ S- p‑ ¶ - h - c - m‑ s - W ‑ ¶‑v ]T-\§ - Ä ]-db - p‑ ¶ - p‑ . {‑]a - p‑ J _‑nk - n‑ \ - Ê - v‑ k‑I v- q‑ f - p‑ I - f - n‑ Â \‑n¶ - p‑ w‑ F³-Pn‑ \ - o‑ b - d - n‑ w‑ K - v‑ t‑Im‑ t- f ‑ P - p‑ I - f - n‑ Â \‑n¶ - p‑ w‑ ]T‑n¨ - n‑ d - § - p‑ ¶ h‑nZ- y‑ m‑ À-°n‑ I - Ä-¡v‑ e-£§ - f - m‑ W - v‑ h‑mÀ-jn‑ I - i-¼f - h - p‑ w‑ a-äp‑ w‑ I-¼\ - n‑ I - Ä H‑m^ - À s‑N¿ - p‑ ¶ - X - v.‑ C-þs - I ‑ m‑ t- a ‑ -

t‑e‑m-I-¯‑n-s‑e G-ä-h‑p‑w h-e‑n-b C-þ-s‑I‑m-t‑a-g‑v-k‑v I-¼-\‑n-I-f‑n-s‑e‑m¶‑m-b B-at‑k‑m¬ C-´‑y-s‑b t‑\‑m-«-a‑n-«‑n-«‑p-ï‑v. C-´‑y-b‑nÂ 1990 I-f‑nÂ B-c‑w-`‑n-¨ k‑m-¼-¯‑n-I ]-c‑nj‑v-¡-c-W-¯‑n-s‑â `‑m-K-a‑m-b B-t‑K‑mf-hÂ-¡-c-W-¯‑ns‑â H-c‑p h-i‑w a‑m-{‑X-a‑m-h‑p‑w C-X‑v. July

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2020 H‑ms- S‑ C-ý‑ b‑ps- S‑ s‑am‑ ¯ - w‑ D-e] -v‑ m‑ Z- \ - ¯ - n‑ s- â ‑ \‑me- p‑ i-Xa- m‑ \ - w‑ C-þs- I ‑ m‑ t- a‑ g- k -v‑ v‑ h‑n]-Wn‑ b - n‑ e- q‑ s- S‑ b - m‑ b - n‑ c‑n¡ - p‑ s- a‑ ¶ - m‑ W - v‑ k‑m¼-¯n‑ I - h‑nZ- K - ² -v‑ À h‑ne- b - n‑ c- p‑ ¯ - p‑ ¶ - X - .v‑ \‑ne- h - n‑ Â C-ý‑ b - p‑ s‑S k‑m¼ - ¯ - n‑ I h-fÀ-¨ A-©v‑ i-Xa‑m\ - ¯ - n‑ Â X‑ms- g‑ b‑mW - .v‑ F-¶m‑ Â D-e] -v‑ m‑ Z- \ - h - p‑ w‑ D-]t‑`m‑ K - h - p‑ w‑ hÀ-²n‑ ¡‑pI - h-gn‑ C-ý‑ ³ k-¼Z- h -v‑ y‑ h - Ø - b - n‑ Â h³-Ip‑ X - n‑ ¸ - m‑ W - v‑ kÀ-¡m‑ À e-£y‑ a- n‑ S‑p¶ - X - .v‑

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The Kerala Footwear Magazine

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c-W \-S] - S- n‑ I - f - p‑ s - S‑ X‑pS- ¡ - a - m‑ b - n‑ C-Xn‑ s - \ ‑ I‑mW - m‑ h - p‑ ¶ - X - m‑ W - v.‑ {‑]a - p‑ J - C-þs - I ‑ m‑ t- a ‑ g - k v-‑ v‑ I-¼\ - n‑ I - f - m‑ b - B-at- k ‑ m‑ ¬‑, C-þt- _ ‑ X‑pS- §‑nb - I-¼\ - n‑ I - Ä-¡v‑ X-§f - p‑ s - S‑ D-X] v-‑ ¶ - § - Ä t‑\c - n‑ «- v‑ C-ý‑ ³ h‑n] - W - b - n‑ Â F-¯n‑ ¡ - p‑ ¶ - X‑n\ - v‑ t‑\c - s - ¯ ‑ X-s¶ ‑ h‑ne - ¡ - p‑ ï - v.‑ ]‑pX - n‑ b \-b] - c - n‑ ] - m‑ S- n‑ I - Ä h-cp‑ ¶ - t- X ‑ m‑ s - S‑ C-¯c - w‑ h‑ne - ¡ - p‑ I - Ä C-Ãm‑ X - m‑ I - p‑ w‑ . C-t¸ ‑ m‑ Ä C-¯c‑w I-¼\ - n‑ I - Ä A-hc - p‑ s - S‑ D-X] v-‑ ¶ - § - Ä Ch‑ns - S‑ h‑nä - g- n‑ ¡ - p‑ ¶ - X - v‑ C-ý‑ ³ I-¼\ - n‑ I - f - p‑ s - S‑ h‑nX - c - W - ¡ - m‑ s - c ‑ B-{i ‑ b - n‑ ¨ - m‑ W - v.‑ C-ý‑ b - n‑ Â G-Xm‑ ï - v‑ 50‑,000 t‑Im‑ S- n‑ t‑Um‑ f - d- n‑ s - â ‑ N‑nÃ - d- h‑ne‑] v- \ - h‑n] - W - n‑ b - n‑ t- e ‑ ¡ - v‑ t‑em‑ I - `‑oa - ³-am‑ c - m‑ b h‑mÄ-am‑ À-«v‑ t‑]m‑ e - p‑ Å B-tK ‑ m‑ f - I-¼\ - n‑ I - Ä I-S¶ - p‑ h-cm‑ \ - p‑ Å - k - m‑ [ - y‑ X - G-sd‑ b - m‑ W - v.‑ {‑]a- p‑ J H‑m¬-ss ‑ e ‑ ³ d‑os - «‑ b - n‑ Â I-¼\ - n‑ b - m‑ b - Ba-tk ‑ m‑ ¬ A-S¡ - a - p‑ Å - I-¼\ - n‑ I - Ä-¡v‑ C-\n‑ C-ý‑ b - n‑ Â _‑nk - n‑ \ - k - v‑ A-hk - c - § - Ä s‑sI ‑ h-cn‑ I - b - m‑ W - v.‑ C-Xp‑ ]-ca - m‑ h - [ - n‑ {‑]t- b ‑ m‑ P - \ s‑¸S- p‑ ¯ - p‑ h - m‑ ³ A-hÀ {‑ia- n‑ ¡ - p‑ I - b - p‑ w‑ s‑N¿ - p‑ w‑ . t‑em‑ I - ¯ - p‑ X-s¶ ‑ h³-hn‑ ] - W - n‑ b - m‑ W - v‑ C-ý‑ b‑nÂ h‑nt- Z‑ i - I-¼\ - n‑ I - Ä {‑]X - o‑ £ - n‑ ¡ - p‑ ¶ - X - v.‑ 2020 H‑ms - S‑ C-ý‑ b - p‑ s - S‑ s‑am‑ ¯ - w‑ D-Xv-‑ ]‑mZ- \ - ¯ - n‑ s - â ‑ \‑me - p‑ i-Xa - m‑ \ - w‑ C-þs - I ‑ m‑ t- a ‑ g‑k v- v‑ h‑n] - W - n‑ b - n‑ e - q‑ s - S‑ b - m‑ b - n‑ c - n‑ ¡ - p‑ s - a ‑ ¶ - m‑ W - v‑ k‑m¼ - ¯ - n‑ I - h‑nZ- K - ² v-‑ À h‑ne - b - n‑ c - p‑ ¯ - p‑ ¶ - X - v.‑ \‑ne - h - n‑ Â C-ý‑ b - p‑ s - S‑ k‑m¼ - ¯ - n‑ I - h-fÀ-¨ A-©v‑ i-Xa- m‑ \ - ¯ - n‑ Â X‑ms - g‑ b - m‑ W - v.‑ F-¶m‑ Â D-X - ] v-‑ m‑ Z- \ - h - p‑ w‑ D-]t- `‑ m‑ K - h - p‑ w‑ hÀ-²n‑ ¸ - n¡‑pI h-gn‑ C-ý‑ ³ k-¼Z- h v-‑ y‑ h - Ø - b - n‑ Â h³-Ip‑ X‑n¸ - m‑ W - v‑ kÀ-¡m‑ À e-£y‑ a - n‑ S- p‑ ¶ - X - v.‑ C-þh - n‑ ] - W - n‑ s- b ‑ ¶ - X - v‑ t‑em‑ t- I ‑ m‑ ¯ - c- {‑_m‑ ³U‑pI - Ä A-Wn‑ \‑nc - ¡ - p‑ ¶ - t‑aJ - e - b - m‑ W - v.‑ I‑qS‑ms - X ‑ t‑Zi - o‑ b - þ- A - ´ - À-t±‑ i - o‑ b - {‑_m‑ ³-Up‑ I - f‑pw‑ C h‑n] - W - n‑ b - n‑ Â e-`y‑ a - m‑ W - v.‑ s‑am‑ s - s ‑ _ ‑ Â t‑^m‑ ¬ h‑n] - W - n‑ C-ý‑ b - n‑ Â hÀ-²n‑ ¨ - X - m‑ W - v‑ CâÀ-s\ ‑ ä - v‑ D-]t- b ‑ m‑ K - w‑ hÀ-²n‑ ¡ - p‑ h - m‑ \ - p‑ Å H-cp‑ I‑mc - W - w‑ . s‑am‑ s - s ‑ _ ‑ Â t‑^m‑ W - n‑ e - q‑ s - S‑ H‑m¬-ss ‑ e ‑ ³ t‑jm‑ ¸ - n‑ w‑ K - v‑ \-S¯ - p‑ ¶ - h - c - p‑ s - S‑ F-®w‑ hÀ-²n‑ ¨ - p‑ h-cn‑ I - b - m‑ W - v.‑ C-þs - I ‑ m‑ t- a ‑ g‑k v- n‑ s - â ‑ h‑ym‑ ] - \ - w‑ C-ý‑ b - n‑ s - e ‑ ^‑pS- s v-‑ h ‑ b - À t‑aJ - e - b - n‑ e - p‑ w‑ N-e\ - § - Ä k‑rj - Sv-‑ n‑ ¡ - p‑ s - a ‑ ¶ I‑mc - y‑ w‑ D-d¸ - m‑ W - v.‑ C-Xv‑ I‑qS- p‑ X - Â a-Õc - £ - a-am‑ I - p‑ s - a ‑ ¶ - m‑ W - v‑ h‑ne - b - n‑ c - p‑ ¯ - Â.

July

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Dhanesh Footwear Complex Inaugurated

Hon. Mayor Prof. A.K. Premajam inaugurating Dhanesh Footwear Complex

The Kerala Footwear Magazine

July

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Safety In Footwear Industry

The term footwear covers a vast range of products made from many different materials. Boots, shoes, sandals, slippers, clogs and so forth are made wholly or partly of leather, rubber, synthetic and plastics materials, canvas, rope and wood. This article deals with the footwear industry as generally understood (i.e., based on traditional manufacturing methods). The manufacture of rubber boots (or their synthetic equivalents) is essentially a section of the rubber industry, which is covered in the chapterRubber industry.

Shoes, boots and sandals made from leather, felts and other materials have been made by hand over the centuries. Fine shoes are still made wholly or partly by hand, but in all the industrialized countries there are now large mass-production plants. Even so, some work may still be given out to be done as home work. Child labour continues as one of the more serious problems in the footwear industry, although several countries have taken action against child labour with the help of various international programmes in this area.

The Kerala Footwear Magazine

July

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Boot and shoe plants usually locate close to leather-producing areas (i.e., near cattle-raising country); some slipper and light-shoe making developed where there was a plentiful supply of felts from the textile trade, and in most countries the industry tends to be localized in its original centres. Leathers of different type and quality, and some reptile skins, formed the original materials, with a tougher quality skin for the soles. In recent years leather has been increasingly displaced by other materials, in particular rubber and plastics. Linings may be made of wool or polyamide (nylon) fabric or sheepskin; laces are made of horsehair or synthetic fibres; paper, cardboard and thermoplastics are used for stiffening. Natural and coloured wax, aniline dyes and colouring agents are used in finishing. Economic and other factors have transformed the footwear industry in recent years. Tennis shoe manufacturing is one of the major growth sectors of the industry and has moved from production in predominantly one country to worldwide production, especially in developing countries in Asia and South America, in order to increase production and reduce costs. This migration of production to developing countries has also occurred in other sectors of the footwear industry.

Processes There may be over a hundred operations in the making of a shoe, and only a brief summary is possible here. Mechanization has been applied at all stages, but the pattern of the hand process has been closely followed. Introduction of new materials has modified the process without changing its broad outline. In the making of the uppers (tops of shoes), the leather or other material is sorted and prepared, and the uppers are then cut out on stitching (or dinting) presses by shaped, loose-knife tools. The parts, including the linings, are then “closed” (i.e., sewn or stuck together). Perforating, eyeletting and button-holing may also be carried out.

The Kerala Footwear Magazine

July

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For making the bottom stock, soles, insoles, heels and welts, pieces are cut out in revolving presses using loose-knife cutters, or in solemoulding presses; heels are made by compression of leather or wood strips. The stock is trimmed, shaped, scoured and stamped. The uppers and bottom stock are assembled and then stitched, glued, nailed or screwed together. These operations are followed by shaping and levelling between rollers. The final finishing of the shoe includes waxing, colouring, spraying, polishing and packaging. Among the raw materials used in the manufacturing process, the most important from the point of view of occupational hazards are the adhesives. These include natural solid and liquid adhesives and adhesive solutions based on organic solvents.

Hazards and Their Prevention The intensive use of flammable liquids constitutes a considerable fire hazard, and the widespread use of presses and assembling machines has introduced an increased risk of mechanical accidents into this industry. The main health hazards are toxic solvents, high atmospheric dust concentrations, ergonomic risks and noise from the machines.

Fire The solvents and sprays used in adhesives and finishing materials may be highly flammable. Precautions include: • using the lowest flash point solvents possible

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July

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• • • • • •

using good general ventilation and local exhaust ventilation in spray booths and drying racks to reduce the concentration of flammable vapours removing combustible residues from cabinets and workbenches and provide closed containers for solvent-containing and oily wastes maintaining unobstructed exits and gangways minimizing the amount of stored flammable liquids; keep them in approved containers, cabinets and storage rooms ensuring that all electrical equipment and wiring near flammable solvents meets appropriate electrical codes grounding adequately polishing machines and other sources of static electricity.

Accidents Many of the operating parts of the machines present serious hazards, in particular presses, stampers, rollers and knives. The loose-knife cutters at stitching and revolving presses can cause serious injury. The appropriate precautions minimally include two-hand controls (a photo-electric cell device for automatically cutting power may be preferable), the reduction of stroke rate to a safe level in relation to the size of the cutter, and the use of well-designed, stable cutters of adequate height, with flanges fitted perhaps with handles. Sole-moulding and heel presses should be guarded to prevent hand access. Stamping machines can cause burns as well as crushing injuries unless hand access is prevented by guarding. Nips of rollers and knives of milling and shaping machines should be fitted with suitable machinery guarding. The shading and polishing wheels of finishing machines and the spindles on which they are mounted should also be guarded. There should be an July

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effective lockout/tagout programme for repair and maintenance work.

Health hazards Organic solvents can cause acute and chronic effects on the central nervous system. Benzene, which was formerly used in adhesives and solvents, has been replaced by toluene, xylene, hexane, methyl ethyl ketone (MEK) and methyl butyl ketone (MBK). Both nhexane and MBK can cause peripheral neuropathy and should be replaced by heptane or other solvents. Outbreaks of a disease known popularly as “shoemakers’ paralysis” have appeared in a number of factories, presenting a clinical picture of a more or less severe form of paralysis. This paralysis is of the flaccid type, it is localized in the limbs (pelvic or thoracic) and gives rise to osteo-tendinous atrophy with areflexia and no alteration in superficial or deep sensitivity. Clinically, it is a syndrome resulting from functional inhibition or injury of the lower motor neurons of the voluntary motor system (pyramidal tract). The common outcome is neurological regression with extensive proximo-distal functional recuperation. Good general ventilation and exhaust ventilation at the point of origin of the vapours should be provided to maintain concentrations well below maximum permissible levels. If these levels are observed, the fire risk will also be diminished. Minimizing the amount of solvent used, enclosure of solvent-using equipment and closing solvent containers are also important precautions. Finishing machines produce dust, which should be removed from the atmosphere by exhaust ventilation. Some of the polishes, stains, colours and polychloroprene glues may carry a dermatitis risk. Good washing and sanitary facilities should be maintained and personal hygiene encouraged. (To be continued... Page No: 86

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July

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t‑e‑m-I\‑n-e-h‑m-c-¯‑n-t‑e-¡‑p-b-c‑p-¶ ]‑n.b‑p.s‑N-c‑p-¸‑vh‑y-h-k‑m-b‑w CjwjoÀ

s]emt_m am-t\-Pnw-Kv U-b-dÎÀ

´‑y³ s‑N-c‑p-¸‑v h‑y-h-k‑m-b-¯‑n-s‑â a‑q-e-[-\-a‑m-W‑v C-´‑y-b‑n-s‑e X‑p-IÂ h‑y-h-k‑m-b‑w. C-X‑n-s‑â k‑m-[‑y-X-b‑m-I-s‑« A-\-´-h‑p‑w. h‑n]-W‑n t‑e‑m-I-¯‑m-I-a‑m-\‑w h‑y‑m-]‑n-¨‑p I‑n-S-¡‑p-I-b‑p‑w s‑N-¿‑p-¶‑p. C-t‑X k‑m-[‑y-X-b‑n-t‑e-¡‑v D-b-c‑p-I-b‑m-W‑v t‑I-c-f-¯‑n-s‑e ]‑n.b‑p. s‑N-c‑p-¸‑v \‑nÀ-½‑m-W-h‑p‑w. 1993 I‑m-e-L-«‑w a‑p-XÂ-¡‑m-W‑v t‑I-c-f-¯‑nÂ ]‑n.b‑p. s‑N-c‑p-¸‑v \‑nÀ-½‑mW‑w B-c‑w-`‑n-¡‑p-¶-X‑v. C-¶‑v C-´‑y-b‑nÂ G-ä-h‑p-a-[‑n-I‑w ]‑n.b‑p. s‑N-c‑p-¸‑pIÄ \‑nÀ-½‑n-¡‑p-¶ k‑w-Ø‑m-\-a‑m-b‑n t‑I-c-f‑w a‑m-d‑n-b‑n-«‑p-ï‑v. A-h-b‑p-s‑S 90 i-X-a‑m-\-h‑p‑w \‑nÀ-½‑n-¡‑p-¶-X‑v t‑I‑m-g‑n-t‑¡‑m-S‑v P‑n-Ã-b‑n-e‑m-W‑v. \-½‑p-s‑S I-g‑n-h‑p-IÄ {‑]-t‑b‑m-P-\-s‑¸-S‑p-¯‑n A-´‑m-c‑m-j‑v-{‑S \‑n-e-h‑m-c¯‑n-t‑e-¡‑v D-b-c‑p-I-b‑m-W‑v B-h-i‑y‑w. C-X‑n-\‑v A-h-i‑y‑w t‑h-ï-X‑v a‑m-d‑ns‑¡‑m-ï‑n-c‑n-¡‑p-¶ ^‑m-j-\‑p-I-s‑f-]-ä‑n-b‑p-Å i-c‑n-b‑m-b A-h-t‑_‑m-[-a‑m-W‑v. B-[‑p-\‑n-I s‑S-I‑v-t‑\‑m-f-P‑n-IÄ {‑]-t‑b‑m-P-\-s‑¸-S‑p-¯‑n I‑q-S‑p-XÂ {‑i-²-t‑b‑ms‑S C-X‑v k‑m-[‑y-a‑m-¡‑m-h‑p-¶-X‑m-W‑v. S‑o‑w hÀ-¡‑p-I-f‑p‑w C-X‑n-\‑v K‑p-W‑w s‑N¿‑p-s‑a-¶‑v I-ï‑n-«‑p-ï‑v. t‑e‑m-I-h‑n-]-W‑n e-£‑y-a‑n-«‑v s‑N-c‑p-¸‑v h‑y-h-k‑m-b‑w ]‑p-\‑p-c‑p-Ö‑o-h‑n-¸‑n-¡‑p-t‑¼‑mÄ B-`‑y-´-c h‑n-]-W‑n h‑n-I-k‑n-¡‑p-I-b‑p‑w t‑I-cf-¯‑n-s‑e ]‑n.b‑p. s‑N-c‑p-¸‑v h‑y-h-k‑m-b-¯‑n-\‑v h³-I‑p-X‑n-¸‑n-\‑p-Å k‑m-[‑y-X hÀ-²‑n-¡‑p-I-b‑m-W‑v s‑N-¿‑p-I. ]‑n.b‑p. F/w s‑N-c‑p-¸‑p-IÄ-¡‑p-Å h‑n-]-W‑n k‑m-[‑y-X a‑p-¶‑nÂ I-ï‑ps‑I‑m-ï‑v H-c‑p ]‑p-X‑n-b {‑_‑m³-U‑v s‑N-c‑p-¸‑v ]‑n-e‑m-t‑_‑m (PELABO) s‑a³-UÀ ^‑p-S‑v-s‑I-bÀ Bâ‑v s‑e-XÀ I-¼-\‑n ]‑p-d-¯‑n-d-¡‑n-b‑n-«‑p-ï‑v. t‑I‑m-g‑n-t‑¡‑m-S‑v ]‑m-c-a‑u-ï‑v S-h-d‑nÂ h-¨‑p \-S-¶ N-S-§‑nÂ h‑n.s‑I.k‑n. {‑K‑q-¸‑v F‑w.U‑n. {‑i‑o. \‑u-j‑m-Z‑v B-W‑v ]‑n-e‑m-t‑_‑m ]‑p-d-¯‑n-d-¡‑n-b-X‑v. ]‑n-e‑m-t‑_‑m s‑N-c‑p-¸‑n-\‑v t‑I-c-f-¯‑n-e‑p‑w a-ä‑p k‑w-Ø‑m-\-§-f‑n-e‑p‑w h-e‑n-b t‑X‑m-X‑nÂ h‑n-]-W‑n-b‑pï‑v. C‑u a‑p-t‑¶-ä-¯‑n-s‑â I‑m-c-W‑w S‑o‑w hÀ-¡‑m-W‑v. G-s‑d k‑m-[‑y-X-b‑p-Å C‑u h‑y-h-k‑m-b-¯‑n-\‑v C-\‑n-b‑p‑w H-c‑p-]‑m-S‑v Z‑q-c‑w k-©-c‑n-t‑¡-ï-X‑m-b‑n-«‑p-ï‑v. F-§-s‑\-s‑b-¦‑n-e‑p‑w s‑N-c‑p-¸‑p-IÄ \‑nÀ-½‑n-¨‑v h‑n-]-W‑n-b‑n-e‑n-d-¡‑p-I F-¶-X‑nÂ I-h‑n-ª‑v h‑y-X‑y-k‑v-X-a‑m-b‑n‑, G-ä-h‑p‑w \-Ã c‑o-X‑n-b‑nÂ‑, I‑z‑m-f‑nä‑n-¡‑v {‑]‑m-[‑m-\‑y‑w s‑I‑m-S‑p-¯‑p-s‑I‑m-ï‑v B-b‑n-c‑n-¡-W‑w s‑N-c‑p-¸‑p-IÄ \‑nÀ½‑n-¨‑v h‑n-]-W‑n-b‑n-e‑n-d-t‑¡-ï-X‑v. C‑u c‑o-X‑n X-s‑¶-b‑m-W‑v R-§Ä ]‑n.b‑p. s‑N-c‑p-¸‑v \‑nÀ-½‑m-W-¯‑nÂ A-h-e‑w-_‑n-¨-X‑v. a‑m-d‑n-N‑n-´‑n-¨-X‑n-s‑â K‑p-Wa‑m-W‑v ]‑n-e‑m-t‑_‑m-b‑p-s‑S a‑p-t‑¶-ä-¯‑n-\‑p-ï‑m-b I‑m-c-W‑w. A-t‑X‑m-s‑S‑m-¸‑w IT‑n-\‑m-²‑z‑m-\-h‑p‑w. ]-X‑n-s‑\-«‑p hÀ-j-s‑¯ C‑u t‑a-J-e-b‑n-s‑e ]-c‑n-N-b-h‑p‑w l‑m³-U‑v-s‑a-b‑v-U‑v s‑N-c‑p-¸‑p-IÄ \‑nÀ-½‑n-¨‑p-Å ]-c‑n-N-b-h‑p‑w C-X‑n-s‑â h‑n-Pb-¯‑n-\‑p I‑m-c-W-a‑m-b‑n-«‑p-ï‑v. ]‑n.b‑p.h‑nÂ l‑m³-U‑v-s‑a-b‑v-U‑v c‑o-X‑n-b‑nÂ \‑q-d‑p-i-X-a‑m-\-h‑p‑w hÀ-¡‑p s‑N¿‑m³ k‑m-[‑n-¡‑p-t‑a‑m F-¶‑v X‑p-S-¡-¯‑nÂ B-i-¦-b‑p-ï‑m-b‑n-c‑p-¶‑p. F-¶‑mÂ C-X‑v A-Ø‑m-\-¯‑m-s‑W-¶‑v ]‑n-¶‑o-S‑v s‑X-f‑n-ª‑p. H-c‑p s‑h-Ã‑p-h‑n-f‑n-b‑m-b‑n G-s‑ä-S‑p-¯‑p-s‑I‑m-ï‑v S‑o‑w hÀ-¡‑n-e‑q-s‑S C-X‑v k‑m-[‑y-a‑m-¡‑p-I-b‑m-W‑p-ï‑m-bX‑v. C-X‑v A-\‑m-b‑m-k‑w {‑]‑m-hÀ-¯‑n-I-a‑m-¡‑m³ k‑m-[‑n-¨-X‑nÂ R-§Ä-¡‑v A-`‑n-a‑m-\-a‑p-ï‑v. `‑w-K‑n-b‑p‑w I‑z‑m-f‑n-ä‑n-b‑p‑w D-d-¸‑p h-c‑p-¯‑n B-[‑p-\‑n-I s‑S-I‑vt‑\‑m-f-P‑n {‑]-t‑b‑m-P-\-s‑¸-S‑p-¯‑n ]-e-h‑n-[ a‑m-ä-§-t‑f‑m-s‑S ]‑n.b‑p. s‑N-c‑p-¸‑v \‑nÀ-½‑m-W‑w ]‑p-t‑c‑m-K-a‑n-¸‑n-¡‑m-\‑m-W‑v R-§-f‑p-s‑S X‑o-c‑p-a‑m-\‑w. ]‑n.b‑p.h‑n-s‑â X‑p-SÀ-¨-s‑b-t‑¶‑m-W‑w `‑w-K‑n-b‑p‑w t‑k‑m-^‑v-ä‑p‑w D-Å s‑N-c‑p-¸‑p-IÄ \‑nÀ-½‑n-¨‑v h‑n-]-W‑n-b‑n-e‑n-d-¡‑m-\‑p-Å {‑i-a-¯‑n-e‑m-W‑v. A-X‑n-\‑p-Å X-¿‑m-s‑d-S‑p-¸‑p-IÄ s‑a³-UÀ I-¼-\‑n B-c‑w-`‑n-¨‑p I-g‑n-ª‑p. s‑N-c‑p-¸‑v h‑y-h-k‑m-b-¯‑nÂ R-§-f‑p-s‑S {‑]-hÀ-¯-\-§Ä a-ä‑p-Å-hÀ-¡‑v {‑]-t‑N‑m-Z-\-a‑m-h‑p-I-b‑m-s‑W-¦‑nÂ R-§Ä I‑r-X‑mÀ-°-c‑m-b‑n. s‑N-c‑p-¸‑v h‑y-hk‑m-b-¯‑nÂ B-`‑y-´-c h‑n-]-W‑n-b‑p‑w t‑e‑m-I h‑n-]-W‑n-b‑p‑w t‑I-c-f-¯‑n-s‑â A-`‑n-a‑m-\-a‑m-b‑n a‑m-t‑d-ï-X‑p-ï‑v. A-X‑n-\‑v IT‑n-\‑m-²‑z‑m-\‑w B-h-i‑y-a‑m-W‑v. A-X‑v BÀ-Ö‑n-¡‑p-I-b‑m-W‑v t‑h-ï-X‑v.

The Kerala Footwear Magazine

July

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t‑I-c-f-¯‑nÂ C-\‑n h-c‑m³ t‑]‑mI‑p-¶-X‑v a-g-¡‑m-e‑w. a¬-k‑q¬ I‑m-e-¯‑n-\-\‑p-t‑b‑m-P‑y-a‑m-b s‑Nc‑p-¸‑p-IÄ C-¶‑v h‑n-]-W‑n-b‑nÂ e-`‑y-a‑m-W‑v. a-g-¡‑m-e-¯‑v \-\-ª‑v \-i‑n-¡‑m-¯ ]‑m-Z-c-£-I-t‑f‑m-S‑mW‑v F-Ã‑m-hÀ-¡‑p‑w {‑]‑n-b‑w. ¹‑m-Ì‑nI‑v s‑N-c‑p-¸‑p-I-f‑p‑w \-Ã {‑K‑n-¸‑p-Å s‑N-c‑p-¸‑p-I-f‑p‑w X‑n-c-s‑ª-S‑p-¡‑p¶-hÀ G-s‑d-b‑m-W‑v. ^‑v-f‑m-ä‑p-I-s‑f-¡‑mÄ {‑K‑n¸‑p‑w s‑N-d‑n-b l‑o-e‑p-a‑p-Å s‑N-c‑p¸‑p-IÄ-¡‑v B-h-i‑y-¡‑mÀ Gs‑d-b‑p-f-f-X‑v a-g-¡‑m-e-¯‑m-W‑v. C-¯-c‑w s‑N-c‑p-¸‑p-IÄ X‑n-c-s‑ªS‑p-¡‑p-t‑¼‑mÄ ]‑m-Z-¯‑n-s‑â A-S‑n`‑m-K‑w a‑m-{‑X-a-Ã a‑p-IÄ `‑m-K-h‑p‑w s‑X-¶‑p-¶-X-Ã F-¶‑v D-d-¸‑p-h-c‑p¯-W‑w. A-X‑p-t‑]‑m-s‑e X-s‑¶ _‑m-I‑v-k‑v-{‑S‑m-¸‑p-Å s‑N-c‑p-¸‑p-IÄ X‑n-c-s‑ª-S‑p-¯‑mÂ s‑N-f‑n s‑X-d‑n¡‑p-¶-X‑nÂ \‑n-¶‑p‑w c-£-t‑\-S‑m‑w.

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X‑n-c-s‑ª-S‑p-¡‑m‑w a¬-k‑q¬-I‑m-e ]‑m-Z-c-£-IÄ

July

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s‑s‑h-h‑n-[‑y-§-f‑p-s‑Si‑y‑w-J-e-b‑p-a‑m-b‑n

e‑q-W‑mÀ Isac Joseph

Chairman, Lunar Group

{‑]-a‑p-J h‑y-h-k‑m-b‑n-b‑p‑w e‑q-W‑m-d‑n-s‑â sNbÀ-am\p-a‑m-b {‑i‑o. s‑F-k-I‑v t‑P‑m-k-^‑p-a‑m-b‑n t‑I-c-f ^‑q-S‑v-s‑h-bÀ a‑m-Kk‑n³ {‑]-X‑n-\‑n-[‑n-I-f‑m-b H.F‑w. c‑m-a-N-{‑µ³‑, ^‑m-c‑n-k‑v d-lv-am³ F-¶‑n-hÀ \-S-¯‑n-b A-`‑n-a‑p-J-¯‑n-s‑â ]‑qÀ-®-c‑q-]‑w.

X‑m¦ - Ä ]‑mZ - c - £ - m‑ h‑yh - k - m‑ b - t‑a- \‑p`- h - s - ¸ ‑ «- {‑]b - m‑ k - § - Ä F-s´ ‑ m‑ s - ¡ ‑ b‑mb - n‑ c - p‑ ¶ - p‑ ? J-eb - n‑ t- e ‑ ¡ - v‑ I-S¶ - p‑ h-cm‑ \ - p‑ ï - m‑ b k‑ml - N - c - y‑ s - a ‑ ´ - m‑ b - n‑ c - p‑ ¶ - p‑ ? 1975 e‑mW - v‑ s‑sh ‑ ¡ - n‑ w‑ K - v‑ d-t_ ‑ g - v‑k - v‑ (VIKING RUBERS‑) F-¶ t‑]c - n‑ Â R‑m³ s‑a¡ - m‑ \ - n‑ ¡ - Â F-©n‑ \ - o‑ b - H-cp‑ Ø‑m] - \ - w‑ R‑m³ B-cw‑ ` - n‑ ¡ - p‑ d‑nw‑ K - n‑ Â _‑n.s‑SI - v‑ ]‑mÊ - m‑ b - X - n‑ \ - p‑ ¶-Xv‑. H-cp‑ h‑yh - k - m‑ b - Ø‑m] - \ - w‑ t‑ij - w‑ C-´y‑ b - n‑ s - e ‑ {‑]a - p‑ J - I-¼t‑Ic - f - ¯ - n‑ Â B-cw‑ `- n‑ ¡ - p‑ t- ¼ ‑ m‑ g- p‑ Å \‑nb - m‑ b - n‑ c - p‑ ¶ - {‑]o‑ a - n‑ b - À H‑mt- «‑ m‑ s - a ‑ m‑ F-Ãm‑ h - n‑ [ - {‑]b - m‑ k - § - f - p‑ w‑ R‑m\ - p‑ w‑ s‑s_ ‑ Â-kn‑ Â t‑Pm‑ e - n‑ ¡ - p‑ t‑NÀ-¶p‑ . F-sâ ‑ A-Ñ³ H-cp‑ K-h¬-sa‑ â‑v t‑Um‑ A-\p‑ ` - h - n‑ ¨ - n‑ «- p‑ ï - v‑. D-tZ‑ y‑ m‑ K - Ø X - I‑vS- d - m‑ b - n‑ c - p‑ ¶ - p‑ . A-Ñs - â ‑ B-{K ‑ l - w‑ e-¯n‑ Â e-`n‑ t- ¡ ‑ ï A-\p‑ a - X - n‑ R‑m³ k‑z´ - a - m‑ b - n‑ H-cp‑ Ø‑m] - \ - w‑ b‑pw‑ ,‑ ]‑mc - n‑ Ø n‑ X - n‑ I - A-\p‑ a - X - n‑ b - p‑ w‑ B-cw‑ ` - n‑ ¡ - p‑ I - b - p‑ w‑ A-hn‑ s - S‑ a-äp‑ Å - _‑m¦ - v‑t- e ‑ m‑ W - p‑ w‑ ,‑ a-äv‑ A-\p‑ _ - Ô hÀ-¡v‑ s‑Xm‑ g- n‑ Â s‑Im‑ S- p‑ ¡ - p‑ h - m‑ \ - p‑ Å I‑mc - y‑ § - Ä-¡p‑ a - m‑ b - n‑ R‑m³ _‑p² - n‑ k‑uI - c - y‑ w‑ H-cp‑ ¡ - n‑ s - I ‑ m‑ S- p‑ ¡ - W - s - a‑ ¶ - p‑ a‑p«- v‑ A-\p‑ `- h - n‑ ¨ - n‑ «- p‑ ï - v‑. t‑Ic - f - ¯ - n‑ Â a‑mb - n‑ c - p‑ ¶ - p‑ . A-§s - \ ‑ b - m‑ W - v‑ R‑m³ D-tZ‑ y‑ m‑ K - Ø - X - e - ¯ - n‑ Â h‑yh - k - m‑ b - n‑ C‑u c‑wK - t- ¯ ‑ ¡ - v‑ I-S¶ - p‑ h-cp‑ ¶ - X - v‑. I-sf ‑ ]‑nd - t- I ‑ m‑ «- p‑ h-en‑ ¡ - p‑ ¶ - {‑]h - W-Xb - m‑ W - v‑ I‑mW - p‑ h - m‑ ³ I-gn‑ b - p‑ I - . t‑Ic - f - ¯ - n‑ Â C-¯c - s - a ‑ m‑ c - p‑ h‑yh - k - m‑ H-cp‑ X - c - w‑ D-tZ‑ y‑ m‑ K - Ø t‑a[ - m‑ h - n‑ ¯ - w‑ b‑w Bc‑w` - n‑ ¡ - p‑ t- ¼ ‑ m‑ Ä X‑m¦ - Ä-¡v‑ AF-Ãm‑ X-e¯ - n‑ e - p‑ w‑ C-hn‑ s - S‑ b - p‑ ï - v‑. The Kerala Footwear Magazine

D-Zm‑ l - c - W - a - m‑ b - n‑ H-cp‑ h‑yh - k - m‑ b - w‑ B-cw‑ ` - n‑ ¡ - p‑ t- ¼ ‑ m‑ Ä s‑]m‑ e - q‑ j - ³ t‑_m‑ À-Un‑ s - â ‑ A-\p‑ a - X - n‑ t‑XS- n‑ s‑N¶‑mÂ F-Ãm‑ w‑ A-hÀ s‑]m‑ e - q‑ j - \‑ne - q‑ s - S‑ a‑m{- X ‑ t- a ‑ I‑mW - p‑ I - b - p‑ Å - q‑ . A-Xp‑ s - I ‑ m‑ ï - p‑ X-s¶ ‑ \‑nÊ - m‑ c - I‑mc-W§ - Ä ]-dª v‑ A-\p‑ a - X - n‑ \‑nt‑j[ - n‑ ¡ - p‑ I - b - p‑ w‑ s‑N¿ - p‑ w‑ . F-¶m‑ Â s‑]m‑ e - q‑ j - ³ D-ïm‑ ¡ - p‑ ¶ - X - v‑ \-½Ä a-\p‑ j - y‑ À X-s¶ ‑ b - m‑ s - W ‑ ¶ - v‑ A-hÀ k‑uI - c - y‑ ] - q‑ À-Æw‑ a-d¡ - p‑ ¶ - p‑ . a-sä‑ m‑ ¶ - v‑ _‑m¦ - v‑ A-S¡ - a - p‑ Å - [-\I - m‑ c - y‑ Ø‑m]-\§ - f - p‑ s - S‑ Ø‑nX - n‑ b - m‑ W - v‑. B-hi‑y¯ - n‑ \ - v‑ ]-Ww‑ A-\p‑ h - Z- n‑ ¡ - m‑ s - X ‑ H‑mt- c ‑ m‑ I‑mc - W - § - Ä ]-dª v‑ h‑yh - k‑mb - n‑ I - s - f ‑ h-«w‑ I-d¡ - p‑ ¶ - {‑]h - W - X-bp‑ w‑ D-ïv‑. C-¯c - w‑ I‑mc - y‑ § - Ä A-¶p‑ w‑ C-¶p‑ w‑ H-cp‑ t- ] ‑ m‑ s - e ‑ X-s¶ ‑ b‑mW - v‑. C-Xn‑ s - \ ‑ m‑ c - p‑ a‑mä- w‑ h-cp‑ ¯ - m‑ ³ C-Ñm‑ i - à - n‑ b - p‑ Å - `-cW - I - q‑ S- ¯ - n‑ \ - p‑ July

THE KING OF FOOTWEAR

ALWAYS Art. No.: 4006

Art. No.: 4010

Art. No.: 418

Art. No.: 421

Art. No.: 402

Art. No.: 4003

Art. No.: 4004

Prestige Polymer Products,11/47, Thonichira Road, PO. North Beypore, Calicut - 673 0154 , Ph: 9947061614, 8157969696, info@premierfootwears.com, www.premierfootwears.com

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Zn tIcf ^q«vshbÀ amKkn³

a‑m{- X ‑ t- a ‑ k‑m[ - n‑ ¡ - p‑ I - b - p‑ Å - q‑ .

c‑w`- n‑ ¡ - p‑ h - m‑ ³ F-\n‑ ¡ - v‑ A-\p‑ a-Xn‑ e-`n‑ ¨ - p‑ . A-§s - \ ‑ b - m‑ W - v‑ R‑m³ ]‑mZ- c - £ - m‑ h‑yh - k - m‑ b-¯n‑ t- e ‑ ¡ - v‑ X‑nc - n‑ b - p‑ ¶ - X - v‑.

X‑m¦ - Ä-¡v‑ h‑yh - k - m‑ b - w‑ Bc‑w` - n‑ ¡ - p‑ h - m‑ ³ G-sX ‑ ¦ - n‑ e - p‑ w‑ X-c¯ - n‑ Â {‑]t- N ‑ m‑ Z- \ - w‑ e-`n‑ ¨ - n‑ ]‑mZ- c - £ - m‑ h‑yh - k - m‑ b - s - ¯ ‑ ¡ - p‑ «‑pt- ï ‑ m‑ ? d‑n¨ - v‑ A-dn‑ h - v‑ D-ïm‑ b - n‑ c - p‑ t- ¶ ‑ m‑ ? D-ïv‑. a‑p³ t‑I{- µ ‑ a - {- ´ ‑ n‑ b - p‑ w‑ A-Sn‑ Ø m‑ \ - ] - c - a - m‑ b - n‑ ]‑mZ- c - F-sâ ‑ I‑pS- p‑ w‑ _ k‑pl - r‑ £‑m h‑yh - k - m‑ b - s - ¯ ‑ ¡ - p‑ d - n‑ ¯‑pw‑ R-§s - f ‑ G-sd ‑ k‑vt‑\l - n‑ ¡ - p‑ ¶ - hy-àn-bpamb t‑¨m‑ ,‑ A-Xn‑ s - â ‑ s‑{] ‑ m‑ U - £ - ³‑, {‑io‑ . F-kv‑. I‑rj - v‑W - I - p‑ a - m‑ À U‑nk - v‑{- S‑ n‑ _ - y‑ q‑ j - ³ X‑pS- § - n‑ s‑F.F.F-kv‑. B-Wv‑ FH-¶n‑ s - \ ‑ ¡ - p‑ d - n‑ ¨ - p‑ w‑ F-\n‑ ¡ - v‑ \‑n¡ - v‑ C-¡m‑ c - y‑ ¯ - n‑ Â FH-cp‑ X-c¯ - n‑ e - p‑ Å - A-dn‑ h - p‑ w‑ Ã‑mh - n‑ [ - ]‑n´ - p‑ W - b - p‑ w‑ \ÂD-ïm‑ b - n‑ c - p‑ ¶ - n‑ Ã - . ]‑n¶ - o‑ S- v‑ I‑nb - n‑ «- p‑ Å - X - v‑. t‑Ic - f - ¯ - n‑ Â R‑m³ A-sX ‑ Ã - m‑ w‑ ]T‑ns - ¨ ‑ ]-Xn‑ \ - m‑ b - n‑ c - w‑ h‑yh - k - m‑ b - S‑p¯ - p‑ . I‑qS- m‑ s - X ‑ A-Xn‑ s - â ‑ §Ä B-cw‑ `- n‑ ¡ - p‑ h - m‑ ³ F-kv‑. s‑SI - v‑\ - n‑ ¡ - Â h-ih - p‑ w‑ R‑m³ I‑rj - v‑W - I - p‑ a- m‑ d- n‑ s - â ‑ t‑\X - r‑ X - z‑ ]T‑n¨ - p‑ . A-t¸ ‑ m‑ Ä F-\n‑ ¡ - v‑ ¯‑nÂ kÀ-¡m‑ À X-e¯ - n‑ Â h‑n] - W - n‑ b - n‑ Â a-Õc - n‑ t- ¡ ‑ ï - n‑ X‑oc - p‑ a - m‑ \ - w‑ F-Sp‑ ¯ - n‑ c - p‑ ¶ - p‑ . b‑nc - p‑ ¶ - X - v‑ _‑mä - ,‑ ]‑mc - K - ¬ A-Xn‑ s - â ‑ A-Sn‑ Ø - m‑ \ - ¯ - n‑ Â X‑pS- § - n‑ b I-¼\ - n‑ I - f - p‑ s - S‑ F-t¶ ‑ m‑ S- v‑ A-t] ‑ £ k-aÀD-ev‑] - ¶ - § - t- f ‑ m‑ S- m‑ b - n‑ c - p‑ ¶ - p‑ . ¸‑n¡ - p‑ h - m‑ ³ A-t±‑ l - w‑ B-h- m‑ d - n‑ s - â ‑ X‑pS- ¡ - w‑ F-t¸ ‑ m‑ i‑ys - ¸ ‑ «- p‑ . R‑m³ h‑ni - Z- a - m‑ - e‑qW g‑mb - n‑ c - p‑ ¶ - p‑ ? b‑n X-¿m‑ d - m‑ ¡ - n‑ b - A-t] ‑ £ k-aÀ-¸n‑ ¨ - p‑ s - h ‑ ¦ - n‑ e - p‑ w‑ A-Xv‑ e‑qW - m‑ À B-cw‑ ` - n‑ ¡ - p‑ ¶ - X - v‑ \‑n-c-k‑n-¡-s‑¸-S‑p-I-b‑m-W‑pï‑mb - X - v‑. F-´p‑ s - I ‑ m‑ ï - m‑ W - v‑ 1982 e‑mW - v‑. h‑n] - W - n‑ b - n‑ Â R‑m³ k-aÀ-¸n‑ ¨ - A-t] ‑ £ A-¶v‑ e-`y‑ a - m‑ b - n‑ c - p‑ ¶ ]‑mZ- \‑nc - k - n‑ ¨ - s - X ‑ ¶ - v‑ h‑yà - a- m‑ ¡ - n‑ c-£I - s - f ‑ ¡ - m‑ Ä H-cp‑ ] - S- n‑ b‑nc - p‑ ¶ - n‑ Ã - . F-sâ ‑ h‑nZ- y‑ m‑ `- y‑ m‑ I‑qS- n‑ a‑p¶ - n‑ Â \‑nÂ-¡p‑ ¶ - ,‑ k t‑bm‑ K - y‑ X - ¡ - \ - p‑ k - c - n‑ ¨ - p‑ Å a-äp‑ Å - h - t- b ‑ ¡ - m‑ Ä s‑a¨ - a- p‑ Å - ,‑ H-ä A-t] ‑ £ - a - m‑ {- X ‑ t- a ‑ A-hn‑ ]‑mZ- c - £ - I - Ä h‑n] - W - n‑ b - n‑ Â C-d¡ - m‑ \ - m‑ b - n‑ c - p‑ ¶ - p‑ F-\n‑ ¡ - v‑ s‑S k-aÀ-¸n‑ ¡ - s - ¸ ‑ «- n‑ c - p‑ ¶ - p‑ X‑me - v‑] - c - y‑ w‑ . A-Xp‑ s - I ‑ m‑ ï - p‑ Å‑q. R‑m³ h‑oï - p‑ w‑ A-t] ‑ X-s¶ ‑ D-bÀ-¶ I‑zm‑ f - n‑ ä- n‑ b - n‑ e - p‑ £ k-aÀ-¸n‑ ¨ - p‑ . kÀ-¡m‑ À Å D-ev‑] - ¶ - § - f - m‑ W - v‑ R‑m³ X-e¯ - n‑ Â F-Sp‑ ¯ X‑oc - p‑ h‑n] - W - n‑ b - n‑ e - n‑ d- ¡ - n‑ b - X - v‑. A-ev‑a‑m\ - § - Ä i-cn‑ b - m‑ b - X‑oc - p‑ ]‑w h‑ne - I - q‑ S- p‑ X - Â D-ïm‑ b - n‑ c - p‑ a‑m\ - § - Ä B-bn‑ c - p‑ ¶ - n‑ Ã F-¶v‑ F-\n‑ ¡ - v‑ t‑_m‑ [ - y‑ a- m‑ b - n‑ . s‑¶¦ - n‑ e - p‑ w‑ D-]t- `‑ m‑ à - m‑ ¡ - Ä R‑m³ "I‑nä- v‑t- I ‑ m‑ '‑ ¡v k-aÀ-¸n‑ C-cp‑ s - s ‑ I ‑ ¿ - p‑ w‑ \‑o«- n‑ k‑zo‑ I - c - n‑ ¡‑ph - m‑ \ - m‑ b - n‑ ]‑pX - n‑ s - b ‑ m‑ c - p‑ ¡‑pI - b - m‑ W - p‑ ï - m‑ b - X - v‑. t‑{] ‑ m‑ P - I - v‑S- v‑ X-¿m‑ d - m‑ ¡ - n‑ . lh‑mb - v‑ ]‑mZ- c - £ - m‑ h‑yh - k -‑ m‑ b - w‑ C‑u c‑wK - ¯ - v‑ I‑qS- p‑ X - Â B-ßB-cw‑ `- n‑ ¡ - p‑ h - m‑ \ - p‑ Å - t‑{] ‑ m‑ P - - h‑ni - z‑ m‑ k - w‑ t‑Xm‑ ¶ - n‑ b - k-µÀ-`I‑vS- m‑ b - n‑ c - p‑ ¶ - p‑ k-aÀ-¸n‑ ¨ - X - v‑. a‑mb - n‑ c - p‑ t- ¶ ‑ m‑ A-Xv‑? F-kv‑. I‑rj - v‑W - I - p‑ a - m‑ d - n‑ s - â ‑ \‑nÀ-t±‑ i - s - ¯ ‑ X‑pS- À-¶v‑ d-ºX‑oÀ-¨b - m‑ b - p‑ w‑ . e‑qW - m‑ À d-[n‑ j - v‑Tn‑ X - h‑yh - k - m‑ b - w‑ BD-ev‑] - ¶ - § - Ä a‑mÀ-¡ä - n‑ Â The Kerala Footwear Magazine

F-§s - \ ‑ {‑]X - n‑ ^ - e - n‑ ¡ - p‑ s‑a¶ - X - n‑ s - \ ‑ ¡ - p‑ d - n‑ ¨ - v‑ X‑pS- ¡-¯n‑ Â B-i¦ - b - p‑ ï - m‑ b‑nc - p‑ s - ¶ ‑ ¦ - n‑ e - p‑ w‑ I‑zm‑ f - n‑ ä - n‑ ¡ - v‑ {‑]m‑ [ - m‑ \ - y‑ w‑ s‑Im‑ S- p‑ ¯ - v‑ \‑nÀ½‑n¨ - h - b - m‑ b - X - n‑ \ - m‑ Â h‑ne I‑qS- p‑ X - Â H-cp‑ {‑]i - v‑\ - t- a ‑ B-bn‑ c - p‑ ¶ - n‑ Ã - . a‑m{- X ‑ a - Ã - Bh-iy‑ ¡ - m‑ À I‑qS- p‑ X - e - p‑ a - m‑ b - n‑ c‑p¶ - p‑ . C-Xn‑ Â \‑n¶ - p‑ w‑ H-cp‑ I‑mc - y‑ w‑ F-\n‑ ¡ - v‑ h‑yà - a- m‑ b - n‑ . D-]t- `‑ m‑ à - m‑ ¡ - Ä I‑zm‑ f - n‑ ä- n‑ ¡ - v‑ {‑]m‑ [ - m‑ \ - y‑ w‑ s‑Im‑ S- p‑ ¡ - p‑ ¶ - h - c - m‑ W‑v F-¶X - m‑ b - n‑ c - p‑ ¶ - p‑ A-Xv‑. "e‑qW - m‑ À' F-¶ {‑_m‑ ³-Uv‑ s‑\b‑na - n‑ s - â ‑ {‑]t- X ‑ y‑ I - X - F-´m‑ W - v?‑ h‑yX - y‑ k - v‑X - a - m‑ b - H-cp‑ t‑]c‑v B-hi - y‑ a - m‑ s - W ‑ ¶ - v‑ ]-ec‑pa - m‑ b - n‑ k‑wk - m‑ c - n‑ ¨ - X - n‑ Â \‑n¶ - p‑ w‑ F-\n‑ ¡ - v‑ a-\Ê - n‑ e - m‑ b‑n. k‑mä - s - s ‑ e ‑ ä - v‑ b‑pK - ¯ - n‑ Â D-l{- K ‑ ¯ - n‑ s - â ‑ t‑]c - m‑ b - e‑qW‑mÀ X-s¶ ‑ b - m‑ I - s - «‑ s - b ‑ ¶ - v‑ X‑oc - p‑ a - m‑ \ - n‑ ¨ - p‑ . s‑sN ‑ \ - ¡ - m‑ À A-S¡ - a - p‑ Å h‑nt- Z‑ i - o‑ b - À H-cp‑ X - c - w‑ B-cm‑ [ - \ - m‑ a-t\ ‑ m‑ `‑mh - t- ¯ ‑ m‑ s - S‑ b - m‑ W - v‑ e‑qW - m‑ d‑ns - \ ‑ t‑\m‑ ¡ - n‑ I - m‑ W - p‑ ¶ - X - v‑. h‑nt- Z‑ i - ]-cy‑ S- \ - t‑hf - I - f - n‑ Â e‑qW - m‑ d - n‑ s - \ ‑ ¡ - p‑ d - n‑ ¨ - v‑ ]-db - p‑ t‑¼m‑ Ä C-sX ‑ \ - n‑ ¡ - v‑ t‑\c - n‑ «- v‑ a-\Ê - n‑ e - m‑ ¡ - p‑ h - m‑ ³ k‑m[ - n‑ ¨ - n‑ «‑pï - v‑. C-´y‑ b - p‑ s - S‑ i‑mk - v‑{- X ‑ k‑mt- ¦ ‑ X - n‑ I - I‑pX - n‑ ¸ - n‑ \ - v‑ A-Sn‑ ¯-db - n‑ «- ]-Wv‑U - n‑ ä - v‑ P-hl - Àe‑mÂ s‑\l - v‑d - p‑ h - n‑ s - â ‑ b‑pK - w‑ H‑mÀ-½n‑ ¸ - n‑ ¡ - p‑ h - m‑ ³ "e‑qW - m‑ À' F-¶ t‑]c - n‑ \ - v‑ k‑m[ - n‑ ¨ - p‑ . e‑qW - m‑ À D-ev‑] - ¶ - § - f - p‑ s - S‑ s‑sh ‑ h‑n[ - y‑ h - Â-¡c - W - w‑ F-§s - \ ‑ b‑mW - v‑ k‑m[ - y‑ a - m‑ ¡ - n‑ b - X - v‑? ]‑mZ- c - £ - I - f - p‑ s - S‑ s‑sh ‑ h - n‑ [‑yh - Â-¡c - W - ¯ - n‑ s - â ‑ `‑mK-sa ‑ ¶ - \‑ne - ¡ - v‑ D-ev‑] - m‑ Z- \ - w‑ hÀ-²n‑ ¸ - n‑ ¨ - v‑ h‑nh - n‑ [ - t‑am‑ U - e‑pI - Ä h‑n] - W - n‑ b - n‑ e - n‑ d - ¡ - n‑ . July

Pqsse

Zn tIcf ^q«vshbÀ amKkn³

I-fm‑ W - v‑ {‑][ - m‑ \ - a - m‑ b - p‑ w‑ I-b- §-sf l-hm‑ b - v‑, ]‑n.h‑n.k‑n.‑, ]‑n.b‑p ‑ ¡ - p‑ d - n‑ ¨ - v‑ s‑]m‑ X - p‑ h - n‑ e - p‑ Å ä‑pa - X - n‑ s‑N¿ - p‑ ¶ - X - v‑. b‑p.F.C. A-`n‑ {- ] ‑ m‑ b - s - a ‑ ´ - m‑ W - v‑? A-S¡ - a - p‑ Å - F-Ãm‑ h‑n` - m‑ K - w‑ ]‑mZ- c - £ - m‑ D-ev‑] - ¶ - § - f - p‑ w‑ e‑qA-S¡ - a - p‑ Å KÄ-^v‑ c‑mP - y‑ t‑Ic - f - ¯ - n‑ Â D-ev‑] - m‑ Z- n‑ ¸ - n‑ W‑mÀ h‑n] - W - n‑ b - n‑ e - n‑ d- ¡ - n‑ b - n‑ «- p‑ §-fn‑ t- e ‑ ¡ - p‑ w‑ H‑mk - v‑t- {‑ S‑ e - n‑ b ï‑v. I‑qS- m‑ s - X ‑ e‑qW - m‑ À I‑pSt‑]m‑ e - p‑ Å - c‑mP - y‑ § - f - n‑ t- e ‑ ¡ - p‑ w‑ ¡‑p¶ - ]‑mZ- c - £ - I - Ä C-ý‑ IÄ‑, _‑mK - p‑ I - Ä F-¶n‑ h - b - p‑ w‑ e‑qW - m‑ À D-ev‑] - ¶ - § - Ä I-ba‑pg - p‑ h - ³ k-ss ‑ ¹ ‑ s‑N¿ - m‑ \ - p‑ h‑n-]-W‑n-b‑n-s‑e-¯‑n-¡‑p-h‑m³ ä‑pa - X - n‑ s‑N¿ - p‑ ¶ - p‑ ï - v‑. Å {‑]m‑ ] - v‑X - n‑ C-¶v‑ t‑hï - p‑ R-§Ä-¡v‑ I-gn‑ ª n‑ «- p‑ ï - v‑. t‑hm‑ f - a - p‑ ï - v‑. A-Xp‑ s - I ‑ m‑ ï - p‑ C-hs - ¡ ‑ Ã - m‑ w‑ s‑]m‑ X - p‑ k - a - q‑ l - X-s¶ ‑ h‑nt- Z‑ i - § - f - n‑ Â \‑n¶ - p‑ w‑ ¯‑nÂ \‑n¶ - p‑ w‑ \-Ã {‑]X - n‑ I - - e‑qW A- \ ‑ y - k ‑ w - Ø ‑ m - \ - § - f ‑ n Â - m‑ À D-ev‑] - ¶ - § - Ä h‑n] - - w‑ t‑\c - n‑ S- p‑ ¶ - p‑ t- ï ‑ m‑ ? c-Wa - m‑ W - v‑ e-`n‑ ¨ - p‑ s‑Im‑ ï - n‑ c - n‑ - W‑n a-Õc \‑n¶ - p‑ w‑ t‑Ic - f - ¯ - n‑ t- e ‑ ¡ - v‑ hF-§s - \ ‑ A-Xn‑ P - o‑ h - n‑ ¡ - p‑ ¶ - p‑ ? c‑p¶ - ]‑mZ- c - £ - I - s - f ‑ X-Sb - p‑ ¡‑p¶ - X - v‑. h‑m³ k‑m[ - n‑ ¡ - p‑ w‑ . t‑Ic - f - ¯ - n‑ e‑qW - m‑ d - n‑ s - â ‑ B-cw‑ `- w‑ a‑pX - Âs‑e ]‑mZ- c - £ - m‑ h‑yh - k - m‑ b - w‑ ]‑mZ - c - £ - m‑ h‑yh - k - m‑ b - ¯ - n‑ Â \‑n¶ - p‑ w‑ a-äp‑ t‑aJ - e - I - f - n‑ t- e ‑ ¡ - p‑ ¡‑p X-s¶ ‑ h‑n] - W - n‑ a-Õc - a‑m³-]h - À H‑md - n‑ b - â-Um‑ s - W ‑ I‑qS- n‑ X‑nc - n‑ b - m‑ \ - p‑ ï - m‑ b - I‑mc - a‑pï - v.‑ s‑sh ‑ h - n‑ [ - y‑ h - Â-¡c - W - ¶‑v ]-db - m‑ w‑ . kÀ-¡m‑ À X-e¯‑ne - q‑ s - S‑ b - p‑ w‑ P-\a - \ - Ê - n‑ Â W-sa ‑ ´ - m‑ W - v‑? ¯‑nÂ ]‑mZ- c - £ - I - Ä-¡p‑ Å e‑qW - m‑ À D-e] v-‑ ¶ - § - Ä Ø‑nS‑mI - v‑k - v‑ C-Ãm‑ X - m‑ ¡ - m‑ \ - p‑ Å \ - n‑ c - h - [ - n‑ t‑]À-¡v‑ {‑]X - y‑ £ - c-{] ‑ X - n‑ j - vT ‑ t‑\S- n‑ b - X - p‑ I‑mc - {‑ia - w‑ \-S¯ - W - w‑ . A-Xn‑ \ - m‑ a‑mb - p‑ w‑ ]-tc ‑ m‑ £ - a - m‑ b - p‑ w‑ s‑Xm‑ W-hp‑ w‑ h‑n] - W - n‑ a-Õc - s - ¯ ‑ b‑n C‑u c‑wK - ¯ - v‑ {‑]h - À-¯n‑ g‑nÂ \Â-Im‑ ³ k‑m[ - n‑ ¡ - p‑ ¶ k-aÀ-°a - m‑ b - n‑ t‑\c - n‑ S- m‑ ³ ¡‑p¶ - h - À k-½À-±w‑ s‑NF-Ãm‑ t‑aJ - e - I - f - n‑ e - p‑ w‑ s‑sI ‑ R-§Ä-¡v‑ k‑m[ - n‑ ¡ - p‑ ¶ - p‑ . e‑p¯ - W - w‑ . t‑Ic - f - ¯ - n‑ s - e ‑ s‑h¡ - W - s - a ‑ ¶ B-{K ‑ l - w‑ ]‑mZ- c - £ - m‑ t‑aJ - e - b - n‑ e - m‑ W - v‑ ]‑mZ- c - £ - m‑ \‑nÀ-½m‑ W - c - w‑ K - w‑ F-\n‑ ¡ - p‑ ï - m‑ b - n‑ c - p‑ ¶ - p‑ . a‑qh - m‑ a-Õc - w‑ G-sd ‑ b - p‑ Å - X - v.‑ X‑pS- ]‑pj - v‑S- n‑ s - ¸ ‑ S- p‑ ¯ - p‑ h - m‑ ³ `-cW - b‑nc - ¯ - n‑ e - [ - n‑ I - w‑ t‑]À-¡v‑ ]‑mZ- ¡-¯n‑ Â _‑mä - t‑]m‑ e - p‑ Å I‑qS- h - p‑ w‑ D-tZ‑ y‑ m‑ K - h - n‑ ` - m‑ K - h - p‑ w‑ c-£m‑ t‑aJ - e - b - n‑ e - p‑ w‑ A-\p‑ _ - I-¼\ - n‑ D-e] v-‑ ¶ - § - t- f ‑ m‑ S- m‑ b - n‑ c‑mj - v‑{- S‑ o‑ b - ¡ - m‑ c - p‑ w‑ s‑]m‑ X - p‑ k - Ô t‑aJ - e - b - n‑ e - p‑ w‑ s‑Xm‑ g - n‑ Â c‑p¶ - p‑ a-Õc - s - a ‑ ¦ - n‑ Â C-¶v‑ a‑ql - h - p‑ w‑ B-ßm‑ À-°a - m‑ b - n‑ \Â-Ip‑ h - m‑ ³ F-\n‑ ¡ - v‑ k‑m[ - n‑ ]‑mZ- c- £ - m‑ h‑yh - k - m‑ b - h - p‑ a- m‑ b - n‑ k-lI - c - n‑ ¨ - v‑ {‑]h - À-¯n‑ t- ¡ ‑ ¨‑n«- p‑ ï - v.‑ k‑{v- X ‑ o‑ I - Ä k‑zb - w‑ _-Ôs- ¸ ‑ «- F-Ãm‑ X-e¯ - n‑ e - p‑ w‑ ï-Xm‑ W - v‑. a-Õc- n‑ ¨ - v‑ h‑nP - b - n‑ t- ¡ ‑ ï - X - p‑ ï - v.‑ ]-cy‑ m‑ ] - X v-‑ X t‑\S- W - s - a ‑ ¶ B-{K ‑ l - ¯ - n‑ s - â ‑ `‑mK - a - m‑ b - n‑ F-´p‑ s - I ‑ m‑ ï - m‑ W - v‑ ]‑mZ - c - £ - m‑ k‑z´ - w‑ h‑o«- n‑ Â \‑nt- ¶ ‑ m‑ I‑q«- m‑ - ]‑mZ - c - £ - I - f - p‑ s - S‑ \‑nI - p‑ X - n‑ L- t‑aJ - e - b - n‑ Â ]‑pX - p‑ X - e - a - p‑ d - t‑hb‑av- b - n‑ e - q‑ s - S‑ t- b ‑ m‑ s‑Xm‑ g- n‑ Â s‑N- S-\b - n‑ s - e ‑ A-ć - w‑ F-§s - \ ‑ ï-{X ‑ k-Po‑ h - a - m‑ I - m‑ ¯ - X - v‑? b‑X v- v‑ ]-Ww‑ k-¼m‑ Z- n‑ ¡ - p‑ h - m‑ ³ _‑m[ - n‑ ¡ - p‑ ¶ - p‑ ? k‑m[ - n‑ ¡ - p‑ ¶ X-c¯ - n‑ e - p‑ Å s‑sh ‑ ä - v‑ t‑Im‑ f - À t‑Pm‑ e - n‑ B-{K ‑ s‑Xm‑ g - n‑ e - n‑ t- e ‑ ¡ - v‑ A-hs - c ‑ C-ý‑ b - n‑ Â N‑ne - k‑wØ m‑ l‑n¡ - p‑ ¶ - h - c - p‑ w‑ A-Xn‑ \ - \ - p‑ F-¯n‑ ¡ - p‑ ¶ - X - n‑ e - m-Wv‑ R‑m³ \-§f - n‑ Â ]‑mZ- c - £ - I - Ä-¡v‑ k-cn‑ ¨ - p‑ f - f h‑nZ- y‑ m‑ `- y‑ m‑ k - w‑ {‑i² - ]-Xn‑ ¸ - n‑ ¨ - X - v.‑ I‑qS- m‑ s - X ‑ \‑nI - p‑ X - n‑ b - n‑ Ã - . F-¶m‑ Â at‑\S- n‑ b - h - c - p‑ a - m‑ W - v‑ t‑Ic - f - o‑ b C-t¸ ‑ m‑ Ä s‑F.S‑n. t‑aJ - e - b - n‑ ä‑p N‑ne - k‑wØ m‑ \ - § - f - n‑ Â k-aq‑ l - ¯ - n‑ Â G-sd‑ b - p‑ Å - X - v.‑ e‑pw‑ Sqdn-k¯ - n-sâ `m-Ka - m-bn t‑Ic - f - a - S- ¡ - w‑ 5 i-Xa - m‑ \ - {‑]t- X ‑ y‑ I - n‑ ¨ - p‑ w‑ b‑ph - X - o‑ b - p‑ h - m‑ dn-tkmÀ«p t‑]m‑ e - p‑ Å - t‑aJ - e - a‑mW - v‑ \‑nI - p‑ X - n‑ C‑uS- m‑ ¡ - p‑ ¡Ä. C-Xn‑ Â H-cp‑ a‑mä - w‑ h-cp‑ I-fn‑ e - p‑ w‑ {‑i² - ]-Xn‑ ¸ - n‑ ¡ - p‑ ¶ - p‑ ¶-Xv‑. \‑nI - p‑ X - n‑ L - S- \ - b - n‑ s - e ‑ ¯‑pI - b - m‑ W - v‑ B-Zy‑ w‑ t‑hï - X - .v‑ ï‑v. A-hn‑ s - S‑ b - p‑ w‑ \‑nc- h - [ - n‑ t‑] {‑]i - v‑\ - § - Ä C‑u t‑aJ - e - s - b ‑ ]‑mZ- c - £ - m‑ \‑nÀ-½m‑ W - h - p‑ a- m‑ b - n‑ À-¡v‑ s‑Xm‑ g - n‑ Â \Â-Ip‑ h - m‑ ³ _‑m[ - n‑ ¡ - p‑ ¶ - p‑ ï - v‑ F-¶p‑ Å - _-Ôs- ¸ ‑ «- t‑Im‑ g- k -v‑ p‑ I - Ä B-cw‑ k‑m[ - n‑ ¡ - p‑ ¶ - p‑ ï - v.‑ X‑v i-cn‑ b - m‑ W - v‑. C‑u {‑]i - v‑\ - w‑ `‑n¡ - p‑ I - b - p‑ w‑ A-Xp‑ h - g- n‑ b‑ph - X - o‑ ]-cn‑ l - c - n‑ ¡ - p‑ h - m‑ ³ kÀ-¡m‑ À b‑ph - m‑ ¡ - s - f ‑ C‑u c‑wK - t- ¯ ‑ ¡ - v‑ e‑qW - m‑ À D-ev‑] - ¶ - § - Ä I-bä - p‑ X-e¯ - n‑ Â C-Ss - ] ‑ S- e - p‑ I - Ä B-IÀ-jn‑ ¡ - p‑ h - m‑ \ - p‑ w‑ I-gn‑ b - a-Xn‑ s‑N¿ - p‑ ¶ - p‑ t- ï ‑ m‑ ? B-hi - y‑ a - m‑ W - v‑. W‑w. s‑a¨ - s - ¸ ‑ «- t‑hX - \ - h - p‑ w‑ I-bä - p‑ a - X - n‑ b - p‑ ï - v‑. ]‑mZ- c - £ - - t‑Ic - f - o‑ b - ]‑mZ- c - £ - m‑ D-ev‑] - ¶ - The Kerala Footwear Magazine

(ti-jw t]-Pv 88 Â) July

Pqsse

Zn tIcf ^q«vshbÀ amKkn³

Lunar's Always a stride ahead In

1982, Lunar Rubbers was initially registered as a small scale industry. The unit was later converted into a private limited company in1993-The Lunar Rubbers private Limited. History of the company begins even before, in 1975 when a Hawai manufacturing unit was set up in the Industrial estate at Thodupuzha in the district of Idukki, Kerala state, India. This initiative from a young entrepreneurial genius led towards the triumph of a quality foot wear brand, Lunar's. The company is certified with ISO 90012000 since the year 2004. Quality, Durability, stylishness, and cost effectiveness worked as the key factors generating consumer demand for Lunar's footwears. Nothing but strict adherence to quality and the keenness to update and adapt to the changes of time contributed for an impressive growth in business. Untainted quality has been the prime slogan and concern for the company right from the beginning. The company strictly follows a multi-tire checking system to ensure quality and attribute maximum perfection on each pair produced. Lunar's owns a full fledged Research and Development wing focused on introducing new designs as well as upgrading the existing models. Readiness to learn and the ability to sense the

The Kerala Footwear Magazine

wavering trends in the market and consumers’ interests are the obvious strengths of this core group. Agile and active R&D wing helps the company to be a stride ahead of others in the market. Product diversification was a major leap forward by the brand. Lunar's umbrellas were introduced in 2001.The Lunar's umbrella, catering to all segments of the society is now a houses hold name in Kerala. Lunar school bag and school shoes are two proven products enjoying wide demand. The popular footwear brands from the Lunars’ stable are Deluxe Hawai, Aerolux (PVC- Poly vinyl Chloride), Lunar Lite (EVA- Ethylene vinyl Acetate) and Walkmate (Poly Urethane). Forward integration into leather chapels and shoes, stuck on variants, hand made chapels etc are progressing at hectic speed. The company is well poised to be a National Brand by the year 2012. Expansion of market to neighboring states was another mile stone on the path of growth of the company. Lunars’ today has 50% market share in Kerala, Tamilnadu and Karnataka. Inroads into the markets of Andhra Pradesh and Orissa are already on and soon the product will spread to North India. The company maintains healthy overseas trade too, now touching almost 20% of the total turnover. Exports are

mainly to the Middle East followed by Europe and Africa. The Lunar group has production centers across south India at Thodupuzha (Kerala), Mundakayam (Kerala), Coimbatore (Tamilnadu) and Mysore (Karnataka). The company is headquartered at Thodupuzha, the heartland of natural rubber. The company was recognized many times for excellence in performance and, finds a place regularly in the top twenty Brands in Kerala in the survey conducted by Dhanam, the premium business magazine in Kerala Isac Joseph heads the crew as the Chairman and Managing director of Lunars’ group of companies. He is adequately assisted by a board of directors which includes his elder son Juby Isac, in charge of administration and marketing and younger son Jess Isac, having charge of production and HR management. Lunars’ on its each and every phase of growth were adamantly keen to manage healthy network knitting together the directors, suppliers, dealers and employees, more through personal relationship than by business. Management by relationships is the rule in Lunars.And they all together structure the Lunars’ family, hardworking relentlessly for the sake of consumer’s satisfaction and success. July

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CIFI – Confederation of Indian Footwear Industries Vision: To champion the cause of integrity, camaraderie, co-operation and mutual help in footwear industry. Mission: • To be proactive in developing and adopting innovative initiatives, revolutionary technology, creative solutions, honourable values and vibrant ideas through mutual empowerment, constant learning and effective discussions for the Industry Participants.

• To play an active role towards integration and development of weaker sections of society including women and small players in the industry. Background of CIFI: In 2012, at a meeting of Kerala Footwear Manufacturers & Exports at Calicut, proposal for an all India organization for footwear Industry aroused. The need of a national level organization to represent the industry and to act as an apex body was

very evident. Later at a meeting held on 01.February.2013 at Chennai, an Adhoc Committee was formed to form a national level organisation and Mr.Rafeeque Ahmed was elected as the Chairman of the Committee. Later, the Adhoc Committee selected the name “Confederation of Indian Footwear Industries” and decided to incorporate the same as a Section 25 Company (Company not for Profit) under Companies Act, 1956.

CIFI Adhoc Committee Sl.No Name

Sl.No Name

Mr. Rafeeque Ahmed

13.

Mr.Hameed Ali K.M

Mr. Ramesh Kumar Dua

14.

Mr.Abey Joseph

Mr. K.T Thomas

15.

Mr.Satish Kumar

Mr. Rajkumar Gupta

16.

Mr. Om Prakash Gupta

Mr. K.R Vijayan

17.

Mr.SubhashJagga

Mr. Jose Joseph

18.

Mr.InderChhabra

Mr. V. Noushad

19.

Mr.Saurabh Gupta

Mr. PannaLalBaid

20.

Mr.AshwaniSachdeva

Mr. SaurabhBairathi

21.

Mr.Alok Jain

10.

Mr. Suman Barman Roy

22.

Mr.Ravinder Gupta

11.

Mr.JubyIsac

23.

Mr. Ajay Aggarwal

12.

Mr. P.P Musammil

24.

Mr.Rajinder Jindal

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Dr. Rafeeque Ahammed

V.Noushad (Vice President)

M. Moideen (SIFI South Zone)

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The name “Confederation of Indian Footwear Industries” was approved by RoC, and license under Section 25 of Companies Act, 1956 was obtained. “Confederation of Indian Footwear Industries” was incorporated on 03.January.2014.

Launching of CIFI:

CIFI was launched on 01.February.2014, which was a grand function at Chennai. A large number of participants from the industry as well as representatives of regulatory authorities attended the programme.

Management of CIFI:

Management of CIFI is vested with the Managing Committee. From the Managing Committee certain office bearers are the members of Executive Committee, which is otherwise known as Board of Directors. Apart from the Managing Committee, there are Regional Committee and State Level Chapters. The well-defined structure of management ensures proper administration of the organisation and ensures regional representation in the Managing Committee.

Objectives of CIFI:

Board of Directors The specific objectives of CIFI includes: 1. Mr. Rafeeque Ahmed - President  Increase Excise Duty exemp2. Mr. Rajkumar Gupta - Sr. Vice President tion limit of footwear to MRP of Rs. 1000/- , 3. Mr. Ramesh Kumar Dua - Vice President  Footwear components to be 4. Mr. V Noushad - Vice President fully exempted from excise duty to promote small scale 5. Mr. PannaLalBaid - Treasurer production 6. Mr.Satish Kumar - Chairman, North Region  Declare the footwear with MRP below Rs.1000/- as an 7. Mr. K.T Thomas - Chairman, South Region items for common man consumptions and reduce VAT to EVA, PVC etc.  Ministry of Commerce should 5% or less all over India. have separate council for foot-  Create a platform for buyers  Footwear sector to be treated and seller in India to meet up wear segment at par at with Apparel sector and carry out business.  Introduce Anti-dumping duty considering it ability to cre– To discourage Import of  To ensure participation from ate much needed employment international buyers . Footwear for unskilled as well as socially and educationally backward  Reduce Customs & Excise  National & International trade meets between buyers and duty for raw-materials – PU, communities. The Kerala Footwear Magazine

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K.T. Thomas (South Zone Chairman)

C.P. Aboobacker (FOOMA Secretary)

M.A. Abdurahiman (KSSIA President)

K.K.Santhosh (President, FATA)

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M. Musammil (SIFI Vice President Kerala Chapter)

Jose Joseph (SIFI National Committee)

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 



sellers to create Export opportunities to the domestic footwear manufacturers. Conduct product exhibitions like canton fair to show case Indian products to the world. Work with Government to conceptualize and implement Skill development programs to create a talent pool for the industry as well to create employment for the masses. Organizing technical events and industry interactions (like polymers / Petrochem to source best materials) to provide access to best materials and technology. Support industry participants and member firms to reach out to appropriate national and international forums. Develop industry best practices for enhanced efficiency and business effectiveness.

Activities of CIFI:

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became members of CIFI. The number of members is mounting new heights day by day. CIFI was also successful in representing the industry at various forums. CIFI has made number of representations before Government Authorities for the benefit of the industry. The representations incudes various aspects such as Tax, Labour Laws, Export related etc. CIFI has made representations before the government authorities to enhance the excise exemption limit available to footwear from Rs. 500/- to Rs.1000/Introductory meetings of CIFI were conducted in various parts of the Country to boost up the number of members. This also helped to have wide publicity. CIFI has arranged a South African visit in association with KSSIA (Kerala State Small Industries Association) and CLE (Council of Leather Exports). CIFI was also successful in organizing Kerala Footwear Expo - Dubai.

Since incorporation, CIFI has experienced the overwhelmed response from the Industry. The Plans of CIFI: number of industry participants CIFI plans to conduct aggres-

July

sive Membership Campaign programmes across the Country. To be a national level organisation and to be an Apex body for the footwear industry, number of members is very relevant. CIFI jointly with various organisations plans for a “B2B Meet” at Hyderabad in October this year. A mega event “Footwear Expo Kerala -2014” with the theme “Rising Kerala - 2014” will be held in November this year at Calicut. Another event, “Footwear Expo Kerala – B2B Meet” is scheduled in March, 2015 at Dubai.

Forthcoming Events of CIFI

 Visit to China Leather Fair Wenzhou – September 2014  B2B Meet – Hyderabad, October 2014  Rising Kerala, 2014 – Calicut, Kerala, November 2014  Footwear Expo Kerala – B2B Meet, Dubai, March 2015  India International Footwear Exhibition - Calicut CIFI always try to associate and being in harmony with other organisations for the wellbeing of the members and public at large.

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Orthopedic Shoe Technology Orthopedic shoe technologists are engaged in

measuring, designing and manufacturing orthopedic footwear solutions for people with congenital or acquired foot problems with the aim to increase function and mobility and to prevent further deformity or loss of function of the feet. Orthopedic shoe solutions range from relatively simple solutions such as insoles to more complex orthopedic designs such as specialized shoes with orthopedic support, correction and functional improvement. An orthopedic shoe technologist must have knowledge, understanding and insight of the anatomy and function of the human body, have excellent communication skills and ample knowledge about the qualities and use of materials and different manufacturing techniques Orthotic Shoes If you have arthritis, or unusually sized or shaped feet, you will know how difficult it is to find footwear that fits and supports you comfortably. Those who discover Technology in Motion’s orthopedic shoes (orthopaedic) have usually spent hundreds of pounds on unsuitable shoes and insoles to try to get relief for their painful feet. As part of our service, we provide custom-made bespoke footwear, made to an exact scan of your foot. Each pair includes supportive and corrective foot orthotics to enable you to stand and walk with greater ease and comfort. Orthotic Shoes Assessment We know that those who come to see us often have complex problems in finding adequate footwear, so we make sure that we know what your needs are before starting. The first stage of the assessment is asking you questions about the problems that you have in finding adequate, supportive, comfortable shoes. We take a history to understand your specific The Kerala Footwear Magazine

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needs and the types of footwear that you have previously used. Once we know what your problems are, we use our scanner to give us your exact foot shape and back this up with key measurements of your feet so that our manufacturers can create a last and insoles to comfortably accommodate and support your feet. Many of the splints and supports that our clients have previously had to wear can be discarded as the necessary support can be built into the shoe upper to give excellent support and greatly improved cosmetic results. Both our men and women’s orthotic shoes are available in hundreds of styles, colours, linings, sole materials and heel heights to give you the maximum choice. Styles vary from simple dress shoes and working boots, to high leg boots and waterproof footwear. Unfortunately, we are not able to offer very high heels or court shoes. Once we have your information and details we send the scans and your specifications to our manufacturer, who will individually manufacture your footwear. If you would prefer to have a trial fitting, we can arrange this either by using a see through ‘folio’ shoe or for those who need complex stiffeners and supports by making a semi-finished shoe that you can use for a few hours to make sure that the orthotic shoes gives the comfortable control that you need.

Both our men and women’s orthotic shoes are available in hundreds of styles, colours, linings, sole materials and heel heights to give you the maximum choice. Styles vary from simple dress shoes and working boots, to high leg boots and waterproof footwear. Unfortunately, we are not able to offer very high heels or court shoes. The Kerala Footwear Magazine

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I‑m-e‑n-\-g-I‑m-b‑n

s‑s‑{‑_-UÂ s‑N-c‑n-¸‑p-IÄ

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ALBA FOOTCARE COMPANY

Door No: 6/149C, D Near Kinfra, Kakkancheri, Chelembra(PO), Malappuram Dt., Kerala-673634 www.albafootcare.com, albastukkon@gmail.com, Ph: 0494 2400411

July

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P‑m-¡‑v t‑{‑S-U‑n‑w-K‑v G-P³-k‑o-k‑v h‑n.s‑I.k‑n. a-½-Z‑v-t‑I‑m-b (s‑I.F-k‑v.F-k‑v.s‑F. F {‑]-k‑n-Uâ‑v‑) D-Z‑v-L‑m-S-\‑w s‑N-¿‑p¶‑p. h‑m-f-¡-S k-c-k‑p ({‑]-k‑n-Uâ‑v‑, ^-t‑d‑m-¡‑v {‑K‑m-a-]-©‑m-b-¯‑v)‑, a‑p-Ã-h‑o-«‑nÂ s‑a‑m-b‑v-X‑o³ (kn-^n ku-¯v tkm¬)‑, P‑m-¡‑v t‑{‑S-U‑n‑w-K‑v a‑m-t‑\-P‑n‑w-K‑v U-b-d-I‑v-SÀ h‑n-t‑\‑m-Z‑v ]-d-¶‑m-«‑nÂ‑, U-b-d-I‑v-SÀ k‑m-a‑p-hÂ A-{‑_-l‑m‑w, ^‑q-a s‑k-{‑I-«-d‑n k‑n.]‑n.A-_‑q-_-¡À‑ X‑p-S-§‑n-b-hÀ k-a‑o-]‑w

P‑m-¡‑v t‑{‑S-U‑n‑w-K‑v G-P³-k‑o-k‑v {‑]-hÀ-¯-\-a‑m-c‑w-`‑n-¨‑p ]‑m-Z-c-£‑m \‑nÀ-½‑m-W-¯‑n-\‑m-hi‑y-a‑m-b t‑I‑m‑w-]-Wâ‑v-k‑v h‑n-]-W-\ Ø‑m-]-\‑w {‑]-hÀ-¯-\-a‑m-c‑w-`‑n-¨‑p. ^-t‑d‑m-¡‑v N‑p-¦‑w ]‑m-t‑e‑m-«‑v _‑nÂU‑n‑w-K‑v-k‑nÂ ^-t‑d‑m-¡‑v ]-©‑m-b-¯‑v {‑]-k‑n-Uâ‑v h‑m-f-¡-S k-c-k‑p-h‑n-s‑â A-²‑y-£-X-b‑nÂ s‑I.F-k‑v.F-k‑v. s‑F.F. {‑]-k‑n-Uâ‑p‑w h‑n.s‑I.k‑n. {‑K‑q-¸‑v s‑N-bÀ-a‑m-\‑p-a‑m-b h‑n.s‑I.k‑n. a-½-Z‑v-t‑I‑m-b D-Z‑v-L‑m-S-\‑w s‑N-b‑v-X‑p. N-S-§‑nÂ B-Z‑y-h‑n-e‑v-]-\ t‑I-c-f ^‑q-S‑v-s‑h-bÀ a‑m-K-k‑n³ s‑N-bÀ-a‑m³ F³. s‑a‑m-b‑v-X‑o³ s‑kâ‑m-e‑n-b Ub-d-I‑v-SÀ s‑I.{‑i‑o-I‑p-a‑m-d‑n-\‑v \Â-I‑n \‑nÀ-Æ-l‑n-¨‑p. ^-t‑d‑m-¡‑v ]-©‑m-b-¯‑v s‑s‑hk‑v {‑]-k‑n-Uâ‑v K‑w-K‑m-[-c³‑, ^‑m-ä s‑k-{‑I-«-d‑n k‑n-±‑n-J‑v, ^‑q-a s‑k-{‑I-«-d‑n k‑n.]‑n.A-_‑q-_-¡À‑, t‑I-c-f ^‑q-S‑vs‑h-bÀ a‑m-K-k‑n³ s‑N-bÀ-a‑m³ a‑pÃ-h‑o-«‑nÂ s‑a‑m-b‑v-X‑o³‑, C.^-kÂ d-l‑v-a‑m³ (t‑]‑m-k‑n-ä‑o-h‑v C-´‑y‑m t‑{‑SU‑n‑w-K‑v-k‑v)‑, s‑I.h‑n-P-b-c‑m-P³ (a‑m-t‑\P‑n‑w-K‑v F-U‑n-äÀ‑, t‑I-c-f ^‑q-S‑v-s‑h-bÀ a‑m-K-k‑n³‑)‑, N-{‑µ³ \‑m-bÀ X‑p-S-§‑nb-hÀ B-i‑w-k-IÄ t‑\À-¶‑p. The Kerala Footwear Magazine

P‑m-¡‑v t‑{‑S-U‑n‑w-K‑v G-P³-k‑o-k‑v h‑n-]-W-t‑\‑m-Z‑v-L‑m-S-\‑w t‑I-c-f ^‑q-S‑v-s‑h-bÀ a‑m-K-k‑n³ s‑N-bÀ-a‑m³ a‑p-Ã-h‑o-«‑nÂ s‑a‑m-b‑v-X‑o³ s‑kâ‑m-e‑n-b U-b-d-I‑v-SÀ s‑I. {‑i‑o-I‑p-a‑m-d‑n-\‑v \Â-I‑n \‑nÀ-Æ-l‑n-¡‑p-¶‑p.

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-´‑y-b‑p-s‑S k‑m-¼-¯‑n-I h-fÀ-¨ X‑p-SÀ-¨-b‑m-b c-ï‑m‑w hÀ-j-h‑p‑w A-©‑v i-X-a‑m-\-¯‑n-e‑p‑w X‑m-s‑g. 2013þ14 Â 4.7 i-X-a‑m-\-a‑m-W‑v s‑a‑m-¯ B-`‑y-´-c D-X‑v-]‑m-Z-\ h-fÀ¨. 2013þ14 Â C-X‑v 4.5 i-X-a‑m-\-a‑m-b‑n-c‑p-¶‑p. h-f-s‑c I‑me-¯‑n-\‑n-S-b‑v-¡‑v B-Z‑y-a‑m-b‑m-W‑v X‑p-SÀ-¨-b‑m-b c-ï‑p-hÀ-j‑w h-fÀ-¨‑m-\‑n-c-¡‑v A-©‑v i-X-a‑m-\-¯‑n-\‑p X‑m-t‑g-¡‑v t‑]‑m-I‑p¶-s‑X-¶‑v k‑m-¼-¯‑n-I h‑n-Z-K‑v-²À A-`‑n-{‑]‑m-b-s‑¸-S‑p-¶‑p. t‑\c-s‑¯ 1984þ85 e‑p‑w 1987þ88 e‑p‑w I‑p-d-ª h-fÀ-¨‑m-\‑n-c-¡‑v t‑c-J-s‑¸-S‑p-¯‑n-b‑n-«‑p-ï‑v. ]‑p-X‑n-b kÀ-¡‑m-d‑n-s‑â h-c-t‑h‑m-s‑S C‑u hÀ-j‑w h-fÀ-¨‑m-\‑n-c-¡‑v D-b-c‑p-s‑a-¶‑m-W‑v h‑y-h-k‑m-b t‑a-J-e {‑]-X‑o-£‑n-¡‑p-¶-X‑v. I-g‑n-ª k‑m-¼-¯‑n-I hÀ-j¯‑n-s‑â A-h-k‑m-\-]‑m-Z-¯‑nÂ h-fÀ-¨‑m-\‑n-c-¡‑v 4.6 i-X-a‑m\-a‑m-b‑n-c‑p-¶‑p. July

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hn³l-oÂ-k-v d-o-s-«-b-nÂ {-]-t-a-m-j³ ao-änÂ sN-bÀ-am³ _m-_p am-fn-tb-¡Â kzm-K-X-{]-kw-Kw \-S-¯p¶p t‑I‑m-g‑n-t‑¡‑m-S‑v: ^‑q-S‑vs‑h-bÀ \‑nÀ-½‑m-W c‑w-K-s‑¯ {‑]-a‑p-J {‑_‑m³-U‑m-b h‑n³l‑oÂ-k‑n-s‑â B-`‑n-a‑p-J‑y-¯‑nÂ 150 Â-]c‑w d‑o-s‑«-b‑nÂ h‑y‑m-]‑m-c‑n-I-s‑f ]-s‑¦-S‑p¸‑n-¨‑p-s‑I‑m-ï‑v "hn³l‑oÂ-k‑v d‑o-s‑«-b‑nÂ {‑]-t‑a‑m-j³ a‑o-ä‑v' k‑w-L-S‑n-¸‑n-¨‑p. ]-c‑n-]‑m-S‑n kn^n \‑m-j-WÂ s‑s‑h-k‑v {‑]-k‑n-Uâ‑v {‑i‑o. h‑n. \‑u-j‑mZ‑v D-Z‑v-L‑m-S-\‑w s‑N-b‑v-X‑p. N-S-§‑nÂ h‑n³-l‑oÂ-k‑v a‑m-t‑\-P‑n‑w-K‑v U-b-d-I‑vSÀ _‑m-_‑p a‑m-f‑n-t‑b-¡Â A-²‑y-£-

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h‑nÂ-¸-\-b‑p‑w F-¶ h‑n-j-b-¯‑nÂ ]‑m-Zc-£-I-f‑p-s‑S d‑o-s‑«-b‑nÂ h‑y‑m-]‑m-c‑n-I-f‑pa‑m-b‑n X‑p-d-¶ k‑wh‑m-Z-h‑p‑w \-S-¯‑n. N-S-§‑nÂ ^q--S‑v-s‑h-bÀ (t‑l‑mÄs‑k-b‑nÂ‑) k‑w-Ø‑m-\ {‑S-j-dÀ l-Ê³ l‑m-P‑n, ^‑mÂ-¡¬ G-P³-k‑o-k‑v a‑mt‑\-PÀ _‑n-P‑p k-¡-d‑n-b F-¶‑n-hÀ Bi‑w-k-IÄ t‑\À-¶‑p. h‑n³-l‑oÂ-k‑v H-^‑n-j‑yÂ s‑s‑_-P‑p‑, a‑m-t‑\-PÀ t‑k‑m-W‑n-b _‑m-_‑p F-¶‑nh-c‑p‑w k‑w-k‑m-c‑n-¨‑p.

X‑p-d-¶ k‑w-h‑m-Z-¯‑n-\‑p t‑h-Z‑n-s‑b‑m-c‑p-¡‑n

d‑o-s‑«-b‑nÂ {‑]-t‑a‑m-j³ a‑o-ä‑v The Kerala Footwear Magazine

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Cloud Chasing

Forget clunky cash registers. The future of retail may be in cloud-based retail systems. By lyndsay McGregor

From online Behemoths like Amazon to the recent influx of mobile

apps that instantly help shoppers find the lowest price available, the internet is changing how consumers shop and spend. But while some brick-and-mortar retailers may begrudge the online revolution, others are using the technology to rethink the way they do business- for the better. Looking to remain competitive, increase efficiency and cut costs, many traiditional retailers are jumping on the cloud computing bandwagon, switching from cash registers and point-of-sale (POS) systems to a version that can be ren from a tablet or mobile device. What is cloud computing, you might ask? First off, you probably already use it. For example, Netflix streaming allows you to watch a movie without downloading a huge file to your hard drive or purchasing it on DVD. Likewise, many people use Google Drive, Google’s alternative to Microsoft Office, to create and store all sorts of files. Cloud computing applies to POS systems in much the same way; It’s the ability to use the

The Kerala Footwear Magazine

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software you need as a web-based, pay-as-you-go service rather than buying a hard copy. Cloud solutions also allow for the free flow of information on a real-time basis between multiple stores and headquarters, instead of the nightly polling of data that many retailers know all too well. With cloud computing, devices like iPads and mobile phones are simply the means to perform your daily operations, but the information itself lives in the cloud. That means shop owners can manage their store’s POS from anywherethe best cloud- based services have smartphone apps with live sales data at your fingertips. That’s exactly what appealed to Joe Sturm, director of customer relations for New York-based Baggu, when the colorful tote bag company opened a temporary summer shop in Brooklyn last year. “I worked Monday to Friday and the pop-up was Friday to Sunday, but I could use the iPhone app to monitor sales from wherever I was- I could run sales reports and make changes from the beach” sturm shares. In addition to processing basic transactions, cloud-based systems can also be used for inventory tracking, payroll, e-mail receipts and more, and manage everything from coupons and loyalty programs to secure payment processing and real-time reporting. San Francisco’s Revel Systems built a matrix inventory from the ground up, based on what its clients wanted. “Say you have one shirt in 10 different sizes and 10 color options. With us you see one shirt on the screen, you click it and a pop-up tells you how many sizes and what colors you have in stock. You don’t have a messy screen.” explains Chris Ciabarra, the company’s cofounder and CTO. Another bonus is the ability to launch targeted e-mail campaigns with minimal effort on the retailer’s end. “When you send an e-mail receipt to a customer, the system collects his information and a ttaches it to that sale, which can be used to generate lists to let customers know about new products specific to their purchase” says Jason Richelson, founder of New York-based Shopkeep POS. Traditional retailers spend their whole careers attempting to bring in business, notes Howard Davidowitz, chairman of Davidowitz & Associates, a national retail consulting and investment banking firm headquartered in New York. But that’s only half the battle. The key is to encourage them to stay in the store long enough to actually make a purchase. That’s where a mobile POS system can come in handy. Cashiers can approach people in a queue to tak eorders for merchandise, improving service while making it less likely that those customers will leave. For years, sales associates in

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The Kerala Footwear Magazine

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The Kerala Footwear Magazine

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International Exhibition on Footwear Machineries & Materials 25th & 26th November 2014 Venue: Swapna Nagari, Kozhikode Footwear Expo Kerala 2014 is the largest event promoted by KSSIA, Calicut unit to cover all of the manufacturing processes, technologies and services of potential industries in Kerala with a special thrust to tap the regional advantages for the economic development and growth of industrial sector. The exhibition provides a platform to meet with representatives from the biggest manufacturing Companies in the field, with distributors, agents and traders all under a single roof. Exhibitors will display full range of their products and technologies to an audience of end users and buyers from a broad international spectrum of industries. This exhibition is designed to achieve international status and attract domestic and foreign companies of the highest level, based on its organization, profile and target. The organizers are also arranging special networking programs within the frame of the fair, such as business meetings press conferences and parties. This will provide exhibitors, participants more opportunity to promote their products and to create channels for further business opportunities with the other exhibit participants, as well as outside investors, merchants and others. Add to this an increased visitor marketing program, a bigger exhibition floor and an enhanced conference is one event no tto be missed in 2014.

Footwear Footwear sector plays a prominent role in the industrial scenario of Kerala especially Calicut. The major market lies as domestic one and the need to explore international markets is the need of the hour. The footwewar industry exists both in the traditional and moern sector, while the traditional one is spread throughout the country concentrating the domestic market, the modern sector is largely on selected centers and most of their production is for exports. From being plagued by high manufacturing costs, the Kerala footwear industry has come of age, producing good quality and low priced range products to gain a prominent place in the domestic and international markets. India is the second largest global producer of footwear after China, accounting for 14% of global footwear production of 16 billion pairs. Nearly 95% of the production goes to meet its own domestic demand. UAE is one of the biggest growing markets at the moment and its volume of potential customers coming to this market is one of the major factors that draw towards the present of Kerala export. The footwear production turnover in Kerala has touched

The Kerala Footwear Magazine

1000 crore from more than 200 manufacturing units situated throughout the state creating employment opportunities for more than 35000. The quality, durability, style, price range etc. are quite competent to explore the international market. On this occasion we are happy to remember and to share our happiness that Calicut is now growing as one of the footwear hubs of South India, thanks to the growth of footwear and component industries. The main reason for the growth of this sector is the initiative taken by the footwear sector under KSSIA Kozhikode unit in arranging International exhibitions in 2006, 2008, 2009 B2B in 2011, 2012 and the Component Exhibition in 2013. We have got all help from the Govt. to conduct those exhibitions. In all the above exhibitions we were able to bring in international technology, components and vendors of the sector to Calicut. This has helped the existing and prospective industrialists to interact with international and indigenous players, machinery manufactures to know the technology and scope of the market of the product in the local, national and international level.

Visitors whether you are a manufacturer, importer, distributor or an agent, Footwear Expo is an event that should not be missed. This exhibition provides the chance to meet with representatives from the biggest manufacturing companies in the field, with distributors, agents and traders all under a single roof. Every decision maker in this field will be there as it is one of the most important and unique exhibits, hosted in a city in the heart of biggest consuming market in the region. Trade visitors will fill a registration ticket before entering the hall. A pre-registration system is designed to facilitate easy registration of international trade visitors, allowing them immediate entry to the exhibition ground. A comprehensive show catalogue will be available at the registration counters, containing a gernal floor plan with exhibitor's stand numbers, country and product indexes, complete exhibitor information, and promotional advertisements for exhibitors and show catalogues are distributed. So please be part of this exhibition so that we can move to the successful venture together.

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How footwear retailers turn browsers into buyers

or great, Offering good, customer ser-

vice is one way that retailers can successfully retain customers. A good loyal customer base helps maintain a healthy bottom line. So how do retailers get their staff to offer great customer service? When customers come instore is it best practice for retail staff to stand behind the sales counter and wait for customers to come to them with any questions? Is it best practice for staff when asked 'do you have stock of an item' to go out the back, leave the customer, and rummage around for five minutes? And if the staff are out on the sales floor is it best practice to ask the customer to go to the sales counter to ask the other assistant about stock or products, if the sales assistant can check live stock from the The Kerala Footwear Magazine

till that is. Unsure of a price is the customer sent packing to the sales counter to queue up to ask about a price? Surely it is better customer service for the following to happen; when customers come in, staff meet and greet them on the shop floor so they can answer any questions they may have. If a customer wants to know where a category of footwear is the sales assistant can take them to the relevant area. They are able to show them the products they are after. And if they need to check stock is it not more efficient for the sales assistant to be able to do it whilst they are with the customer? So if there is no stock they can quickly show them an alternative product or confirm there and then that they do have it in stock and they will get it for them. But before they get the

item they can show them other products on display that may be of interest to them and complement the product they are about to buy. If a customer has a query about a price of product rather than send them off to the till point is not easier for the sales assistant to check there and then for them? Surely, the latter scenario offers better customer service, gives the customer a better, more personal retail experience and turns browsing into buying. But how can retailers provide such levels of service? Mobile Points of Sale (Mobile PoS or MPoS) is how. Sales staff with tablets, such as iPads, checking live stock levels, prices, showing alternate products all via the tablet. It allows footwear retailers to get closer to their customers and boost sales, now who wouldn't want that? July

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a-Õc - w‑ I-Sp‑ ¯ - X - m‑ W - v.‑ s‑Nd - p‑ I - n‑ S- k‑wc‑w`- I - À ]-et- ¸ ‑ m‑ g- p‑ w‑ C‑u c‑wK - ¯ - p‑ \‑n¶ - p‑ w‑ ]‑n´ - Å - s - ¸ ‑ «- p‑ t‑]m‑ I - p‑ ¶ - p‑ ï - v.‑ s‑sh ‑ h - n‑ [ - y‑ h - Â-¡c - W - ¯ - n‑ s - â ‑ A-`m‑ h - h‑pw‑ K-th ‑ j - W - {‑]h - À-¯\ - § - Ä-¡p‑ Å [-\t- i ‑ j - n‑ b - n‑ Ã - m‑ b - a v-‑ b - p‑ w‑ h‑n] - W - n‑ b - n‑ s - e ‑ a-Õc - h - p‑ w‑ s‑Nd - p‑ I - n‑ S- ]‑mZ- c - £ - m‑ h‑yh - k‑mb - n‑ I - s - f ‑ C‑u c‑wK - w‑ h‑ns - «‑ m‑ g- n‑ b - m‑ ³ I‑mc - W - a - m‑ ¡ - p‑ ¶ - p‑ ï - v.‑ C-Xn‑ s - \ ‑ m‑ c - p‑ a‑mä - w‑ B-hi - y‑ a - m‑ W - v.‑ ]‑mZ- c - £ - m‑ \‑nÀ-½m‑ W - ,‑ h‑n] - W - \ - ,‑ s‑Xm‑ g- n‑ Â‑, c‑wK - ¯ - p‑ {‑]h - À-¯n‑ ¡‑p¶ - h - c - p‑ s - S‑ I‑q«- m‑ b - a v-‑ b - n‑ e - q‑ s - S‑ a‑m{- X ‑ t- a ‑ C-Xn‑ \ - v‑ ]-cn‑ l - m‑ c- w‑ I‑mW - p‑ h - m‑ ³ k‑m[ - n‑ ¡ - p‑ I-bp‑ Å - q‑ . A-Xn‑ \ - p‑ Å - {‑]h - À-¯\ - a - m‑ W - v‑ \-St- ¯ ‑ ï - X - v.‑ C‑u h‑yh - k - m‑ b - ¯ - n‑ s - â ‑ h-fÀ-¨¡ - m‑ h - i - y‑ a- m‑ b - A-Sn‑ Ø - m‑ \ - k‑uI - c‑y§ - Ä H-cp‑ ¡ - n‑ s‑Im‑ S- p‑ ¡ - p‑ ¶ - X - n‑ Â t‑I{- µ ‑ þ-kw‑ Ø - m‑ \ - kÀ-¡m‑ d- p‑ I - f - p‑ s - S‑ `‑mK - ¯ - p‑ \‑n¶ - p‑ w‑ A-\p‑ `- m‑ h - ] - q‑ À-®a- m‑ b - \-S] - S- n‑ I - Ä D-ïm‑ t- I ‑ ï - X - m‑ W - v.‑ t‑Ic- f - ¯ - n‑ Â h‑yh - k - m‑ b - ]‑pt- c‑ m‑ K - X - n‑ e-£y‑ a - n‑ «- v‑ kÀ-¡m‑ À h‑nh - n‑ [ - {‑]J - y‑ m‑ ] - \-§Ä \-S¯ - m‑ d - p‑ ï - v.‑ F-¶m‑ Â A-h {‑]‑m-t‑b‑m-K‑n-I-X-b‑n-s‑e-¯‑n-¡‑p-h‑m-\‑p-Å {‑ia - § - Ä t‑hï - {- X ‑ \-S¶ - p‑ I‑mW - m‑ d - n‑ Ã. t‑Ic - f - ¯ - n‑ Â h‑nh - n‑ [ - P‑nÃ - I - f - n‑ e - m‑ b‑n kÀ-¡m‑ d - n‑ s - â ‑ t‑\c - n‑ «- p‑ w‑ ,‑ s‑I.F-k.v‑ s‑F.U‑n.k‑n.b‑ps - S‑ A-[o‑ \ - X - b - n‑ e - p‑ a - p‑ Å h‑yh - k - m‑ b - F-tÌ ‑ ä - p‑ I - f - n‑ Â s‑Nd - p‑ I - n‑ S]‑mZ- c - £ - m‑ b‑qW - n‑ ä - p‑ I - Ä B-cw‑ `- n‑ ¡ - p‑ ¶ - X‑n\ - m‑ h - i - y‑ a - m‑ b - Ø-e k‑uI - c - y‑ § - Ä Hc‑p¡ - n‑ s‑Im‑ S- p‑ ¯ - m‑ Â h‑yh - k - m‑ b - n‑ I - Ä-¡v‑ C-Xv‑ G-sd ‑ K‑pW - w‑ s‑N¿ - p‑ w‑ . s‑sh ‑ Z- y‑ p‑ X - n‑ ,‑ s‑hÅ - w‑ ,‑ t‑dm‑ U - v‑ X‑pS- § - n‑ A-Sn‑ Ø - m‑ \ - k‑uI-cy‑ § - Ä kÀ-¡m‑ À X-e¯ - n‑ Â {‑]t- b ‑ m‑ P-\s - ¸ ‑ S- p‑ t- ¯ ‑ ï - X - p‑ ï - .v‑ C-¡m‑ c - y‑ ¯ - n‑ Â X-t±‑ i - k‑zb - w‑ `- c - W - Ø‑m] - \ - § - Ä-¡p‑ w‑ a-äp‑ w‑ A-hc - p‑ t- S‑ X - m‑ b - ]-¦p‑ h - l - n‑ ¡ - p‑ h - m‑ ³ k‑m[ - n‑ ¡ - p‑ w‑ . X-t±‑ i - o‑ b - À-¡v‑ I‑qS- p‑ X - Â s‑Xm‑ g- n‑ Â e-`y‑ a - m‑ ¡ - p‑ ¶ - h‑yh - k - m‑ b - § - Ä B-cw‑ `- n‑ ¡ - p‑ h - m‑ ³ k‑m[ - n‑ ¡ - p‑ t- ¼ ‑ m‑ Ä FÃ‑mh - À-¡p‑ w‑ s‑Xm‑ g- n‑ Â F-¶ k‑z] - \ -v‑ w‑ b‑mY - m‑ À-°y‑ a - m‑ h - p‑ I - b - m‑ W - v‑ s‑N¿ - p‑ I - . The Kerala Footwear Magazine

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Safety In Footwear Industry

The Kerala Footwear Magazine

(Continuation from.. .Page No. 46) The increased intensive use of machines and equipment creates a significant noise hazard, necessitating source control of the noise or other preventive measures to prevent hearing loss. There should also be a hearing conservation programme. Prolonged work on nailing machines which produce high levels of vibration may produce “dead hand” (Raynaud’s phenomenon). It is advisable to restrict the time spent at these machines. Low-back pain and repetitive strain injuries are two musculoskeletal diseases that are major problems in the footwear industry. Ergonomic solutions are essential for prevention of these problems. Pre-placement and periodic medical examinations linked to workplace hazards are an effective factor for protection of employees’ health.

Environmental and Public Health Hazards Earth Summit 1992, held in Rio de Janeiro, dealt with environmental concerns, and its proposals for future action, known as Agenda 21, could transform the footwear industry with its emphasis on recycling. In general, however, most waste materials are disposed of in landfills. Without proper precautions, this can result in contamination of the ground and groundwater. Although home work has social advantages in decreasing unemployment and in the formation of cooperatives, the problems of ensuring proper precautions and working conditions in the home are enormous. In addition, other family members can be at risk if they are not already involved in the work. As discussed previously, child labour remains a serious problem.

July

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The Kerala Footwear Magazine

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s‑s‑h-h‑n-[‑y-§-f‑p-s‑Si‑y‑w-J-e-b‑p-a‑m-b‑n

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\‑m«- n‑ e - p‑ s - a ‑ m‑ s - ¡ ‑ h‑nh - n‑ [ - h‑yh - (t]-Pv 58 Â \n-¶v Xp-SÀ¨) k‑mb - i‑me - I - Ä {‑]h - À-¯n‑ ¨ - p‑ s‑Xm‑ g- n‑ Â k‑ml - N - c - y‑ § - f - p‑ w‑ k‑m[‑ya - m‑ ¡ - W - w‑ . C‑u c‑wK - s - ¯ ‑ ] h-cp‑ ¶ - p‑ ï - v‑. C-hn‑ s - S‑ s - b ‑ m‑ s - ¡ ‑ T-\ K-th ‑ j - W - {‑]h - À-¯\ - § - Äh‑y-h-k‑m-b-¯‑n-\‑m-h-i‑y-a‑m-b ¡‑mb - n‑ t‑I{- µ ‑ þ- k - w‑ Ø - m‑ \ - kÀA-Sn‑ Ø m‑ \ k‑uI - c - y‑ § - Ä ¡‑md- p‑ I - Ä h‑n`- h - k-am‑ l - c - W - w‑ t‑hï - p‑ t- h ‑ m‑ f - a - p‑ ï - v‑. F-¶m‑ Â \-S¯ - W - w‑ . F-^v.‑ U‑n.U‑n.s‑F. t‑Ic - f - ¯ - n‑ Â A-Xn‑ Ã - . t‑]m‑ e - p‑ Å Ø‑m] - \ - § - Ä I‑q- X‑m¦ - Ä {‑]i - v‑\ - § - s - f ‑ F-§s - \ ‑ b - m‑ - o‑ h - n‑ ¡ - p‑ ¶ - X - v‑? S‑pX - e - m‑ b - n‑ A-\p‑ h - Z- n‑ ¡ - p‑ I - b - p‑ w‑ W‑v A-Xn‑ P A-hn‑ s - S‑ h‑nZ- y‑ m‑ `- y‑ m‑ k - w‑ \-S¯ - m‑ H-cp‑ h‑yh - k - m‑ b - n‑ F-¶ \‑ne - \‑pÅ - k‑ml - N - c - y‑ w‑ D-ïm‑ ¡ - p‑ I - b‑pw‑ t‑hW - w‑ . t‑em‑ I - \ - n‑ e - h - m‑ c - b‑nÂ F-Xn‑ À-¸p‑ I - s - f ‑ A-hK - W - n‑ ¯‑ne - p‑ Å - _‑nc - p‑ Z- § - Ä C-¯c - w‑ ¡‑p¶ - k‑z` - m‑ h - a - m‑ W - v‑ F-tâ ‑ X - v‑. t‑I{- µ ‑ § - f - n‑ Â \‑n¶ - p‑ w‑ e-`y‑ a - m‑ ]-gb - X-ea- p‑ d- b - n‑ Â-s¸ ‑ «- h - À-s¡ ‑ Ã‑mw‑ {‑]i - v‑\ - § - Ä D-ïm‑ b - n‑ c - p‑ ¡‑pI - b - m‑ s - W ‑ ¦ - n‑ Â b‑ph - P - \ - ¶‑p. A-h ]-cn‑ l - c - n‑ ¨ - p‑ s - I ‑ m‑ ï - m‑ §Ä-¡v‑ A-Xv‑ G-sd ‑ {‑]t- b ‑ m‑ P - W‑v A-hÀ a‑pt- ¶ ‑ m‑ «- p‑ t‑]m‑ b - X - v‑. \-s¸ ‑ S- p‑ I - b - p‑ w‑ s‑N¿ - p‑ w‑ . F-¶m‑ Â ]‑pX - n‑ b - X-ea - p‑ d - ¡ - v‑ t‑Ic- f - ¯ - n‑ Â ]‑mZ- c- £ - m‑ h‑yh - k - m‑ b - {‑]i - v‑\ - § - s - f ‑ A-Xn‑ P - o‑ h - n‑ ¨ - v‑ a‑p¯‑n\ - v‑ F-{X ‑ a- m‑ {- X ‑ w‑ {‑]k - à - n‑ b - p‑ ï - v?‑ t‑¶m‑ «- p‑ t‑]m‑ I - p‑ h - m‑ ³ k‑m[ - n‑ ¡ - p‑ ¶‑nÃ - . A-\p‑ ` - h - k-¼¯ - n‑ s - â ‑ ]‑mZ- c- £ - m‑ h‑yh - k - m‑ b - a- S- ¡ - w‑ GI‑pd - h - m‑ W - v‑ I‑mc - W - w‑ . s‑Xm‑ c - p‑ h‑yh - k - m‑ b - h - p‑ w‑ t‑Ic - f - ¯‑nÂ B-cw‑ `- n‑ ¡ - p‑ t- ¼ ‑ m‑ Ä c-ïp‑ - ]‑pX - p‑ X - e - a - p‑ d - t- b ‑ m‑ S- v‑ F-´m‑ W - v‑ ]-dh-«w‑ B-te ‑ m‑ N - n‑ ¡ - p‑ ¶ - h - c - m‑ W - v‑ b‑m\ - p‑ Å - X - v‑? F-Ãm‑ h - c - p‑ w‑ . A-Xn‑ Â {‑][ - m‑ \ - w‑ t‑Ic - f - ¯ - n‑ t- e ‑ ¡ - v‑ a-än‑ S- § - f - n‑ Â \‑nb - a- § - f - p‑ s - S‑ \‑qe - m‑ a- m‑ e - b - m‑ W - v.‑ IÀ-¡i - a - m‑ b - \‑nb - a - § - Ä I‑mc - \‑n¶ - p‑ w‑ h‑yh - k - m‑ b - § - Ä BW‑w h‑yh - k - m‑ b - § - Ä C-hn‑ t- S‑ ¡ - v‑ c‑w` - n‑ ¡ - p‑ h - m‑ ³ h‑yh - k - m‑ b - n‑ I - Ä h-cm‑ ³ a-Sn‑ ¡ - p‑ ¶ - p‑ . A-hi - y‑ w‑ F-¯p‑ ¶ - X - v‑ \‑nc - p‑ Õ - m‑ l - s - ¸ ‑ S- p‑ t‑hï - k‑m¼ - ¯ - n‑ I - k-lm‑ b - w‑ ¯‑pI - b - p‑ w‑ t‑Ic - f - o‑ b - À X-s¶ ‑ A-\p‑ h - Z- n‑ t- ¡ ‑ ï [-\I - m‑ c - y‑ C-hn‑ s - S‑ h‑yh - k - m‑ b - § - Ä Ø‑m] - \ - § - Ä (_‑m¦ - p‑ I - Ä A-SB-cw‑ ` - n‑ ¨ - v‑ t‑Ic - f - o‑ b - s - c ‑ b - p‑ w‑ ¡‑w)‑ k‑wc - w‑ `- I - s - c ‑ \‑nc - p‑ Õ - m‑ l - t‑Ic - f - s - ¯ ‑ b - p‑ w‑ k-¼Â k-ar‑ s‑¸S- p‑ ¯ - n‑ X‑nc - n‑ ¨ - b - ¡ - p‑ I - b - m‑ W - v‑ ²‑nb - n‑ t- e ‑ s - ¡ ‑ ¯ - n‑ ¡ - p‑ I - b - p‑ a- m‑ W - v‑ s‑N¿ - p‑ ¶ - X - v.‑ ]‑pX - n‑ b - X-ea - p‑ d- ¡ - v‑ t‑hï - X - v‑. ]‑pX - p‑ X - e - a - p‑ d - H‑mÀk‑z´ - a - m‑ b - n‑ F-s´ ‑ ¦ - n‑ e - p‑ w‑ s‑Nt‑¡ï - X - v‑ C-Xm‑ W - v‑. C-hn‑ s - S‑ h‑nZ- y‑ m‑ `- y‑ m‑ k - w‑ s‑Nb - v‑X - v‑ A-\y‑ t- Z‑ ¿‑m³ X‑me - ] v-‑ c - y‑ a - n‑ Ã - . X‑nI - ¨ - p‑ w‑ i-¯p‑ t‑]m‑ b - n‑ s‑Xm‑ g- n‑ s - e ‑ S- p‑ ¡ - p‑ a-Sn‑ b - · - m‑ c - m‑ b - n‑ a‑md - n‑ b - n‑ c - n‑ ¡ - p‑ I - ¶-Xn‑ t- \ ‑ ¡ - m‑ Ä \-ÃX - v‑ C-hn‑ s - S‑ b‑mW - v‑ ]‑pX - n‑ b - X-ea - p‑ d - . C-Xn‑ X-s¶ ‑ I-gn‑ h - p‑ I - Ä {‑]I - S- n‑ ¸ - n‑ ¡ - p‑ s‑â H-cp‑ I‑mc - W - w‑ A-hÀ-¡v‑ ¶-Xm‑ W - v‑. a‑pt- ¶ ‑ d - m‑ \ - p‑ Å h-gn‑ I‑mW - n‑ ¨ - p‑ s‑Im‑ S- p‑ ¡ - m‑ ³ B-cp‑ a - n‑ Ã - F-¶p‑ ]‑mZ- c - £ - m‑ h‑yh - k - m‑ b - ¯ - n‑ \ - v‑ BÅ-Xm‑ W - v.‑ h-iy‑ a - m‑ b A-kw‑ k - v‑I - r‑ X h-kv‑a-äp‑ k‑wØ - m‑ \ - § - f - n‑ Â X‑m¦ - f - p‑ s - S‑ X‑p¡ - f - p‑ s - S‑ e-`y‑ X - C-hn‑ s - S‑ {‑]i - v‑h‑yh - k - m‑ b - Ø‑m] - \ - § - Ä {‑]h - À- \-am‑ W - t- Ã ‑ m‑ ? A-Xv‑ F-§s - \ ‑ ¯‑n¡ - p‑ ¶ - p‑ t- ï ‑ m‑ ? ]-cn‑ l - c - n‑ ¡ - p‑ h - m‑ ³ I-gn‑ b - p‑ w‑ ? D-ïv‑. IÀ-®m‑ S- I - b - n‑ e - p‑ w‑ X-an‑ g - v‑The Kerala Footwear Magazine

]‑mZ- c - £ - m‑ \‑nÀ-½m‑ W - h - p‑ a - m‑ b - n‑

_-Ôs - ¸ ‑ «- v‑ A-kw‑ k - v‑I - r‑ X - hk‑vX - p‑ ¡ - f - n‑ Â d-ºÀ C-hn‑ s - S‑ e-`y‑ a - m‑ W - v‑. k‑n´ - ä - n‑ I - v‑ d-ºÀ C-hn‑ s - S‑ B-hi - y‑ ¯ - n‑ \ - n‑ Ã - . a-äp‑ Å-hs - b ‑ m‑ s - ¡ ‑ C-d¡ - p‑ a- X - n‑ b - n‑ e - q‑ s‑S e-`y‑ a - m‑ ¡ - m‑ h - p‑ ¶ - s - X ‑ b - p‑ Å - q‑ . d-ºd - n‑ s - \ ‑ ¡ - p‑ d - n‑ ¨ - p‑ ]-db - p‑ I - b - m‑ s‑W¦ - n‑ Â t‑Ic - f - ¯ - n‑ Â d-ºÀ h‑ne - \‑nÝ - b - n‑ ¡ - p‑ ¶ - X - v‑ a-te ‑ j‑yt- ] ‑ m‑ e - p‑ Å c‑mP - y‑ § - f - m‑ W - v‑ F-¶X - v‑ h‑nt- c ‑ m‑ [ - m‑ ` - m‑ k - a - m‑ W - v‑. X‑m¦ - f - p‑ s - S‑ I‑pS- p‑ w‑ _ - s - ¯ ‑ ¡ - p‑ d - n‑ ¨ - v‑? _‑nk - n‑ \ - Ê - n‑ Â A-hc - p‑ s - S‑ ]-¦m‑ f - n‑ ¯‑w....? F-sâ ‑ `‑mc - y‑ t‑ac - n‑ b - ½ - . a‑q¶ - p‑ a-¡Ä. P‑q_ - n‑ s - F ‑ k - I - v‑, P‑qe - n‑ k‑n_ - n‑ Â‑, P-kv‑. F-sâ ‑ _‑nk‑n\ - Ê - n‑ s - â ‑ h-fÀ-¨¡ - v‑ `‑mc - y‑ t‑ac - n‑ b - ½ - \Â-In‑ b - k‑w`- m‑ h - \ h-fs - c ‑ h-ep‑ X - m‑ W - v‑. C-t¸ ‑ m‑ Ä s‑F.S‑n. t‑aJ - e - b - n‑ e - p‑ w‑ e‑qW - m‑ À N‑ph - S- p‑ d - ¸ - n‑ ¨ - n‑ «- p‑ ï - v‑. s‑F.]‑n.Fk‑v.BÀ. F-¶ s‑F.S‑n. I-¼\ - n‑ {‑]h - À-¨n‑ ¨ - p‑ h - c - p‑ ¶ - p‑ ï - v‑. I‑qS- m‑ s‑X I‑pf - a - m‑ h - n‑ Â H-cp‑ d‑nt- k ‑ m‑ À«‑pw‑ {‑]h - À-¯n‑ ¨ - p‑ h - c - p‑ ¶ - p‑ ï - v‑. C-hb - p‑ s - S‑ t‑aÂ-t\ ‑ m‑ «- h - p‑ w‑ `-cW-hp‑ w‑ a-¡f - p‑ w‑ a-äv‑ I‑pS- p‑ w‑ _ - m‑ w‑ K-§f - p‑ a - m‑ W - v‑ \-S¯ - p‑ ¶ - X - v‑. t‑Ic - f - ¯ - n‑ s - e ‑ h‑yh - k - m‑ b - n‑ I - t- f ‑ m‑ S- v‑ X‑m¦ - Ä-¡p‑ Å - s‑at- Ê ‑ P - v‑ F-´m‑ W - v‑? t‑Ic - f - ¯ - n‑ s - e ‑ h‑ym‑ h - k - m‑ b - n‑ I D-ev‑] - ¶ - § - Ä (A-h G-Xp‑ a - m‑ I-s«‑ )‑ A-Xv‑ CâÀ-\m‑ j - W - Â a‑mÀ-¡ä - v‑ e-£y‑ a - m‑ ¡ - n‑ \‑nÀ-½n‑ ¡‑p¶ - h - b - m‑ b - n‑ c - n‑ ¡ - W - w‑ . A-h t‑em‑ I - w‑ a‑pg - p‑ h - ³ a‑mÀ-¡ä - v‑ s‑N¿‑m\ - p‑ Å - t‑ij - n‑ t‑Ic - f - w‑ BÀÖ‑n¨ - p‑ I-gn‑ ª n‑ «- p‑ ï - v‑. A-Xv‑ {‑]-t‑b‑m-P-\-s‑¸-S‑p-¯‑p-I-b‑m-W‑v t‑hï - X - v‑. F-¶m‑ Â a-Õc - ¯‑ns - â ‑ t‑]c - n‑ Â a-äp‑ Å - h - s - c ‑ X-IÀ-¡p‑ ¶ - {‑]h - W - X - K‑pW - I - c-aÃ - . F-Ãm‑ h - c - p‑ w‑ k-lI - c - n‑ ¨ - v‑ {‑]h - À-¯n‑ ¨ - v‑ a‑pt- ¶ ‑ d - p‑ I - b - m‑ W - v‑ t‑hï - X - v‑. July

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I-e-n-¡-ä-v a-o-U-n-b k-w-L-S-n-¸-n-¡-p-¶ ^-q-S-vs-h-bÀ I-mÀ d-m-e-n 2014 \-h-w-_À 29-, 30 X-o-b-X-n-I-f-nÂ t-I-m-g-n-t-¡-m-S-p \-n-¶-p-w D-u-«-n-b-n-t-e-¡-v

_‑p‑¡‑n‑w‑K‑v B‑c‑w‑`‑n‑¨‑n‑c‑n‑¡‑p‑¶‑p Contact: 09847002133 09446068180 08136955155

H-¶-m-w k-½-m-\-w 25,000 c-q-]-b-p-w t-{-S-m-^-n-b-p-w {-]-i-k-vX-n ]-{-X-h-p-w c-ï-m-w k-½-m-\-w 15,000 c-q-]-b-p-w t-{-S-m-^-n-b-p-w {-]-i-k-vX-n ]-{-X-h-p-w l FâÀ-s-s-S-³s-aâ-v t-{-]-m-{-K-m-a-p-IÄ l amt\Pvsaâv sKbnwkpIÄ a-q-¶-m-w k-½-m-\-w 10,000 c-q-]-b-p-w t-{-S-m-^-n-b-p-w {-]-i-k-vX-n ]-{-X-h-p-w l ayqknIv ss\äv l]s¦Sp¡p¶ FÃm SoapIÄ¡pw kÀ«n^n¡äpIÄ

l H-c-p I-¼-\-n-¡-v c-ï-v I-m-d-p-IÄ a-m-{-X-t-a ]-s-¦-S-p-¡-p-h-m³ ]-m-S-p-Å-q. l I-m-d-nÂ 2 t-]À- a-m-{-X-w l c-ï-v t-]-c-nÂ

IqSnbmÂ A[nIapÅ Hmtcmcp¯À¡pw 2000 cq] hoXw. The Kerala Footwear Magazine

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Calicut Media’s Footwear Car Rally 2014 Nov. 29, 30

Kozhikode to Ootty

Booking Started Contact: 09847002133 09446068180 08136955155 1st Prize Rs. 25,000/- Trophy and Certificates 2nd Prize Rs. 15,000/- Trophy and Certificates 3rd Prize Rs. 10,000/- Trophy and Certificates

Entertainment Programes l Management Games l Music Night l Certificates for all participates l

l Two cars are allowed for one company l Only two persons l If more than two persons each has to remit Rs. 2000/-

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per one car.

The Kerala Footwear Magazine

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The three-day “In-

dia International Leather Fair” held at Delhi . It has on display an entire range of products relating to leather industry .The products vary from raw mate- r i a l to finished products and other supplementary products, such as finished leather, footwear, shoe components – uppers, soles, heels, counters, lasts, machinery and equipment, process technology, software, chemicals, publications. This year it took place from 3rd of July 2014 to 5th of July 2014 at Pragati Maidan. The event was organised in hall numbers 9, 10 and 11.

The Kerala Footwear Magazine

People from all over the industry were spotted at thTis B2B event from Business Visitors, Buyers, Importers, CEO, and Purchasing Directors to Designers, Wholesalers, Retailers, Traders, and Manufacturers etc. The annual fourth edition of the event was organised by India Trade Promotion Organisation (ITPO). The fair was organized in close collaboration with Council for Leather Exports (CLE), and active support from CSIR- Central Leather Research Institute (CLRI), Indian Shoe Federation July

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(ISF), Indian Footwear Components Manufacturers Association (IFCOMA), and Indian Finished Leather Manufacturers Association (IFLMEA). This year there were total of 114 exhibitors out of which 85 were from India, 25 from china, 1 from Iran, and 1 from Turkey and 2 from Taiwan. Unlike the previous editions, this year participation of the domestic brands like Enroute, Miss sixty, Alberto Torrosi, Hits etc. was negligible. Participation from northern India

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was also quite low as compared to IILF 2013. Thus, it seems that this year the domestic retailers were not much lured by the event. The event this time was not supported by Expo Riva, which may have acted as one of the reason for the low response.

The Kerala Footwear Magazine

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Not only there was a lack of domestic retailers but also the footfall was quite low if seen in comparison to the previous years. This year the exhibitors were predominantly from component and machine industry, subduing the number of shoe manufacturers. There were on total only 17 shoe manufacturers whereas there were 40 component manufacturers. These component exhibitors mainly comprised of leather, metals, Heel grip and nonwoven. The Kerala Footwear Magazine

The fair seemed to be a great deal for the people of component industry. A lot of shoe manufacturers were spotted visiting material and machinery counters. Like previous years, Material supplier “Shivalik ” had a huge stage set up and good number of visitors. July

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This time apart from these, Testing labs like CTC, TUV Rheinland also participated in the fair. These Testing labs attracted huge crowds to their Stalls. A few industry magazines and online consultancy stalls were also put up. As a part of CSR activity, IILF this year also encouraged leather & footwear products made by different small sector organizations. The Kerala Footwear Magazine

The conclusion of this three day event, IILF Delhi 2013, was marked by a felicitation ceremony. Based on the recommendations of the eminent members of a jury, selected exhibitors were awarded “Gold ”, “Silver” and “Bronze” under the following categories: 1. Foreign Sector. 2. Domestic Sector. 3. Innovative Technology/Product July

Satnam Traders, D-8,DSIDC Udyog nagar complex, Nangloi-4, New Delhi-110041 PH:9818155162;9911480406;9250719211.

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use video in a number of ways, both as a tool to atRetailers can tract potential new faces through their doors and to bet-

How to stand out from the Crowd...

The Kerala Footwear Magazine

ter engage with their existing customers. From giving prospective customers an online tour of your shop, to showcasing the newest products in your window displays or telling people about your latest news and special offers, online video content can be a great way for independent retailers to shout about what they do best. Videos can also prove useful in helping you tell the world why you stand out from the crowd- whether it's your passionate and knowledgeable staff, friendly atmosphere or the specialist services and expertise, such as shoe fitting, which you are able to offer to customers. And with many larger businesses already reaping the benefits, independent retailers have been encouraged to think about how video content could help push their key features. Simon explained: "Video is by far the most effective way of promoting your business- no other media platform allows you to show off what makes you stand out from the crowd. "Nothing quite beats a testimonial and prospective customers are much more likely to respond to a recommendation than an advert." Many top footwear brands are also using video to help them stand out from the crowd and showcase their products to potential buyers. Script's industry clients include iconic brand Hush Puppies, as well as popular names in other sectors such as The National Fitness Awards and gym chain, Lifestyle Fitness, making them well placed to cater to the needs of companies of any shape and size. Simon added: "In recent years the cost of cideo has lowered considerably and we specialise in making videos to just about any budget from $ (?)500 to $(?)5,000. "But don't skimp. It's probably the most powerful, cost effective marketing activity out there! "Once online it can be embedded as a key feature on your website and be utilised on all your social media streams... for nothing! And once it's made, that's it- a one off cost. "Smaller businesses need to take note of what their larger competition is doing. "The first thing people do these days is research online. Once on your website you need to impress, fast! If a picture says a thousand words, just imagine what a video can do!"

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B-

[‑p\ - n‑ I - a-\p‑ j - y‑ ³ ]‑pX - n‑ b I‑me - s - ¯ ‑ P‑oh - n‑ X - s - s ‑ i ‑ e - n‑ b - p‑ a‑mb - n‑ _-Ôs - ¸ ‑ «- {‑]i - v‑\ - § - f - n‑ Â D-ge - p‑ I-bm‑ W - v‑. `-£W - ¯ - n‑ e - p‑ w‑ P-e¯ - n‑ e - p‑ w‑ F-´n‑ t- \ ‑ s - d ‑ A-´c - o‑ £ h‑mb - p‑ h - n‑ e - S- ¡‑w hÀ-²n‑ ¨ - p‑ h - c - p‑ ¶ - a‑me - n‑ \ - y‑ w‑ H-cp‑ ` - m‑ K-¯v‑; h‑ym‑ b - m‑ a - ¡ - p‑ d - h - p‑ w‑ ]‑pI - h - e - n‑ b - p‑ w‑ a-Zy‑ ] - m‑ \ - a - S- ¡ - a - p‑ Å - Z‑px‑ i - o‑ e - § - Ä a-dp‑ h-i¯ - v‑; I‑qS- m‑ s - X ‑ B-[p‑ \ - n‑ I - P‑oh - n‑ X - ¯‑ns - â ‑ k-´X - k - l - N - m‑ c - n‑ b - m‑ b - a-\x‑ k - ½À-±w‑ A-S¡ - w‑ H-t«‑ s - d ‑ {‑]i - v‑\ - § - Ä-¡v‑ \-Sp‑ h - n‑ e - m‑ W - v‑ a-\p‑ j - y‑ k - a - q‑ l - w‑ C-¶v‑ P‑oh‑nX - w‑ X-Ån‑ \ - o‑ ¡ - p‑ ¶ - X - v‑. `-£W - ¡ - m‑ c - y‑ w‑ {‑i² - n‑ ¨ - m‑ Â t‑lm‑ À-

The Kerala Footwear Magazine

t‑am‑ ¬ I‑p¯ - n‑ h - ¨ - p‑ h-fÀ-¯n‑ b - P‑oh - n‑ I-fp‑ s - S‑ a‑mw‑ k - h - p‑ w‑ ,‑ I‑r{- X ‑ n‑ a - \‑nd - § - f - p‑ w‑ a-[p‑ c - h - p‑ w‑ t‑NÀ-¶ ]-el - m‑ c - § - Ä‑, t‑Im‑ f‑, ]‑m\ - o‑ b - § - Ä‑, A-an‑ X - a - m‑ b - n‑ h‑nj - w‑ X-fn‑ ¨ - v‑ h-fÀ-¯n‑ s - b ‑ S- p‑ ¯ k-ky‑ C-\§-fp‑ w‑ ,‑ I‑r{- X ‑ n‑ a - c‑mk - h - k - v‑X - p‑ ¡ - Ä t‑NÀ¯ `-£W - k - m‑ [ - \ - § - Ä X‑pS- § - n‑ b - h - s‑bÃ - m‑ w‑ A-an‑ X - a - m‑ b - n‑ D-]t- b ‑ m‑ K - n‑ ¡ - p‑ ¶ a-\p‑ j - y‑ ³ ]-eX - c - ¯ - n‑ e - p‑ Å A-kp‑ J - §-fp‑ a - m‑ b - n‑ P‑oh - n‑ X - w‑ \-bn‑ ¡ - p‑ I - b - m‑ W - v‑. ]‑pX - n‑ b - I‑me - s - ¯ ‑ P‑oh - n‑ X - c - o‑ X - n‑ b - p‑ w‑ `-£W - i - o‑ e - § - f - p‑ w‑ a‑mä- n‑ b - m‑ Â H-cp‑ ]-cn‑ [‑nh - s - c ‑ a‑mc - I - a - m‑ b - A-kp‑ J - § - f - n‑ Â-\n‑ ¶‑pw‑ c-£t- \ ‑ S- p‑ h - m‑ ³ I-gn‑ b - p‑ w‑ . C-Xn‑ \ - v‑

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{‑][ - m‑ \ - a- m‑ b - p‑ w‑ t‑hï - X - v‑ I‑r{- X ‑ n‑ a- `-£W C-\§ - Ä I‑pd - b - v¡p‑ I - F-¶p‑ Å - X - m‑ W - v‑. e-Lp‑ ] - m‑ \ - o‑ b - § - Ä‑, t‑Im‑ f - ,‑ ]‑m¡ - ä - n‑ Â h-cp‑ ¶ - ]-el - m‑ c - k‑m[ - \ - § - Ä‑, N‑n¡ - ³‑, X-Wp‑ ¸ - n‑ ¨ - p‑ k‑q£ - n‑ ¡ - p‑ ¶ - a-Õy‑ a- m‑ w‑ k - m‑ Z‑nI - Ä C-hs - b ‑ m‑ s - ¡ ‑ \‑nX - y‑ P - o‑ h - n‑ X - ¯ - n‑ Â H-gn‑ h - m‑ ¡ - p‑ ¶ - X - m‑ W - v‑ D-¯a - w‑ . \‑mw‑ \‑nt- X ‑ y‑ \ - D-]t- b ‑ m‑ K - n‑ ¡ - p‑ ¶ ]-¨¡ - d - n‑ I - f - p‑ w‑ ]-g§ - f - p‑ w‑ c-ïp‑ a-Wn‑ ¡‑qs - d‑ ¦ - n‑ e - p‑ w‑ s‑hÅ - ¯ - n‑ e - n‑ «- p‑ s‑h¡ - W - w‑ . A-Xn‑ Â A-S§ - n‑ b - n‑ c - n‑ ¡ - p‑ ¶ - h‑nj - h - k - v‑X‑p¡ - Ä ]-ca - m‑ h - [ - n‑ \‑o¡ - w‑ s‑Nb - v‑X - X - n‑ \‑p t‑ij - w‑ a‑m{- X ‑ w‑ D-]t- b ‑ m‑ K - n‑ ¡ - p‑ I - . \-Ãb - n‑ \ - w‑ ]-¨¡ - d - n‑ I - Ä X‑nc - s - ª ‑ S- p‑ -

July

Pqsse

¡‑ph - m‑ ³ {‑]t- X ‑ y‑ I - w‑ {‑i² - n‑ ¡ - W - w‑ . \‑mS- ³ ]-gh - À-¤§ - Ä‑, ]-bÀ‑, ]-cn‑ ¸ - p‑ hÀ-¤§ - Ä‑, k-¼q‑ À-® [‑m\ - y‑ § - Ä F-¶n‑ h - ¡ - v‑ {‑]m‑ [ - m‑ \ - y‑ w‑ s‑Im‑ S- p‑ ¡ - m‑ h - p‑ ¶ - X - m‑ W - v‑. ]‑pI - h - e - n‑ b - p‑ w‑ a-Zy‑ ] - m‑ \ - a - S- ¡ - a - p‑ Å - Z‑px‑ i - o‑ e - § - fpw ]‑mt- S‑ H-gn‑ h - m‑ ¡‑pI - X - s - ¶ ‑ t‑hW - w‑ . C-Xp‑ i‑oe - a - m‑ b - n‑ a‑md - n‑ b - h - À-¡v‑ i‑mc - o‑ c - n‑ I - h - p‑ w‑ a‑m\ - k - n‑ I - h - p‑ a - m‑ b - \‑nc - h - [ - n‑ {‑]i - v\ - § - s - f ‑ t‑\c - n‑ t- S‑ ï - X - m‑ b - n‑ h - c - p‑ w‑ . B-ć - n‑ I - m‑ h - b - h - § - f - p‑ s - S‑ {‑]i - v‑\ - § - Ä‑, Z‑m¼ - X - y‑ {- ] ‑ i - v‑\ - § - Ä F-¶p‑ t‑hï H-«\ - h - [ - n‑ {‑]b - m‑ k - § - Ä C-¯c - ¡ - m‑ c - n‑ Â I‑mW - m‑ h - p‑ ¶ - X - m‑ W‑v. a-Zy‑ ] - m‑ \ - n‑ I - f - p‑ s - S‑ c-à¯ - n‑ Â D-bÀ-¶ t‑Xm‑ X - n‑ e - p‑ Å BÂ-¡t‑lm‑ Ä k‑m¶ - n‑ ² - y‑ w‑ I‑mW - m‑ h - p‑ ¶ - X - m‑ W - v‑. C-Xv‑ B-tc ‑ m‑ K - y‑ {- ] ‑ i - v‑\ - § - Ä k‑rã - n‑ ¡ - p‑ w‑ . ]‑pI - h - e - n‑ ¡ - m‑ c - p‑ s - S‑ B-ć - n‑ I - m‑ h - b - h - § - f - n‑ Â \‑nc - h - [ - n‑ {‑]i - v‑\ - § - Ä D-fh - m‑ I - p‑ s - a ‑ ¶ - v‑ a‑m{- X ‑ a - Ã - ,‑ A-hc - p‑ s - S‑ ]-¦m‑ f - n‑ I - f - m‑ b - k‑v{‑Xo‑ I - Ä-¡v‑ ]-tc ‑ m‑ £ ]‑pI - h - e - n‑ a‑qe - w‑ H-«\ - h - [ - n‑ {‑]i - v‑\ - § - s - f ‑ t‑\c‑nt- S‑ ï - X - m‑ b - n‑ h - c - p‑ w‑ . B-[p‑ \ - n‑ I - P‑oh - n‑ X - ¯ - n‑ s - â ‑ a‑md- m‑ h - y‑ m‑ [ - n‑ b - m‑ W - v‑ a-\x‑ k - ½ - À-±w‑ . C-Xp‑ a‑mc- I - a- m‑ b - l‑rt- {‑ Z‑ m‑ K - w‑ A-S¡ - a- p‑ Å - H-«\ - h - [ - n‑ B-tc‑ m‑ K - y‑ {- ] ‑ i - v‑\ - § - Ä-¡v‑ I‑mc - W - a - m‑ I - p‑ ¶ - p‑ . Z‑m¼ - X - y‑ {- ] ‑ i - v‑\ - § - Ä‑, t‑Pm‑ e - n‑ Ø - e - s - ¯ ‑ s‑S³-j³ F-¶p‑ t- h ‑ ï - \‑nX - y‑ P - o‑ h - n‑ X - h - p‑ a - m‑ b - n‑ _-Ôs - ¸ ‑ «- F-Ãm‑ I‑mc - y‑ § - f - p‑ w‑ a-\x‑ k - ½ - À-±¯ - n‑ \ - v‑ I‑mc - W - a - m‑ I - p‑ ¶ - p‑ . ]‑m«- p‑ t- I ‑ Ä-¡Â‑, \-S¯ - w‑ ,‑ I‑q«-am‑ b - p‑ Å - h‑ym‑ b - m‑ a - w‑ X‑pS- § - n‑ b - h - s - b ‑ Ã - m‑ w‑ a-\x‑ k - ½ - À-±w‑ I‑pd - ¡ - p‑ w‑ . B-[p‑ \ - n‑ I - a-\p‑ j - y‑ s - â ‑ k-´X - k-lN - m‑ c - n‑ b - m‑ b - s‑am‑ s - s ‑ _ ‑ Â t‑^m‑ W - p‑ w‑ e‑m] - v‑t- S‑ m‑ ¸ - p‑ w‑ H-cp‑ X - c - ¯ - n‑ e - s - Ã ‑ ¦ - n‑ Â a-sä ‑ m‑ c - p‑ X-c¯ - n‑ Â B-tc ‑ m‑ K - y‑ {- ] ‑ i - v‑\ - § - Ä-¡v‑ I‑mW - a - m‑ I - p‑ ¶ - p‑ ï - v‑. s‑am‑ s - s ‑ _ ‑ Â t‑^m‑ W - n‑ Â \‑n¶ - p‑ w‑ e‑m] - v‑t- S‑ m‑ ¸ - n‑ Â-\n‑ ¶ - p‑ w‑ D-fh - m‑ I - p‑ ¶ - h‑nI - n‑ c - W - § - Ä B-tc ‑ m‑ K - y‑ {‑]i - v‑\ - § - Ä-¡v‑ I‑mc - W - a - m‑ I - p‑ ¶ - p‑ ï - v‑ F-¶v‑ I-sï ‑ ¯ - n‑ b - n‑ «- p‑ ï - v‑. s‑am‑ s‑s_ ‑ Â t‑^m‑ ¬ l‑m³-Uv‑ _‑mK - n‑ t- e ‑ m‑ ]‑mâ‑vk - n‑ s - â ‑ ]‑n³-`m‑ K - s - ¯ ‑ t‑]m‑ ¡ - ä - n‑ t- e ‑ m‑ a‑m{- X ‑ w‑ C-Sp‑ I - . e‑m] - v‑t- S‑ m‑ ¸ - v‑ a-Sn‑ b - n‑ Â h-¨v‑ D-]t- b ‑ m‑ K - n‑ ¡-cp‑ X - v‑ F-¶m‑ W - v‑ ]‑pX - n‑ b - I-sï ‑ ¯ - Â. N‑ne - s‑Xm‑ g - n‑ Â k‑ml - N - c - y‑ § - f - p‑ w‑ B-tc ‑ m‑ K - y‑ {- ] ‑ i - v‑\ - § - Ä D-ïm‑ ¡‑pw‑ . ^‑mÎ - d - n‑ s‑Xm‑ g - n‑ s - e ‑ S- p‑ ¡ - p‑ ¶ - h - c - n‑ e - p‑ w‑ ,‑ N‑qS- p‑ I - q‑ S- n‑ b - k‑ml - N - c - y‑ §-fn‑ Â s‑Xm‑ g- n‑ s - e ‑ S- p‑ ¡ - p‑ ¶ - h - c - n‑ e - p‑ w‑ a-äp‑ k‑mt- ¦ ‑ X - n‑ I - c‑wK - ¯ - v‑ s‑Xm‑ g- n‑ s‑eS- p‑ ¡ - p‑ ¶ - h - c - n‑ e - p‑ w‑ s‑Xm‑ g- n‑ Â k‑w_ - Ô - a - m‑ b - B-tc ‑ m‑ K - y‑ {- ] ‑ i - v‑\ - § - f - p‑ w‑ a‑m\ - k - n‑ I - {‑]i - v‑\ - § - f - p‑ w‑ D-fh - m‑ I - p‑ ¶ - X - v‑ I‑mW - m‑ w‑ . t‑Pm‑ e - n‑ s - N ‑ ¿ - p‑ ¶ C-S§ - f - n‑ Â k‑pc - £ - m‑ a‑m\ - Z- Þ § - Ä k‑zo‑ I - c - n‑ ¡ - m‑ h - p‑ ¶ - X - m‑ W - v‑. B-hi‑y¯ - n‑ \ - v‑ h‑n{- i ‑ a - h - p‑ w‑ h‑ym‑ b - m‑ a - h - p‑ w‑ t‑hW - s - a ‑ ¶ - v‑ a‑m{- X ‑ w‑ . h-kv‑{- X ‑ [ - m‑ c - W - ¯ - n‑ e - p‑ w‑ \‑mw‑ {‑i² - n‑ t- ¡ ‑ ï - X - p‑ ï - v‑. s‑sS‑ ä - m‑ b - (Cd‑pI - n‑ b - )‑ h-kv‑{- X ‑ § - Ä [-cn‑ ¡ - p‑ ¶ - X - v‑ H-gn‑ h - m‑ ¡ - W - w‑ . C-dp‑ I - n‑ b - h-kv‑{‑X§ - Ä k‑n´ - ä - n‑ I - v‑ h-kv‑X - p‑ ¡ - Ä-sI ‑ m‑ ï - v‑ \‑nÀ-½n‑ ¨ - h - b - m‑ b - n‑ c - n‑ ¡ - p‑ w‑ . A-Xn‑ \ - m‑ Â A-bª h-kv‑{- X ‑ § - Ä a‑m{- X ‑ w‑ D-]t- b ‑ m‑ K - n‑ ¡ - m‑ w‑ . a-en‑ \-hm‑ b - p‑ ,‑ a-en‑ \ - P - e - w‑ F-¶n‑ h - P-\n‑ X - I - h‑yh - Ø s - b ‑ X-Ic - m‑ d - n‑ e - m‑ ¡‑pw‑ . ]-eX - c - ¯ - n‑ e - p‑ Å A-eÀ-Pn‑ I - Ä‑, I‑rX - y‑ a - m‑ b - n‑ I-sï ‑ ¯ - m‑ ³ k‑m[ - n‑ ¡ - m‑ ¯ t‑cm‑ K - m‑ h - Ø I - Ä‑, a-cp‑ ¶ - p‑ I - t- f ‑ m‑ S- v‑ {‑]X - n‑ I - c - n‑ ¡ - m‑ ¯ A-hØ F-¶o‑ {‑]i - v‑\ - § - Ä a-\p‑ j - y‑ s - \ ‑ A-e«- p‑ ¶ - h - b - m‑ W - v‑. A-ć‑o£ - h - p‑ w‑ P-eh - p‑ w‑ ]-cn‑ Ø - n‑ X - n‑ b - p‑ w‑ a-en‑ \ - a - m‑ I - m‑ s - X ‑ k‑q£ - n‑ ¡ - p‑ h - m‑ ³ i‑oe - n‑ ¡ - p‑ t- ¼ ‑ m‑ Ä P‑oh - n‑ X - s - s ‑ i ‑ e - n‑ t‑cm‑ K - § - f - n‑ Â \‑n¶ - p‑ w‑ H-cp‑ ]-cn‑ [ - n‑ h-sc ‑ c-£t- \ ‑ S- p‑ h - m‑ ³ I-gn‑ b - p‑ w‑ .

July

Zn tIcf ^q«vshbÀ amKkn³

103

B-[‑p-\‑n-I a-\‑p-j‑y-s‑â k-´-X k-l-N‑m-c‑n-b‑m-b s‑a‑m-s‑s‑_Â t‑^‑m-W‑p‑w e‑m-]‑v-t‑S‑m-¸‑p‑w H-c‑p-X-c-¯‑n-es‑Ã-¦‑nÂ a-s‑ä‑m-c‑p X-c-¯‑nÂ B-t‑c‑m-K‑y-{‑]-i‑v-\-§Ä-¡‑v I‑m-W-a‑m-I‑p-¶‑p-ï‑v. s‑a‑ms‑s‑_Â t‑^‑m-W‑nÂ \‑n-¶‑p‑w e‑m-]‑v-t‑S‑m-¸‑nÂ-\‑n-¶‑p‑w D-fh‑m-I‑p-¶ h‑n-I‑n-c-W-§Ä B-t‑c‑m-K‑y-{‑]-i‑v-\-§Ä-¡‑v I‑m-c-W-a‑m-I‑p-¶‑p-ï‑v F-¶‑v I-s‑ï-¯‑n-b‑n-«‑p-ï‑v.

The Kerala Footwear Magazine

104

Pqsse

Zn tIcf ^q«vshbÀ amKkn³

India Show, Moscow-Russia, Sep 24-26, 2014 organized by FIEO (Continuation from Page 22) VISA FIEO will assist in organizing necessary invites etc for visa processing. TRAVEL FIEO has tied up with a travel agency to provide attractive travel package covering air travel, air transfers, hotel stay, hotel – exhibition venue – hotel – hotel transfers and also half day sight seeing on the 27th September. Details are given in the attachment. As required by FIEO we are attaching to this Circular the Registration Form for the India Show, Moscow The Registration Forms may be sent to either CLE or FIEO along with requisite cheque/DD drawn in favour of “Council for Leather Exports” or “ Federation of Indian Exports” payable at New Delhi. As FIEO will be allotting space in the India Show, Moscow on First Come-First Served basis; Member-exporters are requested to rush the completed Registration Form and Participation Charges in full, by Cheque/DD drawn in favor of Council for Leather Exports or FIEO Here is some more information regarding (1) Visas, (2) Transport of Samples and (3) Display Fittings as sent by FIEO. (1) Visa to Russia - As already indicated in the Attachment to the Circular sent to Members, the following Documents are required for obtaining Russian Business Visa for Indian National. - Original Passport/s with minimum six month validity from the date of travel. - Two color photograph with white background. - Visiting card of pax - Filled & signed VISA form (Visa Application Form should be filled and printed from Russian Embassy web-site: https:// visa.kdmid.ru ). - Request letter on company letterhead - Original visa invitation from Russia Visa Invitation Letter is being organized by FIEO with the help of the Indian Embassy, Moscow-Russia. To give sufficient time for processing for Visa Invitation Letter & thereafter the Visa; Representatives from Participating Member-Companies have to send their Names & Passport Particulars to FIEO by End-July 2014. (2) Transport of Samples for the Show- As indicated in below Circular, Transport of up to 85 kg by sea is included in the Participation Fee.The format of the Initial Shipment Document had been attached and the Last date of receipt of the above document – June 20, 2014 or earlier and last date of receiving exhibits/Shipping – July 12, 2014 Detailed shipping manual will be forwarded by FIEO upon receipt of interest. However some of our member-companies indicated that they cannot send samples by July 12 2014 (by sea), as it would be more than 2 months in advance; and requested for option of sending samples by Air. Upon CLE taking up same with FIEO we have received the below Air-Freight Rates for shipment of Exhibition Samples to FIEO India Show, Russia, Sep 2014: Airfreight charges including Fuel, security surcharge (ON PER KG BASIS) +45 Kgs New Delhi to Moscow, Russia (DME) 326 Moscow, Russia (DME) to New Delhi 306

+100 Kgs 311 306

+300 Kgs 289 298

+500 Kgs 276 289

+1000Kgs 275 280

Following are the Deadlines for Air-Shipment:• Cargo information for checking : 11th August 2014 or earlier • Original set of Documents : 25th August 2014 or earlier • Shipment in FIEO warehouse : 25th August 2014 to 1st September 2014. For members who wish to hand-carry Show samples, the Council has taken up with FIEO regarding customs facilitation of hand-carried samples. FIEO has advised that for customs clearance of hand-carried samples participants should compulsorily use the ATA CARNET format/procedure. They have also forwarded the Attached information sent from Embassy of India, Moscow, re Customs Clearance of hand-carried samples (3) Display Fittings: As mentioned in Circular on the Show, below the "Built-up Booth" comprises Walls, 1 Table, 3 Chairs, 1 Counter, 3 Spotlights, 1 Electric Socket & Fascia (upto 15 letters) and no display fittings. FIEO has upon CLE request including 3-meters of shelving. For ordering additional Display Fittings, member-participants may please see attached List of Additional Accessories sent by FIEO. Members who desire to have more details on any of the above aspects may contact FIEO (Shri Chandranath Som, Jt.DDG,FIEO at Tel: 011-46042121/9810369495 or send email on csom@fieo.org.) As FIEO will be allotting space in the India Show, Moscow on First Come –First Served basis: Member-exporters are requested to rush the completed Registration Form and Participation chares in full, by Cheque/DD Drawn in favour of Council for Leather Exports or FIEO.