BUSINESS
NATURALLY DIVINE
A Healing Brand story by Zimya Dewitt
DeAndra Rogers is the founder of Naturally Divine, a store in Florence, South Carolina, that has the reputation of being miracle workers. From skin to hair, Naturally Divine products have the ability to clear your acne, grow your hair, and leave you feeling moisturized and fresh. When she was just a little girl, DeAndra, or De as most people call her, was said to have “growing hands.” At just 11 years old she began her entrepreneurship by braiding hair for her family and friends. As De got older, she noticed that her adult sister still dealt with acne. That's when she started researching and then mixed together her famous charcoal soap. Within a month, her sister's skin was clear! Being an accountant by trade, DeAndra never dreamed of starting her own business. However, a client by the name of Bethany Ford received some of the famous soap and convinced DeAndra to start her own company. In the year 2015, DeAndra herself began to deal with hair growth issues due to poor decisions made when she was younger. This is when she mixed her hair growth serum that has become one of her most purchased products. DeAndra has devoted her time to Naturally Divine. Her history in accounting has given her advantages in running her business. She also helps others with financial literacy for their businesses. When asked what other products we can be looking out for, DeAndra said that she will be adding a deep conditioner, sugar scrubs used for exfoliation that will be infused with the healing oil, and a healing lip gloss. If you were to ask DeAndra why she loves her brand so much, she would say it’s because they are all-natural. Her products embody the very thing she grew up loving to do - making things from the Earth. DeAndra takes pride in knowing that Naturally Divine is, in her words, "a healing brand." All of her products are handmade with love and are of superior quality.
48
VIPMagSC.com
April 2021
DeAndra Rogers, founder & owner
