adobe beach news

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NEWS FLASH WITH

Code Less, Welcome to the Adobe Beach Bash! Design More

Code Less, Design More

There’s been an air of excitement

at the Adobe office for weeks as we gear up for this first chance to

Media Production: What is new in

MP: Which features would you like

show Dubai’s creatives, designers

Adobe CS5?

to highlight in CS5?

and enthusiasts the newly launched

Joe Karkour: With this installment,

JK: Photoshop continued to enhance

Adobe Creative Suite 5 in action. And

Adobe, added over 250 new features,

its 3D capabilities by adding new tools

there definitely is plenty to see! A

upgraded all 14 Adobe products and

to create simple 3D animations in

blogger once wrote that Adobe should

added some new applications to the

Photoshop CS5. The ‘Puppet Tool’ works

Adobe array of software.

similar to the ‘Bone Tool’ in Adobe

JK:

the

‘make awesome’…well, we’re not

Flash CS4 and so, allows the designer

new Creative Suite 5 is to give

there just yet but the amazing new

One of the most exciting applications

to create and animate a 3D object

designers more freedom to design

tools and applications in CS5 aren’t

CS5 has on offer is ‘Flash Catalyst’.

entirely in Photoshop. With the ‘Puppet

cross-platform,

far off.

Adobe

new

Tool’ you create anchor points on the

‘design once, publish anywhere’

Flash

Catalyst

is

a

introduce a button that simply said Adobe’s

mission

with

following

the

design

joints of hands or legs for example and

concept. Now, Adobe Dreamweaver

From the magic touch of Content-

tool for rapidly creating expressive

by changing the anchor points’ position

offers

Aware

interfaces and interactive content

on keyframes, Photoshop generates the

without writing code.

animation for you.

professional

interaction

simulations

for

different

breakthrough

This evening we’re delighted to

devices, to preview a project on

technology in Photoshop CS5 that

be supported from prime sponsor,

as many platforms as possible,

removes images as though they

HP, along with NVIDIA, WinSoft,

Another interesting helper in Adobe

before publishing. With the Adobe

never existed, to the new Flash

Signature Productions and Media

This means, that you can design an

Photoshop CS5 is the ‘Content Aware

Browser Lab you can test websites

Catalyst CS5, which enables you to

Production magazine, as well as all

interface in design applications like

Fill’. Where the the ‘Healing Brush’

on all conventional web browsers

create expressive interfaces and

of the people that have made this

Adobe Photoshop or Adobe Illustrator

was used to remove or retouch small

to

interactive content without writing

event possible.

and import the design seamlessly

artifacts in an image, the ‘Content

interprets your online project.

into Adobe Flash Catalyst. Once

Aware Fill’ gives you the freedom to

opened there you will find all layers

remove major parts of an image and

A

and layer styles created in Photoshop

recreate the background as if the object

or Illustrator in the exact same

was never there.

organization.

compare

how

each

browser

Fill,

a

a line of code– the amazing new features of Adobe CS5 will all be on

So relax and chill out with our

open

display around the Islands. You can

experts who will show you the very

platform online publishing is the

also see for yourself how Adobe’s

best that CS5’s has to offer; making

Adobe Air 2 software. With Adobe Air

Premier Pro CS5 supports even faster

your work simpler, more intuitive

2 you can make your online project

working

and enhancing your productivity.

great

advancement

in

and

provides

rock-solid

Adobe Illustrator’s 3D section was

a stand alone application that can

performance, even when tested to

This design can now be transferred

topped up with new features as well.

be downloaded to computers and

the max with high resolution, rapid

into an interactive application using

Now, you can create a 3D plane and

mobile phones. All content will then

activity and complex, multi-layered

behaviors

draw on it directly, all on your art board

be available to the user even without

effects thanks to the native 64-bit,

Abdallah Saqqa

in Illustrator. For interior designers

an active internet connection. Once

GPU-accelerated Mercury Playback

Regional General Manager Adobe

or architects, Adobe Illustrator now

the user is online, all content will

Engine. Now there’s a challenge

Systems Middle East North Africa

imports AutoCAD 3D natively.

be updated and saved on the user’s

worth seeing!

and

actions,

without

needing to write code. At the same time Adobe Flash Catalyst

local hard drive.

can export the ready application to almost any format available to the

MP: These days internet and mobile

media consumer and so create a

internet are becoming more relevant

stand-alone App that can be used on

to the design industry’s work life.

computers, video game consoles and

How does Adobe cater to this need

even iPhones.

with the new Creative Suite 5?

Try this Content-Aware Fill With Photoshop CS5 and Photoshop CS5 Extended, when you remove an image element, Content-Aware Fill replaces the missing pixels almost magically. This revolutionary new tool matches lighting, tone, and noise so it looks like the deleted content never existed.

Enjoy!

Programme 6:30 pm

Live Demo Adobe Photoshop CS5

7:15 pm

Live Demo Adobe Premiere Pro & After Effects CS5

8:00 pm

Adobe Fashion Show

8:45 pm

Winsoft Arabic Calligraphy Winners Announcement

9:15 pm

Adobe Fashion Show

9:45 pm

Live Demo Adobe Photoshop CS5

10:15 pm Live Demo Adobe Premiere Pro & After Effects CS5


Winsoft Arabic Typography Award Nominees The contest theme was the Rapprochement between Cultures, celebrating collaboration and communication. Graphic designers and artists, by hobby or profession, were invited to illustrate their vision of a world where a dialogue between cultures is both natural and enriching. Soraya Syed Letters Embracing

‘When we came together to bid each other adieu You would have thought that we were Like a double letter

Thamara Tarek

At the moment of union and embrace.

Human Unity - Humanity

The letter ‘waws’ in their reflective form have been used in the past by the This work is a typographic design of

Ottoman-Turks often symbolic of the Divine Name. Visually, their curvaceous forms

three key aspects of human unity.

lend themselves to be personified as two individuals in a loving embrace, at that

Love (‫)حب‬, Brotherhood (‫)إخاء‬, Mercy

point the two letters become one.

(‫ )رحمة‬bind humanity together and bring us closer to one another.

soraya@artofthepen.com

Design: Artwork was designed in InDesign CS4 with Tasmeem and later with Photoshop in order to add texture and background to the design. milkchocolaaaate@gmail.com

Zahra Ezzeddine ‫نسيج السالم‬

ً ‫يا يرقة حاكت من خيطها حضارات وألوانا‬ ‫أحيكي خيطا ً ألبسي العالم حبا ً وسالما ً من‬ ‫خالل هذه الكلمات أردت محاكاة اليرقة التي من‬ ،‫خيطها ألبست شعوب العالم ثوبا ً إنصبغ بلون‬

Samar Maakaron

‫ أردت‬.‫ وشهد على والدة حضارات‬،‫تغنّى بعادات‬ ً ‫محاكاتها طالب ً ة منها أن حتيك ثوبا ً جديدا‬

Corniche Series

‫ يشهد‬،‫ مغنّى بعطر احملبة‬،‫مصبوغا ً بلون السالم‬ Arabic expressions used in everyday

here and there… They form the essence

differences between East and West. I

،‫على والدة تقارب طاهر بني اإلنسان وأخيه اإلنسان‬

life are numerous and entertaining.

of the language, and the basis of the

am hoping that by highlighting these

Unlike proverbs, these expressions

values that define us, values that we

expressions, I am bringing a portion of

‫خال من الكراهية‬. ٍ

tell us a lot about the culture

constantly negotiate and exchange.

Arab reality, and exposing its workings,

but do not have obvious accurate

In this poster, I attempt a form of

its complexity and its beauty.

translations and are often very

translation, in the hope of starting

difficult to explain. They are organic

a conversation about these sayings,

floatations, sweet words, pleasant,

about the contexts in which they

and unbinding, one might hear them

reside, and how they nuance the basis

afasltd@gmail.com

husseinhraibe@hotmail.com


NEWS FLASH WITH

Med Amine M. Mohamed & Tahour El Mahdi Ait Lmoddan

Dareen Habib & Najjar Khoury Koury World Cultures Interaction

Origins : Ossouls

The word ‘Rapprochement’ in 27 different languages, set around chosen phrases

peaceful coexistence. The texts

This poster contains 100 words whose word ‘Origin’ is the tree trunk. Our concept

from an article entitled ‘Employment of the common cultural assets for peace

over, elaborate the truth behind a

is to create a metaphor between cultures and rapprochement of the tree knowing

dissemination and tolerance.’ Written by Mr. Abdul Aziz bin Othman Altwaijri

mutual respect for human dignity

that it can contain multiple sheets of various shapes and sizes, but all from the same

(Director-General of ISESCO - The Islamic Educational, Scientific and Cultural

and the protection of morals, as

origin. The tool is used to manage Tasmeem forms of Arabic calligraphy characters.

Organization).

an entrance to the dialogue and

This poster contains : Care - love - faith - brotherhood - purity - peace - cooperation

With image of several hands in a circular movement that symbolizes the interaction

- equality - Humanity - Union - freedom - generosity - gently - participation -

between world cultures and nations which also depicts the desire to live

interaction between civilizations.

convergence - care - serenity - tolerance - dedication - joy - victory credibility quiet - activity -- Vitality - smile - quiet - Patience - knowledge - culture - wisdom - courage - conviction - renewal - evolution - modernity - energy - positive - beauty - hope - thinking - goal - understanding - successfully - reflection - Management Futures - optimism - harmony - development - offers. amine.tahour@gmail.com

Highlights from the Arabic Typography Contest 46 participants of 18 different nationalities submitted 73 designs. The participants came from all around the world including: • 14 from the Middle East • 13 from Europe • 12 from North Africa More than 2,400 votes were recorded during the two week public voting period. Prizes awarded were valued at more than $16,400 • 1st Place: a copy of Adobe InDesign CS5 Middle Eastern version, a copy of Tasmeem 5 and 16 Arabic Tasmeem fonts.

Farhan Naseer

Love for All, Hatred for None

• 2nd & 3rd Place: a copy of Adobe InDesign CS5 Middle Eastern version, a copy of Tasmeem 5 and 5 Arabic Tasmeem fonts

I have used a Sakun/Jazm as a symbol to represent coming together, as this is what

• 4th to 10th Place: a copy of Tasmeem 5 and the Emiri Tasmeem font

this symbol does in writing, it joins letters. The word ‫ احملبۃ‬encompasses ‫ للجمیع‬to show how it must be for all. The words ‫ ال کراہیۃ‬encompasses ‫ الحد‬to show how it should

Visit the contest homepage www.winsoft-international.com/contest

be for none. farhan.naseer@gmail.com

dareen@avanteam.co.il


Highlights from the Adobe Fashion Show by Garmoosha

Alia Bin Drai and Mariam Al Mazroui Alia Bin Drai and Mariam Al Mazroui both Emaratis, graduated from Zayed University with their degree in Graphic Design. Both have major interests in art and fashion. Alia and Mariam have created their own fashion line for women called Garmoosha. What is Garmoosha? Alia and Mariam have been inspired by falcons and named their line after a specific breed of falcons called ‘Garmoosha’. The Garmoosha collection is inspired by Emirati heritage and contemporary culture. Inspired by the ‘Talli’ a traditional ribbon used in women’s dresses, we have brought it back with an innovative touch within our creations. Our collection is exclusive one-off pieces of fashion wear from casual to evening dresses and much more depending on each season’ collection. Garmoosha is a reflection of the UAE showcasing the modernity of the city while maintaining the heritage and cultural roots. The line has been existing since the beginning of 2009 and since then we have been showcasing our creations in public and private spaces. At the end of 2009 Garmoosha received the New Arab Talent Of The Year For The Arab Women Of The Year Award 2009 for l’Official Magazine How did Garmoosha become apart of the Adobe event? Adobe were looking for a young Emirati fashion designers to give them an opportunity to showcase their creations. Through friends and family we heard they wanted to have us as a part of their event and we were willing to participate and create a collection that was designed to suit their event and at the same time use this opportunity as an exposure for our line. For more information, please visit www.garmoosha.com


NEWS FLASH WITH

Behind the Scenes


NEWS FLASH WITH

Opinion

We are excited about the launch of Adobe CS5 in the Middle East and are looking forward to the Adobe Beach Bash. The latest HP workstations and printers allow users of Adobe CS5 to fully experience optimum quality on-screen imagery and printing. The Adobe Beach Bash is the perfect opportunity for design industry professionals to witness the extraordinary performance of Adobe CS5 when combined with HP’s premium technology. – HP Middle East

HP Z Series Workstation The desktop-based Z-series workstation with ZR Monitors based on DreamWorks requirement offers expandability and monster performance with Adobe CS5. The new HP Z Workstations offer next-generation Intel Xeon processor 5500 series with integrated memory controllers and Intel Turbo Boost Technology along with a new lineup of professional graphics solutions, built-in high-definition (HD) audio and an option for solid-state drives. The HP Z800 has an all-new brushed aluminum industrial design with the modular internal design. The quad-core HP Z800 taps the new Intel QuickPath Technology to offer the most sophisticated input/output performance in any application scenario. In addition, the HP Z Workstations include 85 percent efficient power supplies – the HP Z800 Workstation has an option for an 89 percent efficient power supply – reducing both overall energy usage and the amount of waste heat released. The HP Z line is also ENERGY STAR® 5.0 qualified.

Flash Island on the Beach International Guest Speaker and Senior Professionals Developer bring you the ultimate experience of using Flash Catalyst to enable quick prototyping and world class application building. Adobe delivers with the CS5 the first version of Flash Catalyst, an application which enables every designer to quickly turn her/his artwork into an engaging interactive user experience. Learn with Mihai Corlan, platform evangelist from Adobe, based out of Romania, in a hands-on-session how to build in 20 minutes a Flash Application with Flash Catalyst. Reserve your time to see the products in action. At the Beach Bash you receive opportunity to get live hand on the new unveiled products. “Live will change the way people think about creating design enabled applications” quoted Mihai in a recent interview, thrilled from the fact that CS5 is delivering over 250 new features. “I am a fan of Photoshop and the most incredible feature I have seen so far in the CS5 is the content aware fill” told us Mihai.

Live will change the way people think about creating design enabled applications.

Also on display at the Adobe Beach Bash will be the most powerful notebook in the market: the mobile-based HP EliteBook 8740w workstation. Its built-in Dreamcolor monitor has billion-colour accuracy - from vision through production. The Adobe mercury playback engine impacts on real-time graphic editing / GPU acceleration.


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