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CORPORATE IDENTITY Without an Identity you cannot stand out in the crowd. An identity gives your brand a personality and this personality attracts your peers. Your personality is what attracts others. Looks, attitude, appearance give the outside world an insight into who you are. Identify yourself... Identify your brand
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Kuwaiti Group for Publishing & Distribution Co.
ﺷﺮﻛﺔ اﻟﻤﺠﻤﻮﻋﺔ اﻟﻜﻮﻳﺘﻴﺔ ﻟﻠﻨﺸﺮ واﻟﺘﻮزﻳﻊ
man Al Bahar
Ghalia Club was create by Global Investment House Kuwait. This club caters to high net-worth women in Kuwait. Members are educated and so empowered to make their own decisions when it comes to investing their money in the various investment products. Scope of work Naming Corporate identity Corporate design Marketing strategy Brochure design Audience Women High net-worth Highly educated Married / divorced With desire to emancipate High status in society
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VIEW THE GHALIA CLUB BROCHURE HERE
Advertising Channeling an idea and presenting it to the target audience through the appropriate medium.
The Smile That Fits Your Personality
Choose your smile
Give Your Teeth The White They Need
I like Demi
Salmiya Laila Tower Tel: 2 573 00 50 / 60
Halle
Angi
Kuwait City Al Khurafi Tower Tel: 2 249 77 97 / 87
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Eva
Demi
Sapphire Professional Whitening
Halle
Angi
Zero Sensitivity
Eva
The system is proven to whiten smiles up to 7 shades in only 30 minutes
Salmiya Laila Tower Tel: 2 573 00 50 / 60
Kuwait City Al Khurafi Tower Tel: 2 249 77 97 / 87
Designed by: Hamad Al Saab & Ali Sultan
Day
Night
Day
Night
EVERY DREAM STARTS WITH A PLAN A detailed plan and a dedicated team of creative landscape designers, give you the courage to discover the hidden paradise in every place.
Al- Bahar Landscaping and Irrigation Systems Tel: +965 492 8880 Fax: +965 492 8881 P.O. Box: 27345 Safat - 13134 Kuwait
Editorial Design Men’s Passion dunhill
It is no wonder that Musandam is also called “The Norway of the Middle East”
Zighy Bay
Spring Summer 2009 Leather Collection
Musandam, Oman
D
rawing inspiration from dunhill’s long heritage of creating motoring accessories, a soft yet durable cowhide leather fabricates this range, complemented by an embossed leather trim with raised dotted detail for a unique differentiation whilst a three-hole motif directly references the dunhill driving gloves. Every piece in this collection is available in a true black, and for a highlight of colour, the Holdall and Tote Bag are also available in a stunning pillar box red.
dunhill are pleased to launch their leather collection for Spring Summer 2009. The dunhill ADV8 leather range for Spring Summer 2009 is a stylistic and casual collection introducing a series of brand new shapes and silhouettes in both large and small leather designs for our gentleman’s every day requirements.
In typical dunhill style, this range boasts superior functionalities which include a fully adjustable and detachable padded shoulder strap in tonal webbing on the versatile Tote Bag and Double Zip Briefcase or a comfort grip handle on the handsomely proportioned Medium Holdall. Flat compartments and zip pockets in hard wearing micro fibre will store all essentials in each style, secured with easy to open double pull zips in brushed palladium or a magnetic clasped flapped closure on the Messenger and North South designs. The collection extends to an elegant and understated small leather goods range offering classic dunhill wallet styles along with brand new designs with zip around edging. Each piece is available in ADV8 black cowhide and boasts contrast stitching
and the tactile yet subtle addition of the trademark embossed dotted trim within the interior. Ergonomic and intelligently designed, dunhill’s successful Heist range is updated this season marrying tradition and contemporary in 7 masculine and functional pieces of luggage. A new fabrication of khaki brown herringbone canvas teamed with a chocolate cowhide leather trim adds a more classic aspect, referencing dunhill’s English heritage.
The peninsula’s rugged mountains which rise up to 2,100 meters above the coast and just into the Strait of Hormuz have a spectacular fjord-like look. It is no wonder that Musandam is also called “The Norway of the Middle East”.
Z
A brand new innovative style for Spring Summer 2009, the two way tote bag works as a large tote which can be folded down and fastened into a messenger style with a handle for both positions and attachable shoulder strap.
Accommodation
ighy Bay is located on a headland on the northern Musandam Peninsula in the Sultanate of Oman. It is set between dramatic mountains to the rear and a broad sandy beach in front. The Musandam Peninsula is an exclave region of the Sultanate of Oman, separated from the rest of the country by the United Arab Emirates. Zighy Bay is located 120km, or 90 minutes drive from Dubai International Airport.
Durability for luggage designed to withstand the rigours of city life and travel is ensured by performance fabrics – the herringbone cotton and cowhide leather outer is distinguished by a horizontal over-stitching for a robust, textured finish, whilst the stone microfibre internal lining provides visibility and subtle gunmetal fixtures embossed with the distinctive dunhill logo offer a final sophisticated flourish.
The 79 pool villas, plus The Private Reserve, and 2 Retreats are a blend of the surrounding traditional Omani, indigenous village style with modern amenities which provide luxury amidst local cultural themes. The villas offer a spacious, personal environment with rustic chic décor to reflect the brand’s positioning of Redefining Experiences.
Pool Villas
therapists, within the privacy of their own villas. All villas have their own infinity-edged private pool and a summer house. They present a studio concept, offering sleeping and living areas.
Pool Villa Suites Pool Villa Suites offer generous personal space, an infinity-edged private pool and a summer house. Their beachfront location affords either beach or poolside lounging and dips, or retire to the refreshing summer house Villa Suites offer a separate living room and bedroom. The bathroom also includes indoor and outdoor showers.
Spa Pool Villa Suites
Pool Villas are characterized by a private infinity-edged pool, a summer house and direct beach access. These villas present a studio design concept, offering sleeping and living areas and indoor and outdoor showers.
Spa Pool Villa Suites offer both the privacy of your own in-villa spa and a spacious personal environment. Guests may enjoy Six Senses Spa treatments and pampering in the privacy of their suite villas. Spa pool Villa Suites are single-storey villas with a separate living room and bedroom.
Spa Pool Villas
Deluxe Pool Villas
Spa Pool Villas are highlighted with a personal in-villa Spa in which guests can enjoy Six Senses Spa treatments by skilled
Deluxe Pool Villas are designed with the bedroom on the lower level and the living area on the upper level. They have a private
Photo: Khalid Al Saleh
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ZEITGEIST
F
zeitgeist [zeit•geist]; Pronunciationˈ\: tsīt-ˌgīst, ˈzīt\Function: noun; Usage: often capitalized; Etymology: German, from Zeit + Geist spirit Date: 1835 meaning: the defining spirit or mood of a particular time in history.
or many people Kuwait sits as an easy target when it comes to criticizing the authorities over human rights and expatriate worker issues. Certainly, when it comes to facing up to these matters, the nation cannot yet sleep with a clear conscience. Whilst our shortcomings may be apparent, it is not so obvious that the solutions themselves are indeed equally clear. The nation requires people with sufficient social conscience to show us that there is another way, and the workers also need their own champion. In Bibi Nasser Al-Sabah, founder of the Social Work Society of Kuwait, Men’s Passion’s Simon Balsom met such a woman. Here Bibi talks candidly about the challenges Kuwait faces as it undergoes change across many levels in its sometimes hesitant steps towards accepting greater social responsibility.
The story of the Social Work Society of Kuwait is a brief, yet intense, tale. Having graduated in Art History during 2003, Bibi returned to Kuwait to take up her expected role at the Dar al Athar al Islamiyyah (DAI). Although immediately settling at the DAI, Bibi yearned for something more; for an opportunity to work closer to the community, indeed to find a way in which she could directly influence her society.
A Woman’s Passion
Bibi Nasser Al-Sabah
Founder of The Social Work Society of Kuwait
“For me, my work at the DAI was a job; a job that I loved very much, but still just a job. I wanted to discover a way that I could give something back to society”, Bibi explained. While she completed valuable work at the DAI (no one should ever suggest that exploring our cultures and finding new ways to share them is ever anything less than a worthy vocation) Bibi felt that, given an opportunity, her future lay in other humanitarian endeavours. Of course, such opportunities do not typically present themselves. “However”, she says, “I realised as I moved around the city, I was hearing stories of desperately poor working conditions for some of Kuwait’s residents, of abuse, of low salaries, and I noticed that these stories were not isolated, I realised that in fact here lay a terrible situation for vulnerable people in our society.” Whilst many among us see similar situations around us, and have encountered instances of abuse, it defines as extraordinary the
Frauscher Cantiere Nautico Feltrinelli Speedboat Luxury Austrian boatbuilder HYPERLINK “http://www.luxist.com/tag/Frauscher/” Frauscher has come out with one of the HYPERLINK “http://blog.jameslist.com/2009/frauscher-cantiere-nauticofeltrinelli/” most beautiful speedboats we’ve ever laid eyes on, a stunning combination of classic good looks and modern design. The Cantiere Nautico Feltrinelli (above) is being produced in honor of Italian boatracing legend Dino Feltrinelli, who won several titles in the 1930s and ‘40s. Frauscher, founded in 1927, commissioned designer Annette Hintwirth to create the special edition of their sporty and elegant 686 Lido model. Hintwirth dressed the craft in a black hull with teak decking and white waterproof leather upholstery. Only nine examples will be built and each one will be delivered to the new owners at Lake Garda, HYPERLINK “http://www.luxist.com/tag/Italy/” Italy along with a lesson in piloting the boat. Features of the chic craft, which is powered by a Volvo Penta V8 engine, include a rotating, retractable heightadjustable table, driver’s seats that can turn 360° degrees, and an automatic wind protection shield that deploys at the proper speed.
Lux Minimalist Foosball
The World’s Most Expensive Suit Delivered
individual who is prepared to take on a challenge such as this. Bibi had no qualms in accepting it, “I decided that these were the people I should find a way to help and support”.
Designer Alexander Amosu is most famous for his diamond-covered phones but he is also behind the world’s most expensive suit. The US$150,000 suit took more than 80 hours to create. It has been delivered to a private buyer who has not been named at a party in central London today.
In as much as she is fully committed to this as a way to help the workers themselves, she sees her work, and that of the Social Work Society (SWS), as being of benefit to the greater Kuwait as well. Bibi is unequivocal, “Society here needs to understand that the way we treat our foreign labour reflects on this country and our citizens. If we are able to deal with the issues here, and to give these people a better environment in which to live and work, then we will find ourselves in a better environment too”.
The suit is made from material that includes vicuna and qiviuk, the world’s most expensive wool, gathered from the Arctic muskox blended with pashmina to create a cloth known as Vanquish II. This is the same fabric used in Brioni’s $43,000 suit. Amosu’s suit includes nine 18-carat gold and pave-set diamond buttons. As the designer says, “buying an Alexander Amosu suit is the ultimate in luxury.”
She continues, “As Kuwaiti’s, we are very lucky. The Government takes good care of us, we are truly a welfare state. But the foreign labourers, and I include domestic workers there - a category which the system here seems unwilling to acknowledge has any rights - are the people without a voice. These are precisely the people we at the SWS choose to give a voice to”.
A truly minimalist foosball in stainless steel, aluminum and ESG unbreakable glass. All options are customizable including colors of frame, legs and field. There are also over 12 options for the figures that can be selected below. The tables can also have a company or team logo on the sides or playing field. Handles are shown in black, but are a chromed aluminum. Well worth the US$17,790 asking price.
Artful Rusticity: Organic Furniture by Urban Hardwoods In many if not most places, when a tall old tree becomes befallen with disease and must be torn down, it gets chopped into firewood or hauled to a landfill. Not in Seattle, where a furniture company called HYPERLINK “http://www.urbanhardwoods.com” Urban Hardwoods salvages doomed sycamores, elms, walnuts, Pacific madrones and other species and fashions them into one-of-a-kind household pieces. The company makes a range of hand-crafted products, including dining and coffee tables, desks, side tables, benches and headboards. Each is marked by rich-grained wood and a distinct organic shape: a black walnut dinner table branches into a “Y”; a coffee table made from the cross-section of red cedar bears the outline of a clover leaf. Urban Hardwoods has two showrooms, one in Seattle and another, opened this month, in San Francisco. It ships to all 50 states. The pieces range from $1,000 to $10,000.
Of course it’s been no easy task to achieve what she has. Merely establishing the SWS as an official non-governmental organisation (NGO) in Kuwait was no easy task. Even, it must be acknowledged, for an Al-Sabah. Without doubt, on occasions,
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The Spirit of the Age
Editorial Design Studentalk
Issue 89 - June 08 - Valued at 0.500 KD. Complimentary Copy
CARS Land Rover LRX
Now That You Graduated,
Can You Make Money Grow On Trees?
This diminutive SUV is not only great to look at, it also represents
ming with Land Rover class and character, yet small and friendly
some of the most imaginative thinking from any manufacturer at
looking, the LRX has Range Rover levels of luxury and character
this year’s show. Oil prices, fuel economy requirements, and envi-
in a tiny package. Its diesel hybrid powertrain gets 50 mpg, but
ronmental considerations threaten the size of the sport-utility mar-
with a clever design that actually enhances its off-road ability. The
ket in the long term. That’s a problem if you only sell SUVs. So for
technology’s not ready yet — but it could be as little as three years
Land Rover, the LRX could be an important part of its future. Brim-
away.
Hummer HX
“don’t mess with me” look about them, but the HX takes this brash
Cadillac CTS Coupe
go-anywhere approach much farther. The HX brings a sense of fun
Looking at the front of this Cadillac, one may guess it’s simply a
can accommodate the Coupe concept, including Cadillac’s popu-
and adventure to the brand, which is not surprising since the con-
CTS. Although technically correct, such an assumption doesn’t do
lar 3.6-liter V6 and eventually a new 2.9-liter turbodiesel currently in
cept was created by three young designers new to General Motors.
the concept justice. Cadillac made a very bold statement in De-
the works. It’s a great-looking concept that almost didn’t happen.
This clever vehicle can reconfigure its body shape via removable
troit by creating a coupe concept of the CTS luxury sedan. The
During the press introduction Ed Welburn, GM’s vice president of
components. Different rear roof assemblies allow the HX to be set
aerodynamic design incorporates flared fenders, a sloping roofline
design, said a coupe concept should not have been made, since
up as a sport-utility truck with the roof assembly removed, a slant-
and 21-inch wheels. The luxurious interior features black leather,
most Cadillacs are traditionally sedans. But after seeing the initial
back or a traditional SUV design with a larger, covered cargo area.
ochre-colored seat inserts and leather stitching. A range of engines
drawings, “it was so beautiful we had to go ahead,” he said.
This concept sports serious attitude. Hummers generally have a
Web Design New tools demand new workflows. We have moved away from websites long time ago. Online businesses is what the user and the client are demanding, instant interactivity on all devices. Planning an online presence is more than just designing the user interface, it is designing the user experience.
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Sonic Branding Orient TV approached us to create a TV identity. With Optix Digital Dubai we came up with the concept of Drama, Music and Movie. All moods are represented in the clips through symbols like the “bubble” in Drama, the “tape” in music and the “reel” in Movies. The sonic logo is optimistic, upbeat using a simple upwards major scale and is inspired by arabic melodies. The targeted market is the upbeat and enthourisatic Syria in 2010. Therefore the clips are modern, high tech and positive.
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Click on the images to see the clips (must be connected to the internet)
POSTER DESIGN In Richard III “An Arab VIP”, the camera follows a touring Arab production of Shakespeare’s play as it moves from rehearsals in the oil-rich Arabian Gulf State of Kuwait to the charged atmosphere of a U.S. premiere at the Kennedy Center in Washington D.C. and on to the United Arab Emirates - for a command performance at the behest of local princesses. In between, the cast and crew gather in various cities across the Arab world and the process of breathing life into their fictional characters takes shape in a way that reflects the politics and turmoil that surrounds them.
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في العالم العربي السياسة حاضرة في المسرح و الوضع السياسي مليء بالدراما فلم وثائقي 70 -دقيقة -باللغة العربية واإلنجليزية مع ترجمة لإلنجليزية التصوير تم في :الكويت ،لبنان ،سوريا ،العراق ،اإلمارات العربية المتحدة و الواليات المتحدة األمريكية
المشروع الثقافي The Culture Projectتقدم ريتشارد الثالث «شخصية عربية مهمة جدا» المنتج :شاكر أبل كتابة وإخراج :تيم النغفورد و شاكر أبل مونتاج :محمود مشتت السينتوغرافيا والتصوير :تيم النغفورد رعد صنديد رامي نهاوي شاكر أبل تسجيل الصوت :محمد الشطي جف مورمن مهندس الصوت :زيدون خلف فريق اإلنتاج في لبنان و في سوريا :ريم غازي و كارول عبود
www.richard3anarabvip.com
artwork & design: Ali Sultan for Linked Productions © 2011 The Culture Project All Rights Reserved
Clients Dubai World Trade Center Adobe Gulf Insurance Company (GIC) Bayt Abdullah Global Investment House Linked Productions Optix Digital Dubai PH7 Publishing and Advertisement House Adbrand Kuwait Black Cat Bayan Dental Dar Al Funoon Urban Bedou Abdullah Al Saab Kharabee6 Al Baher Landscaping Burj Jassim
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