Influencer
1. Influencer Overview & Process
2. Influencer Results
3. Influencer Ambassadors
4. Influencer Groups
5. Friends of Abu Dhabi
6. Breakdown per Market
7. Breakdown per Campaign
8. Breakdown per Event
9. Breakdown per Partner
Influencers are an essential part of our story because they...
Address misconceptions
Create user generated content
Drive awareness and consideration to the destination
Provide direct exposure to the experiences
Create buzz and ambience to locations
“Influencers Are the New Power Brokers in Travel”
“People trust influencers like they trust their best friend”
“Influencers have emerged as go-to sources for travel inspiration and advice”
With a multi-tier approach
CRITERIA
Tier 1
• More than 5M followers across all platforms
PROS
• Wide reach
• Brand recognition
• Potential for virality
• Strong connections
• Significant reach
CONS
• High cost
• Authenticity concerns
• Diluted targeting
• Average content
• Significant cost
Tier 2
• From 1M to 5M followers across all platforms
Tier 3
• From 150k to 1M followers across all platforms
• Engaged audience
• Credibility
• Cost-effective
• Engaged audience
• Stronger authenticity
• Cost-effective
• Intense partnership competition
• Potential authenticity issues
• Limited reach
• Limited production resources
• Negotiation challenges
Tier 4
• From 10k to 150k followers across all platforms
• High engagement
• Content creation opportunities
• Eager mindset
• Cost-effective
• Limited reach
• Potential lack of professionalism
• Restricted reach
Nano + Ambiance Creators
• From 500 to 10k followers across all platforms
• High engagement
• Loyalty and accessibility
• Niche audience
• Potential lack of professionalism
• Often low-quality content
Using clearly outlined evaluation parameters
ACTIVE AUDIENCE:
Min. of 70% active audience and no "fake" followers
MARKET RELEVANCE:
Min. of 60% followers from target markets
ENGAGEMENT RATE:
Min. 1-2% engagement with their followers
AGE GROUP OF FOLLOWERS:
Audience eligible to travel overseas and min. 40% audience of 25+ years
INCOME LEVELS OF FOLLOWERS:
Audience with min. level of income to travel overseas and min. 40% of audience $25k+
ALL INFLUENCERS ARE CONTRACTED:
Whether paid or not paid - all influencers sign a contract to ensure deliverables
Bringing our brand segments to life
CULTURAL ENTHUSIASTS
EASY GOING UNWINDER
COMFORT SEEKER MODERN GLOBETROTTER
FUN-SEEKER
AUTHENTIC EXPLORER
Operating an 8-step management process
Clear outreaching, evaluating, contracting, reporting processes to avoid pitfalls in any talent management visiting the destination
Campaign brief
Establish a clear brief that capturesobjectives and target audiences
Identify Influencers
Identifythe right talents per market/segment based on a set of criteria
Outreach
talents
Share thebrief to talents directlyor via their agents
Vet interests & contract
Check interests andtimelines, negotiate rates/deliverables and develop contracts
Real time reporting
Collect theassets and have accessto real time reports onthe content the influencer is publishing to calculate
On ground support
Supportthe talent once arriving to ensure itinerary is followed and gauge creatively the content
Logistics, Bookings
Arrange all the logistics of the travel (flights, accommodation, transportation, attractions) for their talents and their invitees
Build itineraries
Coordinate with stakeholders, build tailored itineraries to match the talents andtheir follower’s interests andinclude the USPs thatwe want to cover
Using powerful software to ensure quality & transparency
Using two globally recognizable tools to vet profiles, get insights, project campaign results, report campaign actual performance and capture the digital assets posted byinfluencers
2024 Influencer Programme Results
2024 Influencer Results
Influencer Heat Map
Our creators took us on a visual exploration
of
Abu Dhabi
And showcased the destination through their visual lens
Introducing our 2024 ‘Influencer Ambassadors’
Four strategically chosen ‘Influencer Ambassadors’ were engaged to foster brand loyalty, establish a strong narrative, and drive continuous storytelling throughout the year. These ambassadors were chosen from our Tier 1 markets - India, UAE, China, and the GCC - to ensure maximum impact.
Prajakta Koli India
Fatma Alsafi GCC
Shehab Alhashemi UAE
Jiang Yingrong China
Prajakta Koli
Well-known for her unique and fun YouTube content. She has been featured amongst World’s 50 Most Influential Influencers by 'The Hollywood Reporter’s' list.
43 PUBLICATIONS 80.4M IMPRESSIONS
Jiang Yingrong
A celebrated Chinese singer, performer and producer. She recently showcased her versatility on the hit show Sisters Who Make Waves S2 and continues to engage her loyal fanbase through music releases, reality show production and cycling events.
2.9M
"I had the most wonderful time in Abu Dhabi with my parents, immersing ourselves in the city’s rich culture, stunning architecture, delicious cuisines, and warm hospitality. Creating these beautiful memories together was truly special, and thanks to Visit Abu Dhabi team for curating such a thoughtful trip for us.”
11 PUBLICATIONS
37M IMPRESSIONS
"My first trip to Abu Dhabi was truly memorable! The city’s exceptional hospitality, cleanliness, and unique charm stood out. It’s a place that inspires creativity, and I look forward to exploring deeper collaborations. The partnership was marked by friendly and professional communication, making the entire experience seamless and enjoyable."
Shehab Alhashemi
An Emirati with a strong connection to Abu Dhabi's culture and heritage, authentically represents the essence of the destination. His influential presence and genuine passion for storytelling make him an ideal ambassador to showcase Abu Dhabi's unique offerings to a global audience.
78 PUBLICATIONS 19M IMPRESSIONS
37K INTERACTIONS $235K EMV
"My partnership in creating tourism content about Abu Dhabi was one of the best projects I had! The opportunity to see my city from another dimension “as a tourist” is priceless! I will never get enough from the beauty and joy of Abudhabi!"
Fatma Alsafi
As a Kuwaiti actress, Fatma has a wide-reaching influence and strong connections to GCC audiences. She is known for her ability to connect with her followers making her a suitable candidate to showcase Abu Dhabi's culture, luxury, and attractions across the GCC.
79 PUBLICATIONS 74M IMPRESSIONS
76K INTERACTIONS $895K EMV
"I was honored to be chosen as an ambassador for the Department of Culture and Tourism – Abu Dhabi in recent months, which made my experience even more enjoyable and fulfilling. Exploring the beauty of this emirate and sharing its charm, culture, and heritage with my audience, followers, and even my family has been a true privilege. I’m eagerly looking forward to more wonderful visits with them, creating unforgettable memories along the way."
INFLUENCER IMPACT WAS AMPLIFIED THROUGH GROUP TRIPS
Russian Group Trip:
7 INFLUENCERS x10 ROI
306 PUBLICATIONS
Vs 116 forecasted 594K INTERACTIONS Vs 177K forecasted
94M Impressions
vs 44M forecasted $1.6M EMV Vs $678K forecasted
This group explored family friendly attractions, posting on platforms like Telegram, VK and producing a magazine article about the trip
Bold Trip: 44 influencers traveled to Abu Dhabi for a series of group activities where they cross-collaborated to create vibrant content
44 INFLUENCERS x3.7 ROI
669 PUBLICATIONS Vs 400 forecasted 380.4K INTERACTIONS Vs 354K forecasted
45.5M Impressions
Vs 26.4M forecasted $843K EMV Vs $630.7K forecasted
“An amazing itinerary, adapted to create the best group synergy while adding a strong storytelling to the content"
- Rafael Caplan
Italian Group Trip:
4 female content creator friends traveled from Italy to Abu Dhabi, participating in a series of group activities, producing dynamic content
4 INFLUENCERS x17 ROI
352 PUBLICATIONS
Vs 156 forecasted 2M INTERACTIONS Vs 435K forecasted
52M Impressions
Vs 24M forecasted $2M EMV Vs $635K forecasted
Indian Family Group:
We had a popular Indian content creator family “The Malhan Family”, exploring different spots across Abu Dhabi which was showcased on their daily vlog
5 INFLUENCERS x71 ROI
94 PUBLICATIONS Vs 70 forecasted 8.9M INTERACTIONS Vs 5M forecasted
149M Impressions Vs 113M forecasted
$9.4M EMV Vs $5M forecasted
Dutch Fam Trip:
A group of female TV figures from a Dutch travel agency visitedAbu Dhabi, positioning the destination as a premier location for group trips
4 INFLUENCERS
146 PUBLICATIONS
Vs 96 forecasted 20.4K INTERACTIONS Vs 26.9K forecasted
3.4M Impressions
Vs 2.5M forecasted $58K EMV Vs $51.4K forecasted
Friends of Abu Dhabi Programme
We cultivated one of the biggest influencer communities in the region
150 Influencer Members
18 Markets Represented
94 Events & Campaigns Supported
127M Followers Combined
FOAD - Gatherings & Testimonials
January - ERTH
22 Friends of Abu Dhabi
129 publications
836.4K impressions
584 interactions
$9.8K EMV
August – Al Qana
24 Friends of Abu Dhabi
285 publications
9.4M impressions
12K interactions
$119.2K EMV
@bengshyudxb: "Being a passionate foodie, Abu Dhabi is a paradise. The city’s food festivals and events offer incredible flavors and fun!"
@aseelhalwani: "Even though Qatar is nearby, I had never been to Abu Dhabi before. Now it’s my new favorite destination!"
@laraalamri_ : "I got a lot of positive feedback from my followers about the great cultural and art activities Abu Dhabi offers."
@aseelhalwani: "Abu Dhabi offers a fantastic lineup of events yearround. There’s always something happening that makes me so excited to visit."
Breakdown by Markets
UAE China India Germany
USA KSA UK Italy
Breakdown by Campaigns
Influencers
61 2,177 218M 4M $6M Visit Abu Dhabi ‘Always On’ January - December January - April Global Dimensions
Friends of Abu Dhabi
Publications Impressions
Interactions
Estimated Media Value
4 222 12 2M $2M
Influencers
Publications Impressions
Link toContent Link toContent
Interactions
Estimated Media Value
January - March January - May Link toContent Link toContent Influencers
Influencers
Publications Impressions
Interactions
Estimated Media Value
Publications Impressions
Interactions
Estimated Media Value
February - March March - April
Maritime Heritage Festival Al Ain (Phase 1) 2024
2M 4.3K $31.8K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
4 20 2M 14K $36K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
March - April
March - April
Ramadan x Vilebrequin Layali Ramadan
Influencers
22 1,356 213M 1.9M $3.9M 17 206 39M 1.9K $649K
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Link toContent
Estimated Media Value
Easter Throwback Vilebrequin x Saadiyat Beach Club March March - September
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Link toContent
Estimated Media Value
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent 17 96 23M 814K $9.9K Manchester City Activation 2024 April
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Relay Challenge 2024 April
$88K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent 44 1,213 84M 524K $1.4M BOLD Group Trip April
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
NBA 2K League April
2.8K N/A
$3K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent 83 2,932 1B 21M $29M Summer Campaign April - September
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Al Ain Docuseries Video Repost
Influencers
Publications Impressions
Interactions
$10K
May - December
August - September Link toContent 63 198 36M 285K $6.8K Saadiyat Cultural District
Estimated Media Value
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Friends of Abu Dhabi UAE May - December
95 4,362
119 2M $3M
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
17 298 20K 182K $399K Zayed Airport Fam Trip May
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent 3 8 215K 4K $6K Urban Treasures June
1 4 67K 1K $2K Compass E-sports Group June
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Link toContent 4 10 7M 9K $269K 101 Hours in Abu Dhabi June - September
7 23 4M 38K $79K Michelin Guide June - December
Estimated Media Value
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
320 22M 919K $977K Summer Summit August
Estimated Media Value
Link toContent 3 145 137M 3M $4M International Ambassadors August - Ongoing
Golden Week August
91M 2M $3M
Influencers
Publications Impressions
Interactions
Estimated Media Value
September - October
78 1931 656M 10M $16M NBA Abu Dhabi Games
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Influencers
Publications Impressions
Interactions
Estimated Media Value
Influencers
Publications Impressions
Interactions
177K N/A $2K New York Knicks Partnership Launch
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
36M 312K $673K Quickstyle Villa x NBA
Estimated Media Value
Link toContent
Influencers
Publications Impressions
October - November Link toContent
Interactions
Estimated Media Value
November - March
12 3.6M N/A $36K Russian Holidays Activation
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Influencers
Publications Impressions
Interactions
Estimated Media Value
Cultural Heritage Video Repost December
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Breakdown by Events
Sting - Saadiyat Nights Friends of Abu Dhabi Gathering January January
Influencers
28K N/A $293 15 129 8.4K 584 $9K Link toContent Link toContent
Publications Impressions
Interactions
Estimated Media Value
Influencers
Publications Impressions
Interactions
Estimated Media Value
ADXC Comic Con January January
Influencers
$65K 19 160 6M 19K $87K
Publications Impressions
Interactions
Estimated Media Value
Influencers
Publications Impressions
Link toContent Link toContent
Interactions
Estimated Media Value
Boston Celtics All Africa Festival January January
Influencers
2M 17K $33K 1 9 23K 217 $449
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Andrea Bocelli - Saadiyat Nights Wrestling Cup January January
98 13M 73K $1.3K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
3 24 15M 28K $1.9K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Googoosh - Saadiyat Nights ADMAF January January
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Man City Challenge SailGP January January
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
62 887K 2K $12K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Mubadala AD Open Hamilton January January
10 93 2M 19K $42K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
10 36 4.2K 5K $9K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Mariah Carey - Saadiyat Nights Trevor Noah January January
Influencers
79 4M 806 $39K 8 19 219K N/A $2.3K
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Link toContent
Estimated Media Value
February
February
Harmony In Nature Open Fire Food Festival
Influencers
18 70M $743K 5 46 310K 819 $4.4K N/A
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
$47K 9K Ramadan Hero Video Repost Alicia Keys - Saadiyat Nights February February
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Link toContent
Interactions
Estimated Media Value
John Legend - Saadiyat Nights BRED Festival March April
Influencers
2.6M $28K N/A 7 48 489K $15K 12K
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Link toContent
Estimated Media Value
Iftar At Observation Deck Cultural Shows March April - ongoing
Influencers
22 1.7K $2.7K 936 42 961 17M 198K $ 367K
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
DAZ Festival Saudi Super Cup April April
3.4M
$174K 20 157 1.9M 1.1M $1.1M 173K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Link toContent
Estimated Media Value
15 922K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
$10K 6 44 406K 859 $5.2K N/A Scorpions Tour Cirque Du Soleil April April
Estimated Media Value
Link toContent
Abu Dhabi Comedy Week Peggy Gou May May
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Link toContent
Estimated Media Value
USA B Al Eid Eiden July July
Influencers
48 999 3M 2M $5M 5 58 6.9K 6K $13K
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Link toContent
Estimated Media Value
UFC Friends of Abu Dhabi Gathering August August
2.8M 5M $8M
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
24 293 9M 18K $1.2K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Manarat Al Saadiyat Art Events Shaq Street Food August August - Ongoing
Influencers
1.5K 2.4K $4K 23 178 5M 61K $110K
Publications Impressions
Interactions
Estimated Media Value
Influencers
Publications Impressions
Link toContent Link toContent
Interactions
Estimated Media Value
Influencers
Publications Impressions
Interactions
9.6K 6K $18K 3 27 5.3K 153 $6K ADIHEX Lucerne Festival Quintet August September
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Link toContent
Interactions
Estimated Media Value
Vicente Amigo A Moon Moment to Remember September September
Influencers
13 9K 6K $15K
Publications Impressions
Interactions
Estimated Media Value
Link toContent
2 18 2.7K 3K $6K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
1 2 20K N/A $208 3 33 6.4K 763 $8K Chicago Musical There's a Monster in Your Show September October
Estimated Media Value
Link toContent
33 6.4K 763 $8K Authentic Flamenco Take That Concert October October
Publications Impressions
Interactions
Link toContent
6 18 4.2K 3K $7K
Publications Impressions
Link toContent Influencers
Interactions
Estimated Media Value Influencers
Estimated Media Value
TripAdvisor October October
1 23
5.7K 22K $24K ICCA Congress
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
5 43 2M 7K $32K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
33
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
22 230 4M 16K $68K
Influencers
Publications Impressions
Interactions
562K 5K $11K Matt Rife Animenia October October
Estimated Media Value
Link toContent
Disney On Ice Renaissance Ballet October October
11 86 6M 59K $119K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
6 63 1M 8K $20K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
2 34 3.5K 1K $5K 3 23
Influencers
Publications Impressions
Interactions
320K 774 $4K NBA District Auto Moto Show October October
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
120 68M 1.9K $264K
Influencers
Publications Impressions
Link toContent
Interactions
Estimated Media Value
Influencers
11 13M 618 $6.8K
Publications Impressions
Interactions
Estimated Media Value
Influencers
Publications Impressions
Link toContent Link toContent
Interactions
2 9 2.8K 3K $6K Diwali Meeting Mozart October October
Estimated Media Value
Seoul Philharmonic Orchestra Al Ain Handicrafts Festival October October
Influencers
2M 7K $28K 16 226 18M 32K $225K
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Swan Lake Hot Wheels Monster Trucks Live October November
Influencers
Publications Impressions
Interactions
Estimated Media Value
Influencers
Publications Impressions
Link toContent Link toContent
Interactions
Estimated Media Value
November
November
Lang Lang Meats and Mountains
82K N/A $819K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
4 36 810K 2K $10K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Dune Movie Premiere Magida Concert Saadiyat Nights November November
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Link toContent
Estimated Media Value
World Supercross Championship Life of Pi November November
Influencers
Publications Impressions
14K $33K
Link toContent
Interactions
Estimated Media Value
12 298 4M 40K $83K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
World Tennis League AR Rahman November November
366K N/A $4K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
2 16 2.4K 973 $4K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
November
November
Taste of Abu Dhabi Wireless Festival
Influencers
711 13M 97K $2.3K 13 56 4M 262K $250K
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Link toContent
Estimated Media Value
15
2.9K 497 $4K 14 145 4M 17K $53K T10 Cricket League MOTN November November
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Link toContent
Interactions
Estimated Media Value
Influencers
Publications Impressions
Interactions
13K $20K 8 89 1.2M 4K $17K Dil Luminati Tour HSBC Golf Championship November November
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Link toContent
Interactions
Estimated Media Value
Formula 1 UAE President Cup December December
19 314
25M 2M $4M
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
8 87 2M 1K $18K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Yas Winter Fest Elf The Musical December December
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
6 47 2M 3K $19K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers Publications Impressions Interactions
Estimated Media Value
Breakdown by Partners
707 7,245 2B 54M $74M
Influencers Publications Impressions
Interactions
Estimated Media Value
Link toContent
Yas Island Saadiyat Island 519 3,762 841M 18M $25M
Influencers Publications Impressions
Interactions
Estimated Media Value
Link toContent
Sheikh Zayed Grand Mosque
150M 6M $6M
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent 44 218 35M 360K $738K
Qasr Al Hosn
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Louvre Abu Dhabi
Influencers
Publications Impressions
Interactions
Estimated Media Value
2.6M $3.5M Qasr Al Watan
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Ferrari World Abu Dhabi
Influencers Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Influencers
Publications Impressions
Interactions
Estimated Media Value
176M 4M $6M Yas Marina Circuit
Link toContent
167 587 $2M
Yas Waterworld
Influencers
Link toContent 96 362 90M 1M
Publications Impressions
Interactions
Estimated Media Value
1096 381M 3.6M $7.4M Warner Bros. World Link toContent 119 380 155M 4M $6M
Influencers
Publications Impressions
Interactions
Estimated Media Value
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
130 498 114.3M 2.6M $3.5M Qasr Al Watan Link toContent 145 704 266M 8M $10M Al Ain Link toContent
Influencers Publications Impressions
Interactions
Estimated Media Value
Influencers Publications Impressions
Interactions
Estimated Media Value
130M 4M $5M Saadiyat Beach Club, La Salle, Soul Beach, Kai Beach
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
28 73 11.3M 312K $393K Abrahamic Family House
Influencers
Publications Impressions
Interactions
Link toContent
Estimated Media Value
Snow Abu
Dhabi
Surf Abu Dhabi Link toContent 85 386 95M 1.1M $2.1M
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
75 458 75M 3M $4M
Influencers
Publications Impressions
Interactions
Estimated Media Value
Influencers Publications Impressions
Interactions
Estimated Media Value
Link toContent
The National Aquarium, The Bridge, Al Qana Pixoul 59 313 105M 3M $4M Emirates Park Zoo
Influencers Publications Impressions
Interactions
Estimated Media Value
Link toContent
59K $169K
Influencers Publications Impressions
Interactions
Estimated Media Value
Link toContent
Husaak Adventures 45 243 48M 378K $880K Al Ain Zoo
Influencers Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
60M 290K $891K The Galleria Al Maryah Island
Link toContent
4M 71K $102K
Influencers Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers Publications Impressions
Interactions
Jebel Hafit Desert Park 31 275 13M 141K $264K Bab Al Nojoum / Marsana
Link toContent
Estimated Media Value
55 95M 5M $5M
Yas Links
Influencers Publications Impressions
Interactions
Estimated Media Value
Link toContent 149 469 231M 11M $11M Jet Cars
Influencers Publications Impressions
Interactions
Estimated Media Value
Link toContent
Blue Safari
24M 1M $1M
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent 52 160 47M 2M $2M
Jubail Mangroves Park
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Skydive & Parasail
Abu Dhabi
123K $174K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
101 410 127M 4M $5M Yas Bay
Estimated Media Value
Link toContent
Emirates Palace MO
Erth Abu Dhabi
141M 2M $4M
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent 81 384 103M 2.M $3M
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
EDITION Abu Dhabi
394 57M 311K $904K Link toContent 76 438 70M 1M $2M
Influencers
Publications Impressions
Interactions
Estimated Media Value
Conrad At Etihad Towers
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Influencers
Publications Impressions
St. Regis Abu Dhabi Corniche Link toContent
Interactions
Estimated Media Value
Influencers Publications Impressions
Interactions
Influencers Publications Impressions
Interactions
Jumeirah At Saadiyat Island Resort
Influencers Publications Impressions
Interactions
Estimated Media Value
395K $885K Four Seasons Abu Dhabi Link toContent
Influencers Publications Impressions
Interactions
Estimated Media Value
Saadiyat Rotana Resort & Villas
Influencers Publications Impressions
Interactions
Anantara Qasr Al Sarab
Influencers Publications Impressions
Interactions
28 271 47M 435K $909K Rixos Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
24 107 5M 54K $103K
Influencers
Publications Impressions
National Hotels Link toContent
Interactions
Estimated Media Value
Anantara Santorini
Ecole Ducasse Studio
25M 279K $504K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent 19 84 14M 181 $289K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
13 107 47M 116 $643K
Influencers Publications Impressions
Interactions
Telal Resort Link toContent
Estimated Media Value
24 170 25M 162K $419K
Influencers Publications Impressions
Rosewood Abu Dhabi Link toContent
Interactions
Estimated Media Value
The Ritz-Carlton
Abu
Dhabi
Influencers
Publications Impressions
Interactions
Estimated Media Value
Influencers
Publications Impressions
Link toContent Link toContent
Interactions
16 127 12M 47K $178K Al Wathba Resort
Estimated Media Value
8M 97K $166K
Influencers Publications Impressions
Interactions
Estimated Media Value
Influencers Publications Impressions
Interactions
Link toContent Link toContent
Estimated Media Value
Hyatt 4 21 487K 237 $5K Andaz Grand Capital
Anantara
Influencers
Publications Impressions
Interactions
Estimated Media Value
Sir Bani Yas Link toContent 7 60 2M 4K $20K Park Rotana Abu Dhabi Link toContent
Influencers
Publications Impressions
Interactions
Estimated Media Value
Anantara Eastern Mangroves
Group Barriere
197K 2K $4K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent 57 175 80M 341K $1M
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
14 47 1M 7K $19K Antonia Link toContent
Influencers Publications Impressions
Interactions
Estimated Media Value
14 59 17M 1K $174K Tashas Group Link toContent
Influencers Publications Impressions
Interactions
Estimated Media Value
LPM Abu Dhabi
2M 328K $279K
Influencers
Publications Impressions
Interactions
Estimated Media Value
Link toContent
