25 Feb 2025
AI Chatbot Scope for DCT VICs
• Information to cater to all tourism ecosystem segments:
o Accommodation, transportation, shopping, retail, natural and man-made attractions, theme parks, culture, religious attractions, museums, districts, events, wellness, dining, food & beverage.
• Local travel agents & tour operators who can assist with bookings
• Information related to all of Abu Dhabi Core Strengths & Value Proposition:
o Sun & Sea
o Nature and adventure
o Culture & heritage
o Family & entertainment
o MICE, events, exhibitions
• Information that is relevant to cater to all 11 DCT Personas:
• Information with special consideration to travellers who might be impaired in any aspect e.g. wheelchair access, braille letters at Louvre etc.
• Information on FREE things to do in Abu Dhabi
INFORMATION BREAK-UP BASED ON POTENTIAL VARIOUS POINTS OF INTERACTION:
1. Arrival VIC (Airport Arrivals current requirement) & future City Kiosks
• Tourism attractions, accommodation and cultural experiences: Information on everything to do in Abu Dhabi, areas that these attractions are located in, approximate timings required for each visit, bundle offers available for these attractions. Visitors should be able to choose multiple options for attractions and the chatbot should be able to formulate an itinerary based on locations in
Abu Dhabi, where the visitor is staying, distances between attractions and potential modes of transport.
• Quick Start Itineraries: 24-hour, 48-hour, and week-long plans tailored to visitor profiles and personas
• Transportation & Getting around: Taxi, bus, rental, and private transfer details with real-time updates, including public transport routes, bus numbers, timings.
• Airport Services: Help desks, baggage storage, SIM cards, lounges, and prayer rooms, VAT refund information.
• F&B Services: best restaurants in AD, based on cuisine, locations, customer reviews, pricing, family friendliness etc.
• Shopping: options on local shopping, malls, timings, souqs, what visitors can buy there, unique points of attractions, specialization within these areas.
• Loyalty & Reward Program Onboarding: Provide options and information as well as sign visitors up for loyalty program perks.
• Emergency Assistance: Hospitals, embassies, and local emergency contacts.
• Multilingual Guidance: Instant translation and cultural tips.
• Events: Live Event Calendars: Up-to-date listings of concerts, festivals, exhibitions, sports events (F1, UFC, football), and local cultural happenings.
o Personalized Event Suggestions: Tailored recommendations based on visitor interests, location, and travel dates (e.g., art fairs for culture buffs, family-friendly events, or wellness retreats).
o Venue Guides & Logistics: Information on event locations, nearby parking, public transport, and shuttle services.
o Real-Time Notifications: Live updates on event timings, weather alerts, road closures, and any schedule changes.
• Proactive Did-You-Know Persona or Location based scenarios: E.g. Hey, did you know that while you’re in AD, there’s an Art Biennial on at The Corniche.
2. Transit VIC (Airport Transit Hub)
• Transit Options: For short layovers highlight nearby attractions, lounges, and dining options based on number of hours that are fed in as well as persona based options for different interests and timings of attractions. E g. if a visitor arrives at 8 pm, then only options of open attractions to be provided.
• Guidance on entry and exit: Exact procedures of getting out of the airport and back in time for the flight.
• Layover Tours: Curated 3-8 hour itineraries with transport back to the airport, based on personas and interests.
• Relaxation & Dining: Airport lounges, spas, and fine dining options.
• Cultural Inspiration & Immersion: Chatbot to be able to provide all information about Abu Dhabi’s culture and attractions. Should entice visitors to come back to AD.
• Persona-based Guides: Information based on interests of transit passengers.
• Transit-Specific Offers: Discounts on short tours or express cultural experiences.
3. Cruise Terminal VIC
ADDITIONAL Use Cases:
• Shore Excursions: Time-sensitive itineraries based on cruise schedules. Curated 3-8 hour itineraries with transport back to the airport or port, based on personas and interests.
• Port to City Transfers: Efficient transit options with schedules and costs.
• Left luggage: options to leave luggage at port or city areas for shire excursions.
4. Standalone Kiosks (for kiosks located at Key Attractions, Malls, Hotels, ADNEC, Heritage Village, Dubai expansion etc.)
ADDITIONAL Use Cases:
• Location-Based Suggestions: Nearby attractions, events, and restaurants (for AD locations).
• Gamified Exploration: Digital scavenger hunts, QR-based quizzes, and reward programs. (CAN BE PHASED – e.g. hey, go on this treasure hunt and earn 50 AD points).
• Emergency & Assistance: Lost & found, medical help, tourist/ police contacts.
OTHER FUNCTIONALITIES
In-Destination Integration
• Dynamic Itinerary Updates: Reflect real-time events, weather changes, visitor preferences.
• Geofencing Notifications: Push alerts about nearby events, attractions.
• Smart Surveys: Post-visit feedback link or QR Code to gauge visitor feedback.
Back-End & Data Ecosystem Requirements
• Real-Time Analytics: Visitor flow, preferences, peak hours, and behaviour patterns.
• CRM Integration: Sync visitor personas, and engagement data. E.g. what were visitors most interested in? Cultural sites? Theme parks? Attractions? How many days are visitors most interested in formulating itineraries for?
• Sentiment Analysis: Monitor visitor satisfaction and flag questions/ common issues that the Chatbot wasn’t able to answer?
• Content Management System (CMS): Easy updates of events, timings, attraction details.
• Multiple sources of information: e.g. VAD website, actual attraction site information, AD events calendar (Socials etc.)
Phased Approach & Timings
1. Phase 1: Core Chatbot Functions (Airport, Transit & Cruise VIC) OCT 2025
2. Phase 2: Digital/ In-Destination Kiosks Q1 2026
3. Phase 3: Advanced Features (Geofencing, sentiment analysis, pushing out survey links or QR Codes at the end of sessions, Predictive AI)
4. Phase 4: Full Ecosystem Integration with Real-Time Analytics & CRM – as per scope and data gathering remit. Any Sustainability Insights: Eco-friendly travel tips and carbon offset programs.