Experience Al Ain
Interim Brand Guide
The following mini guide is designed to be a quick and easy overview of our brand. It explains how to use Experience Al Ain descriptor logo and its color Palette. These guidelines should be used in conjunction with the masterbrand ( EAD) guidelines for guidance on all other brand elements.
Our brand consists of five key signature assets, which forms our visual identity. The next pages explain each element and their correct usage within our visual identity. It's important to follow the correct usage of the main assets to ensure consistency and alignment throughout the brand usage to build brand equity
Al Ain Logo
Experience Al Ain Logo
Experience Al Ain logo uses the masterbrand experience Abu Dhabi calliagraphy style wordmark to create Experience Al Ain logo to show Al Ain brand hierarchy stemming from Experience Abu Dhabi brand.
The logo should always be used in the Olive or set white out of a Olive background, as illustrated opposite. Always use the original artwork and never recreate it.
Masterbrand
Sub-brand
Our primary Arabic logo has been designed to match the forms of our English logo. We use it across all of our communications when we are communicating in Arabic-speaking markets. For all other markets we lead with our English logo.
Masterbrand
Sub-brand
To ensure the prominence and visibility of our logo whenever it appears, we have set a clear space and minimum size guidance.
Experience Al Ain logo
We use a clear space around our logo that is equal to half the height of our logo. The clear space is kept free from graphics, text, and other marks. It also defines the minimum distance between the logo and the edge of a printed piece of communication.
Minimum size
The master logo artwork is available in one size that can be scaled down to a minimum width of 50mm in print and 140pixels in digital.
logo usage must be approved by the brand team before publication
This version of the logo is to be used across all of our Hero campaign communications. In certain instances, it can also be used in our brand and marketing materials. Always use the master artwork when working with the tagline logo lock-up. Clear space The tagline lock-up logo follows the same rule as our primary logo.
Experience Al Ain logo with Tagline English
Logo
Experience Al Ain logo with Tagline Arabic
This version of the logo is to be used across all of our Arabic Hero campaign communications. In certain instances, it can also be used in our brand and marketing materials. Always use the master artwork when working with the tagline logo lock-up. Clear space The tagline lock-up logo follows the same rule as our primary logo.
Typography
Our primary typeface is Abu Dhabi Basis. We use it across all our external and internal communications across both English and Arabic languages.
We use Abu Dhabi Basis in four weights — Light, Regular, Medium and Bold.
This typeface supports our Arabic, English, French, German and Italian markets and will support any other Latin based languages. It does not support Cyrillic, Hebrew or East Asian languages. When working with these languages we use Noto Sans.
Aa Bb Cc Dd Ee Ff Gg Hh
Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789
Aa Bb Cc Dd Ee Ff Gg Hh
Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789
Aa Bb Cc Dd Ee Ff Gg Hh
Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq
Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789
Colour Palette
Experience Al Ain Colour palette
Olive
87 115 96
HEX: #577360 Pantone: 5615C
CMYK: 66 36 63 27 RAL: 6002 Sandstone RGB: 252 239 222
Experience Al Ain uses two hero colours from the master brand palette (Olive and Sandstone). Olive is our lead colour, and should always be used for the Experience Al Ain logo; either positive or reversed out if used on a Olive background. Olive is supported by Sandstone. The Olive and Sandstone pairing should be predominantly used to create colour association and recognition. There are also six secondary colours (Dusk, midnight, Safari, Dune , Black and White) that should be used carefully to add vibrancy and highlights where required within communications. These colours should not be used for the logo or for large floods of colour. Dusk RGB: 182 150 254 HEX: #b696fe
7446C CMYK: 46 46 0 0
HEX: #fcefde Pantone: 9225c
CMYK: 0 6 15 0
RAL: 9001
58 52 138
2146C CMYK: 100 81 0 17
5002
186 42 0 HEX: #ba2a00 Pantone: 2349C
CMYK: 12 88 100 12 RAL: 3000
Dune
218 187 153 HEX: #dabb99 Pantone: 4675C CMYK: 15 27 42 3 RAL: 1019
Key Visuals
As Experience Al Ain logo serves as a supergraphic element it can be placed behind a cutout in the photo. The slogan, “A Living Oasis,” should be prominently positioned over the image, either on the left or right side of the logo, based on the photo's composition. Ensure the slogan is always clear and legible.
visitalain.ae
Telal Al Ain
visitalain.ae
Thank You
If you have questions or comments regarding the guidance given here, please contact the brand team.