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Starting in 1998, the right of Isis Brantley, a Mother of 5 beautiful children, to earn a living was stripped away from her without regard for how she was supposed to earn a living. After a 20-year battle with the government, including an unlawful arrest and multiple legal battles, 59-year-old Isis Brantley has won her fight to deregulate the hair braiding industry in Texas. In June 2015, Gov. Greg Abbott signed into law House Bill 2717, which exempts hair braiders from having to acquire a cosmetology license to operate within the state. Hair braiding is an Ancestral Art Form and the Federal Supreme Court has deemed it illegal to place licensing restrictions on it. This ruling actually provides economic liberty for hundreds of men and women who may have the talent but not the money to attend cosmetology school. Read more about Isis’ amazing story on Cosmopolitan: http://bit.ly/1fiikAq
Join the Braid on Economic Liberty Parade & Rally in Washington, DC on October 7, 2017 www.BraidOn.org www.NaturallyIsis.com Please direct all business inquiries to NaturallyIsis@yahoo.com 2 | Ask about our graphic design services, starting at $30- Call 832.707.5057
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Did you know? Ladies, this article might save your life. In the United States, the Food and Drug Administration (FDA) does not require companies to list the ingredients contained in sanitary napkins and tampons, yet the average woman uses more than 15,000 sanitary napkins, or has a tampon inside of her, for more than 100,000 hours over her lifetime. The manufacturing process of these menstrual aids has been known to cause serious damage to the environment. The toxic byproducts of producing tampons include poisons like dioxin and furan. In fact, conventional sanitary pads can contain the equivalence of about four plastic bags! Synthetics and plastic restricts air flow and traps heat and dampness, potentially promoting yeast and bacterial growth in a woman’s vaginal area. Conventional sanitary pads can also contain other potentially hazardous ingredients, such as odor neutralizers and fragrances. How do tampons and pads get that ultrawhite “clean” look? Using chlorine bleach, it can also create toxic dioxin and other disinfection byproducts. According to an EPA draft report, dioxin is a serious public health threat that has no “safe” level of exposure! One infamous risk is Toxic Shock Syndrome (TSS), caused by poisonous toxins from bacteria. TSS is a life-threatening condition and mostly affects women under 30. While any woman using tampons can get TSS, more than 60% of fatalities caused by TSS happen in women ages 15 to 24. Now, Dr. Fisher is proud to offer a solution to modern chemical bombardment of the womb.
The Cherish Sanitary Napkin is 100% chemical free and now available when you call
(713) 520-8188. 6 | Ask about our graphic design services, starting at $30- Call 832.707.5057
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7 Excellent Reasons to Advertise 1. ADVERTISING WILL GROW YOUR BUSINESS Magazine Advertising Sells – and it delivers results consistently. Studies show that magazines are the strongest driver of purchase intent, and they actually boost the effectiveness of other media. What’s more, magazines that also are online with links to your website are nearly twice as effective. Visit Black Houston magazine is also available online, each month with links to your site at no extra cost.
2. AFFORDABILITY Visit Black Houston magazine is committed to your success! In addition to print advertising, we offer advertising packages for every budget, and our staff will create a marketing plan with you that works. Whether you are a new business or need to reestablish your business in the marketplace, be assured that no matter how small or large your business is, we have plans that are tailored to meet your needs.
3. DISTRIBUTION Visit Black Houston magazine is a great place to get your ad noticed, as our magazines are distributed free monthly in coffee shops, waiting rooms, clinics, grocery stores, colleges, barber shops, beauty salons, restaurants, and many other locations throughout the Houston area. Plus, Visit Black Houston distributes your print advertisement and listings globally, with a clickable link from your ad to your website.
4. YOUR AD WILL STAND OUT Who stands to sell more tacos and make more money: the taco truck parked downtown amidst a sea of food trucks, or the taco truck that is parked five miles outside of town on the side of the highway surrounded by nothing but hungry travelers? So many advertisers have fallen for the myth that print is dead. Many have migrated their marketing budgets online where they vie for consumer attention in a sea of other digital ads. This is great news because it means your local magazine ad has far less competition and will stand out from the crowd.
5. PEOPLE DON’T FEAR PRINT ADS The Internet is full of cybercriminals who use viruses as an attempt to gain access to consumer’s private information. Because of the proliferation of these malware viruses, web surfers have become very wary of clicking on banner ads, even if those ads are enticing. But consumers have nothing to fear by reading your print ad, and this makes them more open to receiving your message.
6. CUSTOMERS MUST BE AWARE (A) Before people will purchase a brand, they must prefer it. (B) Before people will prefer a brand, they must be interested enough in it to put it on their shopping lists and explore it further. (C) Before people will be interested in a brand, they must be aware of it
7. MEMORABLE Stand for values above and beyond the product or service itself while combining powerful, meaningful, inspirational messages delivered in a way to touch your audience.
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Measuring the Success of an Ad How do I measure response to my ad? 1. Track the total number of responses/inquiries you get from each ad. 2. Track the number of sales you get from each ad. If you would like a BETTER response to your ad, here are some ways to get it: 1. Put your special offer in the headline. Remember...it's read about four or five times more often than body copy! 2. Offer something free in your ad, like a free book, instruction manual, or product sample. (Recent ad tests indicate that something given away free as a premium gets better response than a discount offer.) 3. Show a picture of the item you plan to offer free. 4. Make the offer look more like a news article than a standard ad. 5. Include testimonials -- comments from satisfied customers -- in the ad. (Of course, get their permission first!) What should I do if I get no response to my ad? If you get no response, it could be because (1) the ad was positioned where hardly anyone saw it, (2) the offer did not appeal, or (3) a competitor made a similar -- or better -- offer in the same publication, and the reader saw it first, or (4) the publication does not reach a large segment of your primary prospects. Talk to your sales rep! Maybe he/she can offer some ideas. Can I request my money back if I receive no response to an ad? First, ask yourself: "Is the offer in my ad strong enough? Is the headline exciting? Does the body copy and/or coupon reward immediate action?" Next, tell your sales rep if you're disappointed. Perhaps he/she can offer you some other positions in the publication, or give you more inquiryproducing ideas. Should I have tested my ad? Yes. The easiest way is by asking friends and/or co-workers to compare it with your prior ads. Next, ask those same comparisons from your regular customers. (You might offer them some sort of free gift for critiquing your new ad.) Finally, prior to "rolling out" your ad to a large audience, you might test it with a smaller group first. How do I pre-test my ad? Here's one simple, no-cost way. Display your new ad on a page right next to similar-sized competitors' ads...or even some of your own previous ads. Then, ask a few customers or family members which ad they noticed first...and why.
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2017 deadlines* Mar. 26, 2017 April 26, 2017 May 26, 2017 June 26, 2017 July 26, 2017 Aug. 26, 2017 Sept. 26, 2017 Oct. 26, 2017 Nov. 26, 2017 Dec. 26, 2017
The release date is the 3rd day of the month. 20% late charge will be added to all late submissions.
Graphic Design Find Visit Black Houston in over 200 locations, including: 1.Kro Bar 4803 Main St, 77002 Services start at 2. Ensemble Theater 3535 Main St, 77002 $30 3. Buffalo Soldiers Museum 3816 Caroline St, 77004 4. SHAPE Center 3815 Live Oak, 77004 5. SHAPE Center 3903 Almeda, 77004 6. Kaffeine Cafe 5225 Almeda, 77004 7. Little Red One Shop 4213 Dowling, 77004 8. Haitian Caribbean Restaurant 6271 Highway 6, 77083 9. DiMarco’s Pizza 11102 Hwy 6, Sugar Land 77498 10. Cognac Cigars 2010 Cypress Creek Pkwy, 77090 11. Shrine of the Black Madonna 5309 Martin Luther King, 77021 *These dates will change if the 12. Cool Runnings 8270 West Bellfort, 77071 publication frequency were to 13. Queen Mattress & More 2560 FM 1960 Rd. East, 77073 increase. 14. Arlene’s Home Store 8312 Broadway St, 77061 14 | Ask about our graphic design services, starting at $30- Call 832.707.5057
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