Public Relations

In partnership with Visit Elizabeth City, our Public Relations partner MMGY NJF promoted interest in travel to Elizabeth City and generated destination awareness.

From June - December 2021, MMGY NJF promoted interest in travel to Elizabeth City and generated destination awareness. Through a strategic media relations campaign and proactive news engine, the agency continued to establish Elizabeth City as North Carolina’s Harbor of Hospitality®, garner coverage in targeted national and regional publications and, enhance business relationships with local partners.

MEDIA PLACEMENTS 26

MEDIA IMPRESSIONS 380,942,596

Hot CoCoa Crawl

What: Partners created signature hot chocolate drinks available during the holiday season. Why: Generate buzz for the Christmas season while featuring dining/ drinking venues. How: A press release was distributed to national and regional outlets supported by marketing efforts including paid social, PPC, and email. News Bureau

MMGY NJF developed at least two pitches per month aligning Elizabeth City with major trends in travel, current events and holidays. Pitches included themes like Coast Guard Marathon, seasonal happenings, destination weddings, the local art scene, other tourism offerings and other agency-wide roundups.

ADVERTISING EQUIVALENCY $7,565,569