Advertising Campaigns

Our third year of Christmas in Elizabeth City, promoting the entire destination as an affordable, charming holiday experience, continues to provide a solid marketing platform for all our partner businesses and events.

New for 2021 we launched the Hot Cocoa Crawl as an added holidaythemed thing to do for locals and visitors alike. Leveraging our social reach, consumer emails, earned media and digital advertising, Christmas in Elizabeth City is able to generate economic impact through themed, consistent promotions.

Link clicks: 5,755 Reach: 215,680 users Impressions: 471,314 Cost Per Click: $0.76 Click Through Rate: 1.22%

November - December Digital Campaign Totals

Ongoing campaign with ads launched November 8, 2021

Revamped campaign ran from Memorial Day - Labor Day

Objectives:

• Market Elizabeth City as an affordable, riverfront wedding destination • Support local businesses in the wedding industry

Advertising in:

• Our State Magazine • Google Ads • Facebook Ads

RESULTS

LOCAL VENUES 9 VENDORS 18 SITE VISITS 2,859

Summer Savings Pass

Objectives:

• Drive traffic to local businesses • Facilitate relationships with and educate partners • Support Our E-City as a community

Advertising in:

• Our State Magazine • Our State Emails • Coastland Times Magazine • CoastlandTimes.com • Google Ads • Facebook Ads