Meetings

The meetings and conventions industry has been hit hard due to COVID-19. In 2020 alone, over one hundred events have been cancelled in the City With Soul. Not only were planners concerned about safety measures in meetings facilities, many metropolitan cities did not even allow groups to meet. In addition to the aforementioned barriers, the uncertainty of the economy caused additional meetings to cancel.

What’s Visit Jackson’s answer? Thankfully, the City of Jackson (with Visit Jackson’s support) and its world-class meeting facilities have implemented safety standards to ensure visitor safety. Visit Jackson has also invested in PPE (face coverings and hand sanitizers) for all convention attendees that book through our sales team. In addition, Visit Jackson has launched an incentive program that allows planners to book future meetings without the burden of a huge financial commitment.

Visit Jackson will focus our meetings and conventions messaging on those two competitive advantages – safety and savings. We will continue to market to planners that have cancelled meetings but also deliver new messaging to planners that traditionally meet in the southeast.

The following groups will remain a focus for Visit Jackson during FY 2021: • Association • Corporate • Government • Sports & Equine • Fraternal • Religious • Education

We will partner with lead generation platforms, such as CVENT, and purchase targeted lists to reach new planners in our major sectors. Additionally, we plan to launch multiple digital campaigns to reach markets new and unique audiences.