Marketing Tactics

Marketing

Advertising & Marketing Measurable Objectives

VisitJackson.com • Sessions – up 50% • Users – up 40% • Session duration – up 25%

JXN.MS • Sessions – up 20% • Users – up 15% • Session duration – up 25%

Social Media - engagement numbers • Instagram – up 40% • Facebook – up 25% • Twitter – 50% E-mail Marketing • Open rate – 30% • Click rate – 15%

Paid Media • $20+ ROAS

Publicity & Earned Media • Contact 200 national travel writers • Deliver branded items/story ideas to 100 travel writers • Personally communicate with/generate interest from 10 national publication brands • Produce 5 stories about the City With Soul from within those 200 travel writers and 10 national brands