Marketing
Advertising & Marketing Measurable Objectives VisitJackson.com • Sessions – up 50% • Users – up 40% • Session duration – up 25% JXN.MS • Sessions – up 20% • Users – up 15% • Session duration – up 25% Social Media - engagement numbers • Instagram – up 40% • Facebook – up 25% • Twitter – 50%
E-mail Marketing • Open rate – 30% • Click rate – 15% Paid Media • $20+ ROAS Publicity & Earned Media • Contact 200 national travel writers • Deliver branded items/story ideas to 100 travel writers • Personally communicate with/generate interest from 10 national publication brands • Produce 5 stories about the City With Soul from within those 200 travel writers and 10 national brands
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