Partnership Enhancement Tactics

PARTNERSHIP & COOPERATIVE INITIATIVES

PROJECT

Tourism Development

Speakers Bureau MEASURABLE OBJECTIVE/GOAL

Investigate and possibly execute the holiday drive market project; Work with Mississippi HBCU’s to identify (1) additional football game for Jackson; Work with new Alcorn State University and Jackson State University president(s) to re-establish the Soul Bowl for Jackson; Work with SWAC office and JSU Athletic Director to create a (Saturday/Sunday) SWAC Classic for Jackson; Facilitate, schedule meetings, and initiate plan with principal stakeholders that have the propensity to create a Jackson Jubilee 2.0 arts and music event for 2022 at the Mississippi Fairgrounds Work with the Jackson Redevelopment Authority to develop an RFP for a Convention Center Hotel Project; Facilitate relationships to support 2-3 foodie events within the city; Work with local meeting planners and partners to develop a variety of walking and driving tours;

Engage (3) speaking opportunities with organizations per month; Each member of the Management Team shall secure (1) speaking engagement per month Serve as speaker to at least (1) group/class at each of the following institutions of higher education: • Belhaven University • Jackson State University • Millsaps College • Tougaloo College • Hinds Community College/Tourism Department

Community Engagement

Operational (see detail below)

Operational (see detail below)

Attend (7) new community organizations not currently engaged and attend regular meetings; Secure 5 new business leads from each of the community engagement encounters/activities; Create volunteer network for tourism and community projects/programs; Launch an Ambassador Academy Program, Graduating the 1st Class; Create a citizen track for future the MY CITY Conference; Create a Greater Jackson DMO Consortium and the first meeting and objectives and agenda items; Expand NTTW activities to encompass the Greater Jackson Area; Conduct a FAM for Visit Jackson Board and Governmental Leaders; Examine the value of creating a Greater Jackson Visitors Guide Participate in Downtown Jackson Partner’s Homeless Initiative;

Identify (5) primary stakeholder organizations with the propensity to achieve identified Proponent Relationship strategy Attend monthly/quarterly meetings of the identified primary stakeholder organization meetings Continue discussions with stakeholder organizations to identify resources to execute a Tourism Master Plan for FY2022; Execute the Annual Hometown Hero Awards Program; Conduct a meeting w/ Grant Applicants to better inform them of the purpose of a DMO and the Submittal process; Conduct orientations for all new Visit Jackson Board Members and Elected City/Council Officials; Strengthen partnerships realizing facilities branding opportunities;

Work to build a tourism workforce by coordinating a Tourism Job Fair and work with local developing an internship program; Work with Destination Jackson, Inc. to execute a workforce training/job fair;