2020-2021 Marketing Plan
PARTNERSHIP & COOPERATIVE INITIATIVES PROJECT
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MEASURABLE OBJECTIVE/GOAL
Tourism Development
• Investigate and possibly execute the holiday drive market project; • Work with Mississippi HBCU’s to identify (1) additional football game for Jackson; • Work with new Alcorn State University and Jackson State University president(s) to re-establish the Soul Bowl for Jackson; • Work with SWAC office and JSU Athletic Director to create a (Saturday/Sunday) SWAC Classic for Jackson; • Facilitate, schedule meetings, and initiate plan with principal stakeholders that have the propensity to create a Jackson Jubilee 2.0 arts and music event for 2022 at the Mississippi Fairgrounds • Work with the Jackson Redevelopment Authority to develop an RFP for a Convention Center Hotel Project; • Facilitate relationships to support 2-3 foodie events within the city; • Work with local meeting planners and partners to develop a variety of walking and driving tours;
Speakers Bureau
• Engage (3) speaking opportunities with organizations per month; • Each member of the Management Team shall secure (1) speaking engagement per month • Serve as speaker to at least (1) group/class at each of the following institutions of higher education: • Belhaven University • Jackson State University • Millsaps College • Tougaloo College • Hinds Community College/Tourism Department
