2020-2021 Marketing Plan
Meetings
The meetings and conventions industry has been hit hard due to COVID-19. In 2020 alone, over one hundred events have been cancelled in the City With Soul. Not only were planners concerned about safety measures in meetings facilities, many metropolitan cities did not even allow groups to meet. In addition to the aforementioned barriers, the uncertainty of the economy caused additional meetings to cancel. What’s Visit Jackson’s answer? Thankfully, the City of Jackson (with Visit Jackson’s support) and its world-class meeting facilities have implemented safety standards to ensure visitor safety. Visit Jackson has also invested in PPE (face coverings and hand sanitizers) for all convention attendees that book through our sales team. In addition, Visit Jackson has launched an incentive program that allows planners to book future meetings without the burden of a huge financial commitment.
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