2022 Operational Plan
EDUCATION
Educate stakeholders regarding the purpose of a DMO/DLO. The most significant Visit Jackson deficiency that was identified during the most recent Strategic Planning process was the miseducation regarding the purpose of Visit Jackson, Jackson, Mississippi’s official destination management organization. Stakeholders, specifically, local citizens, festival/event partner organizations and political partners all noted that they thought Visit Jackson’s purpose was to provide funding for events and events. In reality, Visit Jackson is one of the few DMOs in the nation that provided event grants.
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