BiweeklyInsights
ExecutiveSummary Occupancy 57.5% -10.6% YOY ADR $373 -3.0% YOY Operating HotelRooms 1,222 -92RoomsYOY LagunaBeachHotels February18-March2,2024 Sun 02/18 Mon 02/19 Tue 02/20 Wed 02/21 Thu 02/22 Fri 02/23 Sat 02/24 Sun 02/25 Mon 02/26 Tue 02/27 Wed 02/28 Thu 02/29 Fri 03/1 Sat 03/2 66% 39%43% 54% 67%70%75% 48%44%50%50% 61%68%71% Sun 02/18 Mon 02/19 Tue 02/20 Wed 02/21 Thu 02/22 Fri 02/23 Sat 02/24 Sun 02/25 Mon 02/26 Tue 02/27 Wed 02/28 Thu 02/29 Fri 03/1 Sat 03/2 $408 $340 $334 $356 $384 $393 $397 $334 $292 $399 $333 $339 $397 $428 ClosedHotels ▇Current ▇Same-time-last-year Source:STR OrangeCounty,CAEmployment Leisure&HospitalityJobs 231.8K +4.4% YOY Leisure&hospitalityjobsinOrangeCounty. DataasofQ32023. UnemploymentRate 3.8% +1.1% pptYOY Unemploymentrateforpersonsresidingin OrangeCounty.DataasofDecember2023. Source:BureauofLaborStatistics JohnWayneAirport(SNA) January2024 Passengers 884.9K +0.4% YOY ▇Domestic ▇International Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 900K 1000K Passengers by Month ▇CurrentYear ▇LastYear Source:JohnWayneAirport Asof3/3/2024 Poweredby Coast Inn Hotel Laguna Rooms Under Partial Renovation: Surf & Sand Resort
Loma Beach Hotel
Casa
Poweredby:
CityofLagunaBeach,CA
553%
J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c
CityofLagunaBeach,CA
3
J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c
$
0 RevPAR
2021 2022 2
0
Hotels:CityofLagunaBeach,CA Occupancy ADR RevPAR Supply Demand Revenue $7.2M 21.0K 37.9K $190 $343 55.3% YOY YOY YOY YOY YOY YOY -115% -67% -70% -49% -52% 03% MonthlyHotelPerformance CityofLagunaBeach,CA Occupancy ADR RevPAR 2015 2016 2017 2018 2019 2021 2022 2023 2024 70.0% 654% 592% 667% 601% 34.9% 537% 55.1% 553% $241 $250 $264 $270 $276 $255 $367 $362 $343 $169 $164 $156 $180 $166 $197 $199 $190 $89 MonthlyCompSetPerformance Occupancy ADR RevPAR SantaMonica,CA PalmSprings,CA HuntingtonBeach,CA LaJolla,CA NewportBeach,CA SantaBarbara,CA CityofLagunaBeach,CA DanaPoint,CA+ 644% 58.8% 573% 572% 563% 561% 553% 50.1% $329 $212 $225 $260 $296 $200 $343 $328 $212 $125 $129 $149 $167 $112 $190 $164
LodgingPerformance January2024
Occupancy
$34
ADR
J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c 19
CityofLagunaBeach,CA
2
2
24
DataSource:STR
3
0
POIAnalysisbyCategory
D
POISplit
UniqueVisitors
TopCross-VisitedPointsofInterest
SouthLagunaDistrict
LagunaCoastWildernessPark CentralBeaches
HeislerParkandBeach
MontageLagunaBeach
TreasureIslandParkandBeaches SurfandSandResort
InnatLagunaBeach
CrescentBayBeach
CrystalCoveParkandCampground SouthLagunaBeaches
VictoriaBeach
AlisoBeach
TheRanchatLagunaBeachGolfCourse
2.5% 21%
2.0% 17% 16% 1.2% 11% 1.0% 09% 0.8% 07%
86%
11.9%
Demographic
221%
TopOriginMarketbyState uniquevisitors,excludingLosAngeles,CA
California
Arizona
Nevada
Texas
Utah
Colorado
Florida
Washington
Illinois
.
NewYork 1.
TopOriginMarketbyDMA uniquevisitors,excludingLosAngeles,CA
PalmSprings,CA
SanDiego,CA
Phoenix,AZ
S
L
SaltLakeCity
D
cts StartDate January01,2024 EndDate January31,2024 POICategory Districts DwellFilter 0
71.8% ofvisitors visited Districts atleastonce DowntownVillage NorthLagunaBeach DowntownOuterLimits HIPDistrict SouthofPearl PearlDistrict LagunaCoastandAlisoWilderness DowntownPromenade Thehive 1.7% 33% 44% 162% 253% 266% 348% 418% 546%
istri
SampleSize:94,082
1
3% 15% 16% 18% 18% 40% 41% 65% 61.9%
0%
C
anFrancisco-Oakland-SanJose,
A
,NV
,CA
asVegas
Sacramento-Stockton-Modesto
UT
,
ia-SanLuisObispo,CA Denver,CO Fresno-Visalia,CA 15% 15% 17% 1.7% 18% 2.9% 37% 5.0% 57% 191% 293%
allas-FtWorth,TX SantaBarbara-SantaMar
DomesticOnly <$25K $25K$49K $50K$74K $75K$99K $100K$149K $150K+ 26% 18% 13% 15% 15% 13% HouseholdIncome(inUSD) Median:$100.5K 19Y24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 16% 13% 12% 13% 13% 11% Age White Asian Black 2+Races Other 14% 13% 6% 9% 57% Race Source:NearandUSCensusBureau
s
VisitLagunaBeachSpendingSummary
Period:January2024 Month January2024 ReportType Month $3.5M CardSpend -83% vsPreviousYear Jan Dec $35M 35.9K Cardholders -122% vsPreviousYear Jan Dec 359K 67.1K Transactions -127% vsPreviousYear Jan Dec 671K LosAngeles,CA SanDiego,CA NewYork,NY SanFrancisco-Oakland-San Jose,CA Chicago,IL Phoenix-Prescott,AZ 48.9% 35% 3.1% 29% 2.8% 26% TopOriginDMAs 20-29 30-39 40-49 50-64 65+ 18.6% 410% 288% 3.0% 86% SpendSharebyAge** <50k 50-100k 100-150k 150-200k 200-250k 250k+ 110% 22.0% 125% 121% 35.8% 6.6% SpendSharebyIncome** 0K 5K 10K 15K 20K 25K 30K 35K Transactions $00M $05M $10M $15M Sp e n d Transportation Retail OtherCategories Lodging* Food&Beverage AVG AVG Transactionsvs.SpendAmount Sizeofbubbledenotesspendpertransaction Food&Beverage Lodging* Retail OtherCategories Transportation 49.7% 187% 138% 120% 5.8% SpendingCategories % Shareoftotalin-marketcreditcardspend Source:TransUnion/CommerceSignals;*Lodgingspendrepresentsin-marketspendonly;**Samplewithunspecifiedage/incomeexcluded 2023 2024 2023 2024 2023 2024
DomesticVisitors
TopVisitorOriginStates
TopVisitorOriginDMAs
% shareoftotal
LosAngeles,CA
anDiego,CA
hoenix,AZ
SanFrancisco-Oakland-SanJose,CA LasVegas,NV PalmSprings,CA
Sacramento-Stockton-Modesto,CA
Dallas-FtWorth,TX SaltLakeCity,UT NewYork,NY
Denver,CO
2
55% 6.7% 87%
3.9% 41%
37%
25%
24%
2.1%
16% 18%
DistanceShare
% shareoftotal
50-249miles
442%
250-499miles
189%
500+miles
370%
TopPOIsVisited
% shareoftrips
DowntownVillage
DowntownOuterLimits
NorthLagunaBeach
HIPDistrict
SouthLagunaDistrict
SouthofPearl
PearlDistrict
CentralBeaches
LagunaCoastWildernessPark
MontageLagunaBeach
SurfandSandResort
Source:Near&USCensusBureau
USMainlandOriginHeatMap
©2024Mapbox©OpenStreetMap
DemographicEstimates
HouseholdIncome
Median:$1008K
StartDate January01,2024 EndDate January31,2024 TripType All Weekend/WeekdayTrips All
2.7days AvgLengthofStay 77.7% Overnight 68.9% Repeat California Arizon
Texa
N
v
F
U
C
I
1.7% 17% 19% 20% 2.3% 23% 48% 56% 74% 507%
SampleSize:6,793
a
s
e
ada
lorida
tah
olorado Washington
llinois NewYork
s
tot
P
%
hareof
al
S
33%
3.4% 34% 38% 77% 11.5% 118% 177% 19.4% 197% 267% 279% 387%
<25K 25K49K 50K75K 75K100K 100K149K 150K+ 26% 17% 12% 15% 16% 14%
19Y -24Y 25Y34Y 35Y44Y 45Y54Y 55Y64Y 65Y+ 18% 13% 12% 13% 13% 10%
2+
12% 11% 9% 6% 6
AgeGroups White Black Asian Other
races
1% Race
Benchmarking:AirportThroughput&RegionalEmployment January2024
TSAThroughput(SNA)
JobsasofJanuary2024
450.4K January2024 450.4K CalendarYear-to-Date YOY vs.2019 69% 15% YOY vs.2019 69% 15%
LeisureandHospitality TotalNonfarm YOY vs.2019 YOY vs.2019 Jan-24 Dec-23 Nov-23 Oct-23 Sep-23 Aug-23 TSAThroughputCompSet % ChangeYOY SantaAna-SNA LosAngeles-LAX SanDiego-SAN Burbank-BUR Phoenix-PHX 4% 9% 4% 5% 2% 10% 22% 12% 6% -5% 7% 6% 6% 12% -2% 12% 2% 5% 13% -2% 8% -3% 4% 11% -2% 10% 1% 3% 15% 4% CA 6% 9% 9% 10% 7% 11% USA 6% 10% 10% 11% 10% 12% Source:TSA Jan-19 Jan-20 Jan-21 Jan-22 Jan-23 Jan-24 80% 100% 120% 121% 12.2% AVG LeisureandHospitality Asa% ofTotalNonfarm
Poweredby: J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c 450.4K TSAThroughput Source:TSA J a n F e b M a r Ap r M a y J u n J u l A u g S e p O c t N o v D e c 7916K LeisureandHospitalityJobsin LosAngeles-LongBeach-Anaheim,CA Source:BureauofLaborStatistics 2021 2022 2023
Source:BureauofLaborStatistics;EmploymentisrepresentedforLosAngeles-LongBeach-Anaheim,CA
