Visit Milwaukee Bikers Guide by Visit Milwaukee

VISIT MILWAUKEE | 2018 BIKERS GUIDE

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OFFICIAL HARLEY-DAVIDSON MOTOR COMPANY 115TH ANNIVERSARY PUBLICATION

SUMMERFEST INSIDER TIPS FAMILY ACTIVITY GUIDE VISITMILWAUKEE.ORG/HD115

PLUS

THE INSIDE SCOOP FROM BILL DAVIDSON

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OH, LOOK - SOMEONE MUST’VE DROPPED A HAT! Welcome to a state of gemutlichkeit.

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geico.com

800-442-9253

Local Office

Some discounts, coverages, payment plans and features are not available in all states, in all GEICO companies, or in all situations. Motorcycle and ATV coverages are underwritten by GEICO Indemnity Company. GEICO is a registered service mark of Government Employees Insurance Company, Washington, D.C. 20076; a Berkshire Hathaway Inc. subsidiary. ÂŠ 2018 GEICO

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CONTENTS 11 A FEW OF MY FAVORITE THINGS

Bill Davidson’s top picks at the Harley-Davidson Museum

17 EVENT SCHEDULE Where to go when

22 STREET ART

Must-see murals around the city

26 BIKERS’ MKE BUCKET LIST

Don’t ride away without visiting these top spots

34 BEER BOOM

New craft breweries bring excitement to Brew City

42 LOCAL EATS

Fuel up Milwaukee-style with these favorites

46 SCENIC RIDES Hit the open road in Wisconsin

50 FREEDOM FOR ALL

Photo essay featuring the work of noted motorcycle photographer Michael Lichter

56 NEIGHBORHOODS Get to know Milwaukee’s vibrant neighborhoods

64 GETTING AROUND

Visitor Information Center, downtown map, travel times, ground transportation options

66 DOWNTOWN MAP 68 LAST LOOK

Harley-Davidson Museum

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WELCOME

MILWAUKEE

n behalf of the Harley-Davidson® Motor Company, the Harley-Davidson Museum®, and

PRESIDENT/CEO Paul Upchurch

the employees who bring our iconic brand to life

SENIOR VICE PRESIDENT OF SALES Marco Bloemendaal

every day, I’m honored to welcome you to Milwaukee, home to Harley-Davidson since 1903. From Aug. 29 through Sept. 2, our hometown will host

VICE PRESIDENT OF MARKETING & COMMUNICATIONS Megan Suardini

riders, non-riders, and Harley-Davidson enthusiasts from around the globe for a party 115 years in the making.

VICE PRESIDENT OF FINANCE & ADMINISTRATION Dana Jones

Our Anniversary events have become legendary since we ﬁrst convened in Milwaukee for our 85th back in 1988. Every ﬁve years since, we’ve rolled out the orange

EXECUTIVE DIRECTOR OF SALES Jeff Baryenbruch

carpet for the hundreds of thousands of attendees looking to experience ﬁrsthand the fun and camaraderie

DIRECTOR OF CONVENTION SERVICES Dave Larson

that being an active part of our Harley-Davidson community brings. As you ride throughout the city, meet friends old and

DIRECTOR OF DEVELOPMENT Meg McKenna

new, and explore the beauty surrounding Milwaukee, I think you’ll quickly realize that we’re thrilled that you decided to join us for our 115th Anniversary celebration. We’re excited to showcase motorcycling and our hometown with activities like beach racing, hill climbs, drag races, and demo rides along with live music, street parties, and so much more. Whether you’re a life-long biker, a newly-minted rider, or even if you’ve never Harley-Davidson, we’ve got activities and events sure to excite you. feel like a homecoming, no matter where you call home, thanks to

MARKETING & GRAPHIC DESIGN COORDINATOR Janice Vogt

the warm hospitality of my fellow Milwaukeeans. This guide will prove valuable as you venture throughout the area

PHOTOGRAPHY INTERNS Alexis Amenson, Kenzie Hack

to discover all of the fun and festivities we have in store. Once again, thanks for joining us in Milwaukee. I’m sure you’ll enjoy the ride! Sincerely, ON THE COVER

Harley-Davidson Motor Company

MARKETING MANAGER Bill Prange

GRAPHIC DESIGN MANAGER Kathryn Lavey

And Sunday’s parade down Wisconsin Avenue to Veterans Park will

Matt Levatich

DIRECTOR OF COMMUNICATIONS Kristin Settle

CONTENT MANAGER Jennifer Posh

experienced the thrill and sense of freedom that comes with riding a

President and CEO

648 N. Plankinton Ave., Suite 220 Milwaukee, WI 53203 Phone: (800) 231-0903, (414) 273-3950 Fax: (414) 273-5596 visitmilwaukee.org

Harley-Davidson employee Amy Hohensee (Global Product Portfolio Planning) and Justin Harley Davidson (yes, that’s his real name!) get ready to ride in front of the “Anything for SELENAS” mural by Mauricio Ramirez. Photo by Adam Ryan Morris. Styling by Lizzy Lovas. Makeup by Yuliya Litvina. Hair by Maggie Kerr. Harley-Davidson motorcycle courtesy of House of Harley-Davidson.

CONTRIBUTING PHOTOGRAPHERS Elora Hennessey, Adam Ryan Morris, Kat Schleicher, Will Skaggs, Kenny Yoo. PLEASE NOTE While every effort is made to ensure the accuracy of information in this guide at the date of publication, errors or changes can occur. Please call ahead and verify. REQUEST A GUIDE Please contact our Visitor Information Center at (414) 273-7222, (800) 554-1448, or info@milwaukee.org.

8 | HARLEY-DAVIDSON BIKERS GUIDE

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michelin Scorcher Tires ®

THE Michelin tire line built for Harley-Davidson motorcycles ®

Celebrating a Growing Partnership with Harley-Davidson 2018 marked the 10 year anniversary of MICHELIN® Scorcher® tires, all of which reflect the collective engineering and design efforts of Michelin and Harley-Davidson. Today, MICHELIN Scorcher tires are offered in 29 sizes across four versions. They are the OE tire for 14 out of 33 Harley-Davidson® models, including the all-new Harley-Davidson® Sport Glide™ motorcycle pictured above, and are an approved fitment for a wide range of FL touring models. All MICHELIN Scorcher tires are available through authorized Harley-Davidson® motorcycle dealers around the world.

Motorcycle.Michelinman.com

#MadeOnMichelin

Copyright © 2018 Michelin North America, Inc. All rights reserved. The Michelin Man is a registered trademark owned by Michelin North America Inc. © 2018 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar and Shield Logo are among the trademarks of H-D U.S.A., LLC.

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Bill Davidson

A FEW OF MY FAVORITE THINGS A look inside the Harley-Davidson Museum with Bill Davidson

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ill Davidson has been a living, breathing, riding ambassador for

Serial No. 1

Harley-Davidson ever since he could

crawl. “I bleed black and orange,” says Bill. So, it makes sense that he serves as the VP, brand ambassador, evangelist, and chief cheerleader for the world’s only Harley-Davidson Museum, which recently celebrated its 10th birthday. We spoke to the man whose family name appears on your favorite motorcycles to get his thoughts on a few of the highlights you’ll encounter as you view the planet’s most expansive collection of HarleyDavidson motorcycles and memorabilia, found at the crossroads of 6th and Canal in Milwaukee, WI, U.S.A. I’m often asked what I love most about the collection, and I often tell people that it depends on the day. There are so many iconic motorcycles found throughout the Museum and within the Motorcycle Archives. But it’s the stories and the people that are found within those hundreds of thousands of artifacts that really draw me in. I really wish those motorcycles could talk. Our four founders had incredible insight and forethought to keep shining examples of the ingenuity and engineering that can be found throughout our uninterrupted run of 115 years of fulﬁlling dreams of personal freedom. It’s a collection that rivals anything you’ll ﬁnd in any other corporate archives. The Museum not only

Tank Wall

tells the story of Harley-Davidson, it’s where our history, heritage, and passion come to life. The freedom, pride, and camaraderie of Harley-Davidson riders are always on display here. I truly love

MOTOR® Bar & Restaurant

every inch of our 20-acre campus. We have something that really is incredible on 6th & Canal: 115 years of history of a brand that has changed people’s lives in so many remarkable ways. And my team and I invite everyone to experience it – riders and non-riders alike!

Serial No. 1, c. 1903

It’s the oldest known Harley-Davidson in existence, how could I not include this in my list? It’s a revered icon (as the glass case lets you know), and I’ve seen people with tears streaming down their face when they ﬁrst encounter 12 | HARLEY-DAVIDSON BIKERS GUIDE 2018

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Harley-Davidson Museum

this magnificent motorcycle. Of course,

why you’ll often find me at the track. And

engine, a motor that spurred a love affair

I love the bike for what it represents –

maybe that’s why I spend so much time

that continues to this day. A personal

the determination, passion, and drive

admiring this amazing feat of Harley-

dream of mine was fulfilled in 2012 when

necessary to create a new form of two-

Davidson engineering. Antique racing

I was able to acquire an original 1936

wheel transportation. But I also love to

motorcycles like these were beautifully

Knucklehead for my collection.

imagine what it was like to work in that

simple creations. Once you strip away

10-by-15-foot shed when the company

all but the necessary components, what

was first beginning in 1903. Even in their

remains is the engine serving as the

wildest dreams, I’m sure none of the

centerpiece, a crown jewel on a machine

four founders could have imagined that

built with one goal in mind: leave all

Softail Night Train definitely isn’t the

we’d be admiring their work 115 years

others in the dust.

most pristine bike in the collection, but

later. Who knows what the world would be like without this pairing of Harley and Davidson? Probably a lot more boring.

1936 EL

Tsunami Motorcycle Display

This 2004 Harley-Davidson FXSTB

it resonates with so many people, I have to put this on my must-see list. After

Also known as the “Knucklehead,” the

drifting for more than a year across the

Model EL is a Harley-Davidson icon. The

Pacific Ocean after a tsunami struck

design employed many classic elements,

northern Japan in 2011, the motorcycle

I believe motorcycle racing fulfills that

including the low frame, valenced

was recovered off the coast of British

adventurous spirit that can be traced

fenders, and teardrop gas tanks, many of

Columbia. Its owner, Ikuo Yokoyama,

back to the earliest humans. We all have

which you still see on today’s Harley-

requested that the motorcycle would be

that trait in our DNA, even if it’s only

Davidsons. The heart of the bike was the

preserved in its current condition and

found deep inside of us. Maybe that’s

powerful 61 cubic-inch “Knucklehead”

displayed as a memorial to those whose

1923 Banjo-case 8-valve

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THE pARTY IS HERE! @ WISCONSIN HARLEY-DAvIDSON IN OCONOMOWOC!

lives were lost or forever changed by the tsunami. The Museum is truly humbled to display Mr. Yokoyama’s motorcycle. It has an amazing story to tell, and we are honored to be able to share it.

1973 XL-1000 Sportster

This one is personal. Well, of course, I feel a tie to all the motorcycles in our collection, but this Sportster was once owned by my uncle John A. Davidson, who served as the Motor Company President. It was also one of the last motorcycles to roll o� the assembly line at our Juneau

THE DESTINATION DEALER CELEBRATION! THURSDAY, AUgUST 30 – MONDAY, SEpTEMBER 3

Avenue factory. The Juneau Avenue facility now houses our corporate headquarters, which is kitty-corner from where the original Shed stood, hallowed ground where the Davidsons and Bill Harley created the

8 unique and fun Bars and Beer gardens featuring a wide selection of craft brews, wine, cider and more including our famous sports Bar with HUGE flat screens and comfy couch seating to watch the games! Plus our tiKi Bar featuring fun and fruity delights! Start your morning here with a mimosa or bloody mary! non-stop live entertainment by over 35 of Wisconsin’s favorite bands enormous variety of delicious foods from top vendors

n n

vendor village happy hour Thursday-Sunday 1-3 p.m. Monday all 16 oz. tap beer $2 while supplies last! See and be seen from the observation deck of the container Bar Get beer as you stroll with our c3 Mobile rover cooler

Be sure to get your exclusive Wisconsin 115th loyalty card for A FREE t-shiRt and chANcE tO wiN!

ﬁrst Harley-Davidson.

Tank Wall

This display was actually created for the Motor Company’s 100th Anniversary and shines the spotlight on 100 tanks from our history. I think it shows o� our core competencies of utilizing unique color schemes and amazing graphics to create stunning visuals. While all the tanks share a common shape, it’s a stunning visual that reﬂects the times in which they were created and illustrates how personal a Harley-Davidson can be. It’s also a popular spot for selﬁes, with the H-D logos providing a pristine backdrop that lets everyone know you’re in HOG Heaven.

GOOD FOR ONE FREE 16 Oz. BEVERAGE! Thursday, August 30 • Noon-5 p.m. Offer good only at award-winning Wisconsin Harley-Davidson, 1280 Blue Ribbon Drive, Oconomowoc, WI. Must be 21+. Some restrictions may apply. Photocopies not accepted.

Engine Wall

This portion of the Museum has always been a favorite of mine, but since we recently made some renovations to the Engine Wall, I’ve fallen head over boots for the Engine Wall all over again. Designed

1280 Blue Ribbon Dr. Oconomowoc, WI 53066 Take I-94 to Exit 282

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for performance and styled for appearance, engines are the heart of Harley-Davidson’s identity. It is, after all, the Harley-Davidson Motor Company. The new Engine Wall artfully displays 24 examples from the major engine families that

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Harley-Davidson has engineered over its uninterrupted 115-year history. And our new interactive displays invite visitors to take a deep dive into the motor’s workings and supplies the H-D enthusiast with tidbits and trivia related to the Motor Company’s legendary story.

Experience Gallery

What draws me into this gallery are the ear-to-ear smiles that I see on everyone who throws a leg over one of these display bikes. Whether it’s a classic motorcycle from the back in the day or a brand-new bike that just rolled o� the factory ﬂoor, nobody can resist the chance to see what life behind handlebars looks like.

MOTOR® Bar & Restaurant

Located just across the way from the Museum entrance, MOTOR is another terrific way to immerse yourself in motorcycle culture. MOTOR takes you on a culinary road trip of great American food,

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and I can’t get enough of the menu. I’m always excited to see what the

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monthly specials are, and I am still finding new favorites every time out. Whether it’s the Friday fish fry, Saturday Blues & BBQ or Willie G’s Mini Burgers, you won’t be disappointed with what our kitchen is cooking.

You!

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This isn’t necessarily a part of the collection, but I can’t tell you how thrilled we are to open our doors to visitors, riders, and enthusiasts from all walks of life. A walk through the Harley-Davidson Museum is a walk through the history of America. No matter what you ride, or even if you haven’t started riding yet, we invite everyone to visit the Museum and share your story. I love hearing how a particular bike or a speciﬁc ride has

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been a life changer for our customers. I promise, a visit to the H-D Museum is a similar experience. And it’s one

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Roll into Milwaukee Labor Day Weekend 2018 and join the celebration. No matter what you ride, or even if you havenâ&#x20AC;&#x2122;t started yet, all are welcome to join.

BE KIND TO OUR NEIGHBORS. PLEASE THROTTLE DOWN WHILE IN TOWN.

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Harley-Davidson Powertrain Operations Factory Tours

(W156 N9000 Pilgrim Rd., Menomonee Falls) Experience HarleyDavidson history and witness “Legends in the Making” with a tour of the Harley-Davidson Powertrain Operations facility. Purchase tickets for a guided Steel Toe Tour of the home of the Milwaukee-Eight™ and Sportster® powertrains on Wednesday, or stop by Thursday and Friday for free self-guided tours. Moto-Carnival

HARLEY-DAVIDSON 115 ANNIVERSARY CELEBRATION TH

August 29 - September 2, 2018

EVENTS 1

Harley-Davidson Museum (400 W. Canal St.)

Harley-Davidson 115th and HOG 35th Moto-Carnival (Veterans Park, 1010 N.

H-D 115th Police & Civilian Skills Competition

(Practice & Preliminaries: Miller Park, 1 Brewers Way. Finals: Veterans Park, 1010 N. Lincoln Memorial Dr.) This motorcycle rodeo is a serious competition! Trained motor o�cers

Juneau Avenue Global Headquarters

Hillclimb

(Harley-Davidson Motor Co.,

The world’s only Harley-

Lincoln Memorial Dr.)

3700 W. Juneau Ave.)

Davidson Museum is the

Veterans Park on

Come see the place where

place to be this weekend!

Milwaukee’s lakefront

it all began. Harley-

The museum campus is

will be transformed into

Davidson’s Juneau Avenue

serving as the Central Rally

a free, adrenaline-packed

Global Headquarters is

Point, and there are acres

thrill show for the whole

located on the site of the

of free fun waiting for you

weekend. Check out classic

original Harley-Davidson

all weekend long. Shop a

motorcycle stunts like the

factory. The headquarters

marketplace ﬁlled with

Wall of Death and more,

is a must-stop for one-of-

hand-crafted pieces from

listen to live music, and

a-kind photo opportunities

custom culture artisans,

gather with old friends and

with the historical marker

watch stunt shows, get

new on the shores of Lake

at the main entrance, the

some new art for your bike

Michigan. If you’re getting

famous Bar & Shield, and

(or yourself) with custom

into town on Wednesday,

at the “Freedom” iron wall

pinstripers and tattoo

join a group ride from one

inside the lobby. You’ll also

artists, buy one-of-a-kind

of the local dealerships

have a chance to saddle

collectible merch, and so

down to the party.

up on a new 2019 Harley-

much more.

Beach racing

Davidson motorcycle at the indoor JumpStart.

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115TH SCHEDULE OF EVENTS

WED., AUG. 29

12 NOON-6P.M.

12 NOON-11P.M. WELCOME HOME PARTY 5P.M.

10A.M.-11P.M.

8A.M.-5P.M.

8A.M.-5P.M. 7-8A.M. & 5-6P.M.*

10A.M. AND 12 NOON GUIDED STEEL-TOE TOURS

9A.M.-2P.M. SELF-GUIDED TOURS 7-9A.M.*

8A.M.-5P.M. PRACTICE

8A.M.-5P.M. PRELIMINARIES

3 JUNEAU AVENUE GLOBAL

HEADQUARTERS * CHROME WRISTBAND HOLDERS ONLY POWERTRAIN OPERATIONS CHROME WRISTBAND HOLDERS ONLY

7-9A.M.* 9A.M.-6P.M. 10A.M.-4P.M. CUSTOM BIKE SHOW AWARDS 4P.M.

7-9A.M.* 9A.M.-11P.M.

AND H.O.G. 35TH MOTO-CARNIVAL

SUN., SEPT. 2

7-9A.M.* 9A.M.-11P.M.

2 HARLEY-DAVIDSON 115TH

4 HARLEY-DAVIDSON

SAT., SEPT. 1

7-9A.M.* 9A.M.-11P.M.

MUSEUM * CHROME WRISTBAND HOLDERS ONLY

FRI., AUG. 31

7-9A.M.* 9A.M.-11P.M. 12 NOON-1:30P.M. MOTORCYCLE FIELD GAMES

1 HARLEY-DAVIDSON

THURS., AUG. 30

5 H-D 115TH POLICE & CIVILIAN

SKILLS COMPETITION

9A.M.-5P.M. FINALS

6 HILLCLIMB POWERED BY

9A.M.-2P.M.

HARLEY-DAVIDSON

10A.M.-4P.M. PRACTICE

7 HARLEY-DAVIDSON

BEACH RACING

3P.M.-7P.M.

12 NOON10:30 P.M. DOORS OPEN 10A.M.

8 RUN WHAT YOU BRUNG

7-10P.M. PRE-RACE STREET PARTY 12 NOON-8P.M.

9 FLAT OUT FRIDAY

1P.M.

10 115TH ANNIVERSARY PARADE 11 SOUTH SHORE TERRACE

12 WHITNALL PARK

BEER GARDEN

13 PARTY IN THE PARK

4-10P.M.

11A.M.-10P.M.

4-10P.M.

11A.M.-10P.M.

6-11P.M.

12 NOON12 MIDNIGHT

5-9P.M.

14 JAZZ IN THE PARK 15 MOTORCYCLE ALLEY

16 HISTORIC THIRD WARD

12 NOON-10P.M.

STREET PARTY

4P.M.-12 MIDNIGHT

17 BRADY STREET EXPERIENCE

4P.M.-12 MIDNIGHT

10A.M.-2P.M. BIKER BRUNCH

Run What You Brung powered by Harley-Davidson

and civilian HOG members

Racing goes vertical as

will showcase their riding

riders scale the ski hill

Beach, recognized as one

skills through challenging

at Little Switzerland!

of the country’s top urban

patterns. Harley-Davidson

The hill climb is a classic

beaches, transforms into

first released police

motorcycle event, jokingly

a racetrack for the first

motorcycles in 1908 -

referred to by some as the

time in over 100 years as

the Milwaukee Police

world’s slowest motorcycle

new and vintage bikes take

it! Great Lakes Dragaway

Department’s Motorcycle

racing. But speed has

to the sand. Beach racing

is the country’s oldest

Unit has been riding

nothing on the control and

is a unique and exciting

continuously operating

Harleys continuously

finesse these riders will

experience for both riders

drag strip, home to drag

since 1910!

need to reach the top.

and spectators – you

racing since 1955. In

won’t want to miss this!

honor of the anniversary,

Stop by Friday to see riders

Da Grove (as it’s known

practicing and getting

to fans) is hosting a Run

(Bradford Beach, 2400 N.

ready for Saturday’s

What You Brung race for

Lincoln Memorial Dr.)

competition.

riders from all over the

Hillclimb powered by Harley-Davidson (Little Switzerland, 105

Cedar Creek Rd., Slinger)

Harley-Davidson Beach Racing

Milwaukee’s Bradford

(Great Lakes Dragaway,

18411 1st St., Union Grove)

If you ride it, you can race

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world. Come put your bike

115 years of freedom. The

to the test, or just enjoy

parade will include custom

the show. (Racers must be

bike builders, stunt teams,

registered.)

charitable groups, HOG chapters – and you???

Flat Out Friday powered by Harley-Davidson

Look out for chances to win and Harley-Davidson representatives handing

(Panther Arena, 400

out parade passes at

W. Kilbourn Ave.)

events all weekend long

Catch the best of indoor,

for a chance to ride

flat track racing as riders

down Milwaukee’s main

compete on a Dr. Pepper-

street with thousands of

covered track inside the

other bikes! The parade

UW-Milwaukee Panther

kicks off at 45th Street

Arena. Riders from both

and Wisconsin Avenue,

traditional and special

continues east through

classes will get maximum

downtown, and ends at

traction and speed on this

the Harley-Davidson 115th

sticky surface. (Ticketed

Anniversary and HOG

city, just blocks from the

event) Plus, race day fun

35th Moto-Carnival at

popular Village district.

lasts all day with a free

Veterans Park.

Harley-Davidson Anniversary Parade

block party outside

the arena.

STREET PARTIES

Harley-Davidson 115th Anniversary Parade Tens of thousands of

riders from around the

Party in the Park

Motorcycle Alley (S. 5th St. south of

W. Virginia St.) Fifth Street

Jazz in the Park

in Walker’s Point welcomes

(Cathedral Square Park,

riders all weekend long for

520 E. Wells St.)

bands, street vendors, BMX/

One of Milwaukee’s most

(Rotary Performance

beloved outdoor concerts

Pavilion, 1190 N. 70th St.,

welcomes all riders to

Wauwatosa)

enjoy a free night of music.

Skate demos, and more.

Historic Third Ward Street Party (N. Broadway between

Ride out to neighboring

Come early for a biker

world will roar through

Wauwatosa for local

happy hour, then enjoy

E. St. Paul Ave. and

the streets of downtown

entertainment, food, and

Chicago Tribute Anthology

Catalano Square Park)

Milwaukee to celebrate

more in the heart of the

rocking the stage.

Get in the festival spirit in this vibrant downtown neighborhood on Saturday with ample free motorcycle

Flat Out Friday

parking, live music, outdoor food and beverage vendors, and more. 17

Brady Street Experience

(E. Brady St. between N. Marshall St. and N. Farwell Ave.) Eight blocks of Brady Street will become a mini-Sturgis this weekend! The street will close for motorcycle parking only Friday and Saturday beginning at 4 p.m. and feature multiple side street parties with entertainment, dining, and more. Plus, head back on Sunday for Biker Brunch.

20 | HARLEY-DAVIDSON BIKERS GUIDE 2018

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LOCAL

DEALERSHIPS

Milwaukee Harley-Davidson

Dealership Demo rides daily 9a.m.-5p.m. Check out new 2019 Harley-Davidson® motorcycles. Take demo rides, get on-site installations, talk to financing and gear specialists. Shop for exclusive 115th merchandise and accessories. House of Harley-Davidson® 6221 W. Layton Ave., Greenfield Daily 9a.m.-9p.m.

Suburban Harley-Davidson® 139 N. Main St., Thiensville Daily 9a.m.-6p.m.

House of Harley-Davidson® 1155 Oakes Rd., Racine Aug. 29-31 9a.m.-7p.m., Sept. 1-2 9a.m.-5p.m.

Uke’s Harley-Davidson® 5995 120th St., Kenosha Aug. 29-31 9a.m.-7p.m., Sept. 1-2 8a.m.-5p.m.

Iron Town Harley-Davidson® 1925 S. Moorland Rd., New Berlin Aug. 29 9a.m.-7p.m., Aug. 30 9a.m.-8p.m., Aug. 31-Sept. 2 9a.m.-9p.m.

Wisconsin Harley-Davidson® 1280 Blue Ribbon Dr., Oconomowoc Aug. 29 9a.m.-7p.m., Aug. 30-Sept. 2 9a.m.-11p.m.

Milwaukee Harley-Davidson® 11310 W. Silver Spring Rd. Daily 9a.m.-11p.m. Demos Only: 1303 N. 4th St., Milwaukee

Check out the dealerships and the area on short-distance, selfguided rides from the HarleyDavidson Museum to each dealership! These rides pass scenic views and special stops in Milwaukee County Parks. Routes will be available at the event.

Biggest Party

414-461-4444

In Town

Full Bar Great Food Tattoo Artist Artisan Vendors Live Entertainment Party Lasts, Wed 8/29 - Mon 9/3

Milwaukee Harley-Davidson

11310 W. Silver Spring Rd, Milwaukee WI 53225

www.MilwaukeeHarley.com

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XXXX

Must-see murals around the city

Anything for SELENAS

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hen artists take to the streets with the world as their canvas, they ﬁnd a special kind of freedom. Milwaukee is home to a wide variety of murals and public art pieces that add an unexpected pop of color to the city. We’ve picked a few of our favorites to start you off, but you’ll ﬁnd a comprehensive map of Milwaukee’s murals at mkemuralmap.com.

01 SELENAS

Anything for

Black Cat Alley

Featured on our

cover, this new mural by New Mexico-based artist Mauricio Ramirez has quickly risen in popularity in the city, just like Selena herself. The stylized portrait is located on 5th Street in Walker’s Point, just blocks from the Harley-Davidson Museum and a few doors down from the motorcycle-themed Fuel Café. (625 S. 5th St.)

02 Cat Alley Black

This alleyway

turned open air gallery in Milwaukee’s East Side neighborhood is a must-see for lovers of street art. Local Milwaukee artists as well as

Black Cat Alley

muralists from all over the

Black Historical Society

world made their mark on these city walls, including internationally-renowned French artist MTO, who created one of his only murals in the United States here. (2122 N. Prospect Ave.)

03 Historical Black

Society

colorful piece that showcases the positive impact of African

Since the 1990s, the wall

Americans in Wisconsin.

of the Wisconsin Black

Community members from

Historical Society building

the local Sherman Park

has featured a mural

neighborhood joined in on a

depicting slavery, but in 2016

community painting day to

local muralist George Gist

bring this mural to life.

repainted it with a vibrant,

(2620 W. Center St.) VISITMILWAUKEE.ORG | 23

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UNITED WE CELEBRATE Celebrate 115 years of Harley-Davidson® history with a 115th Anniversary Edition Living the Legend™ Rivet. It’s the perfect way to honor a fellow rider or commemorate your own journey. Create yours today at h-dmuseum.com/115rivet

Colectivo Coffee

Located in the alley adjacent to the Third Ward Colectivo

Co�ee, this mural was designed by Kevin Callahan. Callahan started o� as a truck driver with this popular local roaster, but his artistic eye quickly

115TH ANNIVERSARY EDITION ONLY AVAILABLE IN 2018

earned him a position as graphic designer. After admiring the mural, head inside to see his designs on co�ee cups, stickers, bags of beans, and more. (223 E. St Paul Ave.)

05 the Deep Blue Sea;

Joy to the Fishes in Joy to You and Me!

This mural by local artist Stacey

Williams-Ng was commissioned by Milwaukee’s community radio station, 88Nine Radio Milwaukee. The massive, colorful mural was painted as part of an e�ort to give back to the city in

圀䔀䰀䌀伀䴀䔀䠀䄀刀䰀䔀夀嘀䤀匀䤀吀伀刀匀℀

honor of the station’s 10th anniversary. (833 N. 26th St.)

洀椀氀眀愀甀欀攀攀搀漀洀攀猀㔀㈀㐀匀⸀ 䰀愀礀琀漀渀䈀氀瘀搀⸀ 䴀椀氀眀愀甀欀攀攀Ⰰ 圀䤀㔀㌀㈀㄀㔀㐀㄀㐀⸀㈀㔀㜀⸀㔀㘀

�攀䴀椀氀眀愀甀欀攀攀䐀漀洀攀猀

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Handala

Hundreds of children from the Clarke Square

neighborhood served as hand models for this intricate mural. Artist Jennifer Espencheid used photos taken at community events to do individual oil paintings of the children’s hands, then later digitized and combined the pieces into the mandala-inspired pattern of the full mural. (2435 W. National Ave.)

Nearer the Moon

The Street Canvas project

ROLL WITH US Treat yourself to Delafield’s scenic roads and beautiful hotels during Harley-Davidson’s 115th anniversary celebration.

brought together ﬁve local

female artists to create murals in Milwaukee’s Bay View neighborhood. Jenny Jo created this piece inspired

Learn more about lodging in Delafield at VisitDelafield.org/lodging

by sisterhood on the wall of popular restaurant Cafe Lulu. (2265 S. Howell Ave.)

I T ’ S I N O U R N AT U R E

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Harley-Davidson Museum

BIKERS’ MKE BUCKET LIST Must-sees for motorheads

oming to Milwaukee is a pilgrimage for many riders, and the city is home to both one-of-a-kind pieces of Harley-Davidson history and popular attractions for visitors of all stripes. Even if you don’t have time to check it all out this weekend, don’t forget — Milwaukee is always just a ride away!

01 Davidson Harley-

this one-of-a-kind collection

Museum

memorabilia, stories of

The world’s only Harley-

the people who made the

Davidson Museum is

company what it is today, and,

celebrating its 10th birthday

of course, plenty of bikes.Flip

this year! While the museum

back to page 11 to check out

campus will be party central

the favorite exhibits of the

for the celebrations, don’t

man himself, Bill Davidson.

skip heading inside to see

(400 W. Canal St.)

packed with Harley-Davidson

Powertrain Operations

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Fuel Café Walker’s Point

Pilgrim Road Powertrain Operations Facility

from the Harley-Davidson

Potawatomi Hotel & Casino

Museum, the Walker’s Point location is chock full of gorgeous bikes and

Tour the home of the Big

industrial ﬂair, with a

Twin, Milwaukee-Eight™,

killer patio perfect for a

and Sportster® powertrains.

late summer night. Fuel

The Powertrain Operations

o�ers a full restaurant and

facility produces engines and

bar menu in addition to a

transmissions for the ﬁnal

grab-and-go café. Stop in for

assembly plants in York,

American comfort food with

Pennsylvania. The factory in

a twist, including all-day

Menomonee Falls is just a

weekday breakfast. If there’s

short ride from downtown –

motorcycle racing or events

take the classic factory tour

airing, you’ll see them on the

or get up close and personal

TVs above the bar.

on a Steel Toe Tour. Note: the

(630 S. 5th St.)

(21+ for casino games,

04 Hotel

18+ for bingo) at the state’s

Feel the thrill of high-stakes

Powertrain Operations facility will be closed for tours on September 4. (W156N9000

premier destination for

Milwaukee The striking

gaming. Enjoy plenty of free

Santiago Calatrava-designed

parking and choose from

Milwaukee Art Museum is

seven on-site restaurants.

one of Milwaukee’s most

bingo, nearly 100 table

The casino is open 24/7,

iconic buildings. Sleek and

This local cafe has

games, 3,100 slot machines, a

so as long as you’re in town,

modern, with soaring white

serious motorcycle

20-table Poker Room, and an

the party never has to end.

“wings,” the museum is

O�-Track Betting Room

(1721 W. Canal St.)

a must-see for visitors

Pilgrim Rd., Menomonee Falls)

Potawatomi

05 Art Museum

Fuel Café

roots. Located just blocks

& Casino

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06 Public Market Milwaukee

with a group – everyone can grab

This indoor market hosts nearly

enjoy at one of the tables upstairs

top collections of folk and self-made

20 local vendors, serving up everything

or outside in the bustling Historic

art. During the anniversary, stop in to

from tacos to cupcakes, hearty chili to

Third Ward neighborhood. (400 N.

see Daring Technique: Goya and the Art of

the city’s best lobster roll. In addition to

Water St.)

Etching, an exhibition of dramatic etchings

prepared foods, you’ll also ﬁnd groceries,

of bullﬁghts and matadors. (700 N. Art

souvenirs, and giftables of all kinds.

Museum Dr.)

Ranked one of the nation’s top public

(and a favorite photo opp destination!). Inside, you’ll ﬁnd an impressive collection, including one of the world’s

their own meal, then regroup to

Milwaukee Art Museum

markets, this is the perfect spot to visit

Bronze Fonz

Say “ayyy”! A snapshot with Milwaukee’s life-size statue

of Arthur Fonzarelli of Happy Days fame is a must-have for every visitor. You’ll ﬁnd this cool guy hanging out on the Milwaukee RiverWalk just south of the Wells Street bridge, giving passersby his trademark double thumbs up. (N. RiverWalk Way, just south of Wells St.)

family crafted Prairie du Sac, Wi

Tours and Tastings year-round wollersheim.com

Boat Tours

With the H-D 115th MotoCarnival in Veterans Park

and beach racing on Bradford Beach, there’s plenty of motorcycle fun on the lakefront this weekend. But don’t miss the opportunity to actually get out on the water! Local cruise lines like Riverwalk Boat Tours & Rentals,

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THE WAUWATOSA VILLAGE is a thriving business district offering more than 100 stores, restaurants and businesses in a setting reminiscent of the great villages of Europe. The business district’s offerings are enhanced by nearby recreation facilities and cultural centers, making the Village a favorite destination for locals and visitors alike. We hope to see you soon in The Village! wauwatosavillage.org

CO OP 

made

naturally fresh made-from-scratch delicious organic ingredients

great fast food right around the corner 70th & State St. Wauwatosa • www.outpost.coop

7615 West State Street Wauwatosa 414.453.2300 Serving Seven Days Per Week At Eleven AM

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09 Brewery Tour Miller

brewhouse, packaging center, and

Save some time to stop by one

samples in the Bavarian-style

party cruises. Or plot your own pub

of Milwaukee’s other most famous

Miller Inn or at the outdoor beer

crawl by water on the Milwaukee Paddle

companies. This free brewery tour

garden. (4251 W. State St.)

Tavern. If you’re more of the active

provides an inside look at brewing in

type, rent a kayak, canoe, or stand-up

Milwaukee, from the historic caves where

paddle board from Milwaukee Kayak

Frederick Miller once cooled his beer to

Company to take your own adventure on

today’s high-speed production lines.

Milwaukee’s rivers.

You’ll get an up-close look at Miller’s

Milwaukee Boat Line, and Milwaukee River Cruise Line o�er everything from educational sightseeing tours to exciting

warehouse. After the tour, enjoy

Miller Brewery Tour

Summerfest

Festivals

Milwaukee is known for throwing a hell of a

party (obviously). In addition to anniversary celebrations, Milwaukee is home to a full calendar of music and cultural festivals, street parties, and more. Most of the heavyhitters take place at the city’s permanent lakefront festival grounds, including Summerfest, the world’s largest music festival, and Irish Fest, the largest Celtic celebration.

Welcome Riders

Many past anniversaries featured performances at the Summerfest grounds, and this year you can

Inspired American Comfort Food Patio seating eatatmoxie.com

stop by on Sept. 2 for the Big Gig BBQ (biggigbbq.com) to sample barbeque from popular local and regional cookers.

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M R R A

REAL WORKWEAR INNOVATION FOR MEN AND WOMEN WHO GET THE JOB DONE!

Good enough? That just isn’t our style. Because here at Duluth, the better way to do things is the ONLY way to do things. And that means gussets to ease your reaching and crouching, tees that keep you from sharing too much information, smart pockets to keep your day fumble free and underwear so comfortable you might just forget you’re wearing it. In short, everything you need to keep your can-do self comfortable all day!

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2310 W Bluemound Rd., Waukesha, WI • 262-373-6140

DULUTHTRADING.COM

W O D P

32 | HARLEY-DAVIDSON BIKERS GUIDE 2018

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MORE RIDES, ROADS AND REASONS TO SEE ARKANSAS.

Hot Springs - Summer 2018 WHETHER YOU PREFER THE EXHILARATION OF MOUNTAIN TWISTS AND TURNS OR METHODICALLY CRUISING THROUGH MAJESTIC DELTA FLATLANDS, ARKANSAS DELIVERS THE ROADS, THE SCENERY AND THE PLACES TO REFUEL ALONG THE WAY. PICK YOUR RIDE AND PLAN YOUR TRIP AT ARKANSAS.COM/MOTORCYCLING.

Arkansas.com

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Good City Brewing

Milwaukee has always been a beer town, but a boom of craft breweries is giving beer fans a whole new reason to visit Brew City.

R E E B M O BO 34 | HARLEY-DAVIDSON BIKERS GUIDE 2018

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ou may not be familiar with Richard Owens, the founder of Owens’ Brewery, commonly accepted to be the first commercial brewery in Milwaukee.

Forest Home Ave.). Forest Home is the final resting place of Frederick Pabst, Joseph Schlitz, Valentin Blatz, and Jacob Best (the founder of what became Pabst Brewing Company), among other

But we’d bet you recognize

back in time at Best Place at

a few of the names that

the Historic Pabst Brewery

Experience how Brew

were close on his heels:

(901 W. Juneau Ave.). These

City got its start firsthand

Pabst, Blatz, Schlitz, Miller.

historic Pabst buildings have

with a historic brewing

When the Great Chicago Fire

been lovingly restored, and

demonstration at Old World

destroyed many of the city’s

your tour includes a cold PBR,

Wisconsin (W372 S9727

breweries, Schlitz sent its

Schlitz, or Sprecher root beer.

Wisconsin 67, Eagle), a living

brew down to Milwaukee’s

At the Miller Brewery (4251

Milwaukee notables.

history museum where

neighbor to the south,

W. State St.), you’ll experience

reenactors chronicle the

earning it the nickname “the

over a century of brewing

settlement of Wisconsin

beer that made Milwaukee

history, including a look at

through homesteads and

famous.”

the historic caves that were

farms grouped by ethnicity.

used to cool beer before

In partnership with the

place called “Brew City” has

refrigeration. After a look

Museum of Beer & Brewing,

a rich history and culture of

at Miller’s history, the free

brewmasters at the German

beer and brewing. As Russ

tour showcases the modern

settlement are making beer

Klisch (founder of Lakefront

technology the brewery uses

the old-fashioned way. From

Brewery) put it, “London

today.

growing the ingredients to

It’s no surprise that a

has its pubs, Paris has its

Pay your respects to the

19th century fermentation

cafes, but Milwaukee has the

beer barons with a self-guided

practices, see how a beer

corner bar.” Many corner

tour through the serene

would go from start to finish

bars and taverns started

garden-like grounds of Forest

when Milwaukee’s brewing

off as “tied houses,” bars

Home Cemetery (2405 W.

legacy was just beginning.

that opened with help from local breweries in exchange for a contract to serve that

Did you know? Schlitz was the first beer to be served in a brown bottle (which helps keep beer fresh)

Schlitz also invented the tall boy

Cenosillicaphobia is the fear of an empty glass

The world’s oldest known recorded recipes (5,000 years!) are for making beer

brewery’s beer exclusively. The connection these bars

The average American drinks 23 gallons of beer a year

had to the breweries changed during Prohibition, but many are in operation today and still bearing the mark of the

Wisconsin is home to 121 craft breweries

brewery they were once “tied” to. Milwaukee’s historic bar scene was recognized in

Brewing in Wisconsin started a year before it even became a territory

Saveur’s inaugural Good Taste Awards as one of the world’s best “Destination-Worthy Old School Bar Scenes.” See how the beer barons

Founded in 1985, Sprecher Brewing Co. was Milwaukee’s first modern craft brewery

lived with a tour of the Pabst Mansion (2000 W. Wisconsin Ave.), the home of Captain Frederick Pabst and his family. After nearly 40 years of restoration work, this jewel of Gilded Age architecture is one of the premier house museums

Pabst Mansion

Milwaukee’s first commercial brewery opened in 1840

in the nation. Then travel VISITMILWAUKEE.ORG | 35

Black Husky Brewing

MILWAUKEE 1840 Brewing 342 E. Ward St. This urban farmhouse brewery focuses on creative barrel-aged beers, making the barrel an ingredient instead of just a vessel. (Open once a month!)

Ale Asylum Riverhouse 1110 N. Old World 3rd St. An upscale riverfront taproom serving nano-brewed guest beers as well as ales from its Madison brewery. Try Bedlam, a Belgian-style IPA that quickly became the brewery’s best-selling seasonal beer.

Black Husky Brewing

Broken Bat Brewing Company

City Lights Brewing Co.

Company Brewing

909 E. Locust St.

2210 W. Mt. Vernon Ave.

735 E. Center St.

Relocated from northern

231 E. Buffalo St.

Must-visit based on location

Classy eats like blistered

Wisconsin to the Riverwest

Two baseball fans are behind

alone. The raw beauty of this

tomato dip or mussels and

neighborhood, bringing

this nano-brewery creating

turn of the century building

fries pair well with brilliant

along their flagship pine-

“tailgate beers.” Step up to

is a great backdrop for the

house brews and live music.

tastic Sproose IPA. As the

the plate to try one of their

brewery’s own beers and

name implies, well-behaved,

baseball-themed craft brews

guest brews from other local

District 14 Brewery

friendly dogs are welcome in

like Straight Chedd and Climb

breweries.

2273 S. Howell Ave.

the taproom.

The Wall.

Milwaukee Brewing Company

There’s always something

City Lights Brewing Co.

36 | HARLEY-DAVIDSON BIKERS GUIDE 2018

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Estabrook Beer Garden

Beer Gardens Beer gardens are all about gemütlichkeit, the spirit of good cheer and conviviality, and this German tradition is back in a big way in Milwaukee! The warm, community atmosphere of a beer garden makes it a popular spot for visitors and locals alike. Estabrook Park Beer Garden (4600 Estabrook Pkwy.) was the first public beer garden in the country since Prohibition, and now there are beer gardens popping up throughout local parks. Sprecher Brewing teamed up with

the Milwaukee County Parks to create a traveling beer garden that moves to a different park every few weeks, bringing fun (and beer) wherever they go - you’ll find it this weekend in Juneau Park (900 N. Prospect Ave.). From 8/29-9/2, HarleyDavidson 115th rally pack wristband holders will receive a free souvenir glass with the purchase of a beverage at South Shore Terrace (2900 S. Shore Dr.) and Whitnall Park Beer Garden (8831 N. Root River Parkway, Franklin). Non-beer drinkers w on’t go thirst y! Des pite the name, mos t beer gardens al so serve sodas, cid ers, and wine.

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new on tap at this laidback local hangout. Join the regulars for karaoke, trivia, open mic night and more, and you can always help yourself to some free popcorn while you try the brews.

Eagle Park Brewing 823 E. Hamilton St. Founded by two brothers dedicated to combining their love of craft brews with their love of music, this brewery recently opened a brand new taproom.

Enlightened Brewing Co 2018 S. 1st St. #170 Stop by this cozy warehouse taproom for handcrafted, small scale beers. You can see the brewery in action behind the bar, and in the summer a

Lakefront Brewery

large glass garage door opens up for expanded outdoor seating.

Beer Tours

Gathering Place 811 E. Vienna Ave. An award-winning homebrewer opened this community-minded brewery. A portion of sales each quarter support local nonprofits, and everyone (families included!) is welcome to gather and play board games while enjoying creative brews.

Good City Brewing 2108 N. Farwell Ave. Live the Good Life with bold brews and innovative entrées that are far from your average pub food. This popular brewery’s delicious menu was featured on Travel Channel’s “Food Paradise.”

Lakefront Brewery 1872 N. Commerce St. Come for the hilarious, nationally-ranked tour, stay for innovative beers like the 38 | HARLEY-DAVIDSON BIKERS GUIDE 2018

Miller Brewery Caves

Pabst Milwaukee Brewery and Taproom

If checking out one brewery’s not enough for you (and let’s face it…one brewery is never enough!), try a beer tour to get a sampling of Milwaukee’s beer scene. Fun Beer Tours (funbeertoursmke. com) brings the party on bus and walking tours with plenty of samples and a splash of history (history fans can check out their “Beer Capital of the World Tour”). Milwaukee Food & City Tours (milwaukeefoodtours. com) also offers several beer-related tours, including the “Bikes, Brats, & Beer” tour in partnership with the Harley-Davidson Museum. Or try something truly “only in Milwaukee” on Riverwalk Boat Tours’ (riverwalkboats.com) pub crawl by boat or the Pedal Tavern (pedaltavern.com) – Milwaukee’s only pedaling pub crawl!

ﬁrst certiﬁed organic beer

of Pabst’s original, pre-

and ﬁrst federally recognized

Prohibition recipes including

gluten-free beer. The huge

the premium, European-style

on-site beer hall provides a

Andeker.

MobCraft

Friday Fish Fry experience like no other, complete with a

Rock Bottom Brewery

live polka band and dancing!

740 N. Plankinton Ave. Located right on the

Milwaukee Brewing Company / Milwaukee Ale House

downtown Milwaukee

613 S. 2nd St., 233 N. Water St.

boats on the river and

Grown from a brewpub to

enjoying handcrafted brews.

RiverWalk, the patio is the perfect spot for watching

one of the city’s favorite craft breweries, with a brand new

Sprecher Taproom

expansion at the former Pabst

706 S. 5th St.

Distribution Center. Non-

Milwaukee’s ﬁrst modern

conforming brews including

craft brewery has opened

the legendarily delicious

a new taproom just a few

(and dangerous) O-Gii, a

blocks away from its original

wheat beer infused with local

location; stop in to try award-

Rishi Tea that’s deceptively

winning, European-style

drinkable despite its

brews like Black Bavarian.

9.2% ABV.

Miller Brewery

Third Space Brewing 1505 W. St. Paul Ave.

4251 W. State St.

Drinkable West Coast-meets-

A true original. Take a free

Midwest beer meets positive

tour through 155 years of

vibes, bringing a splash of

brewing history, from the

fun (and bright green!) to

The Bavarian Bierhaus

historic caves where Frederick

the mostly industrial St. Paul

700 W. Lexington Blvd.,

Riverside Brewery & Restaurant

Miller once cooled his beer

Avenue.

Glendale

255 S. Main St., West Bend

Craft brewery, beer hall,

Eight beers on tap team up

to today’s high-speed

NORTH

inventive brews as well as craft beers from around the country.

production lines, complete

Urban Harvest

brewpub, and beer garden:

with micro-brewed sodas and

with samples in the Bavarian-

1024 S. 5th St.

this is your one stop shop for

award-winning ﬁsh fry next

style Miller Inn.

There’s no begging for choice

bier and Spaß! Get into the

to the bend in the Milwaukee

with 12-16 handcrafted brews

German spirit, and don’t be

River that gives the town its

MobCraft

on tap made by a father-son

afraid to get up and dance on

name.

505 S. 5th St.

duo of former homebrewers.

the benches – they’re specially

This crowd-sourced brewery

reinforced!

Silver Creek Brewing Co

brought their quirky brews

Vennture Brew Co.

from Madison to their

5519 W. North Ave.

The Fermentorium

Cedarburg

Milwaukee brewery and

Built inside a historic

7481 Hwy. 60, Cedarburg

Originally formed as a home-

taproom. Anyone can submit

hardware store, you can go

Café-style tasting room. Be

brewer’s club and tucked

an idea for a beer online, and

from morning to night with

bold and try a beer from the

inside a historic grist mill.

public demand determines

brews of all kinds at this

Pilot Series, limited releases

Don’t miss the (non-alcoholic)

which one actually gets

brewery-slash-co�ee shop.

dreamed up by brewery

Blonde Root Beer.

brewed.

Pabst Milwaukee Brewery and Taproom

N57 W6172 Portland Rd.,

employees.

Water Street Brewery

Sprecher Brewery

1101 N. Water St.

Inventors Brewpub

This brewpub boasts a full

435 N. Lake St.,

Milwaukee’s original

901 W. Juneau Ave.

food menu and an impressive

Port Washington

microbrewery. European-style

Pabst returns to its historic

collection of one-of-a-

Located in one of the only

brews and unlimited tasting of

brewery with a microbrewery

kind beer memorabilia both

remaining buildings of a

craft sodas on the tour make

and tasting room, featuring

downtown and at three other

historic local brewery, this

the brewery a fun stop for the

experimental returns to some

area locations.

brewpub features its own

whole family.

701 W. Glendale Ave,

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Bavarian Bierhaus

WEST

St. Francis Brewery & Restaurant

keep beer fans coming back for more.

Big Head Brewing 6204 W. State St., Wauwatosa

Raised Grain Brewing

It’s always a party at the

2244 W. Bluemound Rd.,

tasting room with weekly

Waukesha

live music, food trucks, and

Boldly brewed beer born out

games.

of a debate between a Scottish and Belgian homebrewer.

Biloba Brewing Co

Conflict never tasted so good

2970 N. Brookfield Rd.,

– the Paradocs Red Imperial

Brookfield

IPA won gold at the 2016

This homey family

North American Beer Awards.

microbrewery is a hidden gem. Recently expanded into

Stock House Brewing Co.

new, bigger digs – so maybe

7208 W. North Ave.,

not-so-hidden for long.

Wauwatosa

SOUTH

try a house-brewed soda instead.

This new brewery is dedicated

Brewfinity Brewing Co.

The Explorium Brewpub

to one rule: never make the

5300 S. 76th St., Greendale

Public Craft Brewing Co.

(Formerly Sweet Mullets

same beer twice.

Beer invades the full menu at

716 58th St., Kenosha

this pub, sneaking into salad

Enjoy your beer like you

dressings, pizza dough, and

would in your own living

Tucked away in an industrial

Westallion Brewing Company

more. Take a tour to learn

room – comfy chairs, books

park, it’s worth hunting down

1825 S. 72nd St., West Allis

how a top notch craft brewery

and board games are all

this hidden gem. Known for

West Allis’ first brewery pays

operates out of a mall.

available.

creative brews, like jalapeno-

tribute to the community

flavored Jorge.

with brews named after popular local events and

Delafield Brewhaus

St. Francis Brewery & Restaurant

Rustic Road Brewing Company

hometown celebrities like

3825 S. Kinnickinnic Ave.,

510 56th St., Kenosha

3832 Hillside Dr., Delafield

General William “Billy”

Saint Francis

This highly seasonal nano-

An extensive collection of

Mitchell and baseball star

It’s not wrong to enjoy the

brewery takes an artisan

breweriana and popular year-

Harvey Kuenn.

Seven Deadly Sins-themed

approach to beer, offering

brews, but if you’re worried,

new styles from week to week.

Brewery) N58 W39800 Industrial Rd., Oconomowoc

round taps and seasonal beers 40 | HARLEY-DAVIDSON BIKERS GUIDE 2018

LEAVE THE CROWD BEHIND, NOT THE FUN

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Photo by Cindy Kennedy Lesky

VISITMILWAUKEE.ORG | 41

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XXXX

LOCAL

Fuel up Milwaukee-style with these favorites

EATS

Cheese curds at The SafeHouse

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MOTOR

hen in Milwaukee…eat like a Milwaukeean! While Milwaukee’s dining scene has grown to include nationally-recognized chefs and ﬁrst-class ﬁne dining, we still love the classics that show off our German roots and Dairy State pride. Make sure you try one (or more) of these Milwaukee favorites while you’re in town for a seriously delicious local experience.

Cheese Curds

If you’ve never been to Milwaukee, you may not know

year round. It’s still a tradition many families keep today! A classic ﬁsh fry includes

what to expect when you see

a few pieces of fried ﬁsh

“cheese curds” on the menu.

(probably cod or perch) with

A cheese curd is a small,

a side of fries, coleslaw, and

fresh, springy piece of cheese.

rye bread. For an authentic

During the cheese-making

German touch, try subbing in

process, the curds separate

potato pancakes for fries.

from the whey – these bits of cheese can be pressed into a nice block of cheddar or eaten as-is. Cheese curds are mild and slightly salty, and you can

WHERE TO TRY IT:

◆ Kegel’s Inn (5901 W. National Ave., West Allis) ◆ Lakefront Brewery

tell they’re fresh when they

(1872 N. Commerce St.)

squeak between your teeth!

◆ MOTOR (400 W. Canal St.)

Although fresh curds are deﬁnitely delicious, cheese curds are traditionally enjoyed battered and deep fried at

◆ Saz’s State House (5539 W. State St.) ◆ Leff’s Lucky Town (7208 W. State St., Wauwatosa)

The Iron Horse Hotel

bars, festivals, fairs, and pretty much everywhere else in Milwaukee.

WHERE TO TRY IT:

◆ The Iron Horse Hotel (500 W. Florida St.) ◆ Uber Tap Room (1048 N. Old World 3rd St.) ◆ The SafeHouse (779 N. Front St.) ◆ AJ Bombers (1247 N. Water St.)

Fish Fry

You’ll see it on almost every menu in the city, but what’s Friday Fish Fry all about? Milwaukee was founded by predominantly Catholic European immigrants, so it’s no surprise that ﬁsh on Friday

Lakefront Brewery

became a citywide o�ering VISITMILWAUKEE.ORG | 43

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Frozen Custard

Sausage

world’s largest concentration

in Milwaukee. Especially

of frozen custard shops,

when it comes from a local

earning the city the uno�cial

shop like Usingers, where

title of “frozen custard capital

they’ve been using the same

of the world”! Ice cream and

family recipes to make

frozen custard are both made

sausage since 1880. (Or when

with milk, cream and sugar,

they’re racing around the

but custard is also made

warning track at a Brewers

with egg yolks. This gives it a

baseball game…) From the

richer, creamier texture than

classic German bratwurst to

ice cream. You won’t want to

the Polish kielbasa, you can’t

Milwaukee is home to the

It’s true: we love our wursts

miss out on this sweet treat while you’re in town. Most stands will o�er the standard

go wrong. But we’re not just Glorioso’s Italian Market

about the old school; you’ll also ﬁnd inventive craft

chocolate and vanilla alongside

wursts that put a fresh spin

an inventive ﬂavor of the day.

on the old favorites.

WHERE TO TRY IT:

◆ Kopp’s Frozen Custard

◆ Milwaukee Brat House

(Multiple locations,

(1013 N. Old World 3rd St.) ◆ Old German Beer Hall

kopps.com) ◆ Gilles Frozen Custard

(1009 N. Old World 3rd St.) ◆ Vanguard (2659 S.

(7515 W. Bluemound Rd.) ◆ Northpoint Custard

Kinnickinnic Ave.) ◆ Glorioso’s Italian Market

(2272 N. Lincoln Memorial Dr.)

(1011 E. Brady St.)

◆ Leon’s Frozen Custard

Supper Clubs

(3131 S. 27th St.) ◆ Oscar’s Frozen Custard

From the relish tray to

(Multiple locations,

frosty ice cream drinks, the

oscarscustard.com)

supper club is a Wisconsin

Milwaukee-Style Pizza

Kopp’s Frozen Custard

institution that locals have loved since the 1930s. The tradition is still alive and

You’ve probably heard of Chicago

well today in Milwaukee,

style pizza, but Milwaukee has a

where you’ll ﬁnd long-

pizza all its own. You can expect

time favorites that are still

a cracker-thin crust, creating a

making “best of” lists as

light, airy slice ﬁlled with ﬂavor.

well as contemporary twists

And about those slices…they’ll

on the classic institution.

usually be square or “tavern cut.”

This is the place for prime

Top it however you want, but the

rib, impressive steaks, ﬁsh

signature Milwaukee toppings are

fry, and more. Treat yourself

sausage, mushroom, and onion.

to a true Wisconsin classic while you’re in town.

WHERE TO TRY IT:

◆ Calderone Club

◆ Five O’Clock Steakhouse

(842 N. Old World 3rd St.) ◆ Zaffiro’s Pizza

(2416 W. State St.) ◆ The Packing House

(1724 N. Farwell Ave.) ◆ Caradaro Club (5010 W. Vliet St.) ◆ Transfer Pizzeria Café

(900 E. Layton Ave.) Transfer Pizzeria Café

◆ Joey Gerard’s (5601 Broad St., Greendale)

(101 W. Mitchell St.) 44 | HARLEY-DAVIDSON BIKERS GUIDE 2018

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SCENIC RIDES

From rustic backroads to highways that wind through rolling glacial landscapes, Wisconsin offers something for every rider.

Wyalusing State Park in the Driftless Area

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Cedar Creek Winery

Port Washington

HEADING NORTH Hop on I-43 to travel north, following along the curves of Wisconsin’s shoreline.

Make a pit-stop in Cedarburg

t’s time to ride! Wisconsin is known for its natural beauty, with highways and backroads that wind through forests, farmland, prairie, and more. After you enjoy the anniversary weekend, we know you’ll be itching to take a ride, so we’ve picked a few popular rides in southeastern Wisconsin and across the state to help you keep holding on to that free feeling.

for a charming community ﬁlled with art and boutique shopping. Check out Cedar Creek Winery (N70 W6340 Bridge Rd., Cedarburg), a family-run winery located in a historic 1860s mill building overlooking the Cedar Creek Waterfall. Just a little farther north, you’ll ﬁnd Port Washington, a classic harbor

Whistling Straits

town that brings a little New England ﬂair to the Midwest. Keep riding, and you’ll

DRIFTLESS

reach Kohler. Originally

The Driftless Area is famous

founded as a company town

for its smooth, rolling

for the corporation of the

landscape, untouched by the

same name, the Village

glacial activity that shaped the

of Kohler is now home to

rest of the state. In addition

the Forbes Five-Star and

to forests, prairies, and

AAA 5-diamond American

wetlands, you’ll ﬁnd diverse

Club (419 Highland Dr.,

communities of artisans

Kohler) resort, as well as the

and farmers along the way.

world-renowned Whistling

Wisconsin Scenic Byway 60

Straits (N8501 Lakeshore

follows the Wisconsin River

Rd., Sheboygan) golf course.

from Sauk City (located just

Wanna ride all the way

northwest of Madison) to

to Titletown? Continue to

Wyalusing State Park, where

Green Bay, where you can

the Wisconsin River and the

tour Lambeau Field (1265

mighty Mississippi River

Lombardi Ave., Green Bay)

meet. Follow the Mississippi north or south along the Great River Road (Highway 35) for a

and enjoy a classic Wisconsin Lambeau Field

butter burger at Kroll’s (1990 S. Ridge Rd., Ashwaubenon).

stunning ride. VISITMILWAUKEE.ORG | 47

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Rustic Roads

KETTLE MORAINE SCENIC DRIVE

RUSTIC ROADS

Stretching across southeastern

Wisconsin roadways have

Wisconsin, this route covers 115

been designated as Rustic

miles, showcasing the natural

Roads. These 120 lightly

features left by the glaciers

traveled gravel or paved roads

that once covered the area.

highlight the natural beauty

The ride traverses six counties

that can be found throughout

and passes a number of state

the state. Although open

forests, natural areas, and

to any vehicle, the state of

historic landmarks. One such

Wisconsin knows that these

landmark is the Basilica of the

roads are especially appealing

National Shrine of Mary at Holy

to motorcycle riders – riders

Hill (1525 Carmel Rd., Hubertus),

who ride on 10 or more of

a favorite of area riders. Head

Wisconsin’s o�cial Rustic

west from Milwaukee to join the

Roads (and capture the

route in progress – the full drive

experience with a photo) can

starts in the north at Elkhart

receive a special Rustic Roads

Lake in Sheboygan County and

Motorcycle Tour patch.

More than 724 miles of

stretches to Whitewater Lake in Walworth County.

Basilica of the National Shrine of Mary at Holy Hill

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Welcome to Brady Street, one of Milwaukee’s most popular business districts running nine blocks east to west from Lake Michigan to the Milwaukee River. bradystreet.org

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FREEDOM FOR ALL Stories from the open road

ichael Lichter started riding and photographing Harley-Davidson motorcycles in 1977, so you could say

he knows a thing or two about the freedom of the open road. His work captures the unbridled spirit of bikers of all types, and his motorcycle photographs have been seen in art galleries, coffee table books, and magazines worldwide. You may have seen his photos featured in 100 Years of Harley-Davidson by Willie G. Davidson - they were requested by the man himself. Experience Michael Lichterâ&#x20AC;&#x2122;s photography in person at a free gallery show at The Iron Horse Hotel (500 W. Florida St.) August 29 through September 7. Lichter will also be giving a free artist talk at 4 p.m. on September 2 (limited seating).

50 | HARLEY-DAVIDSON BIKERS GUIDE 2018

Chris crossing the river near Statesville, NC.

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Left: Early Morning. City Park, Sturgis, SD Bottom: High bars at the Oasis. Sturgis, SD

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Mom and Dad. Cooks Corner, CA

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Harley back piece. Humboldt, IA

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Top : Flag bike. Milwaukee, WI Left: American. Reliance, TN

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Oak Leaf Trail in Riverwest

CITY OF

NEIGHBORHOODS Your quick hits guide to what to do and where to go in Milwaukee’s unique neighborhoods

nown as a “big city of little neighborhoods,” Milwaukee’s unique

neighborhoods are what make up the city’s one-ofa-kind culture. We like it local here, and you’ll find locally-owned restaurants, shops, and businesses throughout the city. Ready to start planning your trip? Check out this sampling of some of the neighborhoods you might explore when you visit Milwaukee!

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East Sideâ&#x20AC;&#x2122;s Comet Cafe

DISCOVER MORE AT VISITMILWAUKEE.ORG/NEIGHBORHOODS VISITMILWAUKEE.ORG | 57

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AVENUES WEST

The lively Marquette University campus and diverse residential streets now make up the heart of this neighborhood, which was the historic home of Milwaukee’s elite. Marquette’s Haggerty Museum of Art (530 N. 13th St.) is free to all and features intriguing, rotating exhibitions. Dine at student favorites like the campus location of popular burger joint Sobelman’s (1601 W. Wells St.) and the famous Real Chili (1625 W. Wells St.), or venture off campus for chicken and waffles and a delicious soul food buffet at Daddy’s Soul Food & Grille (754 N. 27th St.). Inside the Art Deco-styled Ambassador Hotel (2308 W. Wisconsin Ave.), The Fitz serves creative cuisine with a taste of yesteryear. Pre-Prohibition-inspired cocktails are on offer in the hotel’s stylish lounge, Gin Rickey. Get another taste of the past at the Five O’Clock Steakhouse (2416 W. State St.), a classic Milwaukee supper club with a Mad Men vibe. One of the only remaining relics of the neighborhood’s grand past is the Pabst Mansion (2000 W. Wisconsin Ave.), the historic family home of Captain Frederick Pabst. (Yes, that Pabst.) Don’t miss the opportunity to see the Gilded Age splendor Milwaukee’s beer barons enjoyed on a guided tour of the lovingly restored mansion.

Marquette University

BAY VIEW This hip, eclectic neighborhood is popular with families and young professionals alike. Home to one of the city’s most popular bar districts, it’s also a hotbed of local art and creativity. You’ll see it as you stroll past stores stocked with the work of local artisans and historic buildings decorated with murals. Stop at Humboldt Park (3000 S. Howell Ave.) for a summertime visit to Milwaukee’s Craft Beer Garden or to enjoy the popular Tuesday night concert series, Chill on the Hill. The South Shore Terrace (2900 S. Shore Dr.) beer garden in South Shore Park looks out over Lake Michigan, providing a one-of-a-kind view of downtown. Check out the vibrant dining scene including communal, Midwest-inspired dishes at Kindred on KK (2535 S. Kinnickinnic Ave.), creative burgers at Crafty Cow (2675 S.

Bay View Bash

Kinnickinnic Ave.), and everchanging small plates at Odd Duck (2352 S. Kinnickinnic Ave.). There’s no lack of nightlife, including all four of the Milwaukee bars named to Draft Magazine’s “100 Best Beer Bars”: Burnhearts (2599 S. Logan Ave.), Palm Tavern (2989 S. Kinnickinnic Ave.), Sugar Maple (441 E. Lincoln Ave.), and Romans’ Pub (3475 S. Kinnickinnic Ave.).

Odd Duck

Chill on the Hill

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BREWERS HILL Located on a bluff overlooking the Milwaukee River, this area boomed at the turn of the 20th century as a residential area for the laborers who worked in the foundries, tanneries, mills, and breweries that lined the river. Today, you can still find a brewery on the river: Lakefront Brewery (1872 N. Commerce St.), home to one of the city’s most popular tours and an ever-growing tap list of innovative beers. The “Marsupial Bridge” that connects Brewers Hill to the East Side is a popular thoroughfare for pedestrians and cyclists - and always a popular photo opp!

Lakefront Brewery

BRONZEVILLE

Gee’s Clippers

On The Bayou

Pilcrow Coffee

The historic economic and social heart of Milwaukee’s African-American community, this neighborhood is now the center of major redevelopment efforts. Taste the flavor of the neighborhood on the main thoroughfare, Dr. Martin Luther King, Jr. Drive. New Orleansinspired On The Bayou (2053 N. Dr. MLK, Jr. Dr.) offers Cajun and Creole-inspired dishes that bring the flavor of the Big Easy to Milwaukee. At The Juice Kitchen (1617 W. North Ave.), they believe that fresh juices (always raw and vegan) are good for the body and for the soul. Pilcrow Coffee (1739 N. Dr. MLK, Jr. Dr.) may look like your average unassuming neighborhood cafe, but this farm-to-cup coffee shop and roastery took home first place at America’s Best Cold Brew Competition 2017. After ten years as a digital museum, America’s Black Holocaust Museum (411 W. North Ave.) returned to the neighborhood this summer, featuring exhibits detailing little-known parts of African American history, interactive displays, traveling exhibits, and more. Need a quick trim? Gee’s Clippers (2200 N. Dr. MLK, Jr. Dr.) is a popular choice for both neighborhood residents and traveling athletes.

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Mitchell Park Horticultural Conservatory

CLARKE SQUARE This diverse neighborhood is a gateway to Milwaukee’s predominantly Hispanic south side. Visit Super Mercado El Rey (916 S. Cesar Chavez Dr.) to peruse the ingredients to prepare almost any Hispanic cuisine and grab lunch at in-store café Taco Loco, or stop by El Cañaveral (2501 W. Greenfield Ave.), a colorful neighborhood favorite serving authentic Mexican cuisine. Each year city streets are closed to motor traffic for Ciclovia MKE (cicloviamke.org), an open streets event that invites runners, walkers, and cyclists to take to the streets to explore this historic community. And be sure to stop by one of the city’s most beloved treasures, the Mitchell Park Horticultural Conservatory (524 S. Layton Ave.). Known to locals simply as “The Domes,” these three beehive-shaped domes contain a desert, a rainforest, and a changing show display.

EAST TOWN

East of the Milwaukee River, you’ll find some of the city’s most popular attractions…and a little something we like to call Lake Michigan. The lakefront is a hub of activity all year long. Stroll or jog along its many paths and trails, take a pleasure cruise out into the harbor, or fly a kite purchased from Gift of Wings (1300 N. Lincoln Memorial Dr.). Visit the stunning Milwaukee Art Museum (700 N. Art Museum Dr.), bring the kids to learn about science and innovation at Discovery World (500 N. Harbor Dr.), and stop by Betty Brinn Children’s Museum (929 E. Wisconsin Ave.), the city’s only museum designed specifically for children under 10. You’ll also find Cathedral Square Park (520 E. Wells St.), home to popular farmers markets and the Jazz in the Park concert series held on Thursday nights in the summer.

El Cañaveral

Discovery World Milwaukee Art Museum

EAST SIDE *

Oriental Theater

A popular destination for a night out, this trendy neighborhood is a melting pot of UW-Milwaukee students, young professionals, and longtime residents. Brady Street, the historic center of Milwaukee’s Italian population, is now one of the city’s modern nightlife hubs. You’ll still find Italian classics at Glorioso’s Italian Deli (1011 E. Brady St.) and Peter Sciortino’s Bakery (1101 E. Brady St.) alongside offbeat coffee shop Rochambo Coffee and Teahouse (1317 E. Brady St.), intimate date night spot Balzac Wine Bar (1716 N. Arlington Pl.), and many more pub crawl-worthy bars. Treat yourself to an intimate, upscale dinner at Ardent (1751 N. Farwell Ave.), where James Beard semifinalist Justin Carlisle creates innovative New American cuisine inspired by Wisconsin ingredients. For an artsy night out, see a movie at one of the nation’s premier historic movie palaces, the Oriental Theater (2230 N. Farwell Ave.), or catch some live music at The Jazz Estate (2423 N. Murray Ave.).

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La Marenda

HARBOR DISTRICT It was water that first brought people to the land that would become Milwaukee. A lush rice marsh gave way to a bustling port, and today the city is working to revitalize Milwaukee’s harbor. UW-Milwaukee’s School of Freshwater Sciences (600 E. Greenfield Ave.), the first program of its kind in the nation, recently opened a brand new facility right on the water. You can get an up-close and personal look at the work that happens in the Harbor District today with a tour of the Jones Island Water Reclamation Facility (700 E. Jones St.). This year, construction will start on a new waterfront park with a play structure, canoe launch, and more. But this area isn’t all science! Check out popular nightlife spots, including craft cocktail bar Boone & Crockett (818 S. Water St.) and internationally-inspired tapas at La Merenda (125 E. National Ave.).

HISTORIC THIRD WARD *

Trendy shops and dining abound in this revitalized warehouse district. The neighborhood is anchored on the north end by the Milwaukee Public Market (400 N. Water St.), where you’ll find 20 local vendors selling prepared food, groceries, gifts, and more. On the south end, you’ll find the Milwaukee Institute of Art and Design (273 E. Erie St.) – it’s no surprise that this is an artsy part of town. On Gallery Night & Day (historicthirdward.org/events/gallerynight), the galleries and boutiques that dot the neighborhood open their doors for a community-wide celebration of art, while the Broadway Theatre Center (158 N. Broadway) is home to several performing arts groups and a stunning jewel box theater. Get your shopping done at specialty retailers like Lela Boutique (321 N. Broadway), for designer finds and curated vintage pieces; chic women’s clothing at Mainstream Boutique (159 N. Broadway); stylish accessories at Access Boutique (159 N. Broadway); and unique housewares and plants at MOD GEN (211 N. Broadway).

Historic Third Ward

*115th Street Party location. Special discounts for rally pack holders.

BikersGuide18_Neighborhoods.indd 61

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Mad Planet

MENOMONEE RIVER VALLEY Thanks to dedicated locals, this industrial area has been revitalized with green spaces, sustainable buildings and attractions. Potawatomi Hotel & Casino (1721 W. Canal St.) is the city’s home for first-class gaming and entertainment. Try your luck at high-stakes bingo, nearly 100 table games, over 3,000 slot machines, a 20-table poker room, and an off-track betting room. The historic Milwaukee Gas Light Company building is now the home of City Lights Brewing Company (2210 W. Mt. Vernon Ave.), and nearby Third Space Brewing (1505 W. St. Paul Ave.) took home the gold at the 2017 Great American Beer Festival for its Unite the Clans Scottish Style Rye Ale. Celebrate the culture and history of an iconic American company at the Harley-Davidson Museum (400 W. Canal St.), catch a Brewers baseball game at Miller Park (1 Brewers Way), or explore reclaimed parkland along the Hank Aaron State Trail (hankaaronstatetrail.org).

RIVERWEST

Potawatomi Hotel & Casino

Miller Park

Fuel Café

This diverse, offbeat neighborhood has a DIY sensibility that runs deep. According to neon signs, the motorcycle-inspired Fuel Café (818 E. Center St.) proudly offers “Killer Coffee” and “Lousy Service.” Stop in for coffee and sandwiches, or a bowl of its famous vegan chili. Black Husky Brewing (909 E. Locust St.) serves up seasonal brews in a woodsy taproom that welcomes four-legged friends. Check out local music and artists at venues like Company Brewing (735 E. Center St.), Bremen Café (901 E. Clarke St.), the Jazz Gallery (926 E. Center St.), and Linneman’s Riverwest Inn (1001 E. Locust St.). National touring artists and a thriving Friday night retro dance party make Mad Planet (533 E. Center St.) a popular choice for a night out. Or enjoy a trip to the South Seas at a local gem and one of the nation’s top-rated tiki bars, Foundation (2718 N. Bremen St.). Perhaps the peak experience of the neighborhood is the Riverwest 24 (riverwest24. com), an annual 24-hour bike race that’s part street race and part all-night block party.

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WALKER’S

POINT *

The longtime hub of Milwaukee’s LGBTQ community, this neighborhood is now also a hotbed of foodie activity with an industrial edge. Take a tasting tour of inventive flavors at Purple Door Ice Cream (205 S. 2nd St.); pair handmade truffles with wine, beer, and more at Indulgence Chocolatiers (211 S. 2nd St.); and taste the freshest cheese at Clock Shadow Creamery (138 W. Bruce St.), one of the nation’s only urban creameries. Plan to save room for dinner at popular and award-winning farm-to-table restaurants like Braise (1101 S. 2nd St.), Crazy Water (839 S. 2nd St.), and Morel (430 S. 2nd St.), or grab some paella at Spanish-inspired Movida (524 S. 2nd St.). And you can still have a great night out at LGBTQ nightlife hotspots like LVL Dance (801 S. 2nd St.), the state’s oldest and largest gay dance club, and D.I.X. (739 S. 1st. St.), a friendly corner bar that brings the party on the dance floor every weekend.

Purple Door Ice Cream

Clock Shadow Creamery

Movida

WESTOWN*

A bustling downtown neighborhood filled with businesses and attractions, including the Wisconsin Center (400 W. Wisconsin Ave.), Milwaukee’s convention center. On Old World Third Street, explore the roots of Milwaukee’s German history at classic establishments like Usinger’s Sausage (1030 N. Old World 3rd St.), the Old German Beer Hall (1009 N. Old World 3rd St.), and Mader’s Restaurant (1041 N. Old World 3rd St.). Or head out for a drink before a show or game – this street is just a block away from Turner Hall Ballroom (1040 N. 4th St.), a popular music venue, as well as the UW-Milwaukee Panther Arena (400 W. Kilbourn Ave.) and the new Milwaukee Bucks arena opening in the summer of 2018. You can even travel around the world, back in time, and to the depths of the ocean at the Milwaukee Public Museum (800 W. Wells St.) or explore local history at the Milwaukee County Historical Society (910 N. Old World 3rd St.). Make sure to check out Brew City MKE (275 W. Wisconsin Ave.) for a taste of Milwaukee’s beer history and a cold one to wash Mader’s it down.

*115th Street Party location. Special discounts for rally pack holders.

BikersGuide18_Neighborhoods.indd 63

Wisconsin Center

VISITMILWAUKEE.ORG | 63

6/8/18 1:01 PM

GETTING AROUND Riders exiting the Harley-Davidson Museum

GETTING HERE

Still planning your trip to Milwaukee? These resources will help you find the best way to get from there to here! It’s easy to get to Milwaukee. The city is

Wisconsin Motorcycle Laws

located just 90 minutes north of Chicago and within a day’s drive of one third of the U.S. population, with a highly-ranked airport just eight miles from downtown. If you aren’t

Headlight requirements: Daytime use of headlight required per state law; Wisconsin Statutes, 346.595 (5)

riding in, you can fly to Milwaukee’s General Mitchell International Airport (MKE) nonstop from over 45 cities and from 160 cities with just one stop.

6-HOUR DRIVE

ND MN

BISM ARC K

MINNEAPOLIS

PIER RE

GREEN BAY

MILWAUKEE

IA NE

MADISON

DES MOINES

LINC OLN

SPRINGFIELD

GRAND RAPIDS DETROIT

CHICAGO

COLUMBUS

INDIANAPOLIS CINCINNATI

ST. LOUIS

KAN SAS CITY

JEFFERSON CITY

LOUISVILLE

Distance to Milwaukee (miles) Madison, WI Chicago, IL Green Bay, WI Grand Rapids, MI Indianapolis, IN Minneapolis, MN Des Moines, IA Cincinnati, OH Detroit, MI St. Louis, MO Louisville, KY Columbus, OH Omaha, NE

80 90 120 280 280 335 375 390 375 375 390 450 510

Modulating headlight: Permitted per Code of Federal Regulations, Title 49, 571.108 Eye protection: Required unless motorcycle is equipped with a windscreen that extends to at least 15” above the handlebars; Wis. 347.485 (2) Handlebar height: Maximum of 30” above seat Helmet protection: Required by law under age 18 Passenger age restriction: None

64 | HARLEY-DAVIDSON BIKERS GUIDE 2018

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GRAFTO N

C EDAR B U RG

popular attractions and a wide

phone. For more information

variety of restaurants are

on Milwaukee County Transit,

within easy walking distance

please visit ridemcts.com.

abound. Whether you’re

RIDESHARE

bringing your bike with you

in Milwaukee, and most

or not, you’ll have no trouble

anniversary events will have

exploring the anniversary

dedicated rideshare dropo�

activities in Milwaukee.

locations.

MOTORCYCLES & CARS

TAXI

Milwaukee is conveniently

Taxi service is available

located at the intersection

from local companies like

of I-94 and I-43. Parking

American United Taxicab

downtown is readily available

Service. Taxi fare from the

from vendors like Interstate

airport to downtown hotels is

Parking Company, Issacs

approximately $25 each way.

Parking Service, and

If you prefer your cab to be

Third Coast Parking. Visit

pedal-powered, you can get

ParkMilwaukee.com to ﬁnd

from place to place downtown

lots and structures near

with Forward Pedicab.

popular downtown attractions.

S HO R EWO O D

WAUWATOSA 175

M ILWAUKEE

94 NA

MU SKEGO

894

WEST ALLIS

794

ST. FRA NC IS

HA LES CO R NER S

W L A Y TO N

GR EENDA LE

100

BAY VIEW

GR EENF IELD

NEW BERLIN 43

L A KE MICH I GA N

N O RTH A V E

Uber and Lyft both operate

WHITEF ISH BAY

CA P ITO L D R

B RO O KF IELD

AIRPORT

C UDA HY SO U TH MILWAU KEE

F RANK LIN 7 6 TH S T

local transportation options

SIL V E R SP RIN G

M OOR LAN D R D

of each other downtown, and

FOX PO INT

GLENDALE

145

your ticket directly on your

to it. Many of the city’s most

to track your bus and pay for

area is just as easy as getting

BRO W N D E E R RD

OAK CREEK 100

100

Ride MCTS app makes it easy

27TH S T

Getting around the Milwaukee

B ROWN DEER

MENO MO NEE FALLS

6 0TH S T

Getting to and around Milwaukee

REGION

MEQ UO N

GER MANTOWN

76 TH S T

TRANSPORTATION

0 <3

38 W

GREEN BAY - 1.75 HOURS NORTH MADISON - 1.25 HOURS WEST CHICAGO – 1.5 HOURS SOUTH

Intermodal Station features

Minneapolis/St. Paul. Connect

14 total Amtrak departures

through Chicago to over 500

daily between Chicago

cities nationwide.

Additional detailed parking

TRAINS

information is available in the

Located downtown, the

and Milwaukee and daily

115th Anniversary app.

recently renovated Milwaukee

direct departures between

FERRY Bring your bike across the

SHUTTLES

lake! The Lake Express

Harley-Davidson is o�ering

Ferry is a state-of-the-art

shuttles from Miller Park to

auto/passenger ferry linking

the Harley-Davidson Museum

Milwaukee with Muskegon,

Thursday, 8/30–Saturday,

Michigan. The two-hour trip

9/1 from 10a.m.–11p.m. Park

o�ers passengers a faster and

free and ride free.

more direct route than driving south around Lake Michigan

WALKING

through the Chicago area.

Milwaukee’s compact downtown makes it easily

ACCESSIBILITY

walkable! From Veterans Park,

All Milwaukee buses are

you can follow trails along

wheelchair-accessible via a

the shore of Lake Michigan to

ramp at the front of the bus.

lakefront museums, festival

Other accessible rides can be

grounds, and more.

arranged through local non-

PUBLIC TRANSPORTATION Buses run throughout Milwaukee County, and the

emergency transportation companies. Further resources Lake Express Ferry

for travelers with disabilities can be found at visitmilwaukee. org/accessible. VISITMILWAUKEE.ORG | 65

BikersGuide18_GettingAround.indd 65

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6/8/18 1:15 PM

AVE W. NAT ION AL AVE W. NAT ION AL

P P

MILLER PARK 2.5 milesPARK MILLER 2.5 miles

W. WISCONSIN AVE W. WISCONSIN AVE

W. HIGHL AND AVE W. HIGHL AND AVE

E E

S. 19TH ST

W. CANAL ST W. CANAL ST

W. ST. PAUL AVE W. ST. PAUL AVE

N. N 7T . H 7 TSHT S T

N. N 8 .T 8 HTSHT S T

W.GARFIELD AVE

J J

43 43

794 794

W. MICHIGAN ST W. MICHIGAN ST

W. NATIONAL AVE W. NATIONAL AVE

W. PIERCE ST

W. BRUCE ST

HANK AARON STATE TRAIL

94 94

MARQUETTE UNIVERSITY MARQUETTE UNIVERSITY

W. WISCONSIN AVE W. WISCONSIN AVE

W. WELLS ST 18 W. WELLS ST

B B C D 43 C P JUNEAU AVE 43 D E F W. P W. JUNEAU AVE H E G I F H J AVE G I AND W. HIGHL MATC J K M W. HIGHL AND AVE MATC K M W. STATE ST 18

W. WALNUT ST

P P

W. WALNUT ST Streetcar Opens Fall 2018

The Hop

Shopping Mall

Lake Express Ferry

P RiverWalk

Bike Trail

Golf Course

P P

N. N D.RDM R LM KLJKR JD RRD R

D D

W. CENTER ST W. CENTER ST

MENOMONEE RI VER MENOMONEE RI VER

W. ST PAUL AVE W. ST PAUL AVE

W. CLYBOURN ST W. CLYBOURN ST

W. OREGON ST

B B C W.D FLORIDA ST C W. FLORIDA D E F ST H E F G H I J G32 I J K L 32 K L

W. WALKER ST

W. VIRGINIA ST

E. LLOYD ST

M M

32 32

H H

MIAD MIAD

ST CE ER ST MM CE ER M M

E. MASON ST

I I

794 794

O ST E. CHI CAG O ST E. CHI CAG

ST E. BUF FALO ST E. BUF FALO

P P

E. KNAPP ST

E. OGDEN AVE E. OGDEN AVE

E. WE LLS ST 32 E. WE LLS ST

AVE E. WIS CON SIN AVE E. WIS CON SIN

N. N H.UHMUBMOBLO DT L DT B LB VLDV D

E. PLEASANT ST E. PLEASANT ST

E. BRADY ST E. BRADY ST

P P

N . BNR. EBM RE N ME SN T ST

E. STATE ST 32 N AV E E. KIL BO UR N AV E E. KIL BO UR

B B C D C D EAVEF E. JUNEAUE H H I J E. JUNEAU AVEF G G I J K L K MSOE L ST MSOE E. STATE

ST ER ST AT R E AT

W. PLEASANT ST

W. VINE ST

W. RESERVOIR AVE

C C

L K L J I J K H I H

B B

N . FNR. AT F RNAT E YN S ET Y ST

IL IL RA RA E TE T L IN L IN ER ER BE BE

F F

E. LOCUST ST E. LOCUST ST

P P

E. NORTH AVE 32 E. NORTH AVE

P P

E. BRADFORD AVE

E. PARK PL

E. NEWBERRY BLVD

UWM E. KENWOOD BLVD E. KENWOOD BLVD

N. N M. AMRY A RY L ALNADNAV D AV E E

W. LOCUST ST W. LOCUST ST

K L M NW. NORTH AVE K L M NW. NORTH AVE

W. MEINECKE AVE

Visitor Information Center

W. STATE ST

ï&#x201E;©

W. KILBOURN AVE W. KILBOURN AVE

W. VLIET ST W. VLIET ST

Lighthouse W. WALNUT ST

W. WALNUT ST

Beach

Park

N. N . 2T0 20 HTSHT S T

Hospital

Milwaukee Intermodal Station

Bublr Bike Rental Station

College/University

LEGEND

DOWNTOWN MILWAUKEE

N . 1N 0 .T 1H0 T SH T ST

N. N . LKA K LA E DERD R

N N .T .T ER ER RA RA CE CE AV AV E E

L AKE L AKE MICHIGAN MICHIGAN

B B R R A A D D FO FO R R D D B B EA EA C C H H

N 3N5 3 T5 HTSHT S T

N. N . 3 35 T5 HTSHT S T

PAUL AVE PAUL AVE

N. N . T 27 2H 7 TSHT S T

S. S . L AY L AY TOTO N B NLB VLDV D

N. N 1 6. T1 6 HTSHT S T N. N 1 6. T1 6 HTSHT S T

N. N 6 .T 6 HTSHT S T

HTSHT S T N 6NT 6 S. S 6 .T 6 HTSHT S T

N . 4NT.H4 T SH T ST

N . HNU. B HB UABRBD AR SD T ST

T ST SR ER E N . WAT N . WAT

N. N D.RDM R LM KLJKR JD RRD R N. O NL. DO WO L D WO R L DR 3 LD R D3 R SD T ST

N. N H.OHLO TO L TO N SNT S T

T ST N SN EF . JFEEFRFSEOR S O N . JN

E ST ET K E EK S WAU I L WAU N. M NI.LM

AND BLVD AND BLVD

66 | HARLEY-DAVIDSON BIKERS GUIDE 2018 SHT S T

T ST SN SO K S OKN N . JAC N . JAC

N. N. W W

N. N P .L P ALNAKNI N KTO I N TO N AV N AV E E

S. S. 1S 1S T ST S T T

N . 2NN. D2 N SD T ST

S. S 2N . 2DNSDT S T

N . BNOOT . B OOT H SH T ST

N. N . VA VA N B NUBRUER NESNT S T

T ST SN SO K S OKN N . JAC N . JAC

T ST SN SO E.FJFEEFRFSEORN N . JN

E E AV AV C C LA LA D UD U D D O NO N .F.F W AY AY OA DW B RDW N . BNR. OA

N . CAS N . CAS S S TS S T

M I LMW I LAW VE UA KU K EREI VREI R EE

N. N. LI LI N N C OC OL LN N M M E ME M O RO R IA IA L L D D R R

N . PNI E . P RICEER C E ST ST

N N . W. W A A TE TE R R S S T T

N. N . OA OA K LK ALNADNAV D AV E E O O AK AK N. LE LE AF AF TR TR AI AI L L

N N .F.F A A R WR W N EL EL P R. P R L L O O AV AV SP SP E E EC EC T T AV AV E E

1 51 5MM < < I NI N UU EE TT I KI K E EB B

N. N . DOW DOW N EN REAV R AV E E

M M C C K K IN IN LE LE Y Y B B EA EA C C H H

BikersGuide18_GettingAround.indd 66 U K E E E E R R IV IV ER ER T ST SN UR BN BEUNR E N . VA N . NVA

W K N . AS N . TO ASRTO SR T ST

< < 3 03 0 MM I NI N UU T T E E WW AA LK LK

A W IL A M W IL

W. BURLEIGH ST W. BURLEIGH ST

P P

GETTING AROUND

ST ST IE IE ERER E. E.

R R VE VE RI RI EE EE K K U U A A W W IL IL K I NK

NCOLN AVE NCOLN AVE

ST OM RE H O T . F ES R O .F

E AV E AV

S. S . L AY L AY TOTO N B NLB VLDV D

AVE W. NAT ION AL AVE W. NAT ION AL

E E

.5 mi

E AV E E M O AV H E T M S O RE H O T . F ES W OR .F W

S. S . 2T0 20 HTSHT S T

This hip, eclectic neighborhood is popular with families and young professionals alike. Home to one of the city’s most popular bar districts, it’s also a hotbed of local art and creativity. Stroll past stores stocked with the work of

B BAY VIEW

The lively Marquette University campus and diverse residential streets now make up the heart of this neighborhood. You can’t miss signs that this was the historic home of Milwaukee’s elite, but today you’re more likely to run into college students than beer barons on Wisconsin Avenue.

A AVENUES WEST

W. PIERCE ST

P P

This trendy neighborhood is a melting pot of UWMilwaukee students, young professionals, and longtime residents. Explore nightlife hubs like Brady

F EAST SIDE

This diverse W. DAKOTA ST. is a neighborhood W. DAKOTA ST. gateway to Milwaukee’s predominantly Hispanic ST. MANITOBA southW.side. You’ll feel the W. MANITOBA ST. energy of the community on Cesar Chavez Drive and National Avenue, two main streets in the neighborhood lined with local restaurants, bakeries, and businesses.

E CLARKE SQUARE

43 43

W. MINERAL ST W. MINERAL ST

W. WALKER ST

W. VIRGINIA ST

H H

It was water that ﬁrst brought people to the land that would become Milwaukee. Water technology and research

H HARBOR DISTRICT

43 43

Set between the 38 Milwaukee River and the 38 shore of Lake Michigan, this downtown neighborhood is home to some of the city’s most popular attractions, plus lakefront fun! From beaches to museums, it’s easy to spend the day exploring with the family, with plenty of restaurants to enjoy in the evening.

G EAST TOWN

E. WILSON ST

H H

E. LINCOLN AVE E. LINCOLN AVE

W. BECHER ST W. BECHER ST

P P

K I NK NIIN CN KIIC NK NIIN CNRI C I VR E IRV E T R ATIR L AIL

Street, the historic home of Milwaukee’s Italian 38 38 and North population, Avenue – these streets are VE E A packed restaurants, A L with VE ED E A OS L R A indie movie theaters, jazz D W. SE RO W. clubs, and more.

T CT CH S . 5ST.H5 T

In the historic economic and social heart of Milwaukee’s AfricanAmerican community, annual festivals celebrate the strong roots of jazz

D BRONZEVILLE

Located on a bluff overlooking the Milwaukee River, Brewers Hill boomed at the turn of the 20th century as a residential area for the laborers who worked in the foundries, tanneries, mills, and breweries that lined the river. You’ll still ﬁnd a brewery on the river here, plus great dining on top of the hill.

S . 8ST.H8 T SH T ST

W. L APHAM BLVD W. L APHAM BLVD

S. S 6 .T 6 HTSHT S T

and the arts in the neighborhood, and the main thoroughfare, Dr. MLK Jr. Drive, is lined with several African American-owned businesses.

1.0 mi

1.5 km

W. BECHER ST

W. HISTORIC MITCHELL ST

C BREWERS HILL

S . 9ST.H9 T SH T ST

W. GREENFIELD AVE W. GREENFIELD AVE

W. SCOTT ST

W. WASHINGTON ST

local artisans and historic buildings decorated with murals.

NEIGHBORHOODS

S. S . L AY L AY TOTO N B NLB VLDV D

N. N 1 6. T1 6 HTSHT S T S. S C.EC SA E SA R CRHCAV H AV E ZEDZRD R

W. NATIONAL AVE W. NATIONAL AVE

S . 7ST.H7 T SH T ST

S. S 6 .T 6 HTSHT S T

W. BRUCE ST

S . 1 1ST. H 11T SH T ST

S. S 5 .T 5 HTSHT S T

S. S . 3 35 T5 HTSHT S T

S 3S5 3 T5 HTSHT S T

S. S . 4 4T HTSHT S T

W. BRUCE ST

V EV E E AE A A SA S C HC H S. S.

6/8/18 1:15 PM

S 3S5 3 T5 HTSHT S T

S. S 2N . 2DNSDT S T

P P

S. S 1 3. T1 3 HTSHT S T

E. HOMER ST

B C B C D D E F E F

D RD R I A LI A L O RO R E ME M NLM N M O LO INC INC S . LS . L

RIVER VALLEY

Thanks to dedicated locals, this once blighted industrial area has been revitalized

J MENOMONEE

Trendy shops and dining aboundPin this revitalized P warehouse district. Industrial spaces are now home to galleries, W. OKL AHOMA AVE shops, restaurants, boutique W. OKL AHOMA AVE and stylish national retailers. Along the lakefront is Henry Maier Festival Park, home of Summerfest, where the city comes alive every summer for festival after festival.

THIRD WARD

E. MONTANA ST

I HISTORIC

takes center stage here at 32 the UW-Milwaukee 32 School of Freshwater Sciences, but you’ll also ﬁnd popular bars and restaurants around the active harbor.

T ST H ASM AM RA GH S . GSR. A

BikersGuide18_GettingAround.indd 67 E E A VA V IC IC INN INN I CNKI C K N IN IN S. K S. K

S. S 6 .T 6 HTSHT S T

R R VE VE RI RI N I CN I C K I NKN I CNKI ICNK I N IN L L EAV E E L LEAV . H OW S . HSOW

S. S 1 S. T1 SSTT S T

R R VE VE RI RI EE EE K U A

S HSOW H OW E LE L LAV L AV E E

ST ST IE IE ER ER E.

E V A E LL V E LA S S L U SE .R S E RU . green spaces E

794 794

< < 3 03 0

794 794

nightlife downtown and the historic heart of Milwaukee’s German community.

with and L WALKER’S POINT sustainable buildings P The longtime P and attractions. The hub of Milwaukee’s Menomonee River Valley gay community, this is now home to can’t-miss neighborhood is now attractions like Potawatomi also a hotbed of foodie Hotel & Casino, Miller Park activity with an industrial and the Harley-Davidson edge. You’ll find some of Museum. the city’s best LGBTQ bars 32 P 32 and nightclubs alongside P award-winning restaurants K RIVERWEST This diverse, offbeat and locally-made artisan neighborhood has a DIY food products. sensibility that runs deep. You’ll find a little bit of M WESTOWN everything here, from funky West of the music venues to intimate Milwaukee River, you’ll restaurants, brewpubs to find the Wisconsin Center tiki bars. Riverwest is an (Milwaukee’s convention 32 eclectic neighborhood with center) as well as the 32 strong communal spirit, city’s premier sports and home to a community-run entertainment district. bar, a community radio Nearby is Old World Third station, and a thriving co-op. Street, a major hub for S. S C.L C EL MEEM NETNAV T AV E E

B C W.D FLORIDA ST C W. FLORIDA D E F ST H E I F G H G32 I J K J 32 K L L

ST ST R R O O R IE R I E P P SU SU S. S.

VISITMILWAUKEE.ORG | 67

The Harley-Davidson Founders

LAST LOOK Before you ride away...

t started here. It started with them. Arthur Davidson, Walter Davidson, William S. Harley, and William Davidson (pictured above at the Juneau Avenue

Factory in Milwaukee, c. 1912) started a company and a legacy in Milwaukee. It brought you here, 115 years later, and it will keep bringing you back time and time again. Think of this like a family reunion - and Milwaukee will always be ready to welcome you back home. Ride on.

68 | HARLEY-DAVIDSON BIKERS GUIDE 2018

BikersGuide18_LastLook.indd 68

6/11/18 3:21 PM

115 YEARS OF AMERICAN HISTORY LIKE YOU’VE NEVER SEEN BEFORE ONLY AT THE HARLEY-DAVIDSON MUSEUM

©2018 H-D or its affiliates. Harley-Davidson, H-D, Harley, Harley-Davidson Museum and the Bar & Shield Logo are among the trademarks of H-D U.S.A., LLC. Third-party trademarks are the property of their respective owners.

BikersGuide18_LastLook.indd 3

1-877-HD-MUSEUM H-DMuseum.com 400 W. Canal St. Milwaukee EXHIBITS • SHOP • RESTAURANTS

6/8/18 10:00 AM

Over 4,000 Injured Riders Hired Us

We Have Collected MORE THAN $1 BILLION For Thousands of Clients

“For over 25 years, I have proudly worked for Hupy and Abraham — a firm that has been dedicated to motorcyclists for decades. The firm has more than 20 employees – lawyers, investigators, staff – who ride.” - Tony Sanfelipo

800.800.5678 BikersGuide18_LastLook.indd 4

hupy.com 6/8/18 10:00 AM