Social Media Co-op Advertising

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NEW CO-OP OPPORTUNITIES

Tourism Noosa is excited to introduce the opportunity for members to advertise across Instagram and Facebook networks through the Visit Noosa social media channels! Social media provides a cost-effective platform for which businesses can connect in a highly targeted, relevant way to audience segments with full transparency on performance of ads and intuitive conversion pathways. We’ve designed the social media co-op program to recognise key trading times across business segments so we can help you generate activity during these periods for operators. It’s also a great way for you to communicate any new products to the market.


TO U R IS M NOOS A S OCIA L M E DIA CO-OP ADVER TISING There are up to eight spots available per channel

Target market:

carousel and each campaign segment will run for

High yield visitors from interstate, with

four weeks. Advertising click through’s will go to a

micro-segmentation around category

dedicated landing page which will contain a link

demographics.

to go directly to your desired location (website or booking portal) for you to convert the lead directly (see below).

C H A NN E LS + PLACEM ENTS

Instagram

Facebook

Facebook

CA R OU S E L

CA R OU S E L

CO L L EC TI O N


S EGM E NT FOCUS ED CO-OPS

W EL L NESS SO CI AL M E D I A CO - O P

WE D D I N G S

$ 3 00 S OCIA L M EDIA CO-OP

$300

1 3 D EC , 2 01 9 , 4 WEEK D U R ATION M A X 6 A DV ER TIS ER S

B OOK NOW

PLUS G ST PER S POT

13 JAN 2 0 2 0 , 4 WEEK DURAT ION MAX 6 ADV ER TISER S

BOOK N OW

J E TSTAR M AGAZ I NE

$ 850 HELLO M AY

$5 8 0

P LU S G S T P ER S P OT

PLUS G ST PE R S POT

APRIL/MAY/JUNE ED ITION 4 SPOTS

P LU S G S T P ER S P OT

F EB WELLNES S ED ITION F U LL PAG E 4 S P OTS

REGISTER YOUR INTEREST

R EGI S T E R

W E LLNE SS M AGAZ I NE

$ 650

P LU S G S T P ER S P OT

M A R ED ITION D OU B LE PAG E S P R EA D 6 S P OTS

R EGI S T E R

AU STRALI AN TRAV E LLE R SO LU S E D M

$ 280

P LU S G S T P ER S P OT

M A R C H ED ITION – WELLN ES S CONTEN T FOC U S 1 0 S P OTS

B OOK NOW


B U S I N E S S E V E N TS S OCIA L M EDIA CO-OP

$300

PLUS G ST PER S POT

7 FEBRUARY, 4 WEEK D U RAT ION 6 SPOTS MAXIMUM.

Conference facilities and corporate hosting operators, corporate event experiences.

BOOK N OW

V I L L AG E S S OCIA L M EDIA CO-OP

$300

PLUS G ST PER S POT

CAN BE R UN ANYTIME FOR A FO UR-WEEK D URATION 6 SPOTS MAXIMUM

BOOK REGISTER N OW

E AT & D R INK S OCIA L M EDIA CO-OP

$300

PLUS G ST PER S POT

13 MARCH, 4 WEEK D URAT ION 6 SPOTS MAXIMUM

Breweries, distilleries, restaurants, food experiences/slow food, etc.

For additional segments, please: BOOK N OW

R EGI S T E R YOU R I NT E R E S T


G E NE R AL B RA ND AWA REN ESS A U S T R A L I AN TRAV E LLE R E D M 62,000+, website views and social media

11 D EC E M BER, 201 9

$350

PLUS G ST PER SPOT

CONTE NT TH E ME : T H E B E S T 8 T HING S TO D O IN NO O SA THIS S UMME R 8 A DVE R TOR IAL SPOTS

Focus on experiences and new products – outdoor adventure, breweries and distilleries, walking trails, experience packages.

BOOK N OW

8 JA NUAR Y, 2020

$450

PL US G S T P E R ADVE RTO RI A L S P OT

$1 50

PLU S GST PE R D ISPLAY SPOT

CONTE NT TH E ME : 2 02 0 E A R LY BIRD O FFER FO R TR AV EL IN FE B RUA RY/MA RC H 6 A DV E R TOR IAL SPOTS, 4 D ISPLAY SPOTS

Accommodation packages, experience deals, village collective promotion

BOOK N OW

M AR C H /A P RIL 2020

$450

PL US G S T P E R ADVE RTO RI A L S P OT

$1 50

PLU S GST PE R D ISPLAY SPOT

CONTE NT TH E ME : H OW TO S P END 4 LEISURELY DAYS IN NO O S A 6 A DV E R TOR IAL SPOTS, 4 D ISPLAY SPOTS

A 4-day itinerary that includes water and nature-based activities, uncovering new and popular experiences.

BOOK N OW


G E NE R AL B RA ND AWA REN ESS

HOT DEA LS ON WEBSITE

$2 00

VO GU E AU STRALI A

$ 2,250

PLUS G ST PER S POT

D ECEMBER TO MAR CH 10 SPOTS

BOOK N OW

P LU S G S T P ER S P OT

M A R C H ( VOG U E 1 00 IS S U E) D OU B LE PAG E S P R EA D 4 S P OTS + D IG ITA L S U P P OR T

400,000+ readers plus online viewership, national markets

R EGI S T E R

A US T RA LIA N T RAVEL L ER MAGAZINE

$6 50

QANTAS AU STRALI A M AGAZ I NE + O NLI NE

PLUS G ST PE R S POT

FEB/MAR/APR ISSUE D O UBLE PAG E SPR EAD 6 SPOTS

105,000+ readers plus online viewership

BOOK N OW

$ 500- $ 1 ,800

P LU S G S T P ER S P OT

TIM ING S TO B E IN M A R KET WILL B E: F EB R UA R Y, M A R C H , M AY, J U LY.

Various opportunities across website, social media, EDM platforms and magazine placements. Reach opportunity of 6 million +

THE URB A N LIS T

$5 00

PLUS G ST PER S POT

HERO 2 0 2 0 CAMPAIG N CO- OP FEBR UARY/MARCH 2 0 2 0

Cost approx. $500 per spot across a combination of EDM, display ad and editorial. 400,000+ reach across social and databases in Sydney and Melbourne markets

BOOK REGISTER N OW

BR OOK EGI SNOW TER


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