07/24 Redmond Business News by Redmond Chamber of Commerce & CVB

REDMOND CHAMBER PREMIER LEVEL SPONSORS

DIRECTOR'S MESSAGE

JULY 2024

BY ERIC SANDE, EXECUTIVE DIRECTOR

HAPPY 4TH OF JULY

Here we are once again getting ready to celebrate another fantastic 4th of July! This newsletter is scheduled to come out just days before, so I hope I can encourage you to come down and celebrate with us.

I love the 4th of July, and to me, Redmond is the epitome of Americana. Our parade theme this year is “Old Fashioned 4th of July”. I am so proud of Redmond, especially when it’s decked out in the nearly 2,000 flags. As tradition, the Chamber is responsible for putting up the flags on the 4th, and we can sure use your help if you are willing to join us. We meet at Les Schwab at 6am to put them up, and then again at 4pm to take them down (this gives you plenty of time to run home and barbeque).

The Chamber is honored to once again host the Annual 4th of July Parade sponsored this year by Redmond Industrial Park. Each year this exciting parade draws thousands of residents and visitors from all over. Parade registration starts at 8am at the corner of 10th and Birch! This is a new location for us as we try something new to accommodate a smooth lineup. The parade will start promptly at 10am and follow the traditional route down 6th Street to Forest. We hope to see you there. No 4th of July would be complete without fireworks and again this year they will be launched from the Expo Center but there is no

viewing on the Expo property. The fireworks show is made possible by the generosity of High Desert Aggregate and Paving and owner Mike Moore. Fireworks are the perfect way to end the day and to celebrate the birth of our country. However you choose to celebrate the holiday, I hope you are as proud of Redmond as I am and have a safe and happy 4th of July!

Leadership Redmond

It is hard to believe that we are now accepting applications for our 21st year of Leadership Redmond! The program introduces participants to the various leaders and organizations within our community and gives them a broader understanding of the work done every day to make Redmond function smoothly. The class is a commitment of one day a month for nine months, starting in September and running through May. The Leadership Redmond program is a partnership between the Redmond Executive Association and the Redmond Chamber of Commerce & CVB. If you would like to find out more about how you can help support or participate in the Leadership Redmond program, please call me at 541-923-5191. Applications are available at the Chamber, or by going online at www. visitredmondoregon.com .

BOARD OF DIRECTORS

JAKE WAARDENBURG STATE FARM INSURANCE PRESIDENT

RYAN CHURCHILL INITIATIVE BREWING 1ST VICE PRESIDENT

JUDY LAPORA CROOKED RIVER RANCH AND MAINTENANCE 2ND VICE PRESIDENT

Eric Sande Executive Director

BRENDA TURNER

BRENDA TURNER CONSULTING PAST PRESIDENT

BEV CLARNO FMR. OREGON SECRETARY OF STATE

SEAN NEARY FITCH & NEARY PC

JENNIFER WERNER ALLIANCE PROFESSIONALS

Amanda Joe Luelling Events Director

Redmond Chamber Golf Tournament

It’s time to sign up for Redmond’s best loved golf tournament coming August 16. With your participation in the 35th Annual Redmond Chamber Golf Tournament, you are helping to support the Redmond Chamber and the many events the Chamber offers FREE to the community. We will be playing at the award winning Crooked River Ranch and it is sure to be a spectacular event. The cost is just $125 per person or $500 per team, and we will feed you and keep the beverages flowing as you play this award winning course. Registration and breakfast will start at 7:00 am and there will be a shotgun start at 8:00 am sharp, rain or shine. If you would like to promote your business to some of Central Oregon’s premier (ok maybe craziest) players, I encourage you to contact Amanda Joe here at the Chamber to learn more about sponsorship opportunities. We are still looking for a Title Sponsor(s) as well as corporate, hole, or tee sponsorships. Your sponsorships will promote your business, while helping us meet our goals and allow us to continue to offer our Free community programs.

From all of us here at the Redmond Chamber of Commerce, Happy 4th of July!

LAURA GARCIA MAZATLAN MEXICAN RESTAURANT

DEBBIE BUTLER REDMOND INDUSTRIAL PARK

SUSAN SIMONSEN AMERITITLE

MAARTY LEUNEN SUMMIT BANK

RANDY GRAVES REDMOND SENIOR CENTER

SUSAN BAKER INDIVIDUAL

MICHAEL HART GOMPERS DISTILLERY

BRADY VELIKONIA KELLER WILLIAMS REALTY CENTRAL OREGON

Connor Cubic Marketing Director Evelina Davidson Membership/Finance Director

WELCOME NEW MEMBERS

Sloan Holloway NMLS 224146

Sloan Holloway

2957 sw 33rd ST, Redmond OR 97756, US 303641-2082

www.sloandoesloans.com

Kernutt Stokes

Amy Delaney

1777 SW Chandler Ave., Suite 280, Bend OR 97702, US 541-749-4020 www.kernuttstokes.com

Ironside Storage

Anna Mayfield

2260 SW 6th St, Redmond OR 97756, US 541-526-9999 www.ironsidestorage.com

Whitaker Restorative Physical Therapy

Marie Whitaker

813 SW Highland Avenue, Suite 201, Redmond OR 97756, US 541-699-9661 www.whitaker-restorative.com

MEMBER BYTES

RAM Columbia River Circuit Finals

Join us October 17-19, 2024, for the ultimate showdown of the Pacific Northwest's finest! The top 12 cowboys and cowgirls in their respective events have qualified for the finals and are geared up to showcase their best performances for a chance at winning the RAM Columbia River Circuit Championship! Rodeo Action, Spectacular Shopping, Great Food, and an After Party…it’s all here at the Deschutes County Fair & Expo FirstInterstate Arena! columbiarivercircuit.com

Neesh.AI. + Restoration Technical Institute

ChatGPT for Business: Transforming Communication and Operations in the Restoration and Construction Industry

Description: FREE Pre-recorded Webinar - 2 IICRC CEC

Duration: 1 hr 30 min

Learning Objectives:

Gain an in-depth understanding of how ChatGPT can be applied to the restoration and construction industry.

Learn the setup and customization of ChatGPT to handle industry-specific challenges.

Master the creation and application of detailed personas representing various stakeholders in disaster response and construction.

Develop advanced prompting skills tailored to operational and client communication needs in the industry.

Importance:

Efficient Response: Enhancing speed and accuracy in emergency and disaster responses through automated AI communications.

Improved Coordination: Streamlining communications between teams, suppliers, and clients, especially in chaotic scenarios following disasters.

Client Satisfaction: Providing consistent, informed, and timely updates to clients affected by disasters, improving trust and satisfaction.

Regulatory Compliance: Using AI to ensure that responses and constructions adhere to local regulations and safety standards.

Instructor: Justin Coats, CEO and Co-Founder of Neesh.AI

NEWS FROM CROOKED RIVER RANCH

the ranch

FIRST RESPONDERS & VETERANS MEMORIAL

- by Brenda Cooper

We ask you, what begins with 10 flag poles holding beautiful flags waving in the wind and a floor of red, inscribed brick pavers? You have it right, the ‘First Responders and Veterans Memorial Wayside’.

Right here in Crooked River Ranch across the street from McPhearson Park is this powerful memorial created and built by those who respect, honor, and remember ‘Heroes’ who have served their country and communities with selfless dedication.

It all began with Navy Veteran John Meredith Coming up with the idea and approaching the Board of Directors. Not only did he present the idea, he came equipped with plans and proposed location. After the Board of Directors approved the idea, John collaborated with Lynnelle and Brian Morgan who owned Black Dog Construction. About 80 percent of the work was donated by Black Dog Construction. They had an estimated cost of $20,000 without any assistance. Those who pitched in and donated towards the memorial included Knife River and Hooker Creek, donating manpower and material, as well as Jefferson County that waived the $700 permit fee. Bend Band of Brothers contributed by rounding up donations that were deposited through the 501(c)3 nonprofit organization. Resident Charlie Smith graciously donated $4,000 for the flagpoles. There were countless hours of time put in to coordinating, gathering donations, and informing the public.

The Crooked River Ranch ATV Group, of which John is a member, has assumed the responsibility of maintaining the Memorial. They spend many hours weeding, cleaning and making sure it is a suitable tribute to those honored.

The red brick pavers are sold at a cost of $50 each. The benefactor of the brick can be alive or deceased and does not have to live in Oregon. Also, the bricks are for Veterans and First Responders. You can contact Over The Edge Taphouse, Crooked River Ranch for the request form.

Each of the flags represents the United States, Oregon, different branches of the military along with a Law Enforcement flag.

To make it a memorable occasion, the groundbreaking for the memorial was held on Veterans Day 2018 and the dedication was Memorial Day 2019. Anyone who visits this special monument can’t help but to be moved by its message of ‘Thank you and Never Forget’.

Music on the Green, Redmond, Oregon’s beloved outdoor summer concert series, nestled right in Redmond’s backyard. Is set to bring the community together once again with its exciting lineup of performances, starting June 26th.

Hosted in the scenic Sam Johnson Park, this series epitomizes the spirit of summer with its blend of live music, local food trucks, and craft and business vendors. Over the course of six concerts, attendees can look forward to a diverse array of musical acts, making it the perfect family-friendly event. Business vendors will be on-site as well, providing a great opportunity to learn about local enterprises and services.

Whether you’re there to enjoy the music, savor the food, shop for unique crafts, or simply soak up the atmosphere. Music on the Green is the event you won’t want to miss. It’s a chance to relax, connect, and make summer memories. So, mark your calendars for June 26th and get ready to experience one of Redmond, Oregon’s most anticipated summer events.

ECONOMICupdate

REDI CELEBRATES CITY OF REDMOND MANUFACTURING DAY AND HONORS A THRIVING COMMUNITY.

REDI Contributors: Courtney Cobb & Mary Knight

In June, Redmond Economic Development Inc, celebrated its 11th Made in Redmond Tour in recognition of the importance the manufacturing sector has in the community and across the nation. The Made in Redmond Tour brings together business leaders, elected officials, educators, and stakeholders for networking and showcases how community collaboration and investment in businesses brings prosperity to Redmond and Central Oregon overall.

According to Deloitte and the Manufacturing Institute, there will be 3.8 million manufacturing jobs to fill between now and 2033. In Central Oregon, Redmond serves as the region’s manufacturing hub and accounts for over 1,800 jobs within the city and over 28% of all manufacturing jobs in Deschutes County. Redmond’s employment in the manufacturing sector expanded by 16.7% from 2019-2023, and total wages paid in the sector grew by a remarkable 42.6%.

The companies featured on the tour represent a diverse set of industries exemplifying Redmond’s commitment to industry diversification, which helps hedge against recessions. Tour attendees were excited to get a behindthe-scenes look at each business and learn more about their products, services and why they choose to do business in Redmond.

This year’s tour hosts included Hardenbrook Hardwoods, Avid Cider Co., Poltex Inc., and Senneca/Chase Doors. The stories behind the products these companies create and their distribution across the nation were awe inspiring. REDI is truly grateful to these companies for taking time out of their day to allow attendees the opportunity to peek behind the curtain.

A huge thank you to transportation sponsor, Pacific Crest Bus Lines, who provided nearly one hundred attendees with the opportunity to see the innerworkings of these companies comfortably. Additional thanks go to valued sponsors Hayden Homes/Simplicity, Title sponsor; BBSI, Presenting sponsor; and Lynden Logistics and Umpqua Bank, Supporting sponsors.

THRIVE Award!

REDI was also excited to hand out not one, but two THRIVE awards, sponsored by Mid Oregon Credit Union, to local programs that are making a difference in Redmond. The two recipients, while quite different in their missions, are complimentary to each other on different sides of the spectrum.

One, The Redmond Safe Parking Program, helps those experiencing houselessness. The THRIVE award spotlights this program which contributes to the local economy through empowering those in need on a transitional basis and building a local workforce. “Our Safe Parking team is honored to receive the THRIVE Award for our work serving our unhoused neighbors,” said Rick Russell, Executive Director of Mountain View Community Development. “It reveals the strength of our community and how we all benefit when partners like business, government and social sectors collaborate.”

The second winner was the Dry Canyon Arts Association. The association, through its educational programs, Lend Me Your Walls and first Friday art walk in downtown Redmond, is testimony that a vibrant visual arts community contributes to a thriving economy by providing quality of life and livability through beautification. "Not only was it so interesting to learn about Redmond Economic Development Inc.'s work to bring and support manufacturing businesses and jobs to Redmond,” said Secretary, Beth Hanson, “it was so gratifying to be recognized as an important part of the economic fabric of our community.”

Congratulations to both winners.

Learn more about REDI and the work the organization does to build prosperity in the community by visiting rediinfo.com.

Made In Redmond Tour:

Get ready for a fantastic day at American Legion Park on Saturday, July 27th, for the Redmond Brewfest & Night Glow! Free to the public! We’ve got a lineup that promises fun for everyone:

Local Beer & Cider on Tap: Sample the best beers and ciders from local breweries. It’s a brew lover’s paradise!

Live Music: Jam out to live music from The Substitutes. Dance, sing along, and enjoy the tunes with friends and family.

Food Trucks: Satisfy your cravings with delicious bites from a variety of food trucks. From savory to sweet, there’s something for everyone.

Vendors: Explore unique products and crafts from local vendors. It’s the perfect place to find a special something.

Balloon Backdrops: Enjoy the balloon backdrop in the park.

Hot Air Balloon Night Glow: As the sun sets, prepare to be dazzled by the Night Glow. Watch as the balloons light up the canyon.

This is a community event you won’t want to miss. Bring your friends, family, and neighbors for a day of fun, food, and festivities. Mark your calendars and join us at American Legion Park for an unforgettable experience!

See you there!

BUSINESS WITH THE LIBRARY

by Liisa Sjoblom, Redmond Community Librarian

Book-a-Librarian

Liisa Sjoblom is a Community Librarian with the Deschutes Public Library. If you have a business research need or help finding grants for your nonprofit, contact her at liisas@deschuteslibrary.org or 541-617-7093.

Are you starting a business and not sure where to begin? Are you putting together a business plan and need market or industry information? Do you need help is figuring out who to talk to about business licensing? Talk with a librarian oneon-one about your business research needs using the Deschutes Public Library’s Book-a-Librarian service

Th rough the Book-a-Librarian service, a professional librarian meets with customers and groups for up to 60 minutes either in the library, via Zoom or at the individual's place of work and assists them with their information needs. We are experts at locating and selecting the most relevant and accurate information from authoritative sources and making expert referrals to business support organizations throughout the area. We also provide training with our business and nonprofit resources.

Interested customers can call for an appointment at 541-617-7080 or fi ll out the form online at https://www.deschuteslibrary.org/services/book-a-librarian. Two to three days advance notice is preferred.

Resource Spotlight: Book Clubs

We have hundreds of book club kits available for book club groups to check out. All you need is a library card and you can check out a kit for your club. Each kit comes with 10–12 copies of the

book in a handy carrying tote with a reader’s guide—plus, kits can be checked out for up to two months. Explore the vast selection on our website (https://bit.ly/ DPLBookClubKits). Kits are holdable and can be picked up at your library location of choice. Be sure to visit our Book Clubs page (https://www.deschuteslibrary.org/ books/bookclubs) for more resources for your book club. And if you’re looking to join a book club, we offer several each month (https://bit.ly/DPLbookclubs) at various locations.

Beyond the Books: Explore More with a Discovery Pass

You can check out books from the library, of course, but did you know you can also check out museum and trail passes? Discovery Pass (https://bit.ly/DPLdiscovery) features passes to local attractions, including the High Desert Museum, the Deschutes Historical Museum, the Oregon Observatory at Sunriver, and the Sunriver Nature Center. You can even check out a Forest Service Wilderness Pass starting June 15. Availability is limited; to check availability and reserve a pass, log in with your library card number and PIN at https://bit.ly/DPLdiscovery.

Beyond the Books: Maps (https://bit.ly/DPLmaps)

The library's hiking map collection is a curated assortment of adventure waiting to unfold. Nestled within its shelves are detailed guides to diverse terrains, from mountain peaks to forest trails. The collection includes the Central Oregon Road Biking Map & Guide, the Sisters & Redmond High Desert Trail Map, the McKenzie River & Old Cascade Crest, OR, Trail Map and more.

Whether seeking a leisurely stroll or a challenging ascent, these maps cater to all levels of outdoor enthusiasts. More than just paper, they inspire dreams of epic journeys and unforgettable experiences in nature's embrace. As a resource for adventurers, the collection beckons, promising discovery and the thrill of the unknown with every map.

Picks STAFF

Five Talents That Really Matter by Barry Conchie (https://bit.ly/DPLConchie)

In "The Five Talents That Really Matter," Barry Conchie and Sarah Dalton debunk common leadership myths from business books. They unveil five essential talents crucial for high-performance leadership: Direction (setting compelling goals), Drive (strong work ethic), Influence (motivating others), Relationships (building trust), and Execution (focus on productivity). Backed by evidence and research, their model demystifies the complexities of effective leadership, offering a clear template for managers to assess and enhance their skills.

The 12_Week MBA by Bjorn Billhardt (https://bit.ly/ DPLBillhardt)

Barry Conchie and Sarah Dalton's book, "The Five Talents That Really Matter," challenges conventional leadership wisdom. They identify five essential talents crucial for highperformance leadership: Direction (setting compelling goals), Drive (strong work ethic), Influence (motivating others), Relationships (building trust), and Execution (focus on productivity). Through rigorous research and evidence, they demystify the complexities of effective leadership, providing a practical framework for managers to evaluate and enhance their skills.

MARKETING memo

By: Connor Cubic

How to Collect Emails for Your Newsletter: A Comprehensive Guide

Building a robust email list is essential for effective digital marketing. Here’s a step-by-step guide to help you collect emails for your newsletter efficiently:

Understanding the Importance of Email Lists

Email lists provide a direct line to your audience, allowing for personalized communication. They help overcome the challenges of reaching your audience via social media and are more reliable for maintaining customer relationships.

Setting Up Your Email Collection System

Choose the right tools for email capture. Modern email service providers, like Beehiiv, ConvertKit, and Mailchimp, offer budget-friendly options with robust features. Stand-alone tools like Optinmonster and Leadpages provide advanced functionalities and customizable features, making them ideal for businesses of various sizes.

Creating Compelling Sign-Up Incentives

To attract subscribers, offer valuable incentives such as eBooks, checklists, webinars, or exclusive discounts. Use visually appealing sign-up forms and compelling copy. Employ A/B testing to optimize your incentives and form placements, ensuring higher conversion rates.

Optimizing Your Website for Email Capture

Design high-converting sign-up forms that are simple and strategically placed. Reduce friction by minimizing form fields and avoiding CAPTCHAs. Use social proof, such as subscriber counts and testimonials, to build trust and encourage sign-ups.

Leveraging Social Media

Integrate your social media efforts with your email collection strategy. Use platforms like Instagram, X (formerly Twitter), and LinkedIn to promote your newsletter. Ensure your brand is consistent across all channels and utilize features like bio links and story highlights to capture emails.

Crafting Engaging Email Content

Personalize your emails to foster a connection with your subscribers. Use their names, tailor content to their interests, and provide valuable information. Regularly analyze engagement metrics to refine your content strategy.

Segmenting Your Email List

Create targeted campaigns by segmenting your email list based on behavior, purchase history, demographics, and more. Use automation to streamline segmentation and enhance efficiency. Welcome emails and re-engagement emails can help build and maintain a strong subscriber base.

Analyzing and Refining Your Strategy

Regularly review and adjust your email collection strategy based on subscriber feedback and engagement data. Continual optimization ensures that your email list remains valuable and effective for your marketing efforts.