10/24 Redmond Chamber Business News by Redmond Chamber of Commerce & CVB

OCTOBER 2024

REDMOND CHAMBER PREMIER LEVEL SPONSORS

DIRECTOR'S MESSAGE

OCTOBER 2024

BY ERIC SANDE, EXECUTIVE DIRECTOR

Leadership Redmond

I am very pleased to announce the first class of Leadership Redmond, Class of 2025, was held on Thursday, September 19. We have a smaller, yet very eager, group this year with 13 participants. Our Day Sponsor for Day 1, was the Redmond Executive Association and we covered the topic of Community History and Culture. What could be a better place to meet for our first day covering the topic of history and culture than the historic SCP Hotel. This ninemonth program will cover a wide variety of topics and expose the participants to the everyday leaders, organizations and to those unseen who make Redmond function smoothly 365 days a year. Leadership Redmond is a partnership of the Redmond Executive Association and the Redmond Chamber of Commerce and CVB, designed to educate, enhance, develop, and inspire leaders to participate in key decision-making positions within our community. This program would not be possible without our generous Day and Scholarship Sponsors: Thank you to the Redmond Executive Association, Alliance Professionals, Mazatlán, Central Electric Co-op,

GET OUT AND VOTE! CHAMBER STAFF

First Interstate Bank, COIC, Pacific Power, OnPoint Community Credit Union, Selco Community Credit Union, Deschutes County, St. Charles Redmond, SunWest Builders, REDI, the Deschutes County Fair and Expo. We are still looking for Scholarship Sponsors at any level up to $800. If you would like to know more about how you can help, let me know.

Time to VOTE

We are in the final weeks of a big election and I’m sure you are ready to cast your ballot. The Chamber encourages you to do your homework and make educated decisions. The Chamber Board did come out in opposition of Measure 118 and we strongly ask everyone to read up on this measure. October 1st was also the day Chamber ballots were due back to the Chamber via Election Buddy online. We had 8 strong candidates willing to step up and guide the Chamber forward with only five seats open. Those nominated by a vote of the Chamber membership in good standing were, Susan Baker, Brandi Ebner, Justy Haney, Dustin

BOARD OF DIRECTORS

JAKE WAARDENBURG STATE FARM INSURANCE PRESIDENT

RYAN CHURCHILL INITIATIVE BREWING 1ST VICE PRESIDENT

JUDY LAPORA

CROOKED RIVER RANCH AND MAINTENANCE 2ND VICE PRESIDENT

Eric Sande Executive Director

BRENDA TURNER

BRENDA TURNER CONSULTING PAST PRESIDENT

BEV CLARNO FMR. OREGON SECRETARY OF STATE

SEAN NEARY FITCH & NEARY PC

JENNIFER WERNER ALLIANCE PROFESSIONALS

Amanda

Joe Luelling

Hewitt and Gloria Rice. All eight of our candidates are outstanding and we greatly appreciate their willingness to run and serve on the Chamber Board. Ballots were mailed out at least seven days prior to the first day of October, per our bylaws, and they are due back by noon on the first Tuesday in October. We were thrilled with our voter turnout, and we thank everyone who took the time to participate.

Halloween Golf Tournament

It’s time for our fourth Halloween, Goblins and Ghouls Golf Tournament held at Juniper Golf Course on Friday, October 25, with proceeds of the event going to support the Chambers economic development and tourism operations. The tournament is just like our annual tournament in August, with the exception of, it starts at 10am and costumes are strongly encouraged. There will be a prize awarded for best costume, so get creative. Be sure to check the Chamber website for more details and register ASAP at www. visitredmondoregon.com, click on the Chamber tab and upcoming events, or just call the Chamber. Also, don’t forget

Trick or Treat on 6th Street, this will be Thursday, October 31, from 4pm to 6pm in downtown Redmond. I hope to see you at these fun events.

Have a great October and Happy Halloween.

LAURA GARCIA MAZATLAN MEXICAN RESTAURANT

DEBBIE BUTLER REDMOND INDUSTRIAL PARK

SUSAN SIMONSEN AMERITITLE

MAARTY LEUNEN SUMMIT BANK

RANDY GRAVES REDMOND SENIOR CENTER

Events Director Connor Cubic Marketing

SUSAN BAKER INDIVIDUAL

TYRELL HOBBS FAIRWAY MORTGAGE

BRADY VELIKONIA KELLER WILLIAMS REALTY CENTRAL OREGON

BRANDI EBNER DESCHUTES COUNTY FAIR & EXPO

Blue Sage CFO

Hannah Tanler

18978 Shoshone Road, Bend OR 97702, US 541-610-3399

Ridgeview Veterinary Clinic

Caelli Edmonds

4695 SW 43rd Street, Redmond OR 97756, US 541-524-5837

RAM Columbia River Circuit Finals

Join us October 17-19, 2024, for the ultimate showdown of the Pacific Northwest's finest! The top 12 cowboys and cowgirls in their respective events have qualified for the finals and are geared up to showcase their best performances for a chance at winning the RAM Columbia River Circuit Championship! Rodeo Action, Spectacular Shopping, Great Food, and an After Party…it’s all here at the Deschutes County Fair & Expo First Interstate Arena! columbiarivercircuit.com

Rimrock Trails

On October 24th at Brasada Ranch in Powell Butte, Rimrock Trails Treatment Services and Jeff Larkin Realty present the 3rd Annual A Night to Remember – Bowties and Boots. This very special fundraising event is a collaborative effort organized by a team of Rimrock Trails volunteers from Bend, Redmond, and Prineville. Attendees will have the opportunity to enjoy live music by Grits n Gravy, delicious food, exciting raffles, amazing silent and live auctions, a fun photo booth, and line-dancing lessons. The event aims to welcome over 150 attendees from throughout Central Oregon.

All proceeds from this event will contribute to Rimrock Trails' services, programs, and initiatives, ensuring that individuals of all ages and families in Central Oregon have access to mental health services. Rimrock Trails Treatment Services is a 501( c ) (3) non-profit organization.

Additional information and ticket purchases are both available at - https:// rimrocktrails.ejoinme.org/MyEvents/ANightToRememberBowtiesandBoots/ tabid/1409216/Default.aspx

A Midsummer Night's Dream presented by Meadow Sky Productions.

October 4th, 5th, 11th, and 12th, Shakespeare’s A Midsummer Night’s Dream comes to Central Oregon. We are hosted by The High Desert Music Hall in Redmond, will have a full bar and concessions available for guests, and plan to provide our patrons with an evening full of laughter, theater, and magic. While honoring the original plot and language of Shakespeare's "A Midsummer Night's Dream", literary scholars in our audience might notice that our script has been trimmed to make it extremely accessible for our modern patrons. Fairies, Lovers, and Mischief all remain, but in a form that will draw our audience in rather than pushing them away. Furthermore, we intend to honor the tradition of Shakespeare performance that includes the audience in the story. Fairies run through aisles, Lovers chase with swords, and even Royalty deigns to acknowledge the attending crowd throughout our show. Students and teachers, business owners and employees stand shoulder-to-shoulder to create the magic that is Meadow Sky Productions'

performance of A Midsummer Night's Dream.

Venue: High Desert Music Hall in Redmond, OR 818 SW Forest Ave, Redmond, OR 97756

Redmond Community Concert Association

Redmond Community Concert Association is rolling out their 41st season on October 6 with the Dallas String Quartet, an international music sensation. The Dallas String Quartet (aka DSQ) was founded in 2007 by violist Ion Zanca. A fusion of contemporary classical and pop music, DSQ uses both traditional and electric strings performing as a quartet with the full accompaniment of drums and guitar. Known for their eclectic renditions of anything from Guns N’ Roses ‘Sweet Child of Mine’ to Shawn Mendes and Camila Cabello’s ‘Señorita,’ DSQ is Bach meets Bon Jovi. https://www.dallasstringquartet.com

2024-25 CONCERT SEASON

October 6, 2024

November 3, 2024

Dallas String Quartet

Montreal Guitare Trio

January 26, 2025 Piano Heist

March 9, 2025 Ken Lavigne/3 Knights and a Tenor April 13, 2025 Quartetto Gelato

OTHER FACTS ABOUT THE 2024-25 CONCERT SEASON

Tickets are sold by season subscription only. The cost for 5 concerts is $75 for adults, $155 for families with children at home, $25 for students under 18.

All concerts are held at Ridgeview High School Performing Arts Theater (4555 SW Elkhorn Ave) on Sundays. Subscribers have a choice of purchasing tickets for either the 2 p.m. or 6:30 p.m. concert.

For more information, season preview video, and online ticket purchase portal, visit www.redmondcca.org or call 541-350-7222.

Join Us for a Spooktacular Day of Golf at the Halloween Goblins and Ghouls Golf Tournament!

our incredible prizes for the top-performing teams and individual golfers. From golf gear to spooky-themed goodies, you won’t want to miss out on these treats.

O ct ober 25, 2024

Goblins & Ghouls

Get ready for the Halloweenthemed golf extravaganza like no other! The Redmond Chamber of Commerce Halloween Goblins and Ghouls Golf Tournament is coming up on October 25th 2024, and it’s going to be a hauntingly good time at Juniper Golf Course. Whether you’re a seasoned golfer or just looking for some fun networking and getting into the spirit of the season, this event is for you! We’ll have a team costume contest, cheat bundles, delicious beverages and more!

Tournament Details:

Date: October 25th, 2024

Location: Juniper Golf Course

Check-In & Breakfast 9am – Shotgun Start: 10:00 AM

Entry Fee: $125 per golfer, $500 per team.

Spooktacular Highlights:

1. Costume Contest: Get into the Halloween spirit by dressing up in your spookiest or silliest costumes! Prizes will be awarded for the best-dressed team of golfers, so be creative and bring your A-game to the costume contest.

2. Monster Mulligans & Other

Cheats: Add some excitement to your game with our Monster Mulligans! For a small donation, you can purchase mulligans, string and other cheats to improve your chances on the course.

3. Scary Good Prizes: Win big with

4. Ghoul-friends and Goblins: This tournament is not just about golf; it’s about making new connections, networking and enjoying the Halloween spirit together. Connect with fellow Redmond businesses and golfers and share some spine-tingling stories on the green.

5. Sponsorship Opportunities: Are you a local business looking to gain exposure? Consider sponsoring the Halloween Goblins and Ghouls Golf Tournament! We offer a range of sponsorship packages to suit your needs, from hole sponsorships to exclusive event sponsorships. Put your brand in front of our enthusiastic golfers and show your support for the community.

6. Trick-or-Treat Holes: Throughout the course, you’ll encounter trick-or-treat holes, where you can test your golfing skills in unconventional ways. Putt with a weighted ball or draw a playing card to dictate what club you’ll use.

Register Today: Don’t miss out on the most spooktacular golf event of the year. Sign up now to secure your spot and start planning your Halloween-themed golf attire. Gather your friends, family, or coworkers and join us for a day of golfing and ghoulish fun.

To register or inquire about sponsorship opportunities check out the sign up form below, or contact Amanda Joe at events@visitredmondoregon.com for more information.

The Redmond Chamber and First Interstate Bank have been busy cooking up plans for our Trick or Treat event!

We’ll be closing off 6th street in downtown Redmond from Black Butte to Forest on Halloween from 4pm – 6pm. Families are invited to bring their littles down to safely Trick or Treat with the business community! This event brings thousands of Redmond’s locals to Downtown Redmond.

If you’re a business looking for exposure, then this is the event for you!

Not a business in downtown? No worries, we have 10×10 booth spaces available! A list of participating businesses will be posted on our website, but watch our Facebook event for any updates!

Halloween October 31st, 2024 – Trick or Treat on 6th 4pm – 6pm

ECONOMICupdate

Submitted by REDI Staff

REDI BOARD MEMBER SPOTLIGHT: SHERRILL CORBETT, PARTNER

- TONKON TORP LLP

Behind REDI (Redmond Economic Development, Inc.) are community leaders who volunteer their time and effort to play a vital role in the organization's strength and success. Meet REDI Board Member, Sherrill Corbett, Partner with Tonkon Torp LLP.

Central Oregon has a reputation for attracting growing businesses and entrepreneurs. As local communities and industries continue to thrive in the high desert, sometimes you need a legal expert in your corner to help with emerging issues.

Tonkon Torp LLP is a full-service business law firm established in 1974. “Our service philosophy is to think like a business, so our clients don’t have to think like a lawyer,” says Sherrill. “When it comes to running a business, legal issues should take a back seat to strategic solutions.”

While the main oﬃce of 90 attorneys is based out of the Portland area, Tonkon has a presence in Central Oregon with two lawyers living and working here full-time. Sherrill’s practice is focused on helping clients launch, buy, and sell their businesses, as well as on structuring joint ventures, bank financings, and private placements.

“I especially enjoy working with women-owned or led businesses,” she says. “It’s been exciting to see new startup clients open their businesses in Central Oregon, as well as to see so many successful business transactions involving selling and buying companies in the area.”

As Sherrill points out, Central Oregon is growing rapidly – as businesses continue to thrive in the area, their need for sophisticated legal counsel has increased. Tonkon Torp LLP offers full-service, expert support for businesses and their legal needs – from labor and employment issues, to tax matters, estate planning, business formation and exits, litigation, and

employment-based immigration.

One of Sherrill’s superpowers is making “legalese” easy to understand. “When we work with clients, we prioritize responsive service, pragmatic and creative thinking, straight talk, and, when appropriate, humor,” she says. “No matter the size or complexity of a business, we bring the right people, the right questions, and the right counsel to every client relationship.”

After attending the Made in Redmond Tour, Sherrill knew she wanted to be a part of Redmond Economic Development, Inc. to help “attract and retain businesses in the region.” She says it is one of her favorite events because it spotlights the ingenuity and output of Redmond businesses.

Above all, Sherrill and her colleagues at Tonkon Torp LLP strive to provide advice and advocacy that is personal, business-focused, and right-sized for every business’ unique needs.

To find out more about REDI and the work we do to build prosperity in the region, visit https://rediinfo.com.

Ask the Expert – The Keys to Cash Flow

Q: I’m running a profitable business as represented by my accounting statements, but somehow, I keep experiencing cash flow shortages, what’s happening and can I fix it?

A: Congratulations on running a profitable business. Several factors can contribute to negative cash flow and are generally not found on your income statement, but rather on your balance sheet:

Accounts receivable: Your customers may be taking longer to pay their invoices, impacting cash inflow. Remedies are following up on late payments, implementing stricter payment terms, or offering discounts for early payments.

Accounts payable: Negotiate favorable payment terms with your suppliers. Longer terms provide more time to generate cash from sales.

Inventory: Large balances can tie up cash. Review inventory practices and examine reorder lead times to ensure stock levels are optimized without overcommitting funds and impacting customer demand.

Capital expenditures: Large purchases can strain cash flow. Evaluate the necessity and plan timing to align with cash availability.

Debt repayments: Consider renegotiating loan terms or restructuring your debt to ease cash flow.

Other considerations that can impact cash flow are seasonal business fluctuations and unforeseen expenses. Incorporating a management reserve strategy can help address and mitigate these risks. Many of our clients routinely save 20% for this purpose.

Cash flow is the lifeblood of any business and having a financial plan with a periodic understanding of the data are your keys to ensuring you have suﬃcient cash for your business.

Central Oregon Community College has a Small Business Development Center that offers free, confidential professional business advising and a variety of low-cost courses to help entrepreneurs through the business lifecycle: cocc.edu/sbdc.

About the Expert:

Dave Grotjahn is a business advisor with COCC’s Small Business Development Center. He is a retired senior finance leader from Boeing Commercial Airplanes where he led investor relations, estimating & pricing and financial planning teams across many programs. He also supports Habitat for Humanity as a financial mentor, assisting clients in attaining home ownership. Grotjahn will be facilitating “Business Planning Made Easy” through the Small Business Development Center beginning in May 2024.

BUSINESS WITH THE LIBRARY

by Liisa Sjoblom, Redmond Community Librarian

Liisa Sjoblom is a Community Librarian with the Deschutes Public Library. If you have a business research need or help finding grants for your nonprofit, contact her at liisas@deschuteslibrary.org or 541-617-7093.

Explore Business Growth Opportunities: Join Us at the SCORE Open House!

Are you an aspiring entrepreneur or an established business owner seeking guidance and support? The Deschutes Public Library, in partnership with SCORE Central Oregon, invites you to an exciting Open House event where you can meet SCORE mentors and explore how their free, confidential mentoring can benefit you.

For several years, the Deschutes Public Library has proudly partnered with SCORE Central Oregon to offer a range of in-person workshops on various business topics. Th is collaboration brings together SCORE’s expert mentoring and the library’s extensive resources to provide comprehensive support for local entrepreneurs and business owners.

Th is Open House is a unique opportunity to:

Meet SCORE Mentors: Engage with experienced mentors from SCORE Central Oregon who have backgrounds in business ownership and high-level positions in management, sales, marketing, and fi nance.

Ask Questions: Discuss your business challenges and goals with our mentors and learn how their insights can guide your path to success.

Discover Mentoring Benefits: Understand how SCORE’s free mentoring services can provide tailored advice and support for your business endeavors.

Event Details:

Date: Monday, October 21

Time: 5:30-7:30 p.m.

Location: Downtown Bend Library

Registration: https://bit.ly/3XtZ4qn

We look forward to welcoming you and assisting you on your journey to business success!

Online Business Resource – Gale Business: Entrepreneurship (https://bit.ly/GaleBiz)

Are you looking to turn your business idea into reality or elevate your existing enterprise? The Deschutes Public Library offers a powerful resource to help you achieve your business goals: Gale Business: Entrepreneurship.

Gale Business: Entrepreneurship is an extensive online resource that provides a wealth of information tailored to entrepreneurs and small business owners. It includes: Business Plans: Access detailed business plan templates and guides to help you create a strategic roadmap for your business.

Market Research: Find in-depth market research reports and industry analysis to better understand your target market and industry trends.

Funding Resources: Explore options for securing fi nancing, including grant information and investor insights.

Startup Tools: Utilize checklists, legal resources, and practical advice for launching and managing a new business.

Whether you are just starting out or looking to expand your existing business, Gale Business: Entrepreneurship offers the tools and insights you need to make informed decisions and strategize effectively. Visit the Deschutes Public Library to explore this valuable resource and support your entrepreneurial journey.

Books NEW

When We Are Seen by Denise Young (https://bit.ly/ DPLYoung)

In When We Are Seen, Denise Young, Apple's former chief of HR and VP of inclusion, shares her journey as one of the first women of color in Silicon Valley’s tech industry. Blending memoir and guide, she offers insights on overcoming exclusion, embracing authenticity, and empowering others in the workplace.

Supercommunicators by Charles Duhigg (https://bit.ly/ DPLDuhigg)

In Supercommunicators, Charles Duhigg reveals that effective communicators grasp the science behind conversation. They navigate three core types of dialogue— purpose, emotion, and identity—understanding how past experiences, values, and aﬃliations shape interactions. By recognizing and matching these elements, they excel in connecting deeply and meaningfully with others.

NEWS FROM Crooked River Ranch Summer Rec Program

the ranch

- by Brenda Cooper

One of the great benefits to living in the Crooked River Ranch community is the ‘Summer Rec Program’. This is a two-week summer program run by dedicated volunteers for children ages 6-12 years old. For years parents and grandparents have worked their summer schedules around this program for their kids. The Summer Rec Program comes at no cost to the participating families and is available to our community members.

The two weeks are broken up into one-week programs. Each week has approximately 50 kids and even though they receive the maximum registrations, nobody is ever turned away. The volunteers are caring adults who play different parts. There are those who teach swimming lessons, golf lessons, arts and crafts, educational lab and serve snacks.

A typical day schedule starts out with the kids arriving at the Ranch Chapel then break off into groups. The first activity is swimming lessons, water safety and a little fun in the sun at the CRR community pool. Then it’s back to the Ranch Chapel for morning snacks provided by volunteers who donate and serve the snacks. Then breaking up into smaller groups by ages, they head to the outdoor sports activity which is golf and was led by Pro Shop Manager Jeff Robinson. Boys and girls over the age of 8, wearing closed toed shoes spent time learning and practicing driving, chipping, and putting. In the past the scheduled outdoor sport was pickleball, but the summer temperatures were too hot, as were the courts, which is why the switch to golf. Then on to a muchappreciated cooling down time with indoor arts and crafts. The volunteers have gathered craft materials to make low cost, but creative and fun projects for the kids to take home with them. To end the day Robin Galloway from the FANS group had brought amazing examples in four stations to educate kids about animal pelts, bat habitats, animal tracks in castings and discovering bones, sheds and other exciting treasures nature leaves behind. Busy kids mean hungry kids which mean lots of cookies, juice packs, and fruit to be made and organized each day of the two-week camp. With close to fifty campers, that could total up to five hundred snacks and over one thousand cookies. This program would not be available without help of the volunteers. These volunteers are longtime residents who contribute to their community, parents, grandparents and are past Summer Rec kids who have grown up through the program who want to continue to help and train to become adult volunteers. Yes, these Crooked River Ranch kids sure have a wonderful opportunity to have a week of fun filled, educational days.

MARKETING memo

By: Connor Cubic

The Power of Brand Video Marketing: Key Strategies for Success

Brand video marketing has become a crucial strategy in modern advertising. Here’s how businesses can harness its full potential:

1. Increased Engagement and Reach

Videos outperform other media in grabbing attention and encouraging interaction. By resonating with emotions, video content leads to higher engagement through likes, shares, and comments, helping brands expand their organic reach across social media platforms.

2. Enhanced Brand Awareness and Recall

Videos leave a lasting impression, making them more memorable than static content. Storytelling in video enhances emotional connection and reinforces a brand’s message. This makes it easier for customers to recall the brand when making purchasing decisions.

3. Improved Conversion Rates

Video content is highly effective at showcasing products and services, giving potential customers visual proof of a brand's value. Videos often include clear calls to action (CTAs), increasing conversions by guiding viewers to take specific actions, whether it’s making a purchase, visiting a website, or subscribing to a newsletter.

4. SEO Benefits

Video content offers three significant advantages for search engine optimization:

Improved rankings: Search engines favor quality videos, helping businesses rank higher in search results.

Increased dwell time: Videos encourage users to stay on a webpage longer, boosting dwell time—a key factor in search rankings.

Rich snippets: Videos are more likely to be featured in rich snippets, increasing visibility and click-through rates.

5. Adaptability Across Platforms

One of the greatest strengths of video

content is its adaptability. Videos can be repurposed for multiple platforms, from YouTube to social media channels like Instagram, Facebook, and TikTok, ensuring that businesses can reach diverse demographics across various channels.

6. Cost-Effectiveness and ROI

With technological advancements, video production has become more accessible and cost-effective. Businesses no longer need large budgets to produce high-quality video content. Free editing tools and smartphone cameras allow even small brands to create impactful videos, providing a strong return on investment (ROI).

7. Future Trends in Video Marketing

Innovative trends like AI-generated video content, interactive video features (shoppable videos, 360-degree experiences, quizzes), and live streaming are shaping the future of brand video marketing. These technologies make it easier to engage customers, provide immersive experiences, and drive conversions in real-time.

Brand video marketing offers unmatched opportunities to increase engagement, build awareness, and improve conversion rates. By utilizing creative storytelling, optimizing videos for SEO, and adapting content for various platforms, businesses can position themselves at the forefront of the digital marketplace. Investing in video marketing not only enhances brand credibility but also drives longterm growth.