2022 MEDIA KIT OFFICIAL SANTA FE
DINING GUIDE
A user-friendly dining guide featuring select Santa Fe restaurants through their menus, signature dishes, imagery, and special hallmarks that set them apart.
Official 2022 SANTA FE DINING GUIDE
Single Page Feature
Potential of more than 1,000,000 readers will see the Official Santa Fe Dining Guide Make sure they know about your business!
DEADLINES March 1:
Double Page Feature
WAYS TO PARTICIPATE • •
Restaurant Feature: Spotlight your menu and delicious food in a singleor double-page spread. Business Advertising: Purchase full-page ad space and get in front of engaged visitors.
KEY REASONS TO PARTICIPATE • • •
Space reservation
A beautiful glossy book designed to further orient visitors to the breadth and depth of Santa Fe’s incredible culinary scene Subsidized by Tourism Santa Fe, the Dining Guide offers a cost-effective way to showcase your menus and promote your business Limited advertising opportunities spotlight highly relevant, select businesses and preserve restaurant focus
(signed contract) March 15: Content delivery (images, logo, menus, 50 words) April 1: Ad materials
DISTRIBUTION & PROMOTION • • • • •
April 15: Final payment due
•
Available in the summer of 2022 75,000 copies distributed in hotels, Visitors Centers, and other select high-visitation locations Directs visitors to the restaurant and advertiser websites Available in an interactive digital format via publishing partner ISSUU Promoted to millions of visitors via santafe.org, santafenm.gov, santafechamber.com, and other top sites used for trip planning Participating restaurants (with an existing business listing presence on santafe.org) added to an interactive dining map on santafe.org
PARTICIPATION & AD RATES RESTAURANT FEATURE RATES * DOUBLE Page
$900
* SINGLE Page
$500
* Includes logo, up to 4 images per page, one standard menu, category type, physical address, social media outlets, phone, website, neighborhood, up to 50 descriptive words. Click here to upload your assets:
santafe.org/dining-guide-questionnaire/
BUSINESS ADVERTISING RATES
* Limited advertising availability; first come, first served Inside Front Cover (full-page bleed)
$3,500
Inside Back Cover (full-page bleed)
$3,500
Outside Back Cover (full-page bleed)
$4,000
Page #1 (full-page bleed)
$2,000
Double-Page Center Spread
$3,500
Full-Page Bleed
$1,500
DEADLINES
QUESTIONS? CONTACT: advertise@santafe.org
March 1: Space reservation (signed contract) March 15: Content delivery (images, logo, menus, 50 words) April 1: Ad materials April 15: Final payment due
AD SPECIFICATIONS
REQUIREMENT CHECKLIST FILE FORMAT PDF/X-1a format. Do not include crop marks.
RESOLUTION AD SIZE
WIDTH
HEIGHT
300 DPI
FONTS Double Page Full Page Bleed Size Trim Size Safety Area
16.75 8.375 8.875 8.375 7.375
10.875 10.875 11.375 10.875 9.875
All outlined or embedded.
COLOR Use only 4-color process (CMYK). No RGB files will be accepted.
SIZE Design to exact, corresponding specifications on the left.
AD DESIGN AND VERBIAGE TIPS Full Page
W 8.375 x H 10.875
Bleed Size
W 8.875 x H 11.375
Trim Size
W 8.375 x H 10.875
Safety Area
W 7.375 x H 9.875
Full Page
• Include a clear call-to-action • If possible, include a coupon, discount or special offer • Include an image—preferably a photo • Keep your message simple • Share what makes your business unique • Include the basics: website, phone number, address
FULL-PAGE BLEEDS Keep all critical images and elements within the Trim Size specs.
TAKE NOTE: Registration of hairline rules or type smaller than 10 point cannot be guaranteed. Publisher accepts no responsibility for errors on materials supplied by advertiser.
Official 2022 SANTA FE DINING GUIDE
CONTRACT ADVERTISER INFORMATION Please sign, date and email this contract or direct billing questions to: advertise@santafe.org Business Name: _____________________________________________________ Contact Name: _____________________________________________________ Billing Address: _____________________________________________________ City: _________________________ State: __________
Zip: ________________
Phone: ________________________ Email: _____________________________
Business Advertising Options
Restaurant Feature Options
Check to reserve.
Check to reserve. One payment due in full by April 15.
* DOUBLE Page
$900
* SINGLE Page $500 * Includes logo, up to 4 images per page, standard menu, category type, physical address, social media outlets, phone, website, neighborhood, up to 50 descriptive words.
INSIDE Front Cover (full-page bleed)
$3,500
INSIDE Back Cover (full-page bleed)
$3,500
OUTSIDE Back Cover (full-page bleed)
$4,000
DOUBLE-PAGE Center Spread
$3,500
Page #1 (full-page bleed)
$2,000
FULL PAGE Bleed
$1,500
CLICK HERE TO UPLOAD YOUR ASSETS:
santafe.org/dining-guide-questionnaire/ Total Ad Cost:
INVOICING INFORMATION
_________________________________ 50% of contract total is due by check or credit card authorization upon Contract signing. The balance due will be billed upon publication delivery. Terms for balance due invoice are Net-30. Note: Your credit card will be charged according to your selection below.
Check to have your invoice emailed to you. Email: __________________________ 100% now 50% now, charge balance (50%) upon delivery 50% now, invoice balance (50%) upon delivery
Note: This contract serves as an agreement between your business and the TOURISM Santa Fe (TSF). Publisher reserves the right to refuse any ad. Ads that resemble editorial will be marked “Advertisement.” Descriptive listings will be edited by the TSF for content, consistency and length. Contract and ad materials must be received in their proper format by date specified by TSF. If your payment is not received in full by April 15, your feature and/or your ad will not be included in the Dining Guide. TSF reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results.
Authorized Signature: ____________________ Date: _______________________
CREDIT CARD INFORMATION Credit card:
Visa
MC
Name on card: ______________________
Card #: __________________________
Billing address: ______________________
Expiration date: _________ CSV #: _______
_____________________________
Amount paid: _________
ZIP code: _________