MEDIA KIT
THE M A R K ET DEMOGRAPHIC OVERVIEW “JP and I could not be more pleased with our advertisement in VivaTysons! It was professionally produced, and our placement, opposite Housing News, could not have been better. Many people saw our ad, and we have one very large contract in the process now, that is directly attributable to the ad. Many thanks VivaTysons!”
$163,484
$614,755
AVERAGE HOUSEHOLD INCOME1
MEDIAN HOME VALUE2
— Deborah and JP Brehony, JP Brehony Homes 7
58%
42%
Married
Leesburg
51%
Single/ Divorced
Female
MARITAL STATUS1
7
49%
38
Male
Years
GENDER1
AVERAGE AGE1
267
Ashburn
15
7
267
Sterling
15
7
606
606
Herndon Reston 606
267 606
Dulles Airport
Great Falls 267
602
286
123
50
McLean Tysons
657
Oakton
50
267
Vienna
29
Chantilly 123
29 50
50
Falls Church 50
50 7
286
OUR AUDIENCE Who Reads VivaTysons?
VivaTysons Magazine is a highly targeted publication and focuses on Tysons Corner and the surrounding community. Our readers are among the most affluent in the DC area. In addition to our dedicated subscribers, VivaTysons is mailed to a hand-selected audience of area residents with annual incomes of $200,000 or more, and home values of at least $800,000. We also mail copies to people who have recently moved to Tysons and the surrounding towns. Additionally, we distribute 6,500 copies to high-traffic areas throughout the area.
$200,000+
$800,000+
HOUSEHOLD INCOME
HOME VALUE
13%
6% 16%
average age Under 35
28%
35-44
45-54 55-64 37
%
65 or older
Gender
25%
Male Female
75%
TYSONS CORNER • Features the highest concentration of commercial spaces in Northern Virginia. • 12th largest employment center in the U.S. • Home to the 13th largest shopping mall in the U.S. • Will be home to an estimated 100,000 residents and 200,000 jobs by 2050. VIVATYSONS MAGAZINE WORKS! We seek out the best and keep good company. Your success depends on local residents and visitors. Why pay more and overshoot your marketing needs when most of your business comes from your neighborhood? That’s VivaTysons! WE ARE MICRO-TARGETED to those who live work and play in and around Tysons. We mail 15,500 copies directly to homes in Great Falls, McLean, Falls Church, Oakton and Vienna, plus we distribute an additional 6,500 to public locations throughout the area. WE ARE UPSCALE but not pretentious. By focusing on quality merchants, we place your name alongside the area’s best businesses and service providers. WE ARE FULL-COLOR AND GLOSSY. Your ad becomes part of our magazine, making you the natural choice for our readers.
Limited ad space available, call today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com
TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com
OUR AUDIENCE Who Reads VivaReston?
VivaReston Lifestyle Magazine reaches the residents of several communities including Reston, Herndon, Chantilly, Sterling, Ashburn, and Leesburg. Our readers are among the most affluent in the DC area. They are highly educated decision makers and entrepreneurs who are looking for new products and services...your products and services.
8.3%
11%
age
14.9%
65+ 35-44 55-64 25-34
28.7%
19.3%
45-54 18-24 17.7%
Gender
STRATEGIC DISTRIBUTION, GREAT REACH VivaReston Lifestyle Magazine is mailed to 6,000 residents, from Reston to Leesburg. Plus we distribute 9,000 copies to more than 170 public locations in Reston, Herndon, Sterling, Ashburn, and Leesburg including the Silver Line Metro Station, Reston Town Center, Harris Teeter, Whole Foods, Giant, Safeway, Shoppers, CVS, local community centers, local libraries, Starbucks, Panera, hotels, restaurants, and local stores.
30%
Male Female
RESTON • Was ranked the 7th Best Place to Live in America by CNN Money Magazine in 2012 • Is home to five of the 20 largest venture capital firms in the DC area • Was founded on a guiding principle that residents should have the ability to work and live in the same neighborhood
70%
We also distribute to high traffic waiting rooms including doctors’ and dentists’ offices, beauty salons, car services, schools, hospitals, and more.
Limited ad space available, call today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com
TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com
A D R ATES
VivaTysons & VivaReston REGULAR AD RATES AND PREMIUM POSITIONS AD SIZE
open Rate Tysons
Reston
Full Page
$2,795
2/3 Page
$2,395
1/2 Page
3x (6 months)
6x (1 year)
Both
Tysons
Reston
Both
Tysons
Reston
Both
$1,800
$3,995
$2,695
$1,620
$3,695
$2,500
$1,440
$3,495
$1,595
$3,389
$2,295
$1,435
$3,175
$2,195
$1,275
$2,995
$1,595
$1,295
$2,449
$1,495
$1,100
$2,295
$1,395
$995
$2,100
1/3 Page
$1,400
$995
$1,995
$1,300
$895
$1,859
$1,150
$795
$1,795
1/6 Page
$750
$595
-
$650
$495
-
$595
$395
-
-
-
-
$495
$250
-
$425
$195
-
Spread
Taste/Gourmet (1/6)
Premium Positions Back Cover
$4,500
$3,500
$6,995
$4,500
$2,995
$6,895
$4,500
$2,695
$6,795
Inside Front
$3,750
$2,995
$5,795
$3,750
$2,695
$5,695
$3,750
$2,495
$5,595
Inside Back
$3,300
$2,895
$5,250
$3,300
$2,595
$5,150
$3,300
$2,495
$5,050
Before TOC
$3,200
$1,995
$4,415
$3,200
$1,795
$4,295
$3,200
$1,595
$4,295
PROFESSIONAL PROFILES Tysons
Reston
Both
Full Page
$1,995
$1,795
$3,032
2/3 Page
$1,695
$1,495
$2,552
1/3 Page
$695
$595
$1,032
SIZE
POLY-BAG INSERTS Poly-bag inserts and carry cards are available at $0.25 per household. Please contact us for additional details. Our designers are happy to create a custom ad just for your business. If you are interested in working with one of our designers, please call (703) 448-7323 or email ads@vivatysons.com and we will be happy to create something special for you!
Limited ad space available, call today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com
TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com
AD SPECIFICATIONS VivaTysons & VivaReston AD DIMENSIONS AD SIZE
Width
Height
Bleed
Spread
16.75
10.875
.125"
Full Page
8.375"
10.875"
.125"
2/3 Page
4.75"
9.75"
-
1/2 Page
7.25"
4.75"
-
1/3 Page (h)
4.75
4.75"
-
1/3 Page (v)
2.25"
9.75"
-
1/6 Page (v)
2.25"
4.75"
-
Taste/Gourmet
4.75"
2.25"
-
Spread
FILE SPECIFICATIONS File Types: PDF (preferred), TIFF, PSD, INDD* (packaged) Resolution: 300 dpi Color Profile: CMYK
Full Page
1/3 Page
2/3 Page
Please do not send artwork that has crop marks, registration marks, or color bars. *InDesign users: please run preflight before packaging your document. All linked images should be present and meet artwork specs. For all ads and inserts, full bleed, full color, and design work are always free. If you would like a member of our team to design your ad for you, please contact us at (703) 448-7323.
Page Trim Edge Bleed Edge (.125")
1/2 Page
Safe Margin (.5")
1/3 Page
Limited ad space available, call today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com
TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com
1/6 Page
OUR AUDIENCE Who Reads Le Nouveau Moi?
Le Nouveau Moi is a community reference for women who are seeking the best and latest trends in wellness, beauty, and fashion in our area. Unlike other women's magazines, Le Nouveau Moi is mailed as a companion to the award-winning VivaTysons Magazine and VivaReston Lifestyle Magazine. Le Nouveau Moi is also available in the best restaurants, beauty salons, and waiting rooms in the Tysons and Reston areas.
21,500
MAILED TO HOMES (AVG. 2.5 READERS PER ISSUE)
4,500
DISTRIBUTED LOCALLY (AVG. 17 READERS PER ISSUE3)
SHE'S LOOKING FOR YOU! Le Nouveau Moi readers seek all that is new and exciting in anti-aging, body contouring, skin care, and more. She looks for health, beauty, and fashion resources right here where she lives and works. Each issue illuminates and celebrates businesses and professionals who demonstrate excellence in their fields and offer our readers the opportunity to look and feel their best. BEAUTY PURSE COMPANION Le Nouveau Moi is mailed with VivaTysons and VivaReston magazines to 21,500 homes from Leesburg to Falls Church, and everywhere in between. It is small enough to fit in a purse and easily travels with readers as they go to work, out with friends, or to run errands. Additionally, 4,500 copies are distributed to public places throughout the area, reaching even more women in our area.
Limited ad space available, call today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com
TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com
AD R ATES & SPECS Le Nouveau Moi AD RATES AD SIZE
Open
3x
6x
Spread
$2,195
$1,995
$1,795
Full Page
$1,595
$1,395
$1,295
1/2 Page
$895
$795
$695
1/4 Page
$695
$595
$495
Spread
Premium Positions Back Cover
$2,395
$2,195
$1,995
Inside Cover
$2,195
$1,995
$1,795
Before TOC
$1,795
$1,595
$1,495
Sparkle Showcase
$1,295
-
-
AD DIMENSIONS AD SIZE
1/2 Page
Width
Height
Bleed
Spread
13.75"
9.6875"
.125"
Full Page
6.875"
9.6875"
.125"
1/2 Page (h)
6"
4.35"
-
1/2 Page (v)
3.5"
9.6875"
.125"
1/4 Page
3"
4.35"
-
Back Cover
6.875"
9.6875"
.125"
Inside Cover
6.875"
9.6875"
.125"
Before TOC
6.875"
9.6875"
.125"
Full Page
1/4 Page
Page Trim Edge Bleed Edge (.125")
FILE SPECIFICATIONS
Safe Margin (.5")
PDF (preferred), TIFF, PSD, INDD* (packaged) | 300 dpi | CMYK Please do not send artwork that has crop marks, registration marks, or color bars. *InDesign users: please run preflight before packaging. All links should be present and meet specs. Full bleed, full color, and design work are always free. If you would like our team to design your ad for you, please contact us at (703) 448-7323.
1/2 Page
Limited ad space available, call today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com
TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com
DIGITAL MARKETING More Than A Magazine With the rise of the digital age, it has never before been so important to leverage online advertising. You never know where your next customer may come from: email marketing, social media, online display ads, or anywhere else on the web. Our digital marketing offerings ensure you reach your target audience, no matter where they are!
WEBSITE DISPLAY ADS We offer our magazine content both in print and online so our readers can connect with us in the way that is easiest for them! That is why it is important for you reach your audience not just through our magazines, but through display advertising on our websites as well. There are a variety of size and location options available so you can tailor your ad to the needs and behavior of your audience. Pricing
2 Mos.
6 Mos.
1 Yr.
Carousel Featured Ad
$595
$550
$495
Homepage Story Ad
$495
$450
$395
Sidebar Skyscraper Ad
$495
$450
$395
Sidebar Box Ad
$250
$225
$195
EMAIL NEWSLETTER Our readers asked for more content, more often. We responded by creating a bi-weekly email newsletter for both our Tysons and Reston markets to keep readers up-to-date on the latest business openings, special events, and local news. Pricing
1x
Banner Ad
$399
Content Ad
$299
Sidebar Box Ad
$199
Call our marketing specialists today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com
TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com
DIGITAL MARKETING More Than A Magazine DEDICATED EMAIL BLASTS Get your own dedicated email blast and share your message with over 17,000 email subscribers who have opted in to receive special announcements from our advertisers. Pricing
1x
3x
5x
Dedicated Eblast
$695
$625
$595
SOCIAL MEDIA MANAGEMENT Need someone experienced with social media to help you set up or manage your Facebook and Twitter pages? We have the skills and expertise to manage your social media presence and help you keep your followers informed about your business and industry, as well as attract new followers and customers! Pricing
1 mo.
Facebook & Twitter
$495
Facebook, Twitter & Instagram
$595
DIGITAL DISPLAY ADS Stay top-of-mind with over 300,000 impressions every year with our eye-catching digital screens located throughout the community. Display your ad continuously and keep your brand associated with the area's best names and establishments. Digital display ads are available with annual advertising contracts, or "a la carte." A La Carte Prices Digital Display Ads
1 mo.
6 mos.
12 mos.
$595
$550
$495
Call our marketing specialists today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com
TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com
OUR R E ACH
CIRCUL ATION & READER SHIP VIVA
TYSONS GREAT FALLS | MCLEAN | VIENNA | OAKTON | FALLS CHURCH | TYSONS
magazine
September/October 2016 | vivatysons.com | $3.95
Oktoberfest
Festivities Near You!
Bethann Telford
running for the kids
7 marathons | 7 Days | 7 Continents
Which School
Clicks with Your Child?
earls kitchen + Bar
22,000
15,000
COPIES PRINTED
26,000
COPIES PRINTED
“Doug and I both love [VivaTysons] magazine. I particularly like the restaurant reviews and meal suggestions and news of businesses opening and closing. Even though I like being able to read the magazine online, I’m going to subscribe in hopes that you keep up the good work for years to come!” — Terri Franke
COPIES PRINTED
“[VivaReston is] my favorite magazine…we can find everything new and what happens around us now or in the future.” — Suna Dody
21,500
15,500
MAILED TO HOMES
DISTRIBUTED LOCALLY
(AVG. 2.5 READERS PER ISSUE)
(AVG. 17 READERS PER ISSUE3)
“I love that Reston finally has a magazine focusing on the great people, places, and activities of Reston!” — Craig Silverio “What a wonderful, delightful, and informative magazine about Restonians. We enjoy reading and looking at all the beautiful photos inside. Can’t wait for your next issue.” — Thuy Dong
317,250
TOTAL READERSHIP (PER ISSUE)
1. Source: United States Census Bureau (http:// factfinder2.census.gov) 2. Source: Zillow (http://zillow.com) 3. Source: Waiting Room Subscription Services (2007) The Value of Public Place Magazine Readership (http://www.wrss.com)
Limited space available, call today! (703) 448-7323 vivatysons.com | vivareston.com | lenouveaumoi.com TYSONS — 7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com RESTON — 1818 Library Street, Suite 500, Reston, VA 20190 | info@vivareston.com